市场调查报告书
商品编码
1471061
智慧包装市场:按技术、按应用划分 - 2024-2030 年全球预测Smart Packaging Market by Technology (Active Packaging, Intelligent Packaging, Modified Atmosphere Packaging), Application (Automotive, Electronics, Food & Beverages) - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年智慧包装市场规模为598.3亿美元,预计2024年将达638.6亿美元,2030年将达到988.1亿美元,复合年增长率为7.42%。
智慧包装是指采用先进技术的包装系统,超越了传统包装功能(例如遏制和保护)。这种创新的包装技术可延长保质期并监控新鲜度、提高安全性、提供资讯并提高用户便利性。消费者意识的提高以及对便利性、安全性和永续性的需求正在推动智慧包装解决方案的采用。消费者越来越要求产品具有更长的保质期、真实性和详细的产品讯息,而智慧包装可以有效地满足这一要求。将物联网、人工智慧等数位技术融入包装解决方案中,将增强包装的功能性,使其更具互动性和智慧化。创新对于推动智慧包装解决方案的采用和实施至关重要。然而,实施智慧包装技术往往需要在研发、技术整合和製造流程方面进行大量初始投资,这对许多公司,尤其是中小企业来说是一个阻碍。 RFID 和基于物联网的追踪等智慧包装解决方案引发了人们对资料隐私和安全的担忧,为市场成长带来了进一步的挑战。此外,随着人们对永续包装解决方案的日益关注,具有生物分解性、可回收和可重复使用功能的智慧包装带来了巨大的成长机会。此外,製药业的成长以及对合规性和患者合规性日益增长的需求正在为智慧包装解决方案创造巨大的市场机会。
主要市场统计 | |
---|---|
基准年[2023] | 598.3亿美元 |
预测年份 [2024] | 638.6亿美元 |
预测年份 [2030] | 988.1亿美元 |
复合年增长率(%) | 7.42% |
智慧包装技术不断进步,提高技术有效性和安全性
活性包装涉及包装成分与产品或其环境的相互作用,以延长保质期或增强安全性或感官特性。这包括透过掺入吸收氧气、水分和乙烯或释放抗菌剂和抗氧化剂的物质来维持或提高产品品质。例如,去氧剂可显着减少食品的氧化,保留风味和颜色,同时延长保存期限。事实证明,活性包装在食品、製药和电子包装领域至关重要,这些领域的产品长期完整性至关重要。智慧包装融合了提供有关产品及其环境的资讯、提高消费者参与度、安全性和产品监督的功能。它使消费者能够存取详细的产品资讯、真实性验证以及追踪和追踪功能,从直观地指示产品何时暴露于不适当的温度条件的时间温度指示器到包括二维码在内的各种产品。智慧包装透过提供透明度和互动参与,在确保产品安全、打击假冒以及改善消费者体验方面发挥关键作用。调气包装可调节包装内的气氛,以减缓产品劣化并延长保存期限。这可以透过产品的自然呼吸和包装材料的渗透性被动地改变包装内部的气氛来实现,或者将内部气氛改变为气体混合物,通常含有低含量的氧气和高含量的氮气或这是透过用替换它来主动改变它来实现的。 MAP广泛用于包装肉类、乳製品、水果和蔬菜等生鲜产品,受控气调可显着减缓腐败过程并维持产品品质。
医疗保健领域对提高病人安全的需求不断增长
在汽车领域,智慧包装加强了物流和供应链机制。透过整合 RFID 标籤和基于物联网的解决方案,您可以即时追踪汽车零件、确保真实性、减少盗窃并改善库存管理。像这样的先进包装解决方案的使用支持该行业朝着更有效率、更安全的供应链运营迈进。然而,与这些技术相关的高成本和广泛的基础设施要求对普及提出了挑战。智慧包装在电子设备防伪方面发挥着至关重要的作用,并显着提高了用户参与度。透过二维码、NFC和AR技术,品牌可以直接与消费者互动,提供产品资讯、真伪验证和个人化的使用者体验。该细分市场从此类创新中受益匪浅,为品牌提案付加了显着价值,推动了销售并培养了品牌忠诚度。食品和饮料行业无疑是智慧包装应用最具活力的领域之一。该领域的技术重点是确保食品安全、延长保质期以及为消费者提供有关产品新鲜度的信息。时间-温度指示器、吸湿材料和调节包装内气氛的气体发射器等应用至关重要。这类应用背后的动机源自于减少食品废弃物和提高食品安全,这是全世界关注的重要议题。然而,监管核准流程和确保消费者对这些技术的信心构成了重大障碍。智慧包装在医疗保健领域的病人安全和用药依从性方面发挥着重要作用。它具有创新的解决方案,例如合规性监控、防篡改、儿童开启的封闭装置以及监控和报告药物使用情况的嵌入式感测器。这些包装解决方案是疫苗、生技药品和其他温度敏感产品的救星,可确保整个供应链的产品完整性。主要挑战包括整合技术,同时维持成本效益,以及应对医疗保健产业复杂的监管环境。
区域洞察
美洲智慧包装市场呈现强劲成长,主要得益于技术进步和领先智慧包装公司的存在。美国是一个在研发方面投入大量资金、强调永续性和消费者便利性的重要国家。二维码、NFC、RFID等智慧包装技术广泛应用于药品、食品和饮料、化妆品等领域。欧洲、中东和非洲地区形成了多元化的智慧包装市场,欧洲见证了促进永续性的创新和法律规范的显着增长。智慧包装解决方案的采用在德国、英国和法国等国家尤其明显,其主要重点是提高产品完整性、可追溯性和消费者参与度。中东地区逐渐迎头赶上,需求受到奢侈品和药品的推动。然而,儘管非洲由于快速成长的消费品产业而具有成长潜力,但它在基础设施和技术采用方面面临挑战。在快速都市化、消费者意识不断提高和技术采用的推动下,亚太地区预计将成为成长最快的智慧包装市场。中国和日本在利用人工智慧和物联网等包装技术来改善消费者体验和业务效率方面处于领先地位。该地区非常注重永续性,智慧包装可生物分解性和可回收。
FPNV定位矩阵
FPNV定位矩阵对于评估智慧包装市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对智慧包装市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.智慧包装市场的市场规模与预测是多少?
2.智慧包装市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 智慧包装市场的技术趋势和法规结构是什么?
4.智慧包装市场主要厂商的市场占有率是多少?
5. 进入智慧包装市场的合适型态和策略手段是什么?
[197 Pages Report] The Smart Packaging Market size was estimated at USD 59.83 billion in 2023 and expected to reach USD 63.86 billion in 2024, at a CAGR 7.42% to reach USD 98.81 billion by 2030.
Smart packaging refers to packaging systems incorporating advanced technologies beyond the conventional packaging functions of containment and protection. This innovative packaging technology extends shelf life and monitors freshness, which enhances safety, provides information, and improves user convenience. Increasing consumer awareness and demand for convenience, safety, and sustainability are driving the adoption of Smart Packaging solutions. Consumers are increasingly looking for products with extended shelf life, authenticity, and detailed product information, which Smart Packaging efficiently delivers. Integrating IoT, AI, and other digital technologies in packaging solutions enhances the functionality of packaging, making it more interactive and intelligent. Technological innovations are crucial in driving the adoption and implementation of smart packaging solutions. However, implementing smart packaging technologies often requires a significant initial investment in R&D, technology integration, and manufacturing processes, which is a deterrent for many businesses, especially SMEs. With Smart Packaging solutions like RFID and IoT-based tracking, growing concerns regarding data privacy and security are further challenging market growth. Moreover, with the increasing focus on sustainable packaging solutions, smart packaging offering biodegradable, recyclable, or reusable features presents significant growth opportunities. Additionally, the growing pharmaceutical industry and the rising need for compliance and patient adherence to medication presents a substantial market opportunity for Smart Packaging solutions.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 59.83 billion |
Estimated Year [2024] | USD 63.86 billion |
Forecast Year [2030] | USD 98.81 billion |
CAGR (%) | 7.42% |
Technology: Rising advancement in smart packaging technology to enhancing the efficacy and safety
Active packaging involves interactions between packaging components and the product or its environment to extend shelf life or enhance safety or sensory properties. This can include the incorporation of substances that absorb oxygen, moisture, and ethylene or emit antimicrobial or antioxidant agents, thereby maintaining or improving product quality. For instance, oxygen scavengers significantly reduce the oxidation of foods, preserving taste and color while extending shelf life. Active packaging proves crucial in the food, pharmaceutical, and electronics packaging sectors, where product integrity is paramount over time. Intelligent packaging incorporates features that provide information about the product or its environment, enhancing consumer engagement, safety, and product monitoring. This can range from time-temperature indicators, which offer visual cues regarding the product's exposure to inadequate temperature conditions, to QR codes that enable consumers to access detailed product information, authenticity verification, and track-and-trace functionalities. Intelligent packaging plays a vital role in ensuring product safety, combating counterfeiting, and enhancing the consumer experience by offering transparency and interactive engagement. Modified atmosphere packaging adjusts the atmosphere within the packaging to retard product deterioration and extend shelf life. This is achieved by modifying the internal atmosphere of the packaging either passively, through the product's natural respiration and the permeability of the packaging materials, or actively, by replacing the internal atmosphere with a gas mix typically containing lower levels of oxygen and higher levels of nitrogen or carbon dioxide. MAP is widely used in the packaging of perishable goods such as meats, dairy products, fruits, and vegetables, where the controlled atmosphere can significantly slow down the process of spoilage and maintain product quality.
Application: Rising demand across healthcare to enhance patient safety
In the automotive sector, smart packaging enhances logistics and supply chain mechanisms. Integrating RFID tags and IoT-based solutions enables automotive components to be tracked in real time, ensuring their authenticity, reducing theft, and improving inventory management. The use of such advanced packaging solutions supports the industry's move towards more efficient and secure supply chain operations. However, the high cost associated with these technologies and the need for extensive infrastructure can pose challenges to widespread adoption. Smart packaging plays a pivotal role in anti-counterfeiting measures for electronics and significantly enhances user engagement. Through QR codes, NFC, and AR technology, brands can interact directly with consumers, providing them with product information, authenticity verification, and a personalized user experience. This segment benefits greatly from such innovations, adding considerable value to the brand's proposition, driving sales, and fostering brand loyalty. The food & beverages segment is arguably one of the most dynamic areas of smart packaging applications. Technology in this domain focuses on ensuring food safety, extending shelf life, and providing consumer information on product freshness. Applications such as time-temperature indicators, moisture-absorbent materials, and gas emitters that adjust the package's internal atmosphere are paramount. The motivation behind such applications stems from reducing food waste and enhancing food safety, critical global concerns. However, regulatory approval processes and ensuring consumer trust in these technologies present considerable hurdles. Smart packaging plays a crucial role in patient safety and medication adherence in the healthcare sector. Features include compliance monitoring, tamper-evidence, and child-resistant closures, alongside innovative solutions like embedded sensors that monitor and report on medication usage. These packaging solutions can be life-saving for vaccines, biologics, and other temperature-sensitive products, ensuring product integrity throughout the supply chain. The primary challenges include integrating technology while maintaining cost-effectiveness and navigating the complex regulatory landscape of the healthcare industry.
Regional Insights
The Americas have shown robust growth in the smart packaging market, largely driven by technological advancements and the presence of leading smart packaging companies. The United States stands out as a substantial country, with significant investments in R&D and a strong focus on sustainability and consumer convenience. Smart packaging technologies such as QR codes, NFC, and RFID are extensively used in pharmaceuticals, food and beverages, and cosmetics. The EMEA region presents a diversified smart packaging market, with Europe witnessing major growth in innovation and regulatory frameworks that promote sustainability. The adoption of smart packaging solutions is particularly notable in countries such as Germany, the UK, and France, primarily focusing on enhancing product integrity, traceability, and consumer engagement. The Middle East is gradually catching up, with luxury goods and pharmaceuticals driving demand. However, Africa faces challenges relating to infrastructure and technological adoption despite showing potential for growth due to its burgeoning consumer goods sector. APAC is anticipated to witness the fastest growth in the smart packaging market, driven by rapid urbanization, increasing consumer awareness, and technological adoption. China and Japan are at the forefront, leveraging technologies such as AI and IoT in packaging to enhance consumer experience and operational efficiency. The region is strongly inclined towards sustainability, with innovations in biodegradable and recyclable smart packaging.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Smart Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Smart Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Smart Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor Limited, American Thermal Instruments (ATI), Appetite Creative, Avery Dennison Corporation, BASF SE, CCL Industries Inc., DuPont de Nemours, Inc., Huhtamaki Group, International Paper Company, LMI Technologies by TKH Group NV, Meiyume Group Limited, Multi-Color Corporation, Multisorb Technologies Inc., R.R. Donnelley & Sons Company, Sealed Air Corporation, Seshaasai Business Forms Pvt. Ltd., Smart Packaging Solutions, Sonoco Products Company, Stora Enso OYJ, Tetra Pak, TOPPAN Holdings Inc., VCQRU Private Limited, WestRock Company, YPB GROUP LTD, and Zebra Technologies Corp..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Smart Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Smart Packaging Market?
3. What are the technology trends and regulatory frameworks in the Smart Packaging Market?
4. What is the market share of the leading vendors in the Smart Packaging Market?
5. Which modes and strategic moves are suitable for entering the Smart Packaging Market?