行动广告的全球市场 2023-2027

行动广告的市场规模在2022年～2027年间，预测将成长到2901亿6000万美元，在预测期间内预计将以的年复合成长率12.54％。

本报告提供行动广告市场整体分析，市场规模与预测，趋势，成长促进因素·课题，网罗了约25家供应商的供应商分析等资讯。

同时本报告还提供当前全球市场趋势与推动因素以及整体市场环境的最新分析。市场成长的主要因素有App内广告的成长，影片广告的引进，社群媒体新的趋势。

目录

第1章 摘要整理

• 市场概要

第2章 市场形势

• 市场生态系统

第3章 市场规模

• 市场定义
• 市场区隔分析
• 市场规模 2022
• 市场预测:2022-2027年的预测

第4章 市场规模实际成果

• 全球行动广告市场2017～2021年
• 类型市场区隔分析2017-2021
• 终端用户市场区隔分析2017-2021
• 地区市场区隔分析2017-2021
• 国家市场区隔分析2017-2021

第5章 波特的五力分析

• 五力的摘要
• 买方议价能力
• 供给企业谈判力
• 新加入厂商业者的威胁
• 替代品的威胁
• 竞争的威胁
• 市场情况

第6章 各类型的市场区隔

• 市场·市场区隔
• 各类型比较
• 搜寻 - 市场规模与预测 2022-2027
• 显示器 - 市场规模与预测 2022-2027
• 影音 - 市场规模与预测 2022-2027
• 其他 - 市场规模与预测 2022-2027
• 各类型的市场机会

第7章 各终端用户市场区隔

• 市场·市场区隔
• 各终端用户比较
• 大企业 - 市场规模与预测 2022-2027
• 中小企业 - 市场规模与预测 2022-2027
• 各终端用户的市场机会

第8章 客户形势

• 客户形势概要

第9章 各地区形势

• 各地区市场区隔
• 各地区比较
• 北美 - 市场规模与预测 2022-2027
• APAC - 市场规模与预测 2022-2027
• 欧洲 - 市场规模与预测 2022-2027
• 南美 - 市场规模与预测 2022-2027
• 中东及非洲 - 市场规模与预测 2022-2027
• 美国 - 市场规模与预测 2022-2027
• 中国 - 市场规模与预测 2022-2027
• 印度 - 市场规模与预测 2022-2027
• 德国 - 市场规模与预测 2022-2027
• 英国 - 市场规模与预测 2022-2027
• 各地区的市场机会

第10章 促进因素，课题，及趋势

• 推动市场要素
• 市场课题
• 推动因素与课题的影响
• 市场趋势

第11章 业者情势

• 概要
• 业者情势
• 混乱状况
• 产业的风险

第12章 供应商分析

• 交易厂商
• 供应商的市场定位
• Alphabet Inc.
• AppLovin Corp.
• Criteo SA
• DIGI117 Ltd.
• Digital Turbine Inc.
• DotC United Group
• GUMGUM Inc.
• InMobi Pte. Ltd.
• Leadbolt Pty Ltd.
• Matomy Media Group Ltd.
• Media and Games Invest SE
• Meta Platforms Inc.
• MOLOCO Inc.
• Verizon Communications Inc.
• Zynga Inc.

第13章 附录

Technavio has been monitoring the mobile advertising market and is forecast to grow by $290.16 bn during 2022-2027, accelerating at a CAGR of 12.54% during the forecast period. Our report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.

Technavio's mobile advertising market is segmented as below:

By Type

• Search
• Display
• Video
• Others

By End-user

• Large enterprise
• SMEs

By Geography

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, the incorporation of AR in advertising and increasing utilization of VR videos will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the mobile advertising market covers the following areas:

• Mobile advertising market sizing
• Mobile advertising market forecast
• Mobile advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., ironSource Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Otello Corp. ASA, Unity Software Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global mobile advertising market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global mobile advertising market 2017 - 2021 ($ billion)
• 4.2 Type Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type
• 6.3 Search - Market size and forecast 2022-2027
• Exhibit 34: Chart on Search - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Search - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Search - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Search - Year-over-year growth 2022-2027 (%)
• 6.4 Display - Market size and forecast 2022-2027
• Exhibit 38: Chart on Display - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Display - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Display - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Display - Year-over-year growth 2022-2027 (%)
• 6.5 Video - Market size and forecast 2022-2027
• Exhibit 42: Chart on Video - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Video - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Video - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Video - Year-over-year growth 2022-2027 (%)
• 6.6 Others - Market size and forecast 2022-2027
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.7 Market opportunity by Type
• Exhibit 50: Market opportunity by Type ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 51: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 52: Data Table on End-user - Market share 2022-2027 (%)
• 7.2 Comparison by End-user
• Exhibit 53: Chart on Comparison by End-user
• Exhibit 54: Data Table on Comparison by End-user
• 7.3 Large enterprise - Market size and forecast 2022-2027
• Exhibit 55: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
• 7.4 SMEs - Market size and forecast 2022-2027
• Exhibit 59: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by End-user
• Exhibit 63: Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 India - Market size and forecast 2022-2027
• Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity by geography
• Exhibit 109: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 112: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 114: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 115: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 116: Alphabet Inc. - Overview
• Exhibit 117: Alphabet Inc. - Business segments
• Exhibit 118: Alphabet Inc. - Key news
• Exhibit 119: Alphabet Inc. - Key offerings
• Exhibit 120: Alphabet Inc. - Segment focus
• 12.4 AppLovin Corp.
• Exhibit 121: AppLovin Corp. - Overview
• Exhibit 122: AppLovin Corp. - Product / Service
• Exhibit 123: AppLovin Corp. - Key offerings
• 12.5 Criteo SA
• Exhibit 124: Criteo SA - Overview
• Exhibit 125: Criteo SA - Business segments
• Exhibit 126: Criteo SA - Key offerings
• Exhibit 127: Criteo SA - Segment focus
• 12.6 DIGI117 Ltd.
• Exhibit 128: DIGI117 Ltd. - Overview
• Exhibit 129: DIGI117 Ltd. - Product / Service
• Exhibit 130: DIGI117 Ltd. - Key offerings
• 12.7 Digital Turbine Inc.
• Exhibit 131: Digital Turbine Inc. - Overview
• Exhibit 132: Digital Turbine Inc. - Business segments
• Exhibit 133: Digital Turbine Inc. - Key offerings
• Exhibit 134: Digital Turbine Inc. - Segment focus
• 12.8 DotC United Group
• Exhibit 135: DotC United Group - Overview
• Exhibit 136: DotC United Group - Product / Service
• Exhibit 137: DotC United Group - Key offerings
• 12.9 GUMGUM Inc.
• Exhibit 138: GUMGUM Inc. - Overview
• Exhibit 139: GUMGUM Inc. - Product / Service
• Exhibit 140: GUMGUM Inc. - Key offerings
• 12.10 InMobi Pte. Ltd.
• Exhibit 141: InMobi Pte. Ltd. - Overview
• Exhibit 142: InMobi Pte. Ltd. - Product / Service
• Exhibit 143: InMobi Pte. Ltd. - Key offerings
• 12.11 Leadbolt Pty Ltd.
• Exhibit 144: Leadbolt Pty Ltd. - Overview
• Exhibit 145: Leadbolt Pty Ltd. - Product / Service
• Exhibit 146: Leadbolt Pty Ltd. - Key offerings
• 12.12 Matomy Media Group Ltd.
• Exhibit 147: Matomy Media Group Ltd. - Overview
• Exhibit 148: Matomy Media Group Ltd. - Product / Service
• Exhibit 149: Matomy Media Group Ltd. - Key offerings
• 12.13 Media and Games Invest SE
• Exhibit 150: Media and Games Invest SE - Overview
• Exhibit 151: Media and Games Invest SE - Product / Service
• Exhibit 152: Media and Games Invest SE - Key offerings
• 12.14 Meta Platforms Inc.
• Exhibit 153: Meta Platforms Inc. - Overview
• Exhibit 154: Meta Platforms Inc. - Product / Service
• Exhibit 155: Meta Platforms Inc. - Key offerings
• 12.15 MOLOCO Inc.
• Exhibit 156: MOLOCO Inc. - Overview
• Exhibit 157: MOLOCO Inc. - Product / Service
• Exhibit 158: MOLOCO Inc. - Key offerings
• 12.16 Verizon Communications Inc.
• Exhibit 159: Verizon Communications Inc. - Overview
• Exhibit 160: Verizon Communications Inc. - Business segments
• Exhibit 161: Verizon Communications Inc. - Key offerings
• Exhibit 162: Verizon Communications Inc. - Segment focus
• 12.17 Zynga Inc.
• Exhibit 163: Zynga Inc. - Overview
• Exhibit 164: Zynga Inc. - Product / Service
• Exhibit 165: Zynga Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 168: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources
• 13.5 List of abbreviations
• Exhibit 172: List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by Type
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global mobile advertising market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Type - Market share 2022-2027 (%)
• Exhibits31: Data Table on Type - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Type
• Exhibits33: Data Table on Comparison by Type
• Exhibits34: Chart on Search - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Search - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Search - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Search - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Display - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Display - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Display - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Display - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Video - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on Video - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on Video - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Video - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits50: Market opportunity by Type ($ billion)
• Exhibits51: Chart on End-user - Market share 2022-2027 (%)
• Exhibits52: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits53: Chart on Comparison by End-user
• Exhibits54: Data Table on Comparison by End-user
• Exhibits55: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
• Exhibits56: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
• Exhibits57: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
• Exhibits58: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
• Exhibits59: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibits60: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibits62: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibits63: Market opportunity by End-user ($ billion)
• Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits65: Chart on Market share by geography 2022-2027 (%)
• Exhibits66: Data Table on Market share by geography 2022-2027 (%)
• Exhibits67: Chart on Geographic comparison
• Exhibits68: Data Table on Geographic comparison
• Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits98: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits99: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits108: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits109: Market opportunity by geography ($ billion)
• Exhibits110: Impact of drivers and challenges in 2022 and 2027
• Exhibits111: Overview on Criticality of inputs and Factors of differentiation
• Exhibits112: Overview on factors of disruption
• Exhibits113: Impact of key risks on business
• Exhibits114: Vendors covered
• Exhibits115: Matrix on vendor position and classification
• Exhibits116: Alphabet Inc. - Overview
• Exhibits117: Alphabet Inc. - Business segments
• Exhibits118: Alphabet Inc. - Key news
• Exhibits119: Alphabet Inc. - Key offerings
• Exhibits120: Alphabet Inc. - Segment focus
• Exhibits121: AppLovin Corp. - Overview
• Exhibits122: AppLovin Corp. - Product / Service
• Exhibits123: AppLovin Corp. - Key offerings
• Exhibits124: Criteo SA - Overview
• Exhibits125: Criteo SA - Business segments
• Exhibits126: Criteo SA - Key offerings
• Exhibits127: Criteo SA - Segment focus
• Exhibits128: DIGI117 Ltd. - Overview
• Exhibits129: DIGI117 Ltd. - Product / Service
• Exhibits130: DIGI117 Ltd. - Key offerings
• Exhibits131: Digital Turbine Inc. - Overview
• Exhibits132: Digital Turbine Inc. - Business segments
• Exhibits133: Digital Turbine Inc. - Key offerings
• Exhibits134: Digital Turbine Inc. - Segment focus
• Exhibits135: DotC United Group - Overview
• Exhibits136: DotC United Group - Product / Service
• Exhibits137: DotC United Group - Key offerings
• Exhibits138: GUMGUM Inc. - Overview
• Exhibits139: GUMGUM Inc. - Product / Service
• Exhibits140: GUMGUM Inc. - Key offerings
• Exhibits141: InMobi Pte. Ltd. - Overview
• Exhibits142: InMobi Pte. Ltd. - Product / Service
• Exhibits143: InMobi Pte. Ltd. - Key offerings
• Exhibits144: Leadbolt Pty Ltd. - Overview
• Exhibits145: Leadbolt Pty Ltd. - Product / Service
• Exhibits146: Leadbolt Pty Ltd. - Key offerings
• Exhibits147: Matomy Media Group Ltd. - Overview
• Exhibits148: Matomy Media Group Ltd. - Product / Service
• Exhibits149: Matomy Media Group Ltd. - Key offerings
• Exhibits150: Media and Games Invest SE - Overview
• Exhibits151: Media and Games Invest SE - Product / Service
• Exhibits152: Media and Games Invest SE - Key offerings
• Exhibits153: Meta Platforms Inc. - Overview
• Exhibits154: Meta Platforms Inc. - Product / Service
• Exhibits155: Meta Platforms Inc. - Key offerings
• Exhibits156: MOLOCO Inc. - Overview
• Exhibits157: MOLOCO Inc. - Product / Service
• Exhibits158: MOLOCO Inc. - Key offerings
• Exhibits159: Verizon Communications Inc. - Overview
• Exhibits160: Verizon Communications Inc. - Business segments
• Exhibits161: Verizon Communications Inc. - Key offerings
• Exhibits162: Verizon Communications Inc. - Segment focus
• Exhibits163: Zynga Inc. - Overview
• Exhibits164: Zynga Inc. - Product / Service
• Exhibits165: Zynga Inc. - Key offerings
• Exhibits166: Inclusions checklist
• Exhibits167: Exclusions checklist
• Exhibits168: Currency conversion rates for US$
• Exhibits169: Research methodology
• Exhibits170: Validation techniques employed for market sizing
• Exhibits171: Information sources
• Exhibits172: List of abbreviations