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亚太地区电动髮刷市场预测至 2030 年 - 区域分析 - 按产品类型、类别和配销通路Asia Pacific Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel |
亚太地区电动髮刷市场预计将从2022年的2.5301亿美元成长到2030年的3.8649亿美元。
主要市场参与者推出创新产品
电动髮刷市场正在显着成长并呈上升趋势。製造商正在大力投资推出创新产品,以吸引大量消费者。例如,2021 年 12 月,印度电动美髮器具製造商 Vega 推出了新型 X-Star 直髮刷“VHSB-03”,采用 Thermo Protect 技术来拉直和梳理头髮。它是该公司目前直髮刷系列中最先进、最新的产品,具有防毛躁、防烫伤、牙齿、陶瓷涂层和热保护技术。此外,电动刷市场的知名企业正在扩大其产品组合,以获得可观的市场。例如,2022 年7 月,皇家飞利浦NV 推出了飞利浦防紫外线直髮器7000 系列和具有矿物质离子护理功能以降低紫外线损伤的飞利浦防紫外线直髮器5000 系列,具有2 倍离子护理功能以最大程度地减少热损伤,以及飞利浦5000系列具有离子功能的加热直髮刷。因此,主要市场参与者推出的创新产品正在推动电动髮刷的需求。
亚太地区电动髮刷市场概况
亚太地区的电动髮刷市场分为中国、日本、韩国、澳洲、印度和亚太其他地区。这些发展中国家的中产阶级人口和城市化正在快速成长,这为主要市场参与者提供了许多机会。在中国、日本和印度,电动髮刷产品创新的增加正在推动市场发展。例如,2021 年 12 月,印度电动美髮器具製造商 Vega 推出了新型 X-Star 直髮刷“VHSB-03”,采用 Thermo Protect 技术来拉直和梳理头髮。此外,2023 年 8 月,皇家飞利浦 NV 宣布推出飞利浦直髮刷,瞄准印度 Z 世代和千禧世代客户。时尚影响者和时尚偶像在 Instagram、Facebook、YouTube 和 Pinterest 等社交媒体论坛上增加促销活动和活动,在促进该地区的头髮美容方面发挥了至关重要的作用。例如,2023 年 2 月,皇家飞利浦 NV 透过一场由着名宝莱坞明星阿莉亚·巴特 (Alia Bhatt) 主演的新活动#YourHairYourWay 展示了其直发系列。因此,名人代言和製造商的宣传活动影响粉丝和消费者使用电动髮刷。此外,由于女性在家中对沙龙式髮型的需求激增,电动髮刷在澳洲越来越受欢迎。此外,Instagram网红对电髮刷的推广也进一步推动了需求。例如,自从雪梨髮型师 Janet Nguyen 在 Instagram 上拍摄了使用「旋转热风刷」的影片后,Anko 品牌旗下的一家折扣店对「旋转热风刷」的需求激增。在韩国,消费者优先考虑护髮和头皮健康,这导致产品需求激增。具有红外线技术或头皮按摩功能等功能的电动髮刷因促进头髮健康而受到欢迎。上述因素预计将推动该地区的电动髮刷市场。
亚太地区电动髮刷市场收入及 2030 年预测(百万美元)
亚太地区电动髮刷市场区隔
亚太地区电动髮刷市场按产品类型、类别、配销通路和国家细分。
根据产品类型,亚太地区电动髮刷市场分为圆刷和扁刷。 2022 年,扁平刷细分市场在亚太地区电动髮刷市场中占有更大份额。
根据类别,亚太地区电动髮刷市场分为男性、女性和男女通用。 2022 年,女性细分市场在亚太地区电动髮刷市场中占据最大份额。
根据配销通路,亚太地区电动髮刷市场分为超市和大卖场、专卖店、线上零售等。 2022年,超市和大卖场占据亚太地区电动髮刷市场最大份额
依国家/地区划分,亚太地区电动髮刷市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022年中国主导亚太电动髮刷市场
Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc 和 Apalus Inc 是亚太地区电动髮刷市场的一些领先公司。
The Asia Pacific electric hair brush market is expected to grow from US$ 253.01 million in 2022 to US$ 386.49 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.
Innovative Product Launches by Key Market Players
The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company's current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology. Moreover, well-established players operating in the electric brush market are expanding their product portfolio to gain a considerable market. For instance, in July 2022, Koninklijke Philips N.V. launched Philips UV Protect Hair Straightener 7000 series and Philips UV Protect Hair Dryer with mineral ionic care feature to lower UV damage, Philips Hair Straightener 5000 series with 2x ionic care to minimize heat damage and Philips 5000 Series Heated Straightening Brush with Ionic feature. Hence, innovative product launches by key market players are driving the demand for electric hair brushes.
Asia Pacific Electric Hair Brush Market Overview
The electric hair brush market in Asia Pacific is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. These developing countries are witnessing rapid growth in the middle-class population and urbanization, which offers several opportunities for the key market players. In China, Japan, and India, the increase in innovations in electric hair brush products is driving the market. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. Additionally, in August 2023, Koninklijke Philips N.V. announced the launch of the Philips Hair Straightening Brush to target Gen Z and millennial customers in India. Increasing promotional activities and campaigns by fashion influencers and style icons in social media forums, including Instagram, Facebook, YouTube, and Pinterest, has played a vital role in promoting hair grooming in the region. For instance, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Further, electric hair brushes have gained popularity in Australia owing to women's surging demand for salon-style hair at home. In addition, Instagram influencers' promotion of electric hair brushes has further propelled the demand. For instance, the demand for the "Rotating Hot Air Brush" from a discount store owned by the brand Anko surged since Sydney hairstylist Janet Nguyen filmed using it on an Instagram video. In South Korea, consumers prioritize hair care and scalp health, which has surged the product demand. The electric hair brush with features such as infrared technology or scalp massaging function has gained popularity to promote hair health. The factors mentioned above are expected to drive the region's electric hair brush market.
Asia Pacific Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Electric Hair Brush Market Segmentation
The Asia Pacific electric hair brush market is segmented into product type, category, distribution channel, and country.
Based on product type, the Asia Pacific electric hair brush market is Bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Asia Pacific electric hair brush market in 2022.
Based on category, the Asia Pacific electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the Asia Pacific electric hair brush market in 2022.
Based on distribution channel, the Asia Pacific electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific electric hair brush market in 2022
Based on country, the Asia Pacific electric hair brush market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific electric hair brush market in 2022
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Asia Pacific electric hair brush market.