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市场调查报告书
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1455284

2024 年行动广告世界市场报告

Mobile Advertising Global Market Report 2024
出版日期: 按订单生产 | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10个工作天内

价格
简介目录

预计行动广告市场规模将在未来几年快速成长。预计到 2028 年将以 15.2% 的复合年增长率 (CAGR) 增长至 4,898.4 亿美元。预测期内的预期成长是由扩增实境(AR) 和虚拟实境 (VR) 的整合、人工智慧和机器学习的进步、应用程式内广告的日益突出、隐私法规的影响以及广告透明度推动的。关注性别和跨平台整合的趋势。预测期内预期的主要趋势包括5G技术的出现、行动技术的持续进步、应用程式内广告普及的提高、影片内容的主导地位、程式化广告的扩张等。

社群媒体和电子商务的普及预计将进一步提高，并有望推动行动广告市场的成长。社群媒体是指促进社交互动和内容共用的线上平台，而电子商务则涉及线上购买和销售商品和服务，利用行动广告来利用智慧型手机的普及。这使得能够实施有针对性的、有吸引力的促销策略，这些策略与用户的在线互动无缝集成，提高品牌知名度、客户参与，并在动态数字环境中推动销售。Masu。例如，美国人口普查局报告称，2023年第三季度，电子商务销售额占总销售额的15.6%。此外，根据荷兰软体公司 Meltwater 的数据，截至 2023 年 2 月，英国有 3,500 万 LinkedIn 会员和 2,875 万 Instagram 用户，LinkedIn 在英国的潜在广告覆盖范围从 2022 年开始。2023 年增长了 2.9%。社群媒体和电子商务渗透是行动广告市场成长的关键驱动力。

数位广告的兴起预计也将在未来几年推动行动广告市场的扩张。数位广告涉及在社交网站、网站和搜寻引擎等线上管道投放广告，透过有针对性的技术、客製化内容和互动形式来提高品牌知名度，并有效吸引行动受众。监控不同行动平台上的使用者活动的弹性和能力有助于优化广告宣传并提高行动广告工作的整体影响。截至 2022 年 4 月，美国网路行销公司 WordStream Inc. 报告称，总行销支出的 72% 流向数位行销平台，55% 的行销活动以数位方式进行。 2021年，数位广告支出达4,360亿美元，超过离线广告支出1,960亿美元。因此，数位广告的兴起在推动行动广告市场方面发挥着举足轻重的作用。

目录

第一章执行摘要

第二章 市场特点

第三章 市场趋势与策略

第四章宏观经济情景

  • 高通膨对市场的影响
  • 乌克兰与俄罗斯战争对市场的影响
  • COVID-19 对市场的影响

第五章世界市场规模与成长

  • 全球市场驱动因素与限制因素
    • 市场驱动因素
    • 市场限制因素
  • 2018-2023 年全球市场规模表现与成长
  • 全球市场规模预测与成长，2023-2028、2033

第六章市场区隔

  • 全球行动广告市场，按格式类型细分、实际和预测，2018-2023、2023-2028、2033
  • 搜寻
  • 展示
  • 数位影片
  • 其他的
  • 全球行动广告市场，按类别细分、实际和预测，2018-2023、2023-2028、2033
  • 艺术和娱乐
  • 兴趣/嗜好
  • 其他类别
  • 全球行动广告市场，依行动装置细分，实际与预测，2018-2023、2023-2028、2033
  • 智慧型手机
  • 笔记型电脑和笔记本
  • 其他的
  • 全球行动广告市场，按行业细分、实际和预测，2018-2023、2023-2028、2033
  • 零售与电子商务
  • 媒体和娱乐
  • 卫生保健
  • 银行、金融服务和保险 (BFSI)
  • 教育
  • 旅行和旅游
  • 其他的

第 7 章 区域与国家分析

  • 全球行动广告市场，按地区、绩效及预测，2018-2023、2023-2028、2033
  • 全球行动广告市场（按国家、业绩和预测）2018-2023、2023-2028、2033

第八章亚太市场

第九章 中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第14章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章 德国市场

第十八章 法国市场

第十九章 义大利市场

第20章 西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章加拿大市场

第26章 南美洲市场

第27章 巴西市场

第28章 中东市场

第29章 非洲市场

第三十章 竞争格局及公司概况

  • 行动广告市场竞争格局
  • 行动广告市场公司概况
    • Amazon.com Inc.
    • Apple Inc.
    • Alphabet Inc.
    • Meta Platforms Inc.
    • IBM Corporation

第三十一章 其他重大及创新企业

  • Cognizant Technology Solutions Corporation
  • Adobe Systems Inc.
  • X Corp.
  • Applovin Corporation
  • Ubisoft Inc.
  • Pandora Media Inc.
  • MobVista International Technologies Ltd.
  • Amobee Inc.
  • Millennial Media Inc.
  • Mintegral International Ltd.
  • Avazu Inc.
  • Inmobi Pte. Ltd.
  • Affle India Ltd.
  • Verve Group
  • Epom Ltd.

第32章竞争基准化分析

第 33 章. 竞争对手仪表板

第三十四章 重大併购

第35章 未来前景与可能性分析

第36章附录

简介目录
Product Code: r16285

Mobile advertising involves the presentation of advertisements on mobile devices, including smartphones and tablets. Mobile ad platforms are equipped with advanced tracking and analytics capabilities, enabling real-time adjustments and optimization of campaigns based on performance data.

The primary formats of mobile advertising include search, display, digital video, and other variations. In the context of mobile advertising, search pertains to the various methods of displaying ads on mobile devices tailored to users' search behavior and preferences. The diverse categories covered by mobile advertising include art and entertainment, hobbies and interests, and others, and it is compatible with various mobile devices such as smartphones, laptops, notebooks, and others. This advertising method is utilized by various industries, including retail and e-commerce, media and entertainment, healthcare, banking, financial services and insurance (BFSI), education, travel and tourism, among others.

The mobile advertising market research report is one of a series of new reports from The Business Research Company that provides mobile advertising market statistics, including mobile advertising industry global market size, regional shares, competitors with a mobile advertising market share, detailed mobile advertising market segments, market trends and opportunities, and any further data you may need to thrive in the mobile advertising industry. This mobile advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile advertising market size has grown rapidly in recent years. It will grow from $240.42 billion in 2023 to $277.73 billion in 2024 at a compound annual growth rate (CAGR) of 15.5%. The growth observed in the historic period can be attributed to the widespread proliferation of smartphones, the expansion of the mobile app ecosystem, advancements in data analytics and targeting, the influential role of social media, and a notable shift in consumer behavior.

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $489.84 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The anticipated growth in the forecast period can be attributed to the integration of augmented reality (AR) and virtual reality (VR), advancements in artificial intelligence and machine learning, the increasing prominence of in-app advertising, the impact of privacy regulations and a focus on ad transparency, as well as the trend towards cross-platform integration. Significant trends expected in the forecast period include the emergence of 5G technology, continuous advancements in mobile technologies, the growing prevalence of in-app advertising, the dominance of video content, and the expansion of programmatic advertising.

The anticipated higher penetration of social media and e-commerce is poised to drive the growth of the mobile advertising market. Social media, denoting online platforms facilitating social interaction and content sharing, and e-commerce, involving the online buying and selling of goods and services, utilize mobile advertising to tap into the widespread use of smartphones. This enables the implementation of targeted and engaging promotional strategies seamlessly integrated with users' online interactions, enhancing brand visibility, customer engagement, and driving sales in the dynamic digital landscape. For example, in the third quarter of 2023, e-commerce sales, as reported by the United States Census Bureau, constituted 15.6% of total sales. Moreover, according to Meltwater, a Netherlands-based software company, the UK saw 35 million LinkedIn members and 28.75 million Instagram users in February 2023, with LinkedIn's potential ad reach in the UK increasing by 2.9% between 2022 and 2023. Hence, the higher penetration of social media and e-commerce is a significant driver for the growth of the mobile advertising market.

The ascent of digital advertising is also anticipated to propel the expansion of the mobile advertising market in the years to come. Digital advertising, involving the publication of advertisements on online channels such as social networking sites, websites, and search engines, enhances brand visibility through targeted techniques, tailored content, and interactive formats to engage a mobile audience effectively. The flexibility across various mobile platforms and the capability to monitor user activity contribute to optimizing ad campaigns and amplifying the overall impact of mobile advertising efforts. As of April 2022, WordStream Inc., a US-based internet marketing firm, reported that 72% of total marketing spending was directed toward digital marketing platforms, and 55% of marketing activities were conducted digitally. In 2021, the expenditure on digital advertising amounted to $436 billion, surpassing the $196 billion spent on offline advertising. Thus, the rise of digital advertising plays a pivotal role in driving the mobile advertising market.

The anticipated high costs of mobile advertising are poised to impede the growth of the mobile advertising market. The elevated expenses associated with mobile advertising may limit the ability of small firms to engage in extensive and ongoing mobile marketing activities, emphasizing the need for cost-effective strategies to enhance participation in the mobile advertising market. For example, in July 2023, Business of Apps, a UK-based B2B media and information platform for the app sector, reported fluctuations in the price of 1,000 Rewarded video ad views for US advertisers, ranging from $15.6 in December 2021 to $12.6 in March 2022. Consequently, the high costs of mobile advertising stand as a restraining factor for the mobile advertising market.

Major companies in the mobile advertising market are incorporating new technologies, including AI-powered marketing automation tools and features, to assist brands in achieving more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, utilizing artificial intelligence and machine learning algorithms to enhance efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology company, introduced two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that employs AI to place advertiser's photo and video ads across various products such as Gmail, the YouTube feed, and Shorts. The second feature utilizes AI to identify the optimal ad placements and maximize views for a brand's video ads. These features eliminate the need for advertisers to determine ad placements and instead focus on finding the most effective placements.

In August 2021, Azerion Group N.V., a Netherlands-based software company, acquired Keymobile for an undisclosed amount. This acquisition aimed to bolster Azerion's European platform and expand its mobile advertising capabilities. Through this transaction, Keymobile's services will be integrated with Azerion's existing platform, advancing the company's goals of providing publishers in Europe with a more extensive in-game advertising resource. Keymobile is a Sweden-based mobile advertising company.

Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

North America was the largest region in the mobile advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
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  • Outperform competitors using forecast data and the drivers and trends shaping the market.
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  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Format Type: Search; Display; Digital Video; Other Format Types
  • 2) By Category: Art And Entertainment; Hobbies And Interests; Other Categories
  • 3) By Mobile Devices: Smartphones; Laptops And Notebooks; Other Mobile Devices
  • 4) By Vertical: Retail And E-commerce; Media And Entertainment; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Travel And Tourism; Other Verticals
  • Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Meta Platforms Inc.; IBM Corporation
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Advertising Market Characteristics

3. Mobile Advertising Market Trends And Strategies

4. Mobile Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Mobile Advertising Market Size and Growth

  • 5.1. Global Mobile Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Mobile Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Mobile Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mobile Advertising Market Segmentation

  • 6.1. Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Search
  • Display
  • Digital Video
  • Other Format Types
  • 6.2. Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Art And Entertainment
  • Hobbies And Interests
  • Other Categories
  • 6.3. Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Smartphones
  • Laptops And Notebooks
  • Other Mobile Devices
  • 6.4. Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail And E-commerce
  • Media And Entertainment
  • Healthcare
  • Banking, Financial Services And Insurance (BFSI)
  • Education
  • Travel And Tourism
  • Other Verticals

7. Mobile Advertising Market Regional And Country Analysis

  • 7.1. Global Mobile Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Mobile Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Mobile Advertising Market

  • 8.1. Asia-Pacific Mobile Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Mobile Advertising Market

  • 9.1. China Mobile Advertising Market Overview
  • 9.2. China Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Mobile Advertising Market

  • 10.1. India Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Mobile Advertising Market

  • 11.1. Japan Mobile Advertising Market Overview
  • 11.2. Japan Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Mobile Advertising Market

  • 12.1. Australia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Mobile Advertising Market

  • 13.1. Indonesia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Mobile Advertising Market

  • 14.1. South Korea Mobile Advertising Market Overview
  • 14.2. South Korea Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Mobile Advertising Market

  • 15.1. Western Europe Mobile Advertising Market Overview
  • 15.2. Western Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Mobile Advertising Market

  • 16.1. UK Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Mobile Advertising Market

  • 17.1. Germany Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Mobile Advertising Market

  • 18.1. France Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Mobile Advertising Market

  • 19.1. Italy Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Mobile Advertising Market

  • 20.1. Spain Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Mobile Advertising Market

  • 21.1. Eastern Europe Mobile Advertising Market Overview
  • 21.2. Eastern Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Mobile Advertising Market

  • 22.1. Russia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Mobile Advertising Market

  • 23.1. North America Mobile Advertising Market Overview
  • 23.2. North America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Mobile Advertising Market

  • 24.1. USA Mobile Advertising Market Overview
  • 24.2. USA Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Mobile Advertising Market

  • 25.1. Canada Mobile Advertising Market Overview
  • 25.2. Canada Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Mobile Advertising Market

  • 26.1. South America Mobile Advertising Market Overview
  • 26.2. South America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Mobile Advertising Market

  • 27.1. Brazil Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Mobile Advertising Market

  • 28.1. Middle East Mobile Advertising Market Overview
  • 28.2. Middle East Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Mobile Advertising Market

  • 29.1. Africa Mobile Advertising Market Overview
  • 29.2. Africa Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Mobile Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Advertising Market Competitive Landscape
  • 30.2. Mobile Advertising Market Company Profiles
    • 30.2.1. Amazon.com Inc.
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Apple Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Alphabet Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Meta Platforms Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. IBM Corporation
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Mobile Advertising Market Other Major And Innovative Companies

  • 31.1. Cognizant Technology Solutions Corporation
  • 31.2. Adobe Systems Inc.
  • 31.3. X Corp.
  • 31.4. Applovin Corporation
  • 31.5. Ubisoft Inc.
  • 31.6. Pandora Media Inc.
  • 31.7. MobVista International Technologies Ltd.
  • 31.8. Amobee Inc.
  • 31.9. Millennial Media Inc.
  • 31.10. Mintegral International Ltd.
  • 31.11. Avazu Inc.
  • 31.12. Inmobi Pte. Ltd.
  • 31.13. Affle India Ltd.
  • 31.14. Verve Group
  • 31.15. Epom Ltd.

32. Global Mobile Advertising Market Competitive Benchmarking

33. Global Mobile Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Mobile Advertising Market

35. Mobile Advertising Market Future Outlook and Potential Analysis

  • 35.1 Mobile Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Mobile Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Mobile Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer