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市场调查报告书

商品编码

1561535

2024-2032 年按类型、工具、最终用户和地区分類的高级讯息传递市场报告

Premium Messaging Market Report by Type, Tools, End User, and Region 2024-2032

出版日期: 2024年09月10日 | 出版商:

IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2023 年，全球优质讯息传递市场规模达到 771 亿美元， 2024-2032 年复合年增长率 (CAGR) 为 4.5%。

高级讯息传递是指使用唯一的短代码发送简讯服务 (SMS) 的服务。与标准讯息费率相比，其订阅需要支付额外费用，该费用计入用户的行动信用额中。它可以使用快速拨号号码存取各种资讯和服务，包括路线、测验、音乐、翻译、铃声、电话号码、搜寻结果、竞赛游戏、聊天会话、背景图像和证券交易所价格。如今，这些服务按需并按预定频率运行，例如航班延误和体育赛事结果。

高阶讯息传递市场趋势：

行动用户数量的显着增加以及双重认证的大量采用是积极影响市场的关键因素之一。此外，企业正在利用云端应用程式介面 (API) 以及嵌入式应用程式上下文通信，例如现场服务软体和客户关係管理 (CRM)。这有助于註册用户、增强客户互动以及在全球范围内发送待处理服务的状态更新。此外，进阶讯息传递还可用于慈善和投票活动。例如，订阅者可以轻鬆发送简讯来捐赠资金并帮助自然灾害期间有需要的人。它还提供天气警报、交通更新和反向收费电话等好处。除此之外，医疗状况的日益流行正在扩大医疗保健行业中高级讯息传递的使用，以自动提醒即将到来的预约和无障碍通讯。此外，它还应用于全球银行、金融服务和保险 (BFSI) 行业，以增强与员工的内部和外部沟通、自动化后端 IT 流程以及改善客户关係和服务。

本报告回答的关键问题

全球优质简讯市场有多大？ 2024-2032 年全球优质讯息传递市场的预期成长率为何？
推动全球优质讯息传递市场的关键因素是什么？
COVID-19 对全球优质讯息传递市场有何影响？
全球优质讯息传递市场按类型划分是怎样的？
基于这些工具的全球优质讯息传递市场的细分如何？
基于最终用户的全球优质讯息传递市场的细分情况如何？
全球优质讯息传递市场的主要区域有哪些？
谁是全球优质讯息传递市场的主要参与者/公司？

BFSI
- 市场趋势
- 市场预测
交通和旅游
- 市场趋势
- 市场预测
卫生保健
- 市场趋势
- 市场预测
媒体与娱乐
- 市场趋势
- 市场预测
零售与电子商务
- 市场趋势
- 市场预测
资讯科技和电信
- 市场趋势
- 市场预测
政府
- 市场趋势
- 市场预测
其他的
- 市场趋势
- 市场预测

第 9 章：市场区隔：按地区

北美洲
- 美国
- 加拿大
亚太
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 印尼
- 其他的
欧洲
- 德国
- 法国
- 英国
- 义大利
- 西班牙
- 俄罗斯
- 其他的
拉丁美洲
- 巴西
- 墨西哥
- 其他的
中东和非洲
- 市场趋势
- 市场细分：按国家/地区
- 市场预测

第 10 章：SWOT 分析

概述
优势
弱点
机会
威胁

第 11 章：价值链分析

第 12 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 13 章：价格分析

第14章：竞争格局

市场结构
关键参与者
关键参与者简介
- AMD Telecom SA
- AT&T Inc.
- Comviva Technologies Limited (Tech Mahindra Limted)
- Infobip Ltd.
- Mavenir
- Sinch
- Syniverse Technologies LLC
- Tata Communications Limited
- Twilio Inc.
- Tyntec
- Verizon Communications Inc.

简介目录图表

Product Code: SR112024A4397

The global premium messaging market size reached US$ 77.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 116.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user's mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, tools and end user.

Breakup by Type:

A2P Messaging
P2A Messaging

Breakup by Tools:

Cloud API Messaging Platform
Traditional and Managed Messaging Services

Breakup by End User:

BFSI
Transport and Travelling
Healthcare
Media and Entertainment
Retail and E-Commerce
IT and Telecom
Government
Others

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Key Questions Answered in This Report

1. How big is the global premium messaging market?
2. What is the expected growth rate of the global premium messaging market during 2024-2032?
3. What are the key factors driving the global premium messaging market?
4. What has been the impact of COVID-19 on the global premium messaging market?
5. What is the breakup of the global premium messaging market based on the type?
6. What is the breakup of the global premium messaging market based on the tools?
7. What is the breakup of the global premium messaging market based on the end user?
8. What are the key regions in the global premium messaging market?
9. Who are the key players/companies in the global premium messaging market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Premium Messaging Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 A2P Messaging
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 P2A Messaging
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Tools

7.1 Cloud API Messaging Platform
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Traditional and Managed Messaging Services
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by End User

8.1 BFSI
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Transport and Travelling
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Healthcare
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Media and Entertainment
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Retail and E-Commerce
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
8.6 IT and Telecom
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
8.7 Government
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
8.8 Others
- 8.8.1 Market Trends
- 8.8.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 AMD Telecom S.A.
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
  - 14.3.2.3 Financials
  - 14.3.2.4 SWOT Analysis
- 14.3.3 Comviva Technologies Limited (Tech Mahindra Limted)
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
- 14.3.4 Infobip Ltd.
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 Mavenir
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Sinch
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
  - 14.3.6.3 Financials
- 14.3.7 Syniverse Technologies LLC
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Tata Communications Limited
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
  - 14.3.8.3 Financials
  - 14.3.8.4 SWOT Analysis
- 14.3.9 Twilio Inc.
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
  - 14.3.9.3 Financials
  - 14.3.9.4 SWOT Analysis
- 14.3.10 Tyntec
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 Verizon Communications Inc.
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
  - 14.3.11.3 Financials
  - 14.3.11.4 SWOT Analysis

简介目录图表

List of Figures

Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2023
Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2023
Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2023
Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2023
Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2023
Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Global: Premium Messaging Industry: SWOT Analysis
Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million US$), 2024-2032
Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Premium Messaging Market: Competitive Structure
Table 7: Global: Premium Messaging Market: Key Players

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