市场调查报告书
商品编码
1494409
北美电动髮刷市场预测至 2030 年 - 区域分析 - 按产品类型、类别和配销通路North America Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel |
北美电动髮刷市场预计将从2022年的1.966亿美元成长到2030年的3.1198亿美元。
名人代言与社群媒体活动
如今,行销已经超越了商业广告。近年来,社群媒体平台不断崛起,成为促进企业发展的首要方式。 YouTube 影片和 Instagram 和 Twitter 等社群媒体平台上的名人宣传显着增加了全球对电动髮刷等护髮器具的需求。因此,这类名人代言和製造商的宣传活动影响了粉丝和消费者使用电动髮刷。此外,在社群媒体平台上推广护髮器具的趋势正在兴起。这些平台还拥有综合购物设施,允许影响者和髮型师在线销售电动髮刷。 YouTube、Facebook 和 Pinterest 等社群媒体论坛上越来越多的时尚风格宣传活动在提高人们对改善仪容各个方面的认识方面发挥了至关重要的作用。这种趋势在所有年龄层都是不可避免的,特别是大学生和年轻的工薪阶层专业人士。
因此,社群媒体和名人影响力有望进一步创造电动髮刷市场的新趋势。
北美电动髮刷市场概况
北美电动髮刷市场分为美国、加拿大和墨西哥。北美在电动髮刷市场中占有重要份额。头髮造型产品数量的不断增加、年轻人对外观和外表的日益关注以及女性电动护髮器具使用量的激增是促进该地区市场增长的重要因素。
在美国,女性对个人外表的兴趣日益浓厚,男性对个人仪容的意识不断提高,以及电动髮刷产品的日益普及,都促进了市场的成长。智慧美容和个人护理电器的日益普及进一步推动了该地区对电动髮刷产品的需求。主要参与者正在投资开发具有自动关闭、温度控制以及透过行动应用程式实现智慧连接等新功能的电动髮刷。例如,2021 年 12 月,宝洁 (P&G) 申请了一项髮刷或梳子专利,该髮刷或梳子使用感测器来分析刷牙的时间、速度和力度,并收集和储存资料以与使用者进行通讯。此外,Revlon Inc.、Drybar Products LLC、Conair LLC、L'ange Hair Inc.、Apalus Inc.、Rocket Commercial LLC 和 Tre Milano LLC 等知名企业在该地区的存在也促进了市场的成长。在加拿大和墨西哥,电动髮刷的多功能性和便利性是促进该地区市场成长的重要因素之一。此外,透过社群媒体和美容影响者加大对电动髮刷的推广进一步推动了市场的成长。
北美电动髮刷市场收入及 2030 年预测(百万美元)
北美电动髮刷市场细分
北美电动髮刷市场按产品类型、类别、配销通路和国家细分。
根据产品类型,北美电动髮刷市场分为圆刷和扁刷。 2022 年,扁平刷细分市场在北美电动髮刷市场中占据更大份额。
根据类别,北美电动髮刷市场分为男士
女性和男女通用。 2022 年,女性细分市场在北美电动髮刷市场中占据最大份额。
根据配销通路,北美电动髮刷市场分为超市和大卖场、专卖店、线上零售等。 2022年,超市和大卖场占据北美电动髮刷市场的最大份额。
依国家划分,北美电动髮刷市场分为美国、加拿大和墨西哥。 2022年,美国主导北美电动髮刷市场。
Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Drybar Products LLC、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc、Apalus Inc、Rocket Commercial LLC 和 Tre Milano LLC 是在该领域运营的一些领先公司。北美电髮刷市场。
The North America electric hair brush market is expected to grow from US$ 196.60 million in 2022 to US$ 311.98 million by 2030. It is estimated to grow at a CAGR of 5.9% from 2022 to 2030.
Celebrity Endorsements and Social Media Campaigns
Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.
Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.
North America Electric Hair Brush Market Overview
The North America electric hair brush market is segmented into the US, Canada, and Mexico. North America holds a significant share of the electric hair brush market. The increasing number of hairs styling products, growing concerns about look and appearance among the young population, and surging use of electric hair care appliances among women are among the significant factors contributing to the growth of the market in the region.
In the US, the growing interest in personal appearance among women, rising awareness about personal grooming among men, and increasing availability of electric hair brush products have contributed to the market growth. The increasing popularity of smart beauty and personal care appliances is further driving the demand for electric hair brush products in the region. Key players are investing in developing electric hair brushes with new features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications. For instance, in December 2021, Procter & Gamble (P&G) filed a patent for a hairbrush or comb that uses a sensor to analyze the time, speed, and force of brushing and collects and stores data to communicate with its users. Further, the presence of prominent players, such as Revlon Inc., Drybar Products LLC, Conair LLC, L'ange Hair Inc., Apalus Inc., Rocket Commercial LLC, and Tre Milano LLC, in the region is contributing to the market growth. In Canada and Mexico, the versatility and convenience of electric hair brushes is one of the significant factors contributing to the market growth in the region. In addition, increased promotion of electric hair brushes through social media and beauty influencers further propels the market growth.
North America Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
North America Electric Hair Brush Market Segmentation
The North America electric hair brush market is segmented into product type, category, distribution channel, and country.
Based on product type, the North America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the North America electric hair brush market in 2022.
Based on category, the North America electric hair brush market is segmented into men
women, and unisex. The women segment held the largest share of the North America electric hair brush market in 2022.
Based on distribution channel, the North America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America electric hair brush market in 2022.
Based on country, the North America electric hair brush market is segmented into the US, Canada, and Mexico. The US dominated the North America electric hair brush market in 2022.
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC are some of the leading companies operating in the North America electric hair brush market.