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市场调查报告书
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1466592

数位户外市场：按类型、应用和产业划分 - 2024-2030 年全球预测

Digital Out of Home Market by Type (Large Format Media, Place-based Signage, Point-of-Purchase Digital Signage), Application (Indoor DOOH, Outdoor DOOH), Vertical - Global Forecast 2024-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2个工作天内

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预计2023年数位户外市场规模为222.1亿美元，预计2024年将达243.3亿美元，2030年将达到431.4亿美元，复合年增长率为9.94%。

数位户外媒体 (DOOH) 是指在消费者家中外用于行销和广告目的的数位媒体。它具有动态、互动式数位显示屏，安装在人流量大的地方，例如地铁站和机场等交通枢纽、繁忙的街道、购物中心和商店。推动数位户外市场的因素是，由于数位广告的成本效益和可衡量性，人们越来越偏好数位广告而不是传统方法。各行业数位化趋势的不断增长也增加了数位户外广告的采用。然而，户外数位媒体系统初始安装成本高昂以及对能源使用的担忧限制了市场的成长。此外，提高广告品质、互动性和个人化的技术进步为市场成长提供了巨大的机会。

主要市场统计
基准年[2023] 222.1亿美元
预测年份 [2024] 243.3亿美元
预测年份 [2030] 431.4亿美元
复合年增长率（%） 9.94%

类型 增加使用大幅面媒体来吸引公众注意力

大尺寸媒体通常是指安装在高速公路、主要城市中心和旅游景点等人流量大的地点的数位广告看板和萤幕。这些格式非常适合品牌推广和大规模行销宣传活动，旨在吸引大量受众的注意。它们通常具有令人印象深刻的高分辨率显示屏，可以从远处看到。地点指示牌包括安装在特定地点的数位萤幕，例如购物中心、机场、火车站和医疗机构。与大尺寸媒体不同，基于地点的指示牌旨在吸引特定环境中的消费者，根据位置和受众属性提供相关内容和广告。 POP（购买点）数位电子看板是指安装在零售商店中的萤幕，特别是靠近收银台和其他做出购买决定的地点。这些萤幕旨在影响客户行为、推广特定产品，并透过产品资讯、促销和广告等内容增强整体购物体验。

应用对室内 DOOH 显示器的需求不断增长，可以留住消费者

室内DOOH显示器主要安装在商场、机场、地铁站、办公室等封闭空间。这些装置专为封闭环境中的目标消费者量身定制，可提供较长的停留时间和深度参与内容的机会。室内 DOOH 之所以受到青睐，是因为它能够在受控环境中接触消费者，并能够影响销售点的购买决策。户外 DOOH 包括安装在人流量大的公共场所的数位广告看板、交通显示器和数位指示牌。户外 DOOH 的优势在于其广泛的影响力和知名度，使其适合提高品牌知名度并向大众市场传递讯息。广告商喜欢户外 DOOH，因为它具有巨大的视觉衝击力，并且可以在不同的受众在城市景观中移动时吸引他们。

按行业划分：户外数位媒体在设施环境中改善观众体验的潜力不断增加

商业 DOOH 应用主要包括零售环境、繁忙的商业中心和娱乐场所的广告和促销。该细分市场青睐具有高影响力、视觉刺激的内容，以吸引目标受众并推动销售和品牌知名度。 DOOH的基础设施部门专注于交通枢纽、道路和其他公共基础设施。人们需要对方向、广告和公告有用的资讯内容。内容必须可靠可见并快速更新，以适应时间表和紧急资讯等变化。机构 DOOH 指的是教育、医疗保健和政府应用。这个市场青睐能够教育、告知并增强观众体验的内容。该领域的 DOOH 技术也用于公共服务公告和紧急警报。

区域洞察

由于美洲地区大城市和完善的户外广告基础设施，消费者对 DOOH 的参与度很高。数位广告看板、交通显示器和互动式服务站很常用，因为它们可以向大量受众提供即时、特定位置的内容。对程式化 DOOH 平台和资料驱动定位的投资持续成长，显示市场向个人化和可衡量的广告媒体倾斜。欧盟 (EU) 拥有庞大的精通技术的消费者基础，GDPR 合规性决定了客户资料用于广告的方式。在欧盟国家，户外数位媒体的特点是高品质的设计和节能技术，许多公司都专注于永续性和减少碳足迹。特别是在购物中心和交通枢纽等人流量大的地区，利用公共空间进行创新数位装置正在引起人们的注意。数位转型和智慧城市计画是中东 DOOH 市场的主要驱动力。该地区丰富的消费者基础和大量的游客涌入正在推动对优质互动广告体验的需求。亚太地区的特征是技术创新和人口集中，不同经济体的消费者趋势和行为差异很大。在城市快速发展的背景下，政府大力开拓智慧城市的倡议以及人们对数位广告日益增长的兴趣正在支持亚太地区的市场成长。

FPNV定位矩阵

FPNV定位矩阵对于评估数位户外市场至关重要。我们检视与业务策略和产品满意度相关的关键指标，以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估，供应商被分为四个成功程度不同的像限：前沿（F）、探路者（P）、利基（N）和重要（V）。

市场占有率分析

市场占有率分析是一个综合工具，可以对数位户外市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献，以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外，该分析还提供了对该行业竞争特征的宝贵见解，包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略，从而在市场上获得竞争优势。

本报告对以下几个方面提供了宝贵的见解：

1. 市场渗透率：提供有关主要企业所服务的市场的全面资讯。

2. 市场开拓：我们深入研究利润丰厚的新兴市场，并分析其在成熟细分市场的渗透率。

3. 市场多元化：提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。

4.竞争评估及资讯：对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。

5. 产品开发与创新：提供对未来技术、研发活动和突破性产品开发的见解。

本报告解决了以下关键问题：

1.数位户外市场的市场规模与预测是多少？

2. 在数位户外市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些？

3. 数位户外市场的技术趋势和法规结构是什么？

4.数位户外市场主要厂商的市场占有率是多少？

5.进入数位户外市场的合适型态和策略手段是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 从传统广告转变为数位媒体广告平台的增加
      • 多个行业的数位化趋势不断增强
      • 被世界各地的零售商广泛采用
    • 抑制因素
      • 与数位户外平台相关的高实施成本
    • 机会
      • 介绍技术先进的数位户外平台
      • 5G的兴起拓展了数位户外平台的可能性
    • 任务
      • 数位户外解决方案的兼容性和安全风险
  • 市场区隔分析
    • 类型：增加利用大型媒体吸引大众关注
    • 应用：对室内 DOOH 显示器的需求不断增长，针对专属式环境中的消费者
    • 垂直：增强 DOOH 在各种组织环境中的潜力并改善观众体验
  • 市场扰动分析
  • 波特五力分析
  • 价值炼和关键路径分析
  • 价格分析
  • 技术分析
  • 专利分析
  • 贸易分析
  • 法规结构分析

第六章数位户外市场：依类型

  • 大媒体
  • 基于位置的标誌
  • 商店数位电子看板

第七章数位户外市场：依应用分类

  • 室内数位户外媒体
  • 户外户外数位媒体

第八章数位户外市场：依产业分类

  • 商业的
  • 基础设施
  • 机构

第九章美洲数位户外市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第10章亚太地区数位户外市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东和非洲数位户外市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
    • 继法国和比利时之后，德高集团与巴西家乐福集团签署协议，为零售媒体提供数位户外广告 (DOOH) 的最佳功能。
    • Talon 和 Grand Visual 为 Shake Shack 推出了前沿的体验式数位户外宣传活动。
    • Vistar 和 Broadsign 宣布 DOOH 合作伙伴关係。
    • Lemma 与 Maxamtech Digital Ventures 合作开发「Metaverse」广告看板。
    • oOh! 与 Eimedia 签订长期合约。
  • 战略分析和建议

第13章竞争产品组合

  • 主要企业简介
  • 主要产品系列
Product Code: MRR-4348D129FA50

[197 Pages Report] The Digital Out of Home Market size was estimated at USD 22.21 billion in 2023 and expected to reach USD 24.33 billion in 2024, at a CAGR 9.94% to reach USD 43.14 billion by 2030.

Digital Out of Home (DOOH) directs to digital media that are used for marketing and advertising purposes outside of the consumer's home. It is characterized by dynamic and interactive digital displays that are placed in public spaces, including transportation hubs such as subway stations and airports, on busy streets, in shopping malls, and at point-of-sale locations, among other high-traffic areas. The growing preference for digital advertising over traditional methods due to its cost-effectiveness and measurability driving the digital out of home market. In addition, the rise in the trend of digitalization across several sectors has increased the adoption of digital out of home advertising. However, the initial high cost of installation for DOOH systems and concerns related to energy usage limit the market growth. Furthermore, advancements in technology that improve the quality, interactivity, and personalization of adverts pose significant opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023] USD 22.21 billion
Estimated Year [2024] USD 24.33 billion
Forecast Year [2030] USD 43.14 billion
CAGR (%) 9.94%

Type: Growing usage of large format media to catch the attention of a mass audience

Large format media refers to digital billboards or screens typically located in high-traffic areas such as highways, major city centers, and tourist spots. These formats are designed to catch the attention of a mass audience, making them ideal for branding and launching large-scale marketing campaigns. They offer visibility from far distances and often employ impressive high-resolution displays. Place-based signage includes digital screens located in specific venues such as shopping malls, airports, train stations, and healthcare facilities. Unlike large format media, place-based signage is aimed at engaging consumers in specific contexts, providing relevant content and advertising based on location and audience demographics. Point-of-purchase (POP) digital signage refers to screens positioned at retail locations, particularly near the checkout or where buying decisions are made. These screens are designed to influence customer behavior, promote specific items, and enhance the overall shopping experience with content such as product information, promotions, and advertisements.

Application: Rising demand for indoor DOOH displays to target consumers in a captive setting

Indoor DOOH displays are primarily located within enclosed spaces such as shopping malls, airports, subway stations, and office buildings. These installations are tailored to target consumers in a captive setting where dwell time is higher, offering opportunities for deeper engagement with content. The preference for Indoor DOOH stems from its ability to reach consumers in a controlled environment and its effectiveness in influencing purchase decisions at the point of sale. Outdoor DOOH encompasses digital billboards, transit displays, and digital signage located in high-traffic public places. The strength of outdoor DOOH lies in its broad reach and visibility, making it suitable for building brand awareness and delivering mass-market messages. Advertisers prefer outdoor DOOH for its ability to make a big visual impact and reach audiences across different demographics as they navigate through urban landscapes.

Vertical: Increasing potential of DOOH across institutional settings to improve the experience of the audience

Commercial DOOH applications encompass advertising and promotions predominantly in retail environments, bustling commercial centers, and entertainment venues. The need-based preference in this segment is for high-impact, visually stimulating content that captivates the target audience to drive sales and brand awareness. The infrastructural segment of DOOH is focused on transportation hubs, roadways, and other public infrastructure. The driving need is for informational content that can aid in wayfinding, advertising, and public announcements. Content must be reliably visible and rapidly updated to accommodate changes such as scheduling or emergency information. Institutional DOOH refers to applications within educational, healthcare, and government settings. The preference in this market is for content that educates, informs, and improves the experience of the audience within these institutions. DOOH technologies in this vertical are also used for public service announcements and emergency alerts.

Regional Insights

In the American region, consumer engagement with DOOH is high due to the country's extensive urban settings and well-established infrastructure for outdoor advertising. Digital billboards, transit displays, and interactive kiosks are commonly leveraged for their ability to reach a large audience with real-time, location-specific content. Investment in programmatic DOOH platforms and data-driven targeting continues to rise, indicating a market leaning towards personalized and measurable advertising mediums. The European Union sports a largely tech-savvy consumer base, with GDPR compliance shaping how customer data is used for advertising. In EU countries, DOOH is marked by high-quality designs and energy-efficient technology, with many companies focusing on sustainability and reduced carbon footprints. The creative use of public spaces for digital installations has been noted, particularly in regions with heavy footfall, including shopping centers and transport hubs. Digital transformation and smart city initiatives are major drivers for the DOOH market in the Middle East. The region's affluent consumer base and high tourist influx result in demand for premium and interactive advertising experiences. The APAC region is characterized by its technological innovation and large population centers, where consumer trends and behaviors vary significantly across the different economies. Strong government initiatives for the development of smart cities and a growing affinity for digital advertising amid rapid urban development support the market growth in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Digital Out of Home Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Out of Home Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Digital Out of Home Market, highlighting leading vendors and their innovative profiles. These include Aflak Electronic Industries Co., Bell Canada Enterprises Inc., Blip by ACME Intergalactic Inc., Broadsign International LLC, Christie Digital Systems USA, Inc., Cisco Systems, Inc., Clear Channel Outdoor, LLC, Daktronics, Electro-Matic Corporate, EMC Outdoor LLC, Firefly Systems Inc., Google, LLC by Alphabet, Inc., Hola Systems, Intel Corporation, JCDecaux, Lamar Advertising Company, LaneSquare Technology Pvt Ltd., LG Electronics Inc., Lightbox OOH Video Network, oOh!media Limited, Outfront Media Inc., Panasonic Corporation, Planar Systems Inc., ProSigns Global, QMS Media Pty Ltd., Sharp NEC Display Solutions Europe GmbH, Stroer CORE GmbH & Co. KG, The Neuron Holdings, Inc., TPS Engage Inc., Ultravision LED Solutions, Visual LED Systems, and Xtreme Media Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Digital Out of Home Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Large Format Media
    • Place-based Signage
    • Point-of-Purchase Digital Signage
  • Application
    • Indoor DOOH
    • Outdoor DOOH
  • Vertical
    • Commercial
    • Infrastructural
    • Institutional
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Digital Out of Home Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Out of Home Market?

3. What are the technology trends and regulatory frameworks in the Digital Out of Home Market?

4. What is the market share of the leading vendors in the Digital Out of Home Market?

5. Which modes and strategic moves are suitable for entering the Digital Out of Home Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing shift from traditional advertising to digital medium advertising platforms
      • 5.1.1.2. Rise in trend of digitalization across several sectors
      • 5.1.1.3. Widespread adoption across retail stores globally
    • 5.1.2. Restraints
      • 5.1.2.1. High implementation cost associated with digital out of home platforms
    • 5.1.3. Opportunities
      • 5.1.3.1. Introduction of technologically advanced digital out of home platforms
      • 5.1.3.2. Expanding the potential of digital out of home platforms with emerging trend of 5G
    • 5.1.4. Challenges
      • 5.1.4.1. Compatibility and security risks with digital out of home solutions
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Growing usage of large format media to catch the attention of a mass audience
    • 5.2.2. Application: Rising demand for indoor DOOH displays to target consumers in a captive setting
    • 5.2.3. Vertical: Increasing potential of DOOH across institutional settings to improve the experience of the audience
  • 5.3. Market Disruption Analysis
  • 5.4. Porter's Five Forces Analysis
    • 5.4.1. Threat of New Entrants
    • 5.4.2. Threat of Substitutes
    • 5.4.3. Bargaining Power of Customers
    • 5.4.4. Bargaining Power of Suppliers
    • 5.4.5. Industry Rivalry
  • 5.5. Value Chain & Critical Path Analysis
  • 5.6. Pricing Analysis
  • 5.7. Technology Analysis
  • 5.8. Patent Analysis
  • 5.9. Trade Analysis
  • 5.10. Regulatory Framework Analysis

6. Digital Out of Home Market, by Type

  • 6.1. Introduction
  • 6.2. Large Format Media
  • 6.3. Place-based Signage
  • 6.4. Point-of-Purchase Digital Signage

7. Digital Out of Home Market, by Application

  • 7.1. Introduction
  • 7.2. Indoor DOOH
  • 7.3. Outdoor DOOH

8. Digital Out of Home Market, by Vertical

  • 8.1. Introduction
  • 8.2. Commercial
  • 8.3. Infrastructural
  • 8.4. Institutional

9. Americas Digital Out of Home Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Digital Out of Home Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Digital Out of Home Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Following France and Belgium, JCDecaux Signs a Contract with Carrefour Group Brazil to Bring the Best of Digital Out-of-Home (DOOH) to Retail Media.
    • 12.3.2. Talon & Grand Visual Launch Cutting-Edge Experiential Digital Out of Home Campaign for Shake Shack.
    • 12.3.3. Vistar, Broadsign Announce DOOH Partnership.
    • 12.3.4. Lemma Partners with Maxamtech Digital Ventures for 'Metaverse' Billboards.
    • 12.3.5. oOh! Signs Long-Term Agreement With Eimedia.
  • 12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

  • 13.1. Key Company Profiles
  • 13.2. Key Product Portfolio

LIST OF FIGURES

  • FIGURE 1. DIGITAL OUT OF HOME MARKET RESEARCH PROCESS
  • FIGURE 2. DIGITAL OUT OF HOME MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. DIGITAL OUT OF HOME MARKET DYNAMICS
  • FIGURE 7. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 8. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 10. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 12. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 14. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 16. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 18. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. DIGITAL OUT OF HOME MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 22. DIGITAL OUT OF HOME MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DIGITAL OUT OF HOME MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2018-2023 (USD MILLION)
  • TABLE 4. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2024-2030 (USD MILLION)
  • TABLE 5. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 6. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 7. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 8. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 9. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY LARGE FORMAT MEDIA, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 10. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY LARGE FORMAT MEDIA, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 11. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PLACE-BASED SIGNAGE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 12. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PLACE-BASED SIGNAGE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 13. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY POINT-OF-PURCHASE DIGITAL SIGNAGE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 14. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY POINT-OF-PURCHASE DIGITAL SIGNAGE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 15. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 16. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 17. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INDOOR DOOH, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 18. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INDOOR DOOH, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 19. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY OUTDOOR DOOH, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 20. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY OUTDOOR DOOH, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 21. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 22. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 23. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 24. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COMMERCIAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 25. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INFRASTRUCTURAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 26. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INFRASTRUCTURAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 27. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INSTITUTIONAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 28. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INSTITUTIONAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 29. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 30. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 31. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 32. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 33. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 34. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 35. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 36. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 37. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 38. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 39. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 40. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 41. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 42. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 43. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 44. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 45. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 46. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 47. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 48. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 49. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 50. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 51. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 52. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 53. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 54. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 55. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 56. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 57. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 58. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 59. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 60. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 61. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 62. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 63. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 64. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 65. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 66. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 67. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
  • TABLE 68. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
  • TABLE 69. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 70. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 71. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 72. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 73. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 74. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 75. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 76. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 77. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 78. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 79. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 80. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 81. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 82. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 83. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 84. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 85. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 86. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 87. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 88. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 89. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 90. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 91. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 92. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 93. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 94. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 95. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 96. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 97. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 98. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 99. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 100. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 101. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 102. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 103. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 104. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 105. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 106. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 107. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 108. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 109. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 110. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 111. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 112. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 113. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 114. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 115. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 116. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 117. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 118. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 119. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 120. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 121. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 122. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 123. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 124. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 125. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 126. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 127. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 128. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 129. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 130. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 131. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 132. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 133. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 134. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 135. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 136. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 137. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 138. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 139. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 140. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 141. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 142. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 143. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 144. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 145. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 146. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 147. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 148. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 149. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 150. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 151. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 152. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 153. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 154. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 155. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 156. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 157. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 158. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 159. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 160. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 161. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 162. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 163. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 164. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 165. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 166. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 167. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 168. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 169. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 170. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 171. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 172. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 173. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 174. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 175. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 176. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 177. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 178. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 179. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 180. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 181. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 182. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 183. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 184. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 185. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 186. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 187. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 188. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 189. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 190. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 191. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 192. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 193. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 194. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 195. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 196. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 197. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 198. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 199. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 200. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 201. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 202. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 203. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 204. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 205. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 206. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 207. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 208. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 209. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 210. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 211. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 212. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 213. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 214. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 215. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 216. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 217. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 218. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 219. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 220. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 221. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 222. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 223. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 224. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 225. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 226. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 227. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 228. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 229. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 230. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 231. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 232. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 233. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 234. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 235. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 236. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 237. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 238. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 239. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 240. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 241. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 242. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 243. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 244. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 245. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 246. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 247. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 248. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 249. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 250. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 251. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 252. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 253. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 254. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 255. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 256. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 257. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 258. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 259. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 260. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 261. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 262. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 263. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 264. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 265. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 266. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 267. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 268. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 269. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 270. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 271. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 272. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 273. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 274. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 275. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 276. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 277. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 278. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 279. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 280. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 281. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 282. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 283. DIGITAL OUT OF HOME MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 284. DIGITAL OUT OF HOME MARKET, FPNV POSITIONING MATRIX, 2023