市场调查报告书
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1324346
2030 年互联包装市场预测:按类型、技术、最终用户和地区分類的全球分析Connected Packaging Market Forecasts to 2030 - Global Analysis By Type, Technology (Near-Field Communication, Quick-Response Code, Radio Frequency Identification and Other Technologies), End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球互联包装市场规模将达到 465.9 亿美元,预计到 2030 年将达到 754.5 亿美元,预测期内年复合成长率为 7.1%。
通过扫描、触摸和指向他们的设备,消费者可以将普通包装转变为数字体验。这为企业与消费者互动并获取有关消费者的宝贵资料开闢了一个全新的渠道。这可以通过添加有趣的数字资产来实现,例如可以使用智能手机摄像头读取的二维码、AR(增强现实)动画、使用 NFC 技术的产品点击以及图像识别。每一种关联体验都为商家提供了一种全新的创新方式来提高客户忠诚度,同时比以前更直接地传达他们的信息。
根据《全球有机贸易指南》,2016年美国有机包装食品的消费额估计为149.6亿美元,预计到2022年将超过210亿美元。
通过让您的客户扫描链接产品上的序列化二维码,您可以将他们引导至您的网站并提供更多资讯。我们将在我们的网站上发布食谱、视频、促销和折扣。您还可以要求他们订阅您的时事通讯并分享产品资讯,例如注意事项和过敏资讯。此外,还可以使用链接包获取特定的人口统计资讯,例如客户年龄、性别、地理分布和产品偏好。
智能包装领域的公司面临的最大挑战是如何在不提高或降低客户价格的情况下将昂贵的新技术融入包装中。向客户介绍此类包装的优点以及为符合包装法规的尖端传感器创建独特的生产工艺是额外的障碍。此外,消费者知识的缺乏预计将导致对这些智能解决方案的兴趣较低,从而进一步阻碍市场的增长。
互联包装使消费者能够了解与您的品牌相关的资讯,包括永续性目标、采购资料、慈善事业和使命宣言。包括成分资讯,尤其是有关过敏的资讯。您还可以提供跟踪功能,帮助客户了解其产品从农场或工厂到商店的整个过程。鑑于产品假冒的问题,联动包装可以让客户放心,他们购买的产品是正品,而且每个盒子的序列化二维码都是完全唯一的,可以告诉你哪个批次、哪个工厂,甚至哪个工厂员工生产了特定的产品物品。
连接封装的高实施成本是市场扩张的主要障碍。硬件、软件和培训成本相对传统包装系统较高。此外,人们对包装操作中使用塑料的众多法律和要求的日益担忧正在限制互联包装市场的增长。
互联包装市场受到了 COVID-19 的严重打击。大流行初期出现了严重的供应链问题,导致製造业停止。 COVID-19 还对相关包装行业产生了负面影响,导致销售额减少。然而,随着主要最终用途行业恢復运营,市场预计将復苏。在食品和饮料和饮料、化妆品/个人护理品和药品等容器和内容物净化非常重要的行业中,连续包装将变得至关重要。
预计有源封装领域将出现良好增长。这是因为活性包装对于食品用途的好处包括延长食品的保质期、减少食品废弃物以及将食品配送到远离原产地的地方。活性封装包括发射器和吸收器系统:吸收器去除不需要的元素,例如氧气、乙烯、过多的水分以及某些味道和气味。另一方面,排放者释放乙醇和二氧化碳等抗菌化学物质,推动市场增长。
食品和饮料行业预计在预测期内年复合成长率最高。另一个原因是消费者更喜欢吃保证新鲜的食品。这是互联包装的承诺。消费者也更喜欢随手可得、随手可得、保质期长的食品。再次强调,精心包装可以实现这一点。食品和饮料领域的大多数公司都在推广使用互联包装,因为它有助于遵守最新严格的食品安全法规。
由于食品和饮料、製药、汽车、物流和製造业等行业从经济衰退中稳步復苏以及市场快速开拓,预计北美在预测期内将占据最大的市场份额。消费者的消费能力预计将在预测期内增加,同时对该地区整体健康状况改善的担忧预计也会增加。美国已成为该领域智能包装的重要用户,因为政府越来越有兴趣从环境角度提高包装质量。
预计亚太地区在预测期内復合年复合成长率最高。他们对食品的包装方式很感兴趣。他们还会询问您这些产品采用什么类型的包装。总的想法是清洁包装使食品更安全。这个地区的人们也变得越来越富有。另一个原因是亚洲人越来越喜欢以环保的方式包装食品和药品。
According to Stratistics MRC, the Global Connected Packaging Market is accounted for $46.59 billion in 2023 and is expected to reach $75.45 billion by 2030 growing at a CAGR of 7.1% during the forecast period. By scanning, touching, or pointing with their devices, consumers can turn ordinary packaging into a digital experience. This opens up a whole new channel for businesses to interact with consumers and get priceless data about them. This may be accomplished by including amusing digital material, such as QR codes that can be read with a smartphone camera, augmented reality animations, tapping a product with NFC technology, picture recognition, and more. Each linked experience offers merchants an entirely fresh innovative way to increase client loyalty while telling their message more directly than before.
According to the Global Organic Trade Guide, the consumption of organic packaged foods in the United States was estimated to be worth USD 14.96 billion in 2016, and it is expected to have surpassed USD 21 billion in 2022.
One may direct customers to website to provide further information by having them scan the serialised QR codes on a linked product. Post recipes, videos, promotions, or discounts from website. In addition, one may ask them to sign up for newsletter or share product information with them, such as usage guidelines and allergy information. Moreover, one can get specific demographic information about customers, like their age, gender, geographic distribution, and product preferences, using linked packaging.
The largest difficulty confronting firms in the field of smart packaging is figuring out how to put pricey new technology into the packaging without raising or cutting customer prices. Educating customers about the advantages of this kind of packaging and creating unique production processes for cutting-edge sensors that can adhere to packaging rules are additional obstacles. Additionally, it is projected that the lack of consumer knowledge, which is producing a lack of interest in these smart solutions, will further impede the market's rise.
With the help of connected packaging consumers can be provided with any brand-related information they would be interested in, such as sustainability objectives, sourcing data, charitable endeavours, and corporate principles. Include ingredient information, especially information about allergies. In order for customers to understand about the product's journey from the farm, or plant, to the shop, may also offer track and trace features. Given that product counterfeiting is a rising issue, linked packaging may reassure customers that the item they're purchasing is authentic and can communicate which batch, plant, and even which plant employee generated a certain product since each serialised QR code is absolutely unique for each box.
The high implementation costs for linked packaging are a major barrier to market expansion. Hardware, software, and training expenses are comparatively more expensive than those for conventional packaging systems. Additionally, growing worries about numerous laws & requirements for the usage of plastic in the packaging business are limiting the growth of the connected packaging market.
The market for linked packaging suffered from COVID-19. Early on in the pandemic, significant supply chain problems that caused manufacturing to stop were seen. The COVID-19 had negative effects on the linked packaging sector as well, which decreased sales. Leading end-use industries are expected to restart operations, though, and the market should rebound. The linked packaging industry will become essential across certain industries, including as food and beverage, cosmetics and personal care, and pharmaceuticals, as a result of a growing emphasis on decontaminating containers and the items within.
The active packaging segment is estimated to have a lucrative growth, due to an increased shelf-life for food goods, which translates into a later expiry date, a decrease in food waste, and distribution further from the place of origin are all benefits of active packaging for food applications. Active packaging that includes emitter and absorber systems: Absorbers get rid of undesirable elements including oxygen, ethylene, too much moisture, and certain tastes and odours. On the other hand, emitters release anti-microbial chemicals like ethanol and carbon dioxide which drive the growth of the market.
The food & beverages segment is anticipated to witness the highest CAGR growth during the forecast period, more people throughout the world want to eat food that they are aware is healthy. The second is that consumers prefer eating food that is assured to be fresh. This is a promise made by connected packaging. They also like to buy food that is always available, always accessible, and has a long shelf life. Once more, careful packing may make this happen. Since it makes it easier for them to comply with the most recent and stringent food safety laws, the majority of enterprises in the food and beverage segment are driven to use connected packaging.
North America is projected to hold the largest market share during the forecast period owing to the steady recovery from the recession and quick development in sectors including food and beverage, pharmaceuticals, automotive, logistics, and manufacturing. Consumer spending power is likely to increase throughout the projection period, while worries about enhancing the region's general health are anticipated to develop. Due to the government's increased attention on improving packaging quality in terms of environmental friendliness in the nation, the United States is a significant user of smart packaging in this area.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to individuals are starting to care much more about their health. They are inquisitive about how their food is packaged. They also ask what kind of packaging these items come in. The general belief is that clean packaging makes food safer as well. People are also becoming affluent in this area. Another reason in this is the rising preference of Asians for their food and drugs to be packaged in environmentally friendly ways.
Some of the key players profiled in the Connected Packaging Market include:, BALL CORPORATION, Amcor plc, 3M, Temptime Corporation, CONSTANTIA FLEXIBLES, Klockner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, Emerson Electric Co, American Thermal Instruments, BASF SE, International Paper, R.R. Donnelley and Sons Company, Thin Film Electronics ASA, Huhtamaki, Stora Enso, Tetra Pak and Westrock Company
In March 2023, Amcor, a company that creates and manufactures environment-friendly packaging solutions, announced a joint research project agreement with NfiniteNanotechnology Inc. to validate the application of Nfinite's nanocoating technology to improve packaging that can be recycled and composted.
In January 2023, Avery Dennison announced a major investment to expand its manufacturing capacity in the Americas region by constructing a new manufacturing facility in Queretaro, Mexico.
In April 2021, Stora Enso introduced the world's first sustainable RFID for microwave-safe use. It is the first paper-based RFID tag and helps in item-level tagging and ready-made meals.