市场调查报告书
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1466316
数位广告平台市场:按类型、应用程式分类 - 2024-2030 年全球预测Digital Advertising Platforms Market by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software), Application (Commercial, Education, Industrial) - Global Forecast 2024-2030 |
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预计2023年数位广告平台市场规模为4,879.7亿美元,2024年将达5,454亿美元,预计2030年将达1,7012亿美元,复合年增长率为11.87%。
数位广告平台是一种技术系统,可让广告主在单一介面中管理、购买和优化来自多个广告交易平臺网路的数位广告库存。这个数位广告平台描述了购买广告库存的简化流程、帮助您做出资料驱动决策的即时分析以及动态广告定位功能。此外,这些平台还列出了全面的报告模组,可协助您了解关键绩效指标 (KPI) 并提高广告绩效和投资收益(ROI)。由于行动装置使用的增加、数位内容消费量的增加以及各行业对数位广告的需求增加,数位广告平台的采用正在增加。然而,数位广告平台的营运限制和技术问题可能会阻碍市场成长。然而,新广告方法的演变以及使用行动应用程式进行广告的成长趋势可能会为数位广告平台市场带来潜在的商机。
主要市场统计 | |
---|---|
基准年[2023] | 4879.7亿美元 |
预测年份 [2024] | 5,454亿美元 |
预测年份 [2030] | 10701.2亿美元 |
复合年增长率(%) | 11.87% |
类型:由于衡量宣传活动成功和社交参与度的强大分析功能,社交广告软体的使用量激增
跨通路广告软体可让负责人同时设计、执行和管理跨多个数位广告管道的行销宣传活动。使用跨通路广告软体,企业可以确保采取有凝聚力的行销策略,协同他们在社群媒体、行动、展示、搜寻和影片等各种平台上的努力。展示广告软体专门用于建立、管理和最佳化展示广告。这些广告可以在您的网站、应用程式或社群媒体平台上显示为横幅、侧边栏或插页式广告。该软体描述了广告设计、针对特定人群和重新定位潜在客户的工具。行动广告软体支援应用程式内广告、行动专用展示广告和行动搜寻广告等广告格式。我们专注于响应式广告设计以及跨不同装置和作业系统的兼容性。进阶定位选项(包括地理定位和装置定位)使负责人能够根据位置和行动行为吸引用户。搜寻广告软体可以轻鬆地在搜寻引擎结果页面 (SERP) 上建立和管理广告。这些广告通常基于按点击付费 (PPC) 模式,并向在特定数位广告平台上执行搜寻的用户显示。该软体透过提供数位广告平台研究、竞标管理、广告文案撰写和效果追踪工具来帮助广告商。社群广告软体允许品牌创建有针对性的广告宣传,以适应 Facebook、Twitter、LinkedIn 和 Instagram 等网路的独特格式和受众群体。人口统计定位、基于兴趣的定位和行为定位等功能可实现高度个人化的广告体验。影片广告软体可以在任何平台上的影片内容中放置广告,包括 YouTube、社群媒体频道和随选视讯服务。它支援多种影片广告格式,包括前贴片、中贴片和后贴片。这些平台列出了用于广告建立、宣传活动管理、受众定位和即时效果分析的工具。
应用:数位广告平台在商业领域的采用增加
数位广告平台在商业场景中很有用,为企业提供了多种管道来推广其产品和服务。数位广告平台提供精准定位,使广告主能够覆盖特定的人口统计、兴趣和购买行为。商业组织利用这些平台来提高品牌知名度、潜在客户开发、电子商务销售和客户维繫。这些平台提供的高级分析有助于即时宣传活动优化和投资回报率衡量。教育机构和数位学习提供者越来越多地利用数位广告平台来吸引潜在学生并推广他们的学术产品。数位广告平台帮助教育机构和数位学习提供者根据个人的教育兴趣、学习偏好和职业抱负来定位个人。教育负责人可以使用数位广告平台向相关受众推广课程、认证和学习材料。在工业领域,数位广告平台对于 B2B 行销策略至关重要,可以将製造商、供应商和服务供应商与潜在的商业客户联繫起来。与 B2C 行销不同,工业领域的数位广告通常专注于建立关係、展示品牌权威和技术专长。
区域洞察
在美洲,高速网路的普及和行动用户的增加等技术进步正在显着推动数位广告平台的采用。此外,人工智慧 (AI) 和目标参与企业的不断进步正在改变企业看待网路广告的方式。欧洲、中东和非洲地区的需求动态包括网路用户数量的不断增长、对资料主导行销的关注以及社群媒体作为强大广告平台的崛起。欧洲的《一般资料保护规范》(GDPR) 已将产业的重点转向更多基于同意的广告系统,进一步刺激了对提供透明度并让消费者更好地控制其个人资料的平台的需求。此外,消费者对数位消费的强烈情绪正在推动该地区的成长,检验了传统广告媒体的转变。亚太地区因其数位广告的指数增长而脱颖而出。主要经济体的多元化基本客群创造了一个可与西方平台竞争的本土平台。随着行动消费超过其他数位媒体,该地区的行动广告平台也出现了显着成长。
FPNV定位矩阵
FPNV 定位矩阵对于评估数位广告平台市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对数位广告平台市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析也为此细分市场的竞争特征提供了宝贵的见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的见解。
1. 数位广告平台市场的市场规模和预测是多少?
2.在数位广告平台市场的预测期内,我们应该考虑投资哪些产品和应用?
3. 数位广告平台市场的技术趋势和法规结构是什么?
4.数位广告平台市场主要厂商的市场占有率是多少?
5. 进入数位广告平台市场的合适型态和策略手段是什么?
[185 Pages Report] The Digital Advertising Platforms Market size was estimated at USD 487.97 billion in 2023 and expected to reach USD 545.40 billion in 2024, at a CAGR 11.87% to reach USD 1,070.12 billion by 2030.
Digital advertising platforms are technological systems that empower advertisers to manage, buy, and optimize digital advertising inventory from multiple ad exchange networks through a single interface. Digital advertising platforms offer a streamlined process for buying ad inventory, real-time analytics that aids in making data-driven decisions, and dynamic ad targeting capabilities. Furthermore, these platforms provide comprehensive reporting modules that help understand the key performance indicators (KPIs), improving ad performance and return on investment (ROI). The rising use of mobile devices and consumption of digital content, with the growing demand for digital advertisements across industries, has increased the adoption of digital advertising platforms. However, operational limitations and technical issues with digital advertising platforms may impede the market's growth. Nevertheless, the evolution of new advertising techniques and the growing trend of mobile apps-based advertising may create potential opportunities for the digital advertising platforms market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 487.97 billion |
Estimated Year [2024] | USD 545.40 billion |
Forecast Year [2030] | USD 1,070.12 billion |
CAGR (%) | 11.87% |
Type: Burgeoning utilization of social advertising software owing to its robust analytical capabilities to measure campaign success and social engagement
Cross-channel advertising software enables marketers to design, execute, and manage marketing campaigns across multiple digital advertising channels simultaneously. Using cross-channel advertising software, businesses can ensure a cohesive marketing strategy that synergizes efforts on various platforms, including social media, mobile, display, search, and video. Display advertising software specializes in the creation, management, and optimization of display ads. These ads can appear on websites, apps, or social media platforms as banners, sidebars, or interstitials. The software offers tools for ad design, targeting specific demographics, and retargeting potential customers. Mobile advertising software caters to ad formats such as in-app ads, mobile-specific display ads, and mobile search ads. It emphasizes the importance of responsive ad design and compatibility across different devices and operating systems. Advanced targeting options, including geotargeting and device targeting, help marketers to reach users based on their location or mobile usage behavior. Search advertising software facilitates the creation and management of ads on search engine result pages (SERPs). These ads, often based on pay-per-click (PPC) models, are displayed to users performing searches for specific keywords. The software helps advertisers by providing tools for keyword research, bid management, ad copywriting, and performance tracking. Social advertising software enables brands to create targeted ad campaigns that fit the unique formats and audience segments of networks such as Facebook, Twitter, LinkedIn, and Instagram. Features including demographic targeting, interest-based targeting, and behavior targeting allow for highly personalized ad experiences. Video advertising software empowers marketers to place ads within video content across platforms, including YouTube, social media channels, and video-on-demand services. It supports multiple video ad formats, such as pre-roll, mid-roll, and post-roll. These platforms provide tools for ad creation, campaign management, audience targeting, and real-time performance analytics.
Applications: Increasing deployment of digital advertising platforms in the commercial sector
Digital advertising platforms are instrumental in the commercial landscape, offering businesses a multitude of channels to promote products and services. Digital advertising platforms provide precision targeting, enabling advertisers to reach specific demographics, interests, and purchasing behaviors. Commercial entities leverage these platforms for brand awareness, lead generation, e-commerce sales, and customer retention. Advanced analytics offered by these platforms facilitate real-time campaign optimization and ROI measurement. Educational institutions and e-learning providers increasingly utilize digital advertising platforms to engage prospective students and promote academic offerings. Digital advertising platforms help educational entities target individuals based on their educational interests, learning preferences, and career aspirations. Educational marketers can showcase their courses, certifications, and learning materials to relevant audiences by employing digital advertising platforms. In the industrial sector, digital advertising platforms are essential for B2B marketing strategies, connecting manufacturers, suppliers, and service providers with potential business clients. Unlike B2C marketing, industrial digital advertising often focuses on relationship building, brand authority, and demonstrating technical expertise.
Regional Insights
In the Americas region, the adoption of digital advertising platforms is largely driven by technological advancements, including high-speed internet penetration and mobile user growth. Further, the presence of major players with the continuous evolution of artificial intelligence (AI) and targeted ads is reshaping the perspective of businesses toward online advertising. EMEA region's demand dynamics include a growing number of internet users, a focus on data-driven marketing, and the emergence of social media as a potent advertising platform. The General Data Protection Regulation (GDPR) in Europe has shifted the industry's focus towards a more consent-based advertisement system, further fueling demand for platforms that offer transparency and better consumer control over personal data. Further, strong consumer sentiment towards digital consumption has aided the growth in the region, validating the shift from traditional advertising mediums. The Asia-Pacific region stands out with its exponential growth rates in digital advertising. The diverse customer base across major economies has given birth to homegrown platforms that rival Western platforms. With mobile consumption outpacing other forms of digital media, mobile-focused advertising platforms have also grown significantly in the region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Advertising Platforms Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Advertising Platforms Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Advertising Platforms Market, highlighting leading vendors and their innovative profiles. These include Adblade, AdColony Inc., Adobe Inc., Amazon.com, Inc., Apple Inc., Bpath LTD, BuySellAds.com Inc., Choozle, Inc., Google LLC by Alphabet Inc., InMobi Pte. Ltd., Kenshoo Ltd., LinkedIn Corporation, Magnite, Inc., MediaMath, Inc., Meta Platforms, Inc., Microsoft Corporation, NextRoll, Inc., OpenX Technologies Inc., Pinterest, Inc., RevContent, LLC, Salesforce, Inc., Sovrn, Inc., Twitter, Inc., and Yahoo! Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Advertising Platforms Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Advertising Platforms Market?
3. What are the technology trends and regulatory frameworks in the Digital Advertising Platforms Market?
4. What is the market share of the leading vendors in the Digital Advertising Platforms Market?
5. Which modes and strategic moves are suitable for entering the Digital Advertising Platforms Market?