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市场调查报告书
商品编码
1510765
欧洲月亮杯市场预测至 2030 年 - 区域分析 - 按类型、材料和配销通路Europe Menstrual Cups Market Forecast to 2030 - Regional Analysis - by Type, Material, and Distribution Channel |
2022年欧洲月亮杯市场价值为3.1711亿美元,预计到2030年将达到5.0538亿美元;预计2022年至2030年复合年增长率为6.0%。
政府措施提振欧洲月亮杯市场
政府措施对于透过提高意识、促进永续实践和解决经期卫生挑战为月亮杯市场创造机会至关重要。在许多地区,政府认识到经期健康的重要性,并实施了一些计划,以教育和授权个人使用替代和可持续的经期卫生产品,例如月经杯。在欧洲,一些政府已采取措施解决经期产品对环境的影响。例如,苏格兰政府在学校和学院提供免费的月经产品,包括月亮杯,作为其减少一次性塑胶废物承诺的一部分。这些措施不仅促进了月经杯的采用,而且还有助于使月经的对话正常化并减少与月经相关的耻辱。各国政府越来越认识到推广可重复使用和可持续经期产品的经济效益。总体而言,世界各地的政府倡议正在透过解决负担能力和永续性问题、为製造商开闢新的机会并促进经期卫生习惯的积极变化,为欧洲月亮杯市场创造有利的环境。
欧洲月亮杯市场概况
欧洲对月亮杯的需求不断增长可归因于反映地区趋势和文化转变的因素。整个欧洲越来越重视经期健康和教育,从而提高了人们对不同经期卫生选择的认识。随着女性和个人更加了解自己的选择并寻求优先考虑福祉的替代品,以其安全和健康益处而闻名的月亮杯越来越受欢迎。例如,2023 年9 月,平等和女权主义部提出了向加泰罗尼亚所有妇女免费普遍分发可重复使用的经期产品的详细信息,并将其纳入《2023-2025 年经期和更年期综合公平计划》中。加泰隆尼亚将成为世界上第一个向潜在的 250 万女性人口免费分发可重复使用的经期产品的国家。此类措施提高了人们对月亮杯等可重复使用的月经产品的认识,促进了市场成长。
此外,欧洲的文化景观非常重视永续生活和环境责任。许多欧洲国家一直走在环保运动的最前沿,这种心态延伸到了消费者的选择,包括经期产品。月经杯的环保特性符合欧洲对减少浪费和促进环保意识实践的更广泛承诺,从而推动了对这些可重复使用产品的需求。此外,欧洲月亮杯选择的多样性,包括各种尺寸、形状和材料,使个人能够找到满足其特定需求和偏好的产品。这种客製化方面有助于月亮杯的普及,因为消费者喜欢有一系列满足其舒适度和生活方式的选择,从而推动了该地区产品需求的激增。此外,各种政府措施正在支持市场成长。例如,2020 年 11 月,苏格兰成为第一个向有需要的人提供卫生棉条和卫生棉的国家。 《2021 年经期产品(免费提供)法案》于2020 年底通过。能获得这些产品免费。
欧洲月亮杯市场收入及 2030 年预测(百万美元)
欧洲月亮杯市场细分
欧洲月亮杯市场按类型、材料、配销通路和国家分类。
根据类型,欧洲月亮杯市场分为可重复使用型和一次性型。到 2022 年,可重复使用的细分市场将占据更大的市场份额。
从材质来看,欧洲月亮杯市场分为医用级硅胶、橡胶和热塑性弹性体。 2022 年,多层细分市场占据最大的市场份额。
依配销通路划分,欧洲月亮杯市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据最大的市场份额。
按国家/地区划分,欧洲月亮杯市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他国家。 2022 年,欧洲其他地区主导了欧洲月亮杯市场份额。
Diva International Inc、Lena Cup LLC、Lune Group Oy Ltd、Pixie Cup LLC、Saalt LLC 和 The Flex Co 是欧洲月亮杯市场的领先公司。
The Europe menstrual cups market was valued at US$ 317.11 million in 2022 and is expected to reach US$ 505.38 million by 2030; it is estimated to register a CAGR of 6.0% from 2022 to 2030.
Government Initiatives Bolster Europe Menstrual Cups Market
Government initiatives are crucial in creating opportunities for the menstrual cup market by fostering awareness, promoting sustainable practices, and addressing menstrual hygiene challenges. In many regions, governments recognize the importance of menstrual health and have implemented programs to educate and empower individuals about alternative and sustainable menstrual hygiene products like menstrual cups. In Europe, several governments have taken steps to address the environmental impact of menstrual products. The Scottish government, for instance, provides free menstrual products in schools and colleges, including menstrual cups, as part of their commitment to reducing single-use plastic waste. These initiatives not only promote the adoption of menstrual cups but also contribute to normalizing conversations around menstruation and reducing the stigma associated with it. Governments increasingly recognize the economic benefits of promoting reusable and sustainable menstrual products. Overall, government initiatives worldwide are creating a conducive environment for the Europe menstrual cups market by addressing affordability and sustainability concerns, opening up new opportunities for manufacturers, and fostering positive changes in menstrual hygiene practices.
Europe Menstrual Cups Market Overview
The increasing demand for menstrual cups in Europe can be attributed to factors that reflect regional trends and cultural shifts. There is a growing emphasis on menstrual health and education across Europe, leading to increased awareness about different menstrual hygiene options. Menstrual cups, known for their safety and health benefits, are gaining popularity as women and individuals become more informed about their choices and seek alternatives that prioritize well-being. For instance, in September 2023, the Ministry of Equality and Feminisms presented the details of the free and universal distribution of reusable menstrual products to all women in Catalonia, as included in the Comprehensive Menstrual and Climacteric Equity Plan 2023-2025. Catalonia will be the first country in the world to distribute free, reusable menstrual products to a potential population of 2.5 million women. Such initiatives increase awareness regarding reusable menstrual products such as menstrual cups, bolstering the market growth.
Further, the cultural landscape in Europe places a strong emphasis on sustainable living and environmental responsibility. Many European countries have been at the forefront of environmental movements, and this mindset extends to consumer choices, including menstrual products. The eco-friendly nature of menstrual cups aligns with the broader European commitment to reducing waste and promoting environmentally conscious practices, driving the demand for these reusable products. Also, the diversity of European menstrual cup options, including various sizes, shapes, and materials, allows individuals to find a product that caters to their specific needs and preferences. This customization aspect contributes to the popularity of menstrual cups, as consumers appreciate having a range of choices that cater to their comfort and lifestyle, propelling the surge in product demand across the region. Furthermore, various government initiatives are supporting the market growth. For instance, in November 2020, Scotland became the first country to offer tampons and sanitary pads to anyone in need. The Period Products (Free Provision) Act 2021 was passed in late 2020. The Act imposed a legal duty on local authorities to ensure "anyone who needs" products used during menstruation-such as tampons, menstrual cups, and sanitary towels-can access them for free.
Europe Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
Europe Menstrual Cups Market Segmentation
The Europe menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the Europe menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the Europe menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The multi-stage segment held the largest market share in 2022.
By distribution channel, the Europe menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Europe menstrual cups market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe menstrual cups market share in 2022.
Diva International Inc, Lena Cup LLC, Lune Group Oy Ltd, Pixie Cup LLC, Saalt LLC, and The Flex Co are among the leading companies operating in the Europe menstrual cups market.