市场调查报告书
商品编码
1470628
动画市场:按类型、格式、发行平台划分 - 2024-2030 年全球预测Anime Market by Genre (Josei, Kodomomuke, Mecha), Format (Merchandising, Movies, Music), Distribution Platform - Global Forecast 2024-2030 |
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预计2023年动画市场规模将达412.9亿美元,2024年将达453.6亿美元,2030年将达到813.6亿美元,复合年增长率为10.17%。
动画由具有独特视觉风格、角色设计、故事和文化表现的日本动画作品组成。有动作、浪漫、奇幻、科幻、恐怖、喜剧和戏剧等多种类型。主要消费者是儿童、青少年、青壮年以及热衷于收集相关商品的被称为「宅男」的狂热粉丝。由于粉丝热情和艺术认可度的提高而导致的商品需求上升是市场成长的驱动力。与本地配音演员的合作以及名人代言的促销宣传活动预计将在市场上创造机会。动画游戏的日益普及以及人们对数位媒体的日益喜爱正在增加对动画的需求。高昂的製作成本(尤其是手绘动画)以及对版权侵权的担忧正在阻碍市场成长。动画技术的技术进步,例如可实现更具视觉吸引力的内容的 CG 图像,预计将为市场成长创造机会。
主要市场统计 | |
---|---|
基准年[2023] | 412.9亿美元 |
预测年份 [2024] | 453.6亿美元 |
预测年份 [2030] | 813.6亿美元 |
复合年增长率(%) | 10.17% |
对男孩漫画的偏好增加,对动作冒险的倾向增加
女性类型以成年女性为对象,通常有浪漫、戏剧等成熟主题。由于它描绘了现实的人际关係,因此受到寻求亲密感和复杂情感的观众的欢迎。 「Kodomo Muke」专为儿童设计,强调道德课程,同时提供可爱的角色和引人入胜的故事的娱乐。这类型的重点是在未来环境中由人类或众生控制的机器人和机器。它吸引了对先进技术、动作和科幻故事感兴趣的人。青少年内容针对成年男性,主题包括动作、戏剧和心理元素。这种类型适合那些寻求更复杂的故事情节和角色发展的人。 《少女》针对的是女性,通常关注浪漫关係和情感经验。年轻女性观众正在寻找感人的故事和相关的角色。 《少年》以充满动感的冒险、友谊和个人成长为主题,以年轻男性观众为目标。这种类型满足了观众对刺激和动力的需求。 「生活片段」类型着重人物的日常生活,真实地描绘出共同的经验。它吸引了那些在媒体消费中寻求亲密感和安慰的观众。
格式:在串流平台上播放系列和剧集的可能性
动画商品行销是该产业的重要收益来源。因为粉丝愿意花钱购买各种各样的商品,从服饰和配件到动作玩偶和海报。近年来,与流行品牌的合作将动画角色融入主流时尚和产品,扩大了动画的影响力。近年来,动画电影在世界各地广受欢迎。票房的成功和创纪录的电影表现表明,人们对优质影院上映的需求不断增长。动画音乐在增强系列或电影的整体体验方面发挥着至关重要的作用。从标誌性的开头和结尾主题到令人难忘的背景音乐,音乐被认为是许多动画的决定性元素。原始影片动画是直接发布到家庭影片中的独立动画作品,无需在剧院或电视上放映。相较于电视剧、电影,内容和时长的限制较少,创作者拥有更大的自由。动画影集继续成为业界的支柱,占据串流平台内容消费的大部分。
分发平台:即时存取各种内容的线上平台的新趋势
近年来,由于其可访问性、成本效益和庞大的内容库,线上产业经历了快速成长。各种串流媒体平台为观众提供了观看连续剧和电影的多种选择。线上串流媒体满足了观众的「点播」需求,提供对数千种影片的即时存取。这使得观众可以随时随地观看自己喜欢的节目,没有任何麻烦。由于收藏目的、串流媒体平台的有限可用性以及有限的连接问题等多种因素,即使在这个数位时代,实体副本/DVD 市场仍然具有重要意义。实体拷贝/DVD 满足了重视有形所有权并希望展示他们对特定动画系列或电影的热情的收藏家的需求。购买实体媒体还可以让观众获得独家内容,例如艺术品、奖励影像和独家商品。
区域洞察
在美洲,特别是在美国和加拿大,由于 Netflix 和 Crunchyroll 等流行的串流媒体平台,动画正在经历显着增长。此外,与好莱坞製作工作室的合作在传统娱乐和动画产品之间创造了协同效应,增加了对产品的需求并推动了市场成长。动画在法国、德国等欧盟国家获得了高度评价。近年来,内容在地化有所增加,以适应区域语言偏好。法国公司在为欧洲观众提供在地化串流服务方面发挥关键作用。此外,日本世博会等活动进一步增加了欧洲对日本流行文化的兴趣,为市场成长提供了立足点。网路普及的提高和年轻人口的成长正在推动动画在中东和非洲的流行。日本作为动画的发源地,在创新和消费方面仍扮演着重要角色。日本政府支持各种促进文化出口的倡议,例如「酷日本基金」。此外,4DX和虚拟实境(VR)等先进技术也被融入动画电影和展览中,为粉丝提供身临其境的体验。此外,网路的普及增加了国际内容的曝光度,预计将为亚太地区创造市场成长机会。
FPNV定位矩阵
FPNV定位矩阵对于评估动画市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对动画市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.动画市场的市场规模和预测是多少?
2. 在动画市场预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.动画市场的技术趋势和法规结构是什么?
4.动画市场主要厂商的市场占有率是多少?
5.进入动画市场的合适型态或策略手段是什么?
[181 Pages Report] The Anime Market size was estimated at USD 41.29 billion in 2023 and expected to reach USD 45.36 billion in 2024, at a CAGR 10.17% to reach USD 81.36 billion by 2030.
The anime consists of Japanese animated productions featuring unique visual styles, character designs, narratives, and cultural expressions. It encompasses various genres, such as action, romance, fantasy, science fiction, horror, comedy, and drama. The primary consumers include children, teenagers, young adults, and devoted fans known as "otaku" who are passionate about collecting related merchandise. Growing demand for merchandise due to fan enthusiasm and increased artistic recognition is driving market growth. Forging partnerships with localized voice actors and celebrity endorsements for promotional campaigns is expected to create opportunities for the market. The rising preference for digital media with the increasing popularity of anime games is elevating the demand for anime. High production costs, particularly for hand-drawn animation and piracy concerns, impede the growth of the market. Technological advancements in animation techniques, such as computer-generated imagery that enables more visually appealing content, are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 41.29 billion |
Estimated Year [2024] | USD 45.36 billion |
Forecast Year [2030] | USD 81.36 billion |
CAGR (%) | 10.17% |
Genre: Growing preference for shonen with rising inclination towards action-packed adventures
Josei is a genre that targets adult women and often features mature themes such as romance or drama. Its realistic portrayal of relationships caters to an audience seeking relatability and emotional complexity in their media. Kodomomuke is designed for children with content that emphasizes moral lessons while providing entertainment through adorable characters and engaging stories. This genre focuses on robots and machines controlled by humans and sentient beings in futuristic settings. It attracts those interested in advanced technology, action sequences, and science fiction narratives. Seinen targets adult male viewers with themes that encompass action, drama, and psychological elements. This genre caters to those looking for more complex storylines and character development. Shojo is aimed at a female audience, often centering around romantic relationships and emotional experiences. It addresses the need for heartfelt stories and relatable characters among young female viewers. Shonen targets a young male demographic with action-packed adventures, camaraderie, and personal growth themes. This genre satisfies the need for excitement and motivation among its audience. Slice of Life genre focuses on the daily lives of characters, providing a realistic portrayal of ordinary experiences. It appeals to viewers seeking relatability or solace in their media consumption.
Format: Potential for series & episodes across streaming platforms
Anime merchandising is a vital source of revenue for the industry, as fans are willing to expend their money on a wide range of products, from clothing and accessories to action figures and posters. In recent years, collaborations with popular brands have also increased anime's reach by bringing characters into mainstream fashion and products. Anime movies have been gaining popularity worldwide in recent years. The box office successes and the record-breaking performance of films have shown that there is a growing demand for high-quality theatrical releases. Anime music plays an essential role in enhancing the overall experience of a series and movie. From iconic opening and ending themes to memorable background scores, music is often considered a defining factor for many anime fans. Original video animations are standalone anime productions that are usually released directly to home video formats without prior theatrical and television screenings. These productions offer creators greater creative freedom due to fewer restrictions on content and duration compared to television series and movies. Anime series continue to be the backbone of the industry, accounting for the majority of content consumption through streaming platforms.
Distribution Platform: Emerging trend of online platforms due to instant access to a wide variety of content
The online segment has witnessed exponential growth in recent years due to its ease of accessibility, cost-effectiveness, and vast content library. A wide range of streaming platforms provide viewers with a multitude of options for watching anime series and movies. Online streaming caters to the 'on-demand' needs of the audience by offering instant access to thousands of titles at their fingertips. This enables them to watch their favorite shows anytime and anywhere without any hassle. The market for physical copies/DVDs remains relevant even in this digital age due to several factors, such as collection purposes, limited availability on streaming platforms, and restricted connectivity issues. Physical copies/DVDs cater to the needs of collectors who value tangible ownership and want to showcase their passion for a particular anime series and movie. Purchasing physical media also gives viewers access to exclusive content like artwork, bonus features, and limited-edition merchandise.
Regional Insights
In the Americas, particularly in the United States and Canada, anime has seen substantial growth due to popular streaming platforms such as Netflix and Crunchyroll. Additionally, collaboration with Hollywood production studios creates a synergy between traditional entertainment and anime offerings, expanding the demand for merchandise and driving market growth. Anime is well-received in EU countries such as France and Germany. In recent years, there has been an increase in localizing content to cater to regional language preferences. French companies are playing a crucial role in providing localized streaming services for European viewers. Moreover, events, including the Japan Expo, further drive interest in Japanese pop culture within Europe, thereby creating a platform for market growth. Increasing internet penetration and rising youth populations propel anime's popularity in the Middle East and Africa. As the birthplace of anime, Japan remains a significant player in both innovation and consumption. The Japanese government has backed various initiatives to promote its cultural exports, such as the Cool Japan Fund. Furthermore, technological advancements such as 4DX and virtual reality (VR) have been integrated into anime movies and exhibitions to offer immersive experiences for fans. Further, the growing internet penetration with increased exposure to international content is expected to create opportunities for market growth in Asia-Pacific.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Anime Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Anime Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Anime Market, highlighting leading vendors and their innovative profiles. These include A-1 Pictures, Inc., Ajia-do Animation Works Inc., Arvo Animation Inc., Bandai Namco Filmworks Inc., Bones Studio, Brain's Base Co., Ltd., Discotek Media, GAINAX Co.,Ltd., IG Port, J.C.Staff Co., Ltd.,, Kinema Citrus Co., Ltd., Kyoto Animation Co., Ltd., MADHOUSE Inc., MAPPA Co., Ltd., Media Blasters, Nippon Animation Co., Ltd., P.A. Works, Inc., Pierrot Co., Ltd., Production I.G, Inc., SHAFT Animation Studio, Sony Pictures Entertainment, Studio Dean Co., Ltd., Studio Ghibli, Inc., TOEI Animation Co., Ltd., Trigger Inc., Ufotable, Inc., White Fox Co., Ltd., and Wit Studio Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Anime Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Anime Market?
3. What are the technology trends and regulatory frameworks in the Anime Market?
4. What is the market share of the leading vendors in the Anime Market?
5. Which modes and strategic moves are suitable for entering the Anime Market?