市场调查报告书
商品编码
1466574
广告和行销市场:按类型和应用程式分类 - 2024-2030 年全球预测Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2024-2030 |
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预计2023年广告和行销市场规模将达到9,007.5亿美元,2024年将达到9,625.4亿美元,预计2030年将达到14,586.1亿美元,复合年增长率为7.12%。
广告和行销市场包括透过各种管道向目标受众创建、传播和分发促销内容的解决方案。这些广告和行销平台的主要目的是向客户介绍产品和服务,鼓励他们尝试和购买,并最终建立品牌忠诚度。广告和行销平台包括网路广告、传统媒体管道、户外广告、直效邮件宣传活动、活动赞助、公共关係等。随着越来越多的人透过智慧型手机、平板电脑和电脑等数位设备获取讯息,以及数位化的进步,对广告和行销平台的需求不断增加。随着越来越多的公司专注于透过有针对性的社群媒体广告/内容吸引潜在客户,各种广告和行销平台的使用预计将会增加。然而,广告和行销平台使用中的隐私和安全问题正在阻碍市场成长。由于人工智慧和机器学习等先进技术的不断集成,预计会出现市场成长机会,这些技术有助于分析消费行为、优化广告预算和个人化内容以提高参与率。
主要市场统计 | |
---|---|
基准年[2023] | 9007.5亿美元 |
预测年份 [2024] | 9625.4亿美元 |
预测年份 [2030] | 1,458,610 百万美元 |
复合年增长率(%) | 7.12% |
注重字体表现的公司越来越多地采用数位行销
内容创建和管理的重点是开发有价值的讯息,吸引受众,同时提高品牌知名度。数位行销包括利用线上管道接触潜在客户的各种策略,例如搜寻引擎优化 (SEO)、按点击付费 (PPC)、电子邮件行销和行动行销。拥有强大线上业务或以绩效为导向的目标的公司可以从数位行销技术中受益匪浅。公共关係 (PR) 旨在透过管理组织与相关人员的沟通来维持正面形象。社群媒体管理涉及在 Facebook、Twitter、Instagram 和 LinkedIn 等社群媒体平台上建立、发布和分析内容。想要直接与受众互动或进行病毒式行销宣传活动的公司可以考虑这种方法。传统广告包括线下广告方式,例如报纸杂誌上的平面广告、广告看板、广播广告和电视广告。
应用:扩大时尚和美容行业广告和行销目标的覆盖面
在汽车产业,广告和行销的重点是透过电视广告、线上广告和赞助等各种管道促销。教育部门严重依赖广告和行销来吸引学生和推广教育计画。时尚和美容品牌正在使用影响力行销作为接触目标受众的关键策略。 Instagram 等社群媒体平台已成为透过有影响力的人代言产品的重要管道。由于财务管理的敏感性,金融和银行业在製作广告宣传时非常重视真实性。企业使用电子邮件行销、社交媒体促销和内容行销等数位行销策略来获取新客户并透过忠诚度奖励计划和类似的奖励留住现有客户。食品和饮料行业的广告和行销重点强调目标消费者的口味、品质和便利性。在医疗保健行业,广告商优先考虑提高人们对医疗服务和产品的认识,并确保遵守监管准则。旅行和旅游业依靠广告宣传具有竞争力的价格突出有吸引力的目的地和体验来吸引潜在的旅行者。
区域洞察
美洲代表了广告和行销市场的新兴格局,其特点是工业和商业部门的稳定成长以及对广告的需求不断增长,以提高对创新产品开发的认识。由于智慧型手机、平板电脑和智慧型装置的日益普及,产品製造商越来越多地在数位广告平台上展示其产品,以提高销量和盈利,形成了美洲广告和行销市场的基础。由于各公司越来越多地使用行动广告和其他数位广告系统以及网路用户普及的不断提高,亚太地区的广告和行销市场预计将出现成长。随着中小企业(SME) 的不断增长,以及透过数位广告主动吸引和接触更多消费者的关注度不断提高,欧洲、中东和非洲(EMEA) 和亚太地区的广告和行销市场平台预计会发生这种情况。欧盟委员会(EC)表示,中小企业(SME)是欧洲经济的支柱,占欧盟所有企业的99%。中小企业就业人数约1亿人,占欧洲GDP的一半以上,在增加经济各部门付加方面发挥关键作用。
FPNV定位矩阵
FPNV定位矩阵对于评估广告行销市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对广告和行销市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.广告行销市场的市场规模和预测是多少?
2. 在广告和行销市场预测期内,我们应该考虑投资哪些产品、细分市场、应用和领域?
3.广告行销市场的技术趋势和法规结构是什么?
4.广告行销市场主要厂商的市场占有率是多少?
5.进入广告行销市场合适的型态和策略手段是什么?
[188 Pages Report] The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023 and expected to reach USD 962.54 billion in 2024, at a CAGR 7.12% to reach USD 1,458.61 billion by 2030.
The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities. Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 900.75 billion |
Estimated Year [2024] | USD 962.54 billion |
Forecast Year [2030] | USD 1,458.61 billion |
CAGR (%) | 7.12% |
Type: Growing adoption of digital marketing by performance-driven businesses
Content creation & management focuses on developing valuable information that engages audiences while building brand recognition. Digital marketing encompasses a range of tactics, such as search engine optimization (SEO), pay-per-click (PPC), email marketing, and mobile marketing, that leverage online channels to reach potential customers. Businesses with a strong online presence or aiming for performance-driven goals benefit significantly from digital marketing techniques. Public relations (PR) aims to maintain a favorable image by managing communication between an organization and its stakeholders. Social media management involves creating, publishing, and analyzing content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Businesses looking to engage directly with their audience or create viral marketing campaigns consider this approach. Traditional advertising encompasses offline advertising methods, including print ads in newspapers or magazines, billboards, radio spots, and TV commercials.
Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
In the automotive industry, advertising & marketing efforts focus on promoting vehicle sales through various channels, such as television commercials, online advertisements, and sponsorships. The education sector relies heavily on advertising & marketing to attract students and promote educational programs. Fashion & beauty brands utilize influencer marketing as a primary strategy for reaching their target audience. Social media platforms such as Instagram have become crucial channels for showcasing products through influencers who endorse them. Finance & banking industries emphasize trustworthiness when crafting their advertising campaigns due to the sensitive nature of financial management. Companies use digital marketing strategies such as email marketing, social media promotions, and content marketing to acquire new clients while retaining existing ones through loyalty rewards programs or similar incentives. Advertising & marketing within the food and beverage industry focus on emphasizing taste, quality, and convenience for target consumers. In the healthcare sector, advertisers prioritize raising awareness about medical services and products while ensuring compliance with regulatory guidelines. Travel & tourism companies rely on advertising campaigns that showcase enticing destinations or experiences at competitive prices to attract potential tourists.
Regional Insights
Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas. Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Advertising & Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Advertising & Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Advertising & Marketing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Advertising & Marketing Market?
3. What are the technology trends and regulatory frameworks in the Advertising & Marketing Market?
4. What is the market share of the leading vendors in the Advertising & Marketing Market?
5. Which modes and strategic moves are suitable for entering the Advertising & Marketing Market?