市场调查报告书
商品编码
1540956
2024-2032 年按部署类型、组件类型、作业系统、组织规模、垂直产业和区域分類的产品资讯管理市场报告Product Information Management Market Report by Deployment Type, Component Type, Operating System, Organization Size, Vertical, and Region 2024-2032 |
2023 年,全球产品资讯管理 (PIM) 市场规模达到 131 亿美元。 展望未来, IMARC Group预计到 2032 年,市场规模将达到 311 亿美元,2024-2032 年复合年增长率 (CAGR) 为 9.8%。
产品资讯管理(PIM)是指用于管理和集中产品资讯的系统或系统集合。它包括处理产品行销和销售所需的资料、内容和其他材料,并确保创建供内部使用的高品质资料。它在电子商务组织中被用来维护具有一致和准确资讯的产品目录。 PIM 可以与目录管理、业务流程管理 (BPM) 和资料品质相结合,以识别和分类复杂的资料,并将其转发到所需的分发管道。因此,它在零售、製造、医疗保健、资讯技术 (IT) 和电信、银行、金融服务和保险 (BFSI) 等各个垂直行业中都有广泛的应用。
PIM有助于丰富产品描述和规格;追踪进度和产品完成情况;将图像、文件和媒体连结到产品;对产品和文件进行分类;管理上游资料并为销售通路做好准备;建立并发布产品表;并自动化品牌入口网站创建和维护。它还可以减少错误和冗余,快速导入和分类供应商资料,减少管理费用和资源浪费,提高客户满意度和忠诚度,可持续扩展产品范围,透过更好的内容和可访问的资料销售更多产品,并消除瓶颈和资料孤岛以及手动资料输入和更新。
COVID-19 带来的电子商务行业的蓬勃发展正在推动市场成长
目前,数位化程度的提高以及各行业对集中式资料管理工具的需求不断增加,是推动 PIM 市场成长的重要因素之一。 PIM 使组织能够有效地组织与产品相关的资料,同时提供对集中资料库的安全存取。除此之外,全球蓬勃发展的电子商务贸易也推动了市场成长,因为组织越来越注重改善消费者体验并提供有效的入职指导以消除错误并维持客户评级、评论和行为。提高PIM 利用率。此外,用于发布产品资讯(例如媒体剪辑、录音、图像和文字檔案)以管理数位和非数位平台的媒体和娱乐产业的显着成长,是另一个主要的成长诱导因素。除此之外,其他因素,例如快速城市化,尤其是在新兴国家,以及人工智慧 (AI) 和机器学习 (ML) 与 PIM 的集成,正在推动市场成长。此外,冠状病毒病(COVID-19)的突然爆发以及随后在许多国家实施的封锁导致电子商务平台的整体销售额大幅上升,预计这反过来将推动电子商务的增长。
The global product information management (PIM) market size reached US$ 13.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.1 Billion by 2032, exhibiting a growth rate (CAGR) of 9.8% during 2024-2032.
Product information management (PIM) refers to a system or a collection of systems utilized for managing and centralizing product information. It comprises handling of data, content and other materials required for the marketing and selling of products and ensuring that quality data is created for internal use. It is employed in e-commerce organizations to maintain product catalogs with consistent and accurate information. PIM can be combined with catalog management, business process management (BPM) and data quality to identify and sort complex data and forward it to the desired distribution channels. Consequently, it finds extensive applications across various industry verticals, such as retail, manufacturing, healthcare, information technology (IT) and telecom, and banking, financial services, and insurance (BFSI).
PIM helps to enrich product descriptions and specifications; track progress and product completion; link images, documents and media to products; categorize products and files; manage upstream data and prepare it for sales channels; create and publish product sheets; and automate brand portal creation and maintenance. It also reduces errors and redundancies, imports and sorts supplier data quickly, reduces overheads and wasted resources, increases customer satisfaction and loyalty, sustainably expands product offerings, sells more with better content and accessible data, and eliminates bottlenecks and data silos and manual data entry and updating.
Burgeoning E-Commerce Sector on Account of COVID-19 is Propelling Market Growth
At present, increasing digitalization, along with the escalating demand for centralized data management tools across industries, represents one of the significant factors driving the growth of the PIM market. PIM enables organizations to organize their data related to products effectively while offering safe and secure access to the centralized database. Apart from this, the burgeoning e-commerce trade across the globe is also providing a boost to the market growth on account of the increasing organizational focus on improving consumer's experience and providing effective onboarding instruction to eliminate errors and maintain customer ratings, reviews and behavior on the online platform, thereby enhancing PIM utilization. Furthermore, significant growth in the media and entertainment industry for publishing product information, such as media clips, sound recording, images and text files, to manage both digital and non-digital platforms, is acting as another major growth-inducing factor. Besides this, other factors, such as rapid urbanization, especially in the emerging nations, along with the integration of artificial intelligence (AI) and machine learning (ML) with PIM, are driving the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) and consequent lockdowns imposed in numerous countries have resulted in a significant rise in the overall sales of e-commerce platforms, which, in turn, is anticipated to fuel the growth of the market in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global product information management market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment type, component type, operating system, organization size and vertical.
Cloud-based
On-premises
At present, the on-premises segment exhibits a clear dominance in the market on account of the rising adoption of PIM solutions in industry verticals such as healthcare and life sciences and banking, financial services and insurance (BFSI). Besides this, on-premises solutions are also utilized to maintain complete control over data and information technology (IT) infrastructure and customize solutions based on end users' requirements. Moreover, diverse data and design requirements, along with sufficient resources among large enterprises, are contributing to the adoption of on-premises PIM solutions worldwide.
Cloud-based PIM solutions are nowadays considered one of the most reliable forms of IT security available as they eliminate the risk of system break down and reduce the requirement for various security platforms and constant updates.
Software
Single Domain
Multi-Domain
Services
Consulting and System Integration
Training, Support and Maintenance
PIM services, including consulting and system integration, and training, support and maintenance, account for the majority of the total market share.
iOS
Windows
Android
Others
Small and Medium Enterprises
Large Enterprises
Large enterprises presently hold the leading market share. The rising utilization of PIM solutions among large enterprises can be accredited to their extensive product portfolio. Additionally, as data inconsistencies and poor data syndication may lead to the loss of customers, it is positively influencing the application of PIM solutions in large enterprises.
BFSI
Manufacturing
Retail
Healthcare
IT and Telecom
Logistics and Transportation
Travel and Hospitality
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America, including Canada and the United States, enjoys the leading position in the market due to the increasing presence of a large number of PIM vendors and the rising adoption of advanced technologies to minimize manual tasks and streamline workflows among different enterprises of the region. Other regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.
The competitive landscape of the market has been analyzed in the product information management market report, along with the detailed profiles of the major players operating in the industry. Some of these players are Aprimo US LLC, Magnitude Software, Inc., International Business Machines (IBM) Corporation, Informatica LLC, inRiver Inc., Oracle Corporation, Pimcore GmbH, Riversand Technologies, Inc., SAP SE and Stibo Systems.