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市场调查报告书
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1456875

动画外包市场－2024年至2029年预测

Animation Outsourcing Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计2029年，动漫外包市场规模将达2,990.28亿美元，预测期内复合年增长率为9.35%。这比 2022 年的 1,599.85 亿美元大幅成长。

由于多种因素，包括对动画内容的需求不断增长、已开发国家动画製作成本不断上升以及新兴国家拥有熟练动画师，动画外包市场正在扩大。根据 openaccessgovernment.org 报导，造成这一趋势的一个主要原因是已开发国家生活成本的上升，其中技术纯熟劳工尤其昂贵。 2020年，所有消费者单位的平均年支出达到61,334美元，其中美国家庭在食品上的支出为7,317美元，在交通上的支出为9,826美元。此外，2022年7月，除食品和能源外的所有商品指数大幅上涨5.9%。这些经济趋势迫使动画产业寻求具有成本效益的解决方案，导致外包需求激增。

值得注意的是，一流动画的需求是这一外包趋势的关键驱动力。印度的 Toolbox Studio 等动画外包公司已经出现，并透过为北美、欧洲、亚洲和澳洲等全球客户完成众多计划来证明自己。像 Toolbox Studio 这样的外包合作伙伴的特点是适应性强，能够熟练地处理国内和国际不同领域的各种计划。随着越来越多的工作室寻求能够以有竞争力的价格提供高品质动画的外包商，动画外包市场未来可能会显着成长。由于这些企业趋势，对动画外包服务的需求预计将会增加。

智慧型手机的普及正在推动动画外包市场

在电影、电视节目、电玩甚至行销资料中动画激增的普及下，动画产业正在蓬勃发展。各个年龄层的观众越来越被动画提供的身临其境且具有视觉吸引力的说故事能力所吸引。 Netflix、Hulu 和 Disney+ 等串流媒体巨头不断推出新鲜的动画内容，增加了对高技能动画师的需求。此外，随着智慧型手机设备变得普及，需求预计将进一步增加。例如，根据欧盟的资料，在欧洲，85%的智慧型手机设备用于网路连接，对智慧型手机的依赖程度很高。这一趋势在德国（83%）、法国（85%）和义大利（83%）等个别国家仍在延续。越来越多地使用智慧型手机访问互联网，在推动线上内容需求、迎合不同受众和不同文化的不同偏好发挥着至关重要的作用。 2021 年 11 月发表在《美国医学会儿科杂誌》上的一项研究发现，12 至 13 岁的孩子平均每天在校外花在萤幕上的时间为 7.7 小时。这比疫情前每天 3.8 小时的萤幕时间显着增加，也代表内容消费的大幅成长。随着观众（尤其是年轻一代）更广泛地使用数位媒体，对动画相关内容的需求不断增长，进一步推动了这一激增。

北美地区的全球动画外包市场预计将稳定成长。

美国美国将占有很大的市场份额，因为它有主要的参与企业。美国动画外包市场是由外包公司人事费用降低所带来的成本效益所推动的。可扩展性、弹性和获得全球人才库对于工作室满足不断变化的工作量和截止日期至关重要。外包公司的技术开发提高了整个製造过程的效率。现代通讯工具促进了国内合作。由于需要满足对动画材料不断增长的需求，同时保持全球品质标准，因此外包在美国动画业务中的重要性进一步凸显。

美国动画师和特效艺术家强劲的就业市场正在推动国内产业的成长和创造性创新。儘管由于需求高峰时间和成本问题，外包仍然是一个可行的选择，但对顶尖人才的竞争可能仍会促使工作室在国内投资。根据美国劳工统计局的数据，电影和影像业僱用了最多的特效艺术家和动画师，到 2022 年将有 16,700 名，而软体发行商则为 4,990 名。还有800名独立艺术家、作家和表演者。外包动态和国内就业型态正在影响美国动画业务。此外，数位经济正在改变动画外包市场，数位经济实现了远端协作、全球连接和专业知识的获取。数位工具正在推动效率和自动化，而向线上平台的转变正在推动对适应数位发行的外包内容的需求，从而改变该领域的动态。美国数位经济创造了3.7兆美元的生产毛额、2.41兆美元的付加价值（占GDP的10.3%）、1.24兆美元的薪资以及800万美元的就业机会。通货膨胀调整后的 GDP（通常称为「实际」或「炼式美元」GDP）在 2021 年成长了 9.8%，远远超过整体经济成长 5.9%。美国动画外包市场的主要市场参与企业采取的策略包括全球采购具有成本效益的专业知识、建立长期合作伙伴关係以提高协作效率以及改进工作流程，其中包括优先考虑技术集成以改进以及使外包合作伙伴多样化化以降低风险并保持弹性。这些策略考虑到该细分市场的动态性、竞争性以及在全球环境中的适应性需求，将推动国内动画外包市场的发展。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章全球动画外包市场：依类型

  • 介绍
  • 2D动画
  • 3D动画
  • 动态图像
  • 定格动画
  • 其他的

第六章全球动画外包市场：依产业分类

  • 介绍
  • 媒体和娱乐
  • 教育
  • 医疗保健
  • 其他的

第七章全球动画外包市场：依地区划分

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东/非洲
    • 以色列
    • 沙乌地阿拉伯
    • 其他的
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 印度
    • 其他的

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第九章 公司简介

  • Innovecs
  • N-iX LLC
  • BackofficePro
  • Zvky Design Studio Private Limited
  • Digitoonz
  • Next Animation Studio Ltd.
  • G-angle
  • Flatworld Solutions Pvt. Ltd.
简介目录
Product Code: KSI061612392

The animation outsourcing market is expected to experience a CAGR of 9.35% throughout the forecast period, reaching a market size of US$299.028 billion by 2029. This represents a substantial increase from US$159.985 billion recorded in 2022.

The animation outsourcing market is increasing by various factors, notably the growing appetite for animated content, escalating production costs of animation in developed nations, and the availability of skilled animators in developing countries. A significant contributor to this trend is the mounting cost of living in developed countries, where the expense of skilled labour is notably high, as reported by openaccessgovernment.org. In 2020, the average annual expenditure for all consumer units reached $61,334, with American households allocating $7,317 for food and $9,826 for transportation. Furthermore, in July 2022, the index for all goods, excluding food and energy, recorded a substantial increase of 5.9%. This economic dynamic is driving the animation industry to seek cost-effective solutions, leading to a surge in outsourcing demands.

Notably, the demand for top-tier animation is a key driver for this outsourcing trend. Companies like Toolbox Studio based in India have emerged to provide outsourced animation services, showcasing their prowess by completing numerous projects for clients across continents, including North America, Europe, Asia, and Australia. The distinguishing factor for outsourcing partners such as Toolbox Studio lies in their adaptability and proficiency to handle diverse projects across different sectors, both locally and internationally. As studios increasingly seek outsourcing collaborators capable of delivering high-quality animation at competitive rates, the animation outsourcing market is likely to witness significant growth in the future. This trend with companies is anticipated to increase demand for outsourced animation services.

The rising Penetration of smartphones propels the animation outsourcing market.

The animation industry is experiencing a surge, propelled by the widespread popularity of animated films, television shows, video games, and even marketing materials. Audiences spanning all age groups are increasingly captivated by the immersive and visually stunning storytelling capabilities that animation offers. Streaming giants like Netflix, Hulu, and Disney+ are consistently rolling out fresh animated content, intensifying the need for highly skilled animators. Further, demand is likely to escalate as the prevalence of smartphone devices continues to rise. According to European Union data. In Europe, for instance, 85% of smartphone devices are used for internet access, reflecting a significant reliance on smartphones. This trend is followed in individual countries such as Germany (83%), France (85%), and Italy (83%). The increasing use of smartphones for internet access plays a pivotal role in driving the demand for online content, meeting the diverse preferences of demographic audiences and various cultures. Highlighting the surge in content consumption, a study published in JAMA Pediatrics in November 2021 revealed that 12- to 13-year-old children spend an average of 7.7 hours per day on non-school screen time. This represents a significant increase from the pre-pandemic screen time of 3.8 hours per day, showcasing a substantial spike in content consumption. This surge further boosts the growing demand for animation-related content as audiences, especially younger demographics, engage more extensively with digital media.

It is projected that the global animation outsourcing market in the North American region will grow steadily.

The United States is expected to hold a substantial share of the market owing to the presence of key players in the nation. The animation outsourcing market in the United States is propelled by cost-effectiveness due to reduced labour costs in outsourced locations. Scalability, flexibility, and access to a worldwide talent pool are essential components that allow studios to fulfil deadlines with fluctuating workloads. Technological developments in outsourcing locations increase the efficiency of manufacturing as a whole. Modern communication tools make it easier for people to collaborate in the nation. The importance of outsourcing to the American animation business is further highlighted by the need to meet the rising demand for animated material while maintaining worldwide quality standards.

Growth in the domestic sector and creative innovation are encouraged by the robust employment market for animators and special effects artists in the United States. For scalability during periods of peak demand and cost concerns, outsourcing continues to be a viable method; nevertheless, competition for top personnel may push studios to invest domestically. As per the U.S. Bureau of Labor Statistics, the highest level of employment in special effects artists and animators was in the motion picture and video industries accounting for 16,700 people in 2022, whereas that for software publishers was 4,990. In addition, the number of independent artists, writers, and performers was 800. The dynamics of outsourcing and domestic employment patterns influence the U.S. animation business. Furthermore, the market for animation outsourcing is being revolutionized by the digital economy, which makes it possible to collaborate remotely, connect globally, and access specialized expertise. Digital tools boost efficiency and automation, while the transition to online platforms promotes the need for outsourced content adapted for digital distribution, altering the dynamics of the sector. The digital economy in the United States was responsible for $3.70 trillion in total output, $2.41 trillion in value-added, or 10.3 per cent of the country's GDP, $1.24 trillion in compensation, and $8.0 million in employment. Price-adjusted GDP, commonly known as "real" or "chained-dollar" GDP, grew by 9.8% in 2021, far faster than the 5.9% increase in the economy as a whole. In the U.S. animation outsourcing market, some of the strategies employed by key market players are global talent sourcing for cost-effective expertise, long-term partnerships for collaborative efficiency, prioritizing technological integration for improved workflows, and diversifying outsourcing partnerships to mitigate risks and maintain flexibility. These strategies consider the dynamic nature of the sector, the need for adaptability in a competitive, and global setting, and boost the animation outsourcing market in the nation.

Market Key Developments

  • May 2023: Aardman collaborated with Somerset, for a cider maker, Thatchers on a TV commercial, it used stop-motion animation to guide the viewer through the gates of Thatchers' Myrtle Farm home. The industry is proactively responding to this demand by fostering increased creativity and innovation to cater to the preferences of a dynamic and expanding audience.

Segmentation:

By Type:

  • 2D Animation
  • 3D Animation
  • Motion Graphics
  • Stop Motion
  • Others

By Industry:

  • Media and Entertainment
  • Education
  • Healthcare
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Israel
  • Saudi Arabia
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL ANIMATION OUTSOURCING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. 2D Animation
  • 5.3. 3D Animation
  • 5.4. Motion Graphics
  • 5.5. Stop Motion
  • 5.6. Others

6. GLOBAL ANIMATION OUTSOURCING MARKET BY INDUSTRY

  • 6.1. Introduction
  • 6.2. Media and Entertainment
  • 6.3. Education
  • 6.4. Healthcare
  • 6.5. Others

7. GLOBAL ANIMATION OUTSOURCING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. USA
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. United Kingdom
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Israel
    • 7.5.2. Saudi Arabia
    • 7.5.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. China
    • 7.6.2. Japan
    • 7.6.3. South Korea
    • 7.6.4. India
    • 7.6.5. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations

9. COMPANY PROFILES

  • 9.1. Innovecs
  • 9.2. N-iX LLC
  • 9.3. BackofficePro
  • 9.4. Zvky Design Studio Private Limited
  • 9.5. Digitoonz
  • 9.6. Next Animation Studio Ltd.
  • 9.7. G-angle
  • 9.8. Flatworld Solutions Pvt. Ltd.