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市场调查报告书
商品编码
1661635

印度的动画市场评估:各类别，各零件，各终端用户，各地区，机会及预测，2018～2032年

India Animation Market Assessment, By Categories, By Components, By End-User, By Region, Opportunities, and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 124 Pages | 商品交期: 3-5个工作天内

价格

印度动画市场规模预计将从 2024 财年的 18.9 亿美元增至 2032 财年的 244.8 亿美元，在 2025 财年至 2032 财年的预测期内，复合年增长率为 37.76%，这得益于印度互联网使用量的增加和电信革命。随着通讯革命的到来，网路连线变得简单而廉价，从而广泛应用于内容创作，进而影响整个内容产业和动画市场。

得益于印度出色的网路连接，影片、短片、动画电影和卡通连续剧变得更加容易取得。 5G将于2022年10月在该国推出，而4G已于2023年1月和2月建立，最高行动网路速度为30MBPS。平均宽频速度超过50MBPS，最高速度为1GBPS。

受西方文化的影响，印度观众渴望体验提供逼真的图像和电影的新娱乐形式。不仅是电影，3D手机游戏和应用程式的需求也很高。此外，利用3D动画技术开发3D立体游戏也正在推动市场的发展。

各大公司从传统广告形式转变为数位广告形式的转变，正在推动印度对动画的需求。此外，高精度物联网网路的发展、智慧型手机使用量的增加以及生活方式的改变也是推动市场发展的主要因素。

多年来，动画已经从手绘卡通发展到定格动画，现在又发展到电脑图形。动画产业自诞生以来已取得长足发展，目前已成为娱乐产业的重要组成部分。

目录

第1章 调查手法

第2章 计划的范围和定义

第3章 摘要整理

第4章 客户的迴响

  • 市场认识与产品资讯
  • 品牌认知度和忠诚度
  • 决定是否购买时考虑的要素
    • 品牌名
    • 品质
    • 数量
    • 价格
    • 产品规格
    • 可用性
    • 画品质
    • 技术支援
  • 购买频率
  • 购买媒体

第5章 印度的动画市场预测，2018年～2032年

  • 市场规模与预测
    • 各金额
  • 市场占有率与预测
    • 各类别
      • 2D动画
      • 3D动画
      • 电脑生成影像(CGI)
      • 视觉效果(VFX)
      • 网站动画
    • 各零件
      • 硬体设备
      • 软体
      • 服务
    • 各终端用户
      • 媒体和娱乐
      • 教育和学术
      • 建筑和建设
      • 政府
      • 防卫
      • 医疗保健和生命科学
      • 製造业
      • 其他
    • 各地区
      • 北部
      • 南部
      • 东部
      • 西部和中部

第6章 市场製图，2024年

  • 各类别
  • 各零件
  • 各终端用户
  • 各地区

第7章 宏观环境和产业结构

  • 供给需求分析
  • 进出口分析- 数量和价值
  • 支援/价值链分析
  • PESTEL分析
    • 政治要素
    • 经济系统
    • 社会影响
    • 技术的进步
    • 对环境的影响
    • 法律合规与监管政策（包括法定机构）
  • 波特的五力分析
    • 供应商的力量
    • 买方势力
    • 替代威胁
    • 新加入厂商的威胁
    • 竞争企业间的敌对关係

第8章 市场动态

  • 成长促进因素
  • 阻碍成长的要素(课题，规定)

第9章 主要企业的形势

  • 市场领导前五名公司的竞争矩阵
  • 前五名公司的市场领导的市场收益分析(%、2024年度)
  • 併购/合资（如适用）
  • SWOT 分析（针对 5 家市场公司）
  • 专利分析（如果适用）

第10章 价格分析

第11章 案例研究

第12章 主要企业的展望

  • Reliance MediaWorks Ltd
    • 公司概要
    • 主要经营团队
    • 产品和服务
    • 主要市场的着重和地理存在感
    • 财务状况(如报告)
    • 最近的趋势
  • O'Reilly Media, Inc.
  • The Walt Disney Company(Pixar Animation Studios)
  • Maya Entertainment Ltd.
  • Toonz Entertainment Pte. Ltd.
  • Sony Pictures Entertainment Inc.
  • Prime Focus Ltd.
  • Pixelloid Studios Private Limited
  • Graphic India Pte. Ltd.
  • Charuvi Design Labs Pvt. Ltd.

上述公司不根据其市场占有率保留订单，并且可能会在工作过程中发生变化。

第13章 策略性建议

第14章 关于调查公司·免责声明

Product Code: MX10067

The India Animation Market is projected to reach USD 24.48 billion by FY2032 from USD 1.89 billion in FY2024, growing at a CAGR of 37.76% for the forecast period between FY2025 and FY2032 owing to increased internet usage and telecom revolution in the nation. With the advent of telecom revolution, internet connectivity became easy and cheap impacting the content industry as a whole along with animation market since it is being heavily used in content creation.

Videos, shorts, both animated movies and cartoon movies and cartoon serials became accessible owing to brilliant network connectivity in India. Already 5G is being rolled out in the country from October 2022 and 4G is already established with highest mobile network speed of 30 MBPS in January and February 2023. Broadband average speed is over 50 MBPS and highest is 1 GBPS.

Due to the influence of western culture, the Indian audience is inclined in experiencing new modes of entertainment that deliver realistic visuals and movies. In addition to movies, 3D mobile games and applications are in high demand. The market is also driven by the development of 3D stereoscopic gaming with the help of 3D animation technology.

The switch to the digital form of advertisements from the traditional mode adopted by key players has increased the demand for animation in India. Moreover, the development of high-precision IoT networks, increasing usage of smartphones and shifting lifestyles are some major factors that are benefiting the market growth.

Over the years, animation has evolved from hand-drawn cartoons to stop-motion animation and now computer-generated graphics. The animation industry has come a long way since its inception, and it is now a vital part of the entertainment industry.

Increased Demand for Localized Content Drive the Market Growth in India

The increased requirement for localized and international content is a key driver for India animation market growth in the forecast period. With an increase of regional language OTT platforms and a significant increase in internet penetration in tire-2 and tier-3 cities, driving the market growth in India. This trend is projected to motivate content creators to introduce culturally relevant and relatable animated series and films that cater precisely to regional preferences. In addition, the proliferation of domestic folk tales, cultural stories and others in animated formats is significantly contributing to this market demand. Such content propels a sense of cultural pride, which further accelerates the popularity and consumption of localized animated series and films. Furthermore, the growing emphasis on localization is attracting international collaboration, with global studios partnering with domestic animators to introduce content that blends international appeal with local flavors. Therefore, companies in the market are establishing high-tech studios across India to provide world-class visual effects and animation services to its international clientele.

For instance, in March 2023, ReDefine, a part of DNEG Group announced the launch of its sixth studio in India, located in Trivandrum to cater to the rising demand for VFX and animation services, both domestically and internationally.

Education Sector Has Contributed to the Market Growth

India is steadily becoming a hub for animation and visual effects due to its enormous workforce, low production costs and advantages such as excellent English-speaking software engineers and a pool of artistic talent. Animation education has seen remarkable expansion and India will soon be recognized for the creation of new institutions that provide degrees in these fields to eager students. Moreover, educational animations encourage students to explore complicated aspects and foster their creativity. Edtech platforms are quickly filling the many obvious gaps in India's traditional schooling system by using creative and technological potential. As of March 2023, over 200 EdTech companies are providing professional animation courses, which is expected to grow from here. The Indian government has played a pivotal role in fostering the growth of the animation and AVGC sector. A landmark step was the Cabinet's approval of a National Centre of Excellence (NCoE) for Animation in Sep 2024, VFX, Gaming, Comics, and Extended Reality (AVGC-XR). This initiative is designed to build a robust infrastructure for training and skill development, helping India meet the growing global demand for high-quality AVGC content. The NCoE aims to equip talent with industry-relevant skills and establish India as a hub for outsourcing AVGC services. By providing access to state-of-the-art technology, the center will also facilitate partnerships between studios, global companies, and domestic creators, accelerating innovation. This initiative aligns with the "Make in India" vision, creating job opportunities and enhancing the country's creative economy.

3D Animation Dominates the India Animation Market

The segment of 3D animation holds the biggest revenue share of nearly 40% in 2022, and it is expected that this dominance to continue till the year 2030. Animation is about motion, and in order to convey this motion, things must be rendered inert. A crucial component of animation and special effects, 3D modelling produces fully animated digital objects. Indian Animation industry became popular after release of movie "Narnia" whose animation was completely conducted on Indian soil. It triggered the animation industry of India and as of 2022, India is a part of almost all the

big budget Hollywood movies including Marvel and DC Studio motion pictures.

Impact of COVID-19 on India Animation Market

During the pandemic, there was a shutdown of theatres due to the lockdown restrictions, which led to an inclination of the population toward OTT platforms which benefitted the India animation market. Additionally, the production discipline for the animation market is similar to that of the IT sector, this made it easier for the companies operating in the animation sector to transform to virtual working, leading to the expansion of the market.

On the other hand, as there are several actors involved in the creation of animated films, several studios were negatively impacted by the delays in outsourced work. Productions of many projects had to be rescheduled, and deliveries got delayed, even cancelled. Some companies in the animation industry experienced immediate financial losses and lost prospects. Furthermore, new project launches have been more challenging, especially when incorporating foreign actors and partners.

Key Players Landscape and Outlook

In India, key players are focusing more on expansion since projects are flooded in the country with decline in Indian Rupee this year. Weak and depreciating currency is playing a pivotal role in projects inflow since the cost is directly 1/80th the cost of project of a strong currency country. Several international companies are expanding and acquiring local India players to better support their customer base and expand their reach within the country and internationally.

Cinesite Group, a UK based animation studio acquired Assemblage, an India based VFX Studio, which was the animation leader in Asia not just India till 2022.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Market Awareness and Product Information
  • 4.2. Brand Awareness and Loyalty
  • 4.3. Factors Considered in Purchase Decision
    • 4.3.1. Brand Name
    • 4.3.2. Quality
    • 4.3.3. Quantity
    • 4.3.4. Price
    • 4.3.5. Product Specification
    • 4.3.6. Ease of Use
    • 4.3.7. Image Quality
    • 4.3.8. Technical Support
  • 4.4. Frequency of Purchase
  • 4.5. Medium of Purchase

5. India Animation Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Categories
      • 5.2.1.1. 2D Animation
      • 5.2.1.2. 3D Animation
      • 5.2.1.3. Computer-Generated Imagery (CGI)
      • 5.2.1.4. Visual Effects (VFX)
      • 5.2.1.5. Web Animation
    • 5.2.2. By Components
      • 5.2.2.1. Hardware
      • 5.2.2.2. Software
      • 5.2.2.3. Services
    • 5.2.3. By End-User
      • 5.2.3.1. Media & Entertainment
      • 5.2.3.2. Education & Academics
      • 5.2.3.3. Architecture & Construction
      • 5.2.3.4. Government
      • 5.2.3.5. Defence
      • 5.2.3.6. Healthcare & Life Sciences
      • 5.2.3.7. Manufacturing
      • 5.2.3.8. Others
    • 5.2.4. By Region
      • 5.2.4.1. North
      • 5.2.4.2. South
      • 5.2.4.3. East
      • 5.2.4.4. West & Central

6. Market Mapping, FY2024

  • 6.1. By Categories
  • 6.2. By Components
  • 6.3. By End-User
  • 6.4. By Region

7. Macro Environment and Industry Structure

  • 7.1. Supply Demand Analysis
  • 7.2. Import Export Analysis - Volume and Value
  • 7.3. Supply/Value Chain Analysis
  • 7.4. PESTEL Analysis
    • 7.4.1. Political Factors
    • 7.4.2. Economic System
    • 7.4.3. Social Implications
    • 7.4.4. Technological Advancements
    • 7.4.5. Environmental Impacts
    • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5. Porter's Five Forces Analysis
    • 7.5.1. Supplier Power
    • 7.5.2. Buyer Power
    • 7.5.3. Substitution Threat
    • 7.5.4. Threat from New Entrant
    • 7.5.5. Competitive Rivalry

8. Market Dynamics

  • 8.1. Growth Drivers
  • 8.2. Growth Inhibitors (Challenges, Restraints)

9. Key Players Landscape

  • 9.1. Competition Matrix of Top Five Market Leaders
  • 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4. SWOT Analysis (For Five Market Players)
  • 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

  • 12.1. Reliance MediaWorks Ltd
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Key Market Focus & Geographical Presence
    • 12.1.5. Financials (As reported)
    • 12.1.6. Recent Developments
  • 12.2. O'Reilly Media, Inc.
  • 12.3. The Walt Disney Company (Pixar Animation Studios)
  • 12.4. Maya Entertainment Ltd.
  • 12.5. Toonz Entertainment Pte. Ltd.
  • 12.6. Sony Pictures Entertainment Inc.
  • 12.7. Prime Focus Ltd.
  • 12.8. Pixelloid Studios Private Limited
  • 12.9. Graphic India Pte. Ltd.
  • 12.10. Charuvi Design Labs Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Animation Market, By Value, In USD Billion, FY2018-FY2032F
  • Figure 2. India Animation Market, By Volume, In Units, FY2018-FY2032F
  • Figure 3. India Animation Market Share, By Category, In USD Billion, FY2018-FY2032F
  • Figure 4. India Animation Market Share, By Category, In Units, FY2018-FY2032F
  • Figure 5. India Animation Market Share, By Components, In USD Billion, FY2018-FY2032F
  • Figure 6. India Animation Market Share, By Components, In Units, FY2018-FY2032F
  • Figure 7. India Animation Market Share, By End-user, In USD Billion, FY2018-FY2032F
  • Figure 8. India Animation Market Share, By End-user, In Units, FY2018-FY2032F
  • Figure 9. India Animation Market Share, By Region, In USD Billion, FY2018-FY2032F
  • Figure 10. India Animation Market Share, By Region, In Units, FY2018-FY2032F
  • Figure 11. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 12. By Components Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024