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欧洲电动髮刷市场预测至 2030 年 - 区域分析 - 按产品类型、类别和配销通路Europe Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel |
欧洲电动髮刷市场预计将从2022年的1.766亿美元成长到2030年的2.8724亿美元。
髮型设计产品的技术进步
在不断发展的时尚和美容世界中,髮型设计对于定义个人风格和增强整体外观至关重要。科技进步改变了髮型设计的面貌,提供了广泛的创新器具和技术。例如,2022 年,露华浓更新了其广受欢迎的 One-Step Volumizer,推出了全新增强型 One-Step Volumizer Plus 2.0。新推出的产品是原始 One-Step Volumizer 的柔和版本。该公司推出了 One-Step Root Booster,这是一款适合较短造型器和浏海的造型器。 2020年8月,英国护髮产品製造商GHD(Good Hair Day)Hair推出了新款GHT-rise髮刷。这款丰盈热髮刷采用 Ultra-zone SMART 技术,旨在将头髮体积增加两倍。此外,2020年,三益株式会社的旗舰品牌ION-Sei以专利尖端技术ION Sei电动牙刷进军全球市场。该新产品在英国、爱尔兰和德国取得成功后,又在美国推出。因此,预计关键市场参与者的技术进步将在预测期内为电动髮刷市场提供利润丰厚的机会。
欧洲电动髮刷市场概况
欧洲电动髮刷市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。提供多样化产品的本地和国际品牌的强大影响力推动了该地区的市场成长。 Koninklijke Philips NV、L'Oreal SA 和 Dyson Limited 是市场上的知名参与者。这些参与者积极采取合併、收购和合作等策略性倡议,以满足电动髮刷不断增长的需求。此外,该地区的技术进步进一步促进了市场的成长。该地区的製造商正在整合可调节热量设定、离子技术和陶瓷或电气石涂层刷毛等功能,以减少毛躁和静电,从而提高性能和用户体验。例如,2023 年 3 月,欧莱雅开发了一款电动髮刷装置,该装置结合了导热齿和蒸汽分配器,可有效、轻鬆地刷牙和造型。德国、英国和法国等国家化妆品支出的增加和男士美容意识的提高预计将推动市场成长。该地区的美容趋势,包括时尚、直髮、鬆散波浪和自然造型等,正在兴起,为电动髮刷市场创造了成长机会。在义大利,美容潮流往往青睐自然、轻鬆的髮型,这使得电动髮刷的需求激增。此外,该地区的影响者和美容部落客对消费者的选择产生了重大影响。来自可信赖来源的正面评价和认可影响了特定电动髮刷的流行。随着环保意识的增强,对节能且由永续材料製成的环保电动髮刷的需求激增,进一步为该地区提供了市场成长机会。
欧洲电动髮刷市场收入及 2030 年预测(百万美元)
欧洲电动髮刷市场细分
欧洲电动髮刷市场按产品类型、类别、配销通路和国家细分。
根据产品类型,欧洲电动髮刷市场分为圆刷和扁刷。 2022 年,扁刷细分市场在欧洲电动髮刷市场中占有更大份额。
根据类别,欧洲电动髮刷市场分为男士、女士和男女通用。 2022 年,女性细分市场在欧洲电动髮刷市场中占据最大份额。
根据配销通路,欧洲电动髮刷市场分为超市和大卖场、专卖店、线上零售等。 2022年,超市和大卖场占据欧洲电动髮刷市场的最大份额。
根据国家/地区,欧洲电动髮刷市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他国家。 2022年欧洲其他地区主导欧洲电动髮刷市场
Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc 和 Apalus Inc 是欧洲电动髮刷市场上的一些领先公司。
The Europe electric hair brush market is expected to grow from US$ 176.60 million in 2022 to US$ 287.24 million by 2030. It is estimated to grow at a CAGR of 6.3% from 2022 to 2030.
Technological Advancements in Hair Styling Products
In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in 2022, Revlon updated its popular One-Step Volumizer with the introduction of its new and enhanced One-Step Volumizer Plus 2.0. The newly launched product is a softer version of the original One-Step Volumizer. The company launched One-Step Root Booster, a styler for shorter stylers and bangs. in August 2020, GHD (Good Hair Day) Hair, a UK-based manufacturer of hair care products, introduced its new GHT-rise hairbrush. This volumized hot hairbrush is intended to increase hair volume twice using Ultra-zone SMART technology. Also, in 2020, The flagship brand of Sanyei Co., Ltd., ION-Sei, entered the global market with patented cutting-edge technology, the ION Sei electric toothbrush. The new product was introduced in the US after success in the UK, Ireland, and Germany. Thus, technological advancements by crucial market players are anticipated to offer lucrative opportunities for the electric hairbrush market during the forecast period.
Europe Electric Hair Brush Market Overview
The Europe electric hair brush market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The strong presence of local and international brands offering a diverse range of products has propelled the market growth in the region. Koninklijke Philips N.V., L'Oreal S.A., and Dyson Limited are among the prominent players operating in the market. These players are actively involved in adopting strategic initiatives, such as mergers, acquisitions, and collaborations, to cater to the growing demand for electric hair brushes. In addition, the technological advancement in the region has further contributed to the market growth. Manufacturers in the region are incorporating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to reduce frizz and static to improve the performance and user experience. For instance, in March 2023, L'Oreal S.A. developed an electric hair brush device incorporating heat-conducting teeth with steam dispensers for effective and easy brushing and styling. Increasing spending on cosmetic products and rising consciousness about men's grooming in countries such as Germany, the UK, and France is expected to propel the market growth. Beauty trends, including sleek, straight hair, loose wave, and natural-looking styles, are growing in the region, creating a growth opportunity for the electric hair brush market. In Italy, beauty trends are often favored by natural and effortless hairstyles, surging the demand for electric hair brushes. Further, the influencers and beauty bloggers in the region had a significant impact on consumer's choices. Positive reviews and endorsements from trusted sources influenced the popularity of specific electric hair brushes. The increasing environmental consciousness has surged the demand for eco-friendly electric hair brush options that are energy-efficient and made from sustainable materials, further providing market growth opportunities in the region.
Europe Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
Europe Electric Hair Brush Market Segmentation
The Europe electric hair brush market is segmented into product type, category, distribution channel, and country .
Based on product type, the Europe electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Europe electric hair brush market in 2022.
Based on category , the Europe electric hair brush market is segmented into men, women, and unisex . The women segment held the largest share of the Europe electric hair brush market in 2022.
Based on distribution channel, the Europe electric hair brush market is segmented int o the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Europe electric hair brush market in 2022.
Based on country, the Europe electric hair brush market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe electric hair brush market in 2022
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Europe electric hair brush market.