![]() |
市场调查报告书
商品编码
1541533
2024-2032 年按产品类型(一次性、可重复使用)、材料类型(医用级硅胶、天然橡胶、热塑性弹性体)、配销通路(药局和零售店、网上商店等)和地区分類的月亮杯市场报告Menstrual Cup Market Report by Product Type (Disposable, Reusable), Material Type (Medical Grade Silicone, Natural Rubber, Thermoplastic Elastomer), Distribution Channel (Pharmacies and Retail Stores, Online Stores, and Others), and Region 2024-2032 |
2023年,IMARC Group月亮杯市场规模达到10亿美元。由于环境意识的增强、成本效益的提高、健康和安全问题的增加、全球教育活动的加强以及不断的产品创新,市场正在经历强劲的增长,以满足寻求可持续、经济和健康意识的月经的多样化化消费者群体的需求解决方案。
市场成长与规模:在环境问题日益严重、产品成本效益不断提高、快速创新和健康意识不断增强的推动下,市场正在稳定成长。
主要市场驱动因素:影响市场成长的主要驱动因素包括环境意识的提高导致人们对永续产品的偏好、可重复使用的月亮杯带来的长期成本节约以及对传统月经产品的健康和安全担忧的增加。
主要市场趋势:主要市场趋势涉及以舒适性和客製化为重点的产品创新、向环保材料的转变以及线上销售和数位行销策略的增加。此外,对月经健康教育活动的日益重视正在促进市场成长。
地理趋势:由于人们对产品健康益处的认识不断提高以及文化态度的变化,北美引领市场。在高度环境和健康意识的推动下,其他地区也出现了显着成长。
竞争格局:市场的特征是快速创新、策略合作、不断扩大的地理影响力,以及不断增加的行销和教育活动投资。
挑战与机会:市场面临各种挑战,例如文化禁忌和某些地区缺乏意识,以及来自传统经期产品的竞争。然而,产品广泛扩展到未开发的市场,利用线上平台扩大覆盖范围,并使产品与日益增长的环境和健康问题保持一致,正在为市场成长创造新的机会。
提高环保意识和永续发展
关于减少废弃物和永续发展的环保意识不断增强,推动了市场的成长。与此一致的是,由于可重复使用性,人们对月亮杯等环保产品的日益青睐,有利于市场的成长。此外,产品的广泛采用,因为它需要更少的资源,并有助于大幅减少月经废弃物,并正在为市场成长创造积极的前景。除此之外,月亮杯由医疗级硅胶等材料製成,在其生命週期内对环境的影响较小。此外,实施各种政府政策和措施来推广永续产品,包括月亮杯作为减少环境影响的替代品,预计将推动市场成长。
不断提高的成本效益和长期节省
由于其成本效益,月亮杯越来越多地被采用,这为市场创造了积极的前景。它透过减少每月购买卫生棉或卫生棉条相关的经常性费用,提供非凡的长期节省。此外,网路购物的日益普及,使月亮杯变得更容易获得和负担得起,因为消费者可以比较价格、阅读评论併购买不同品牌和製造商的月亮杯,这也促进了市场的成长。除此之外,与经常性购买一次性用品相比,强调月亮杯随时间推移的价值的营销活动盛行,为市场提供了有利可图的成长机会。
提高健康和安全意识
消费者越来越意识到与传统月经产品相关的潜在健康风险,例如卫生棉和卫生棉条中含有化学物质和香料,这极大地推动了市场成长。除此之外,由医用级硅胶、乳胶或橡胶製成的月亮杯的广泛采用有利于市场成长。此外,它们不含化学物质,且中毒性休克症候群 (TSS) 的风险较低。除此之外,医疗保健提供者和关注健康的媒体的认可度不断提高,强调了月亮杯相对于其他产品的安全优势,这也是一个促进成长的因素。
全球推广和教育不断增加
关于月经健康和卫生的全球宣传和教育的不断增加是推动市场成长的主要因素之一。与此一致的是,各种非营利组织(NGO)、政府和企业越来越多地发起对女性进行经期卫生教育的倡议,为市场成长提供了推动力。除此之外,月亮杯公司与教育机构或健康组织之间不断加强的合作以促进月亮杯的使用,这也为市场成长提供了动力。此外,各种政策的实施,包括在学校或社区健康计画中分发月亮杯或取消月经产品税等,正在推动市场成长。
快速创新和产品多样性
月经杯的创新和产品种类不断增加,满足不同的喜好和解剖需求,有助于市场成长。为此,製造商提供各种尺寸、形状和材料的杯子,包括适合不同年龄层、流量水平和解剖结构变化的选项。此外,不断增加的创新,如可折迭杯子或具有独特拆卸功能的杯子,可增强用户体验和舒适度,对市场成长产生了积极影响。除此之外,低过敏性杯子或由有机材料製成的杯子的开发,以满足皮肤敏感或对传统杯子材料过敏的用户的需求,也为市场增长提供了推动力。此外,具有测量标记等附加功能的杯子的快速发展,使用户能够监测自己的月经流量,正在促进市场成长。
The global menstrual cup market size reached US$ 1,000 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,520 Million by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032. The market is experiencing robust growth driven by the increasing environmental awareness, rising cost-effectiveness, growing health and safety concerns, heightened global educational initiatives, and continual product innovation, catering to a diverse consumer base seeking sustainable, economical, and health-conscious menstrual solutions.
Market Growth and Size: The market is witnessing stable growth, driven by the rising environmental concerns, increasing product cost-effectiveness, rapid innovations, and growing health awareness.
Major Market Drivers: Key drivers influencing the market growth include heightened environmental awareness leading to a preference for sustainable products, the long-term cost savings offered by reusable menstrual cups, and increased health and safety concerns about traditional menstrual products.
Key Market Trends: The key market trends involve product innovation with a focus on comfort and customization, a shift towards eco-friendly materials, and an increase in online sales and digital marketing strategies. Additionally, the growing emphasis on educational initiatives about menstrual health., is bolstering the market growth.
Geographical Trends: North America leads the market due to increasing awareness about the health benefits of the product and changing cultural attitudes. Other regions are also showing significant growth, fueled by high environmental and health consciousness.
Competitive Landscape: The market is characterized by rapid innovation, strategic collaborations, and expanding geographical presence, along with increasing investment in marketing and educational campaigns.
Challenges and Opportunities: The market faces various challenges, such as cultural taboos and lack of awareness in certain regions, along with competition from traditional menstrual products. However, the widespread product expansion into untapped markets, leveraging online platforms for broader reach, and aligning products with growing environmental and health concerns, is creating new opportunities for the market growth.
Heightened environmental awareness and sustainability
The increasing environmental awareness regarding waste reduction and sustainability is providing a thrust to the market growth. In line with this, the growing preference for eco-friendly products, like menstrual cups, due to reusability is favoring the market growth. Moreover, the widespread product adoption, as it requires fewer resources and contributes to the drastic reduction in menstrual waste, is creating a positive outlook for the market growth. In addition to this, menstrual cups are made from materials like medical-grade silicone, which have a lower environmental impact over their lifecycle. Furthermore, the implementation of various government policies and initiatives to promote sustainable products, including menstrual cups as an alternative to reduce environmental impact, is anticipated to drive the market growth.
Growing cost-effectiveness and long-term savings
The increasing adoption of menstrual cups due to their cost-effectiveness is creating a positive outlook for the market. It offers exceptional long-term savings by reducing the recurring expense associated with monthly purchases of pads or tampons. Additionally, the rising popularity of online shopping that makes menstrual cups more accessible and affordable, as consumers can compare prices, read reviews, and purchase cups from various brands and manufacturers, is fostering the market growth. In addition to this, the prevalence of marketing campaigns emphasizing the value of menstrual cups over time compared to the recurring purchase of disposables is offering remunerative growth opportunities for the market.
Increasing health and safety awareness
The increasing awareness among consumers about the potential health risks associated with traditional menstrual products, such as the presence of chemicals and fragrances in pads and tampons, is providing a considerable boost to the market growth. Along with this, the widespread adoption of menstrual cups, as they are made from medical-grade silicone, latex, or rubber, is favoring the market growth. Additionally, they are free from chemicals and associated with a lower risk of toxic shock syndrome (TSS). Besides this, the rising endorsements from healthcare providers and health-focused media, highlighting the safety benefits of menstrual cups over other products, are acting as a growth-inducing factor.
Rising global outreach and education
The increasing global outreach and education about menstrual health and hygiene is one of the major factors boosting the market growth. In line with this, the growing initiatives by various non-profit organizations (NGOs), governments, and corporations to educate women about menstrual hygiene are providing a thrust to the market growth. In addition to this, the growing collaboration between menstrual cup companies and educational institutions or health organizations to promote the use of menstrual cups is providing an impetus to the market growth. Moreover, the implementation of various policies that include the distribution of menstrual cups in schools or community health programs or the removal of taxes on menstrual products are driving the market growth.
Rapid innovation and product variety
The rising innovation and product variety in menstrual cups, catering to diverse preferences and anatomical needs, is favoring the market growth. In line with this, manufacturers are offering cups in various sizes, shapes, and materials, including options for different age groups, flow levels, and anatomical variations. Additionally, the increasing innovations like collapsible cups or cups with unique removal features to enhance user experience and comfort are positively impacting the market growth. Besides this, the development of hypoallergenic cups or those made from organic materials catering to users with sensitive skin or allergies to traditional cup materials is providing a thrust to the market growth. Moreover, the rapid development of cups with additional features like measurement marks, which allow users to monitor their menstrual flow, are fostering the market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, material type, and distribution channel.
Disposable
Reusable
Reusable accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes disposable and reusable. According to the report, reusable represented the largest segment.
Reusable menstrual cups dominate the market and are preferred for their eco-friendliness, cost-effectiveness, and long-term health benefits. They are made from durable materials like medical-grade silicone, rubber, or thermoplastic elastomer, and can be used for several years, reducing waste and ongoing costs associated with menstrual hygiene. Reusable menstrual cups are also available in a variety of sizes, shapes, and flexibility options, accommodating a wide range of anatomical and lifestyle needs. Moreover, the increasing awareness about sustainable practices, health considerations, and the broadening availability and acceptance of menstrual cups in various cultures and communities is providing remunerative growth opportunities for the market.
Disposable menstrual cups cater to users seeking the convenience of single-use products without committing to the maintenance of reusable options. They are made from softer, flexible materials and are designed for short-term use, usually for one menstrual cycle. Disposable menstrual cups are utilized by consumers who are new to menstrual cups or for those who prefer the convenience of disposables while traveling or in situations where sterilizing a reusable cup is not feasible.
Medical Grade Silicone
Natural Rubber
Thermoplastic Elastomer
Medical grade silicone holds the largest share in the industry
A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes medical grade silicone, natural rubber, and thermoplastic elastomer. According to the report, medical grade silicone accounted for the largest market share.
Medical grade silicones hold the largest share in the market due to their durability, flexibility, and biocompatibility, which makes them suitable for sensitive skin and reduces the risk of allergic reactions. They are also non-porous, which prevents bacterial growth, making them a hygienic choice for menstrual hygiene products. Moreover, cups made from medical grade silicone are known for their comfort and ease of use, appealing to a broad range of consumers. Therefore, the widespread popularity of medical grade silicone in menstrual cups is attributed to its balance of safety, durability, and comfort.
Natural rubber cups cater to consumers who prefer natural materials over synthetic alternatives. They are known for their flexibility and strength, providing a comfortable fit and efficient seal. Natural rubber menstrual cups offer an eco-friendly, effective, and durable option for menstrual management.
Thermoplastic elastomer (TPE) is a blend of plastic and rubber, providing flexibility, comfort, and durability. TPE menstrual cups are suitable for those who may have silicone sensitivities or prefer an alternative to silicone and rubber. They are gaining popularity due to their hypoallergenic properties and ease of recyclability while offering a unique balance of softness and strength.
Pharmacies and Retail Stores
Online Stores
Others
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and retail stores, online stores, and others.
Pharmacies and retail stores play a significant role in the distribution of menstrual cups. They are crucial for consumers who prefer immediate availability or seek to physically inspect products before purchasing. Moreover, pharmacies offer the added advantage of providing healthcare professional guidance and advice on menstrual cup use, promoting the market growth. Additionally, retail stores enable customers to compare different brands and types, allowing them to make informed decisions based on their preferences.
Online stores are a rapidly growing segment due to their convenience, coupled with the availability of a wide variety of choices to compare products and prices easily. They provide detailed product information, user reviews, and educational content, which can be crucial for informed decision-making, especially for new users.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest menstrual cup market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America holds the largest segment in the market due to its high level of awareness about menstrual health, environmental sustainability, and the availability of a wide range of menstrual cup brands. Moreover, the region's advanced retail infrastructure, including online and offline, which provides easy accessibility to menstrual products, is supporting the marketgrowth. Additionally, North America is known to embrace eco-friendly and health-conscious lifestyles, which aligns with the benefits offered by menstrual cups. Along with this, the active marketing and educational campaigns by manufacturers in the region that help in normalizing menstrual cups and expanding their user base are favoring the market growth.
The Asia Pacific region presents a rapidly growing segment in the menstrual cup market, driven by increasing awareness of menstrual health and environmental sustainability. Furthermore, the region's large and diverse population, coupled with growing urbanization and rising disposable incomes, contributes to the market growth. Moreover, the growing efforts by non-profit organizations (NGOs) and governments in promoting menstrual hygiene are favoring the market growth.
Europe has a well-established healthcare system, along with various government and NGO initiatives promoting menstrual hygiene, which has led to widespread acceptance and use of menstrual cups. Moreover, the presence of several key menstrual cup brands, along with supportive government policies on menstrual products, is bolstering the market growth.
The Latin American region has seen substantial growth in the menstrual cup market due to rising awareness about environmental sustainability and personal health. Along with this, the growing internet penetration facilitating access to information about menstrual cups is supporting the market growth. Besides this, the rising efforts by local organizations and health campaigns to promote menstrual hygiene are positively impacting the market growth.
The Middle East and Africa region represents an evolving segment in the menstrual cup market due to the increasing initiatives by governments and NGOs to improve menstrual health and hygiene. Moreover, the expansion of online retail platforms in the region, facilitating increased accessibility to menstrual cups, is providing a thrust to the market growth.
The leading players are engaging in a variety of strategies to strengthen their positions and expand their market reach. They are focusing on product innovation to improve the design, material, and comfort of menstrual cups to cater to diverse consumer needs. Moreover, major players are investing in research and development (R&D) to introduce new features and materials that enhance user experience and safety. Additionally, they are utilizing digital platforms, social media, and influencer partnerships to educate potential users about the benefits of menstrual cups, aiming to break down taboos and increase product adoption. Along with this, the leading providers are forming strategic collaborations with health organizations, NGOs, and educational institutions to provide education in different regions.
Blossom Cup.
Diva International Inc.
Fleurcup
INTIMINA
Jaguara s.r.o. (LadyCup)
Lena Cup LLC
Lunette Menstrual Cup (Peptonic Medical AB)
Me Luna
Mooncup Ltd
The Flex Company
YUUKI Company s.r.o.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In April 2022, Peptonic Medical (publ) announced that its wholly owned brand Lunette has been appointed official Menstrual Cup Partner to the United Nations (UN).
In October 2022, The Flex Co., announced its brand launch into Canada with its best-selling products, Flex Cup and Flex Disc.
In July 2023, Mooncup Ltd announced that it has been acquired by AndSisters Sustainable Menstrual Health Care, a family-run sustainable period care brand specializing in compostable pads, tampons, and liners.