市场调查报告书
商品编码
1561641
电动髮刷市场报告按产品类型(扁平、圆形)、性别(女、男)、配销通路(超市和大卖场、美容店、线上商店等)、最终用途(家用、商业)和地区 2024- 2032Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2024-2032 |
2023年,全球电动髮刷市场规模达到2.865IMARC Group美元。技术进步、护髮意识的增强以及消费者可支配收入水准的提高是市场成长的主要推动力。
美丽意识不断增强
不断上升的美容意识确实是推动电动髮刷市场成长的重要推动力。消费者越来越多地寻求方便且高效的护髮产品。例如,根据IMARC Group的数据,2023 年全球护髮市场规模将达到 869 亿美元。 。电动髮刷为日常造型和维护提供快速、简单的解决方案,减少日常护髮所需的时间。此外,女性髮型设计普及率的不断提高也推动了对电动髮刷的需求。例如,根据 NPD 对美国护髮习惯的分析,三分之一的女性每週造型一次或更少。除此之外,美髮工具的使用也越来越多,因为它们提供了沙龙般的头髮,这也使得电动髮刷的采用不断增加。除此之外,年轻族群优先考虑个人修饰,并且是新美容技术的早期采用者,包括符合他们生活方式和美学偏好的电动髮刷。例如,根据 Retail Brew 2022 年 5 月发表的一篇文章,近 44% 的 Z 世代购买髮型设计工具。这进一步提高了电动髮刷的市场份额。
沙龙数量不断增加
沙龙数量的增加极大地推动了电动髮刷市场的成长。例如,根据专业美容协会提供的 2020 年报告,美国的非雇主和沙龙企业数量比过去十年增长了 36%,而销售额增长了 63%。此外,根据 Trafft 发表的一篇文章,理髮和造型是美国美容院最受欢迎的服务。 2019年,他们贡献了约55.2%的总收入。此外,剪髮和造型的日益普及也增加了对专业美髮工具的需求。例如,Statista根据美国人口普查资料和西蒙斯全国消费者调查(NHCS)计算得出的资料显示,2020年约有5902万美国人接受了四次或以上理髮。性推动了创新是电动髮刷製造商之一。他们致力于创造满足沙龙专业人士特定需求的产品,例如理顺选项或更好的热量分布。例如,2022 年 11 月,专业髮型师产品製造商 Olivia Garden 推出了两款全新 LUXE 刷子系列:OG Brush LUXE 系列和 Ceramic + Ion LUXE 系列。 OG Brush LUXE 系列是一款全新限量版环保刷子,具有温暖的金属色调。该系列由 100% 可回收塑胶製成,包括四种金属色刷子(三种解缠结选项)以及一款造型刷,可打造任何造型。这些因素进一步推动了产业的成长。
技术进步
技术进步是推动电动髮刷市场成长需求的关键因素之一。配备离子技术的电动髮刷可发射负离子,有助于中和静电和毛躁,使头髮更光滑、更有光泽。该技术还可以更快地分解水分子,从而缩短干燥时间。例如,2024年4月,美髮工具製造商Wavytalk推出了离子直髮刷。这款独特的二合一髮刷结合了梳子和直髮器的功能,彻底改变了家庭髮型,轻鬆提供沙龙品质的效果。刷子具有负离子开关和精美的蓝色负离子指示,可深入渗透髮丝,修復烫髮和染髮造成的损伤,减少静电,改善头髮整体健康。除此之外,现代电动髮刷具有多种加热设置,可让使用者根据自己的头髮类型和造型需求自订温度。这有助于最大限度地减少热损伤并确保最佳结果。例如,2023 年 4 月,Shark 推出了一款名为 SpeedStyle 的新美髮产品。 Shark SpeedStyle 是一款独立的吹风机,包括扩散器、可最大程度减少毛躁和飞散的定型器、快速平滑刷、即时修饰刷、涡轮集中器和宽齿梳。它具有三种加热和空气设定以获得最佳外观。这些因素进一步加剧了电动髮刷的需求。
The global electric hair brush market size reached US$ 286.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 422.5 Million by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.
Rising Beauty Consciousness
The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to IMARC, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.
Increasing Number of Salons
The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.
Technological Advancements
Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.
IMARC Group provides an analysis of the key trends in each segment of the global electric hair brush market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, gender, distribution channel, and end use.
The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.
Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.
The report has provided a detailed breakup and analysis of the market based on the gender. This includes female and male.
Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, beauty stores, online stores, and others.
According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.
The report has provided a detailed breakup and analysis of the market based on the end use. This includes household and commercial.
According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)