市场调查报告书
商品编码
1466103
整合通讯市场:按元件、解决方案、部署型态、组织规模、应用程式和最终用户分類的全球预测 - 2024-2030Unified Communications Market by Component (Hardware, Services, Software), Solution (Audio & Video Conferencing, Instant & Unified Messaging, IP Telephony), Deployment Mode, Organization Size, Application, End-user - Global Forecast 2024-2030 |
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预计2023年整合通讯市场规模为1,319.8亿美元,预估2024年将达1,526.4亿美元,2030年将达3,857.1亿美元,复合年增长率为16.55%。
整合通讯(UC) 是一个整合了各种通讯工具和平台的系统,可实现跨多个管道的无缝协作,包括语音、视讯、通讯和其他协作应用程式。统一通讯市场受到多种驱动因素的推动,其中包括远距工作的成长趋势,这强调了对高效通讯和协作工具的需求。此外,公司正在实施统一通讯来提高生产力、简化沟通并降低营运成本。行动装置的兴起和即时通讯的重要性日益增加,进一步促进了市场的扩张。统一通讯市场面临不同通讯平台之间的互通性以及资料安全和隐私问题等挑战。确保不同沟通管道的平稳过渡和整合是一个重大阻碍因素。对云端基础的统一通讯解决方案不断增长的需求为企业轻鬆扩展和适应提供了显着增长的途径。此外,将人工智慧 (AI) 和机器学习 (ML) 整合到 UC 系统中可以改善使用者体验和自动化可能性,从而创造市场成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 1319.8亿美元 |
预测年份 [2024] | 1526.4亿美元 |
预测年份 [2030] | 3857.1亿美元 |
复合年增长率(%) | 16.55% |
组件:现代业务运作中整合通讯软体的进步需要敏捷和协作的工作环境
硬体构成了整合通讯系统的实体基础,包括 IP 电话、耳机、视讯会议设备以及促进语音、视讯和资料通讯的网路设备等。重视面对面协作和现场通讯基础设施的组织往往会投资高品质的硬体。製造、医疗保健和零售等行业通常需要耐用且可靠的通讯设备。统一通讯服务对于部署、管理和最佳化整合通讯解决方案至关重要。该部门包括託管服务、云端基础的通讯服务以及统一通讯咨询和实施服务。没有内部 IT 专业知识或资源的公司倾向于利用 UC 服务,使他们无需拥有广泛的内部技能即可实施最新的 UC 解决方案。特别是,中小型企业 (SMB) 可能会发现依赖外部服务提供者来管理其 UC 基础设施的价值。统一通讯软体元件包括支援即时通讯和协作的应用程式和平台。这包括 VoIP、即时通讯、视讯会议、电子邮件、协作工具等等。想要将通讯工具整合到单一的、有凝聚力的平台中的企业是统一通讯软体的主要消费者。
解决方案:人们越来越偏好促进面对面互动的音讯和视讯会议工具
对您的统一通讯产品组合至关重要的音讯和视讯会议工具可优化业务沟通和协作。此解决方案基于需求的偏好源于其能够促进即时、面对面的交互,提高参与度并促进团队成员之间更好的协作,而不受地理限制。即时通讯软体和统一讯息描述了具有历史追踪、资料共用和协作工具优势的即时通讯管道。这适合需要快速决策的高度敏捷、快节奏的职场环境。 IP电话利用互联网通讯协定分封交换连接,取代了传统的公共交换电话网路 (PSTN),从而确保更低的营运成本以及与其他数位工具整合和使用的更多功能。
部署型态:由于託管整合通讯。
託管整合通讯透过基于 Internet 的网路提供。这些系统託管在管理整个基础架构的第三方供应商伺服器上。这使企业能够消除管理和维护本地伺服器的成本和复杂性。託管是首选,因为它方便、易于安装,并且免除了服务提供者的网路维护和保养责任。本地整合通讯系统包括在组织的专用网路上安装和管理的公司拥有的硬体和软体。需要更高安全性和对其解决方案进行控制的组织通常选择本地统一通讯系统。对本地解决方案的偏好源于组织希望保持资料的控制并根据其特定的业务安全需求客製化解决方案。
组织规模:大型企业中整合通讯支持分散式劳动力的巨大潜力
由于地理分布和员工多样性,大公司的通讯要求更加复杂。由于部门跨越不同时区,因此迫切需要一个能够整合语音、视讯、通讯和共用功能的无缝统一通讯平台。统一通讯解决方案透过允许员工即时连接和协作(无论其身在何处)来提供这种便利。大型企业喜欢统一通讯系统,因为他们需要简化沟通、增强协作并降低营运成本。中小企业 (SME) 对经济至关重要,并阻碍创新和创造就业机会。中小型企业对经济高效、可扩展且易于部署的统一通讯解决方案的需求正在推动他们的偏好。中小型企业通常更喜欢确保简单性、弹性并支援其动态业务需求的解决方案。
应用程式通讯系统的集中化增加了对统一通讯的需求
桌面视讯会议解决方案可以使用个人电脑和笔记型电脑在个人和团体之间进行即时视讯通讯。此应用程式适合不需要专用会议室并希望弹性方便地进行一对一会议或小组协作的使用者。内部音讯会议包括促进组织内音讯会议的音讯设备和软体。该应用程式非常适合内部沟通或视觉辅助不重要的情况。
会议室视讯会议系统是专用团体会议的专用会议空间,配备高品质的视讯和音讯技术。定期举行需要更专业和受控环境的大型团队会议的公司通常更喜欢此应用程式。此外,统一通讯领域内的语音辨识应用程式用于语音命令、虚拟助理以及将口语单字转录为文字。这些非常适合需要免持操作、辅助功能和高效文件建立的使用者。统一通讯统一通讯将电子邮件、语音邮件、SMS 和传真等各种通讯传递和通讯媒介统一到一个平台中。该应用程式适合寻求简化通讯和改进讯息管理的企业。网路会议允许使用网路浏览器作为主介面透过网路举行会议和演示。专为需要易于使用、可扩展、与设备无关的系统来进行培训、网路研讨会、协作会议等的企业而设计。
最终用户:扩展零售和消费品中的整合通讯应用,以提高客户参与
教育领域,特别是在当前的数位学习场景中,在教学、学习、管理、研究和其他各种活动中都从UC中受益匪浅。虚拟教室、快速通讯和视讯会议等功能可实现远距学习。政府机构需要有效的内部和外部沟通能力。采用强大的统一通讯解决方案来简化流程、增强资料共用、安全性和公民参与。在医疗保健领域,统一通讯工具正在用于远端医疗、病患咨询以及医疗保健专业人员之间的沟通。提供即时通讯和协作工作空间的解决方案已被广泛采用。 IT 和通讯领域就其本质而言,需要良好的沟通管道来提供服务、客户沟通和内部协调。製造中的统一通讯平台支援即时通讯、协作和流程自动化。主要用途包括平滑营运、管理供应链和增强客户互动。运输和物流部门使用整合通讯来有效追踪和管理货物,并确保驾驶人、负责人和物流管理人员之间的即时通讯。在零售和消费品行业,我们促进购物者参与、员工培训以及各种商店、仓库和电子商务平台之间的协调。媒体和娱乐产业依靠 UC 功能来进行内容协作、创新团队之间的快速沟通以及分散式劳动力的管理。此外,旅游和酒店业使用整合通讯来改善客户服务、与旅游合作伙伴协调并管理跨地区的业务。
区域洞察
在远距工作的普及、对无缝协作工具的需求以及对数位通讯平台的日益依赖等因素的推动下,美洲的整合通讯市场正在强劲增长。北美尤其是此次扩张的关键地区,重点在于技术创新和先进统一通讯解决方案的整合。在亚太地区,由于数位技术的快速采用、连接性的增强以及跨不同垂直领域的业务扩展等因素,整合通讯市场正在显着成长。中国和印度等国家正在发挥关键作用,采用统一通讯解决方案来加强沟通与协作。该地区受益于快速增长的行动用户群和对技术进步的浓厚兴趣。受数位转型倡议普及和对无缝协作工具需求的影响,欧洲、中东和非洲地区的整合通讯市场正在稳步成长。在中东和非洲,随着公司努力简化通信,统一通讯解决方案的采用正在增加。该地区受益于多元化的行业格局,需要优化的工作流程和改进的连接性。
FPNV定位矩阵
FPNV定位矩阵对于评估整合通讯市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对整合通讯市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的见解。
1.整合通讯市场的市场规模与预测是多少?
2.在整合通讯市场预测期内,我们应该考虑投资哪些产品与应用?
3.整合通讯市场的技术趋势与法规结构是什么?
4.整合通讯市场主要厂商的市场占有率是多少?
5. 进入整合通讯市场的适当型态或策略手段是什么?
[191 Pages Report] The Unified Communications Market size was estimated at USD 131.98 billion in 2023 and expected to reach USD 152.64 billion in 2024, at a CAGR 16.55% to reach USD 385.71 billion by 2030.
Unified communications (UC) refers to integrating various communication tools and platforms into a cohesive system, enabling seamless collaboration across multiple channels, including voice, video, messaging, and other collaborative applications. The UC market is propelled by several driving factors, including the growing trend of remote work, which emphasizes the need for efficient communication and collaboration tools. Additionally, businesses are adopting UC to enhance productivity, streamline communication, and reduce operational costs. The rise of mobile devices and the increasing importance of real-time communication further contribute to the market's expansion. The UC market faces challenges such as interoperability between different communication platforms and data security and privacy concerns. Ensuring a smooth transition and integration across diverse communication channels poses a notable restraint. The increasing demand for cloud-based UC solutions presents a significant growth avenue, allowing businesses to scale and adapt easily. Moreover, integrating artificial intelligence (AI) and machine learning (ML) in UC systems, which improves user experiences and automation possibilities, creates opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 131.98 billion |
Estimated Year [2024] | USD 152.64 billion |
Forecast Year [2030] | USD 385.71 billion |
CAGR (%) | 16.55% |
Component: Advancements in unified communications software in modern business operations that require agile and collaborative work environments
Hardware forms the physical foundation of unified communications systems and includes IP phones, headsets, video conferencing equipment, and networking devices that facilitate voice, video, and data communications. Organizations with a strong emphasis on in-person collaboration and on-site communication infrastructure tend to prefer investing in high-quality hardware. Industries such as manufacturing, healthcare, and retail often require durable and reliable communication devices. UC services are essential for deploying, managing, and optimizing unified communications solutions. This segment covers managed services, cloud-based communication services, and UC consulting and implementation services. Companies that lack internal IT expertise or resources tend to leverage UC services, allowing them to adopt the latest UC solutions without needing extensive in-house skills. Particularly, small and medium-sized businesses (SMBs) may find value in relying on external service providers to manage their UC infrastructure. The software component of UC encompasses the applications and platforms that enable real-time communication and collaboration. This includes VoIP, instant messaging, video conferencing, email, and collaboration tools. Enterprises looking to integrate their communication tools into a single, cohesive platform are the primary consumers of UC software.
Solution: Expanding preference for audio & video conferencing tools to facilitate face-to-face interactions
Audio & video conferencing tools, integral to the UC portfolio, optimize how businesses communicate and collaborate. The need-based preference for this solution arises from its capacity to facilitate real-time, face-to-face interaction, fostering increased engagement and better collaboration among team members, irrespective of geographical boundaries. Instant & unified messaging offers immediate communication channels with the benefits of history tracking, data sharing, and collaboration tools. This suits highly agile and fast-paced work environments that require quick decision-making. IP Telephony, utilizing the Internet Protocol's packet-switched connections, replaces traditional public switched telephone networks (PSTN), which invariably decreases operational costs and provides versatility in usage and integration with other digital tools.
Deployment Mode: Growing usage of hosted unified communications due to its convenience and ease of installation
Hosted unified communications are provided over internet-based networks. These systems are hosted on the servers of third-party vendors who manage the entire infrastructure. With this, businesses eliminate the cost and complexity of managing and maintaining on-premise servers. The preference for hosted variants stems from their convenience, ease of installation, and offloading responsibility for servicing and maintaining the network to the service provider. On-premise unified communications systems involve software installed and managed on company-owned hardware and within the organization's private network. Organizations that require higher security and control over their solutions often opt for on-premise UC systems. The preference for on-premise solutions comes from organizations' desire to maintain control over their data and to align the solution with their specific business security needs.
Organization Size: High potential for unified communications across large enterprises to support their distributed workforce
Large enterprises have more complex communication requirements due to their expansive geographical presence and diverse workforce. With departments located across different time zones, there's a strong need for a seamless and unified communication platform that can integrate voice, video, messaging, and sharing capabilities. UC solutions offer this convenience by allowing employees to connect and collaborate in real time, regardless of location. Large enterprises' preference for UC systems stems from their need to streamline communication, enhance collaborative efforts, and reduce operational costs. Small to medium-sized enterprises (SMEs) are vital to the economy, impeding innovation and employment generation. SMEs' need for cost-effective, scalable, and easy-to-implement UC solutions drives their preferences. SMEs often prefer solutions that ensure simplicity and flexibility, supporting their dynamic business needs.
Application: Rising demand for unified messaging due to its centralized messaging system
Desktop video conferencing solutions enable real-time video communication between individuals or groups using personal computers or laptops. This application favors users who require flexibility and convenience for one-on-one meetings or small group collaborations without needing dedicated conferencing rooms. In-house audio conferencing involves audio equipment and software to facilitate voice meetings within an organization. This application is ideal for internal communication and situations where visual aids are not critical.
Room-based video conferencing systems are dedicated setups within a meeting space, equipped with high-quality video and audio technology for group meetings. Businesses that regularly conduct large team meetings that require a more professional and controlled environment often prefer this application. Furthermore, speech recognition applications within the UC space are used for voice commands, virtual assistance, and transcribing spoken words into text. These are ideal for users who need a hands-free operation, accessibility features, or efficient documentation. Unified messaging consolidates various messaging and communication mediums into one platform: email, voicemail, SMS, and fax. Companies that aim to streamline communication and improve the management of messages are well-suited for this application. Web conferencing allows users to conduct meetings and presentations over the internet, using a web browser as the main interface. It is designed for businesses that need easy-to-use, scalable, and device-agnostic systems for training, webinars, and collaborative meetings.
End-user: Expanding the application of unified communications across retail & consumer goods to improve customer engagement
The education sector, particularly in the current e-learning scenario, benefits immensely from UC for teaching-learning, administration, research, and various other activities. Features such as virtual classrooms, quick messaging, and video conferencing enable remote learning. Government bodies require effective communication capabilities for internal as well as public interactions. Robust UC solutions are adopted for enhanced streamlining of processes, data sharing, security, and public engagement. In healthcare, UC tools are deployed for telemedicine, patient consultation, and among healthcare professionals. Solutions offering real-time communication and collaborative workspaces have seen widespread adoption. The IT & telecom sector, by nature, requires superior communication channels for service delivery, client communication, and internal coordination. UC platforms in manufacturing assist in real-time communication, collaboration, and automation of processes. Facilitating operations, managing the supply chain, and enhancing customer interaction are central uses. Transport & logistics sectors use Unified Communications to track and manage goods effectively, ensuring real-time communication between drivers, dispatchers, and logistics managers. In the retail & consumer goods industry, it facilitates shopper engagement, staff training, and coordination across various store locations, warehousing, and e-commerce platforms. The media & entertainment sector leverages UC capabilities for content collaboration, swift communication among creative teams, and managing distributed workforces. Moreover, the travel & hospitality industry utilizes Unified Communications to improve customer service, coordinate with travel partners, and manage operations across geographies.
Regional Insights
In the Americas, the unified communications market is experiencing robust growth driven by factors such as the widespread adoption of remote work, the need for seamless collaboration tools, and the increasing reliance on digital communication platforms. North America, in particular, is a key region in this expansion, with a strong emphasis on technological innovation and the integration of advanced UC solutions. In the Asia-Pacific region, the unified communications market is witnessing significant growth propelled by factors such as the rapid adoption of digital technologies, increasing connectivity, and the expansion of businesses across diverse industries. Countries, including China and India, play pivotal roles, embracing UC solutions to enhance communication and collaboration. The region benefits from a burgeoning mobile user base and a strong focus on technological advancements. In the EMEA region, the unified communications market is marked by steady growth influenced by the widespread adoption of digital transformation initiatives and the demand for seamless collaboration tools. The Middle East and Africa are witnessing increased adoption of UC solutions as businesses strive to enhance communication efficiency. The region benefits from a diverse landscape of industries seeking to optimize workflows and improve connectivity.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Unified Communications Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Unified Communications Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Unified Communications Market, highlighting leading vendors and their innovative profiles. These include 2600Hz Inc. by Ooma Company, 3CX Group, 8x8, Inc., ALE International SAS, Amazon Web Services, Inc., AT&T Inc., Avaya LLC, Broadcom Inc., Cisco Systems, Inc., Connect Solutions, Inc., Crexendo, Inc., Dialpad, Inc., Genesys Cloud Services, Inc., Google LLC by Alphabet Inc., GoTo Group, Inc. by Citrix Systems, Inc., Infosys Limited, Intermedia.net, Inc., International Business Machines Corporation, IVA Technologies, Microsoft Corporation, Mitel Networks Corporation, NEC Corporation, Nextiva, Inc., Nokia Corporation, Oracle Corporation, Panasonic Holdings Corporation, Poly Inc. by HP Inc., Ribbon Communications Inc., RingCentral, Inc., Salesforce, Inc., Sangoma Technologies Corporation, Smart IMS Inc., Tata Communications Limited, Twilio Inc., Verizon Communications Inc., Vitel Global Communications LLC, Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson, Xiamen Yeastar Information Technology Co., Ltd., Yamaha Corporation, Zayo Group, LLC, Zoho Corporation Pvt. Ltd., and Zoom Video Communications, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Unified Communications Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Unified Communications Market?
3. What are the technology trends and regulatory frameworks in the Unified Communications Market?
4. What is the market share of the leading vendors in the Unified Communications Market?
5. Which modes and strategic moves are suitable for entering the Unified Communications Market?
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