市场调查报告书
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1541170
2024-2032 年 AR/VR 晶片市场报告(按晶片类型、设备类型、最终用户和地区划分)AR/VR Chip Market Report by Chip Type, Device Type, End User, and Region 2024-2032 |
2023年全球AR/VR晶片IMARC Group规模达44亿美元。全球游戏和娱乐产业产品使用量的增加、智慧型手机和其他设备中游戏功能的增加以及教育产业晶片需求的成长是推动 AR/VR 晶片市场的一些因素。
主要市场驱动因素:对令人惊嘆的游戏体验不断增长的需求以及 AR/VR 在医疗保健领域的日益普及是主要的市场驱动因素。
主要市场趋势:人工智慧和机器学习演算法的日益整合是主要市场趋势之一。
地理趋势:在行动游戏产业不断扩张的推动下,亚太地区正在主导市场。亚太地区 (APAC) 引领全球行动游戏市场,2023 年营收占总营收的 64%。
竞争格局:Advanced Micro Devices Inc.、Broadcom Inc. 和 Intel Corporation 是主要的市场参与者。
挑战与机会:高昂的製造成本为市场带来了许多挑战。生产製程的快速创新是AR/VR晶片市场份额的机会。
各行业产品需求不断增加
扩增实境和虚拟实境解决方案在民航、国防与安全、医疗保健、数位製造、教育和娱乐等各个产业中广泛应用。然而,扩增实境和虚拟实境市场的知名企业预计将专注于推出特定行业的解决方案,以扩大其在采矿、石油和天然气以及运输等各个行业的影响力。 AR/VR 技术在工业、教育、医疗保健和娱乐等多个领域的采用不断增长。随着AR和VR在多个行业的应用不断增长,专用晶片的需求预计将增加,AR/VR晶片市场也将成长。
游戏领域对 AR/VR 晶片的需求不断增长
在整个预测期内,对扩增实境和虚拟实境游戏的需求将会增加,这将有助于增加 AR/VR 晶片的市场价值。过去几年,游戏玩家数量显着成长。扩增实境和虚拟实境技术最受欢迎的用途之一是视讯游戏。使用可行的增强和基于虚拟实境的解决方案,智慧型手机製造公司还将额外的游戏功能融入其手机中,以改善整体用户介面体验并在市场上保持领先于竞争对手。此外,由于扩增实境和虚拟实境使用技术支援的平台来模仿现实世界的设置,因此它们为培训和技能开发提供了有用且经济高效的替代方案。
AR/VR 技术创新
根据AR/VR市场报告,增强和虚拟实境技术可用于协作研讨会、会议、公开讲座、军事训练、航空训练、护理和医疗专业培训以及自学程序。此外,可以看出,大公司正在优先考虑产品创新,并继续在产品开发上投入资金,以提供更好的产品或服务。此外,包括数位製造、医疗保健、教育、娱乐、军事和安全以及民航在内的众多行业都严重依赖 AR/VR 技术。领先的产业竞争对手正集中精力推出行业特定解决方案并开发尖端技术,从而推动AR/VR晶片需求。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据晶片类型、设备类型和最终用户对市场进行了分类。
处理器IC
使用者介面 IC
电源管理晶片
处理器IC主导市场
该报告根据晶片类型对市场进行了详细的细分和分析。这包括处理器 IC、用户介面 IC 和电源管理 IC。根据该报告,处理器 IC 占据了最大的市场。
处理器 IC 在 AR/VR 晶片市场收入中占据主导地位。与其他嵌入式系统相比,这些晶片提供的功能使其极其高效,从而推动了该领域的扩张。用于电源管理 (IC) 的积体电路存在于自动操作的商品和小工具中,包括嵌入式系统、植入体内的医疗设备、智慧电器、遥控器和汽车引擎控制系统。较小的微控制器由相同的组件组成,因此系统成本较低,因为单一晶片由所有重要组件组成,包括记忆体、中央处理单元 (CPU) 和输入/输出週边设备。这降低了製造成本并提高了效率,这对 AR/VR 晶片市场概况有利。
头戴式显示器
手势追踪设备
投影机和显示墙
抬头显示器
手持装置
头戴式显示器占据最大市场份额
报告中也根据设备类型提供了详细的市场区隔和分析。这包括头戴式显示器、手势追踪设备、投影机和显示墙、平视显示器和手持设备。报告显示,头戴式显示器占据最大的市场份额。
根据AR/VR晶片市场研究,头戴式显示器正在主导市场。无需改变正常视角即可向使用者显示资讯或资料的透明显示器称为头戴式显示器、视觉显示器或 HUD。军队和警察广泛使用头戴式显示器,这推动了市场的扩张。另一方面,在整个预测期内,平视显示器领域的复合年增长率将是最快的。这是因为它的特性可以让消费者不间断地检视资料。
赌博
娱乐和媒体
航太和国防
卫生保健
其他的
游戏在市场上占有最大份额
报告还提供了基于最终用户的详细市场细分和分析。这包括游戏、娱乐和媒体、航空航天和国防、医疗保健等。报告显示,游戏占据了最大的市场份额。
AR/VR晶片市场研究报告显示,此市场以游戏领域为主。在千禧世代中,采用虚拟和扩增实境技术的电子游戏很受欢迎。透过数位平台,借助 AR/VR 技术,消费者可以体验现实生活中的游戏世界。因此,生产商高度重视其产品的 AR/VR 相容性。游戏产业对 AR/VR 晶片日益增长的需求、基于增强和虚拟实境的解决方案的可承受性以及该技术在一系列应用中的快速采用是 AR/VR 晶片市场的驱动因素。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
亚太地区引领市场,占据最大的AR/VR晶片市场份额
市场研究报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告显示,亚太地区占据最大的市场份额。
该市场由亚太地区主导。该地区的主导地位源于其重视使用虚拟实境技术进行消费者线上学习、医疗和培训。此外,重要的是,像印度这样的国家即将将新技术引入一系列产业,这表明在整个预测期内,亚太地区的 AR/VR 晶片市场可能会出现更快的成长速度。该地区的发展得益于政府、物流、住宅和商业以及交通等许多部门采用现代技术。光纤电缆和数位服务的日益普及进一步扩大了 AR/VR 晶片的市场前景。
The global AR/VR chip market size reached US$ 4.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 21.7 Billion by 2032 exhibiting a growth rate (CAGR) of 18.81% during 2024-2032. The rising product use in the gaming and entertainment industries across the globe, the rising number of gaming features in smartphones and other devices, and the growing chip demand in the education industry are some of the factors propelling the AR/VR chip market.
Major Market Drivers: The increasing demand for amazing gaming experiences and the rising adoption of AR/VR in healthcare sector are some of the major market drivers.
Key Market Trends: The increasing integration of AI and machine learning algorithms is one of the key market trends.
Geographical Trends: Asia Pacific is dominating the market, driven by the expanding mobile gaming industry. The Asia-Pacific (APAC) region led the global mobile gaming market and generated 64% of total revenue in 2023.
Competitive Landscape: Advanced Micro Devices Inc., Broadcom Inc., and Intel Corporation are some of the key market players.
Challenges and Opportunities: High manufacturing costs are posing many challenges for the market. Rapid innovation in production processes is an opportunity for the AR/VR chip market share.
Increasing product demand in various industries
Augmented and virtual reality solutions find high usage in various industries such as civil aviation, defense & security, healthcare, digital manufacturing, education, and entertainment. However, prominent players operating in the augmented and virtual reality market are projected to concentrate on the introduction of industry-specific solutions to expand their presence across various industries such as mining, oil & gas, and transportation. The adoption of AR/VR technology is growing in several sectors, such as industry, education, healthcare, and entertainment. With the growing application of AR and VR across multiple industries, specialized chips are expected to see a rise in demand and AR/VR chip market growth.
Rising demand for AR/VR chips in the gaming sector
Throughout the projected period, there will be a rise in demand for augmented and virtual reality-based games, which will contribute to the AR/VR chip market value. The population of gamers has grown significantly in the last several years. One of the most popular uses of augmented and virtual reality technologies is in video games. Using workable augmented and virtual reality-based solutions, smartphone manufacturing companies are also incorporating extra gaming capabilities into their handsets to improve the overall user interface experience and stay ahead of their competitors in the market. Furthermore, as augmented and virtual reality use technology-enabled platforms to imitate real-world settings, they offer a helpful, cost-effective substitute for training and skill development.
Technological Innovations in AR/VR
According to the AR/VR market report, augmented and virtual reality technology can be used for collaborative seminars, meetings, public lectures, military training, aviation training, nursing and medical professional training, and self-learning procedures. Additionally, it is seen that major companies are prioritizing product innovation by continuing to spend on product development to provide better products or services. Additionally, a wide range of industries, including digital manufacturing, healthcare, education, entertainment, military and security, and civil aviation, rely significantly on AR/VR technologies. Leading industry rivals are concentrating on launching industry-specific solutions and developing cutting-edge technologies, thus driving AR/VR chip demand.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on chip type, device type, and end user.
Processor ICs
User Interface ICs
Power Management IC
Processor ICs dominate the market
The report has provided a detailed breakup and analysis of the market based on the chip type. This includes processor ICs, user interface ICs, and power management IC. According to the report, processor ICs represented the largest segment.
Processor ICs are dominating the AR/VR chip market revenue. The features offered by these chips have made them extremely efficient in comparison to other embedded systems, which has fueled the segment's expansion. Integrated circuits for power management (ICs) are found in automatic-operating goods and gadgets, including embedded systems, medical devices implanted in the body, smart appliances, remote controls, and automotive engine control systems. Smaller microcontrollers consist of the same and result in lower system costs as a single chip consists of all the vital components, including memory, a central processing unit (CPU), and input/output peripherals. This results in reduced manufacturing costs and improved efficiency which proves beneficial for the AR/VR chip market overview.
Head Mounted Display
Gesture Tracking Device
Projector and Display Wall
Head Up Display
Handheld Device
Head mounted display holds the largest share in the market
A detailed breakup and analysis of the market based on the device type have also been provided in the report. This includes head mounted display, gesture tracking device, projector and display wall, head up display, and handheld device. According to the report, head mounted display accounted for the largest market share.
According to AR/VR chip market research, head mounted display is dominating the market. A transparent display that shows information or data to the user without requiring them to change their normal viewing angles is called a head mounted display, or heads-up display, or HUD. The military and police use head-mounted displays extensively, which fuels the market's expansion. On the other side, throughout the course of the forecast period, the head-up display segment would see the fastest CAGR growth. This is explained by its characteristics, which let consumers view data without being interrupted.
Gaming
Entertainment and Media
Aerospace and Defense
Healthcare
Others
Gaming holds the maximum share in the market
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes gaming, entertainment and media, aerospace and defense, healthcare, and others. According to the report, gaming accounted for the largest market share.
The AR/VR chip market research report shows that the market is dominated by the gaming sector. Among millennials, electronic games that work with virtual and augmented reality technologies are popular. Through a digital platform, consumers can experience the gaming world in real life thanks to AR/VR technology. Consequently, producers have placed a high priority on the AR/VR compatibility of their goods. The gaming industry's increasing need for AR/VR chips, the affordability of augmented and virtual reality-based solutions, and the technology's quick adoption across a range of applications are driving factors in the AR/VR chip market.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest AR/VR chip market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The market is being dominated by Asia Pacific. The dominance of this region stems from its emphasis on using virtual reality technology for consumer online learning, medical care, and training. Moreover, it is significant that nations like India are about to introduce new technologies into a range of industries, suggesting that the Asia Pacific area would probably witness a quicker rate of growth in the AR/VR chip market throughout the forecast period. The region has grown as a result of modern technology being adopted by many sectors, including government, logistics, residential and commercial, and transportation. The increased adoption of fiber optic cables and digital services has expanded the AR/VR chip market outlook further.
Advanced Micro Devices Inc.
Broadcom Inc.
Intel Corporation
MediaTek Inc.
Nvidia Corporation
Qualcomm Incorporated
Spectra7 Microsystems
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The reports discuss both organic and inorganic growth methods along with significant advances in the AR and VR chip market. Many businesses are concentrating on organic growth tactics including product releases, approvals, and other methods like patents and events. The market saw partnerships and collaborations as well as acquisitions as inorganic growth tactics. For instance, Infosys and NVIDIA partnered to develop generative AI solutions to increase productivity across a range of industries. As part of the partnership, 50,000 Infosys staff members will receive AI training from NVIDIA at a new facility. The market participants' consumer base and business have grown as a result of these actions. Due to the growing demand for AR and VR chips in the global industry, market participants in the AR and VR chip sectors are expected to have profitable growth prospects in the future.
April 16, 2024: Advanced Micro Devices Inc. expanded the commercial AI PC portfolio to deliver leadership performance across professional mobile and desktop systems.
April 9, 2024: Broadcom and Google Cloud announced an expanded partnership to help accelerate innovation for enterprises.
April 23, 2024: Intel announced its plans for an initial investment of more than $20 billion in the construction of two new leading-edge chip factories in Licking County, Ohio.