市场调查报告书
商品编码
1386038
全球智慧包装市场:按类型、最终用途、地区、机会、预测,2016-2030 年Global Smart Packaging Market Assessment, By Type [Active Packaging, Intelligent Packaging, Others], By End-use [Food and Beverage, Healthcare, Automotive, Personal Care, Logistics, Others], By Region, Opportunities, and Forecast, 2016-2030F |
全球智慧包装市场规模预计将从 2022 年的 347 亿美元增至 2030 年的 614.3 亿美元。 2023年至2030年的预测期间,复合年增长率预计将大幅成长7.4%。
产品包装与产品本身一样重要,多年来产品的包装方式已经改变了。 市场成长是由技术创新、绿色解决方案、消费者参与需求以及电子商务的兴起所推动的。 科技在日常生活中发挥着重要作用,许多品牌都在产品包装中利用它来提供更多功能并提高客户参与度。 全球智慧包装市场代表了产品包装方式的变革性演变,融合了尖端技术和传统包装功能。
实体包装和数位互动的整合为企业提供动态体验、确保真实性和收集即时数据见解开闢了新途径。 在技□□术创新驱动的时代,智慧包装处于重新定义产品包装概念的革命的前沿。
智慧包装是品牌透过个人化体验建立和加强客户参与度的有效方式。 智慧包装可以提供二维码或 NFC 标籤等互动元素,消费者可以扫描这些元素来存取其他产品资讯、促销活动和相关内容。 扩增实境(AR)在全球智慧包装市场越来越受欢迎,因为它允许消费者存取客製化内容、促销和使用说明,将包装变成互动接触点。
互联包装为消费者互动提供了无数的可能性,包括资讯、娱乐以及成为忠诚度计划的一部分。 快速存取数位说明使品牌能够了解客户的使用模式,例如运输、准备、剂量和处置,使产品更易于使用。 让使用者更轻鬆地订购、重新订购和退货,从而获得更顺畅的消费体验。
全球智慧包装市场正在影响世界各地的各个产业。 从快速消费品到医疗保健、汽车到物流,全球智慧包装市场正成为各行业品牌收集数据的重点关注点,以确保产品安全、延长其使用寿命并获得更深入的见解。 在食品和饮料行业,智慧包装使用感测器来监测温度和湿度,以保持整个供应链的食品安全和新鲜度。 在物流行业,智慧包装透过即时监控和警报潜在的盗窃或遗失来提高安全性,企业可以为包装配备感测器,以保持理想的库存水平,可以减少缺货。
本报告研究了全球智慧包装市场,并提供了市场概述,包括按类型、最终用途、地区和参与市场的公司概况划分的趋势。
Global smart packaging market is expected to reach USD 61.43 billion by 2030 from USD 34.7 billion in 2022. The market is displaying a remarkable growth rate that is forecasted to be 7.4% compounded annually for the forecast period between 2023 and 2030.
The packaging of a product holds as much importance as the product itself, and the way products have been packaged over the years is changing. The market growth is driven by technological innovation, eco-friendly solutions, consumer demand for engagement and the rise of e-commerce. Technology plays an important part in everyday life, and many brands are leveraging technology in product packaging to provide more functionality and increase customer engagement. The global smart packaging market represents a transformative evolution in the way products are packaged, offering a blend of cutting-edge technology and traditional packaging functionality.
The convergence of physical packaging and digital interaction has opened new avenues for businesses to provide dynamic experiences, ensure authenticity, and gather real-time data insights. In an era driven by technological innovation, smart packaging stands at the forefront of a revolution that has redefined the concept of product packaging.
Smart packaging is an efficient way for brands to build and enhance customer engagement through personalized experiences. Smart packaging can offer interactive elements like QR codes or NFC tags that consumers can scan to access additional product information, promotions, or related content. Augmented Reality (AR) is becoming popular in the global smart packaging market as its features allow consumers to access tailored content, promotions and usage instructions, and transform packaging into interactive touchpoints.
With connected packaging, there are countless possibilities for consumer interaction, whether informative, entertaining, or a part of a loyalty program. Quick access to digital instructions help brands to understand customers' usage patterns of shipping, preparation, dosage, and disposal, and makes the products easier to use. For a smoother consumer experience, it makes ordering, reordering, and returning easier for the user.
Tetra Pak, a significant food processing and packaging firm, has added an entertaining and engaging smart packaging experience to its cartons for a top European fruit juice producer to inform and motivate its customers. The creative technology studio Appetite Creative and Tetra Pak worked together to design the feature.
McDonald's oversees approx. 38,000 restaurants in more than 100 nations and thousands of suppliers. To assure ingredient availability, reduce supply chain disruptions, and safeguard its commitment to food safety and ethical sourcing, the company uses real-time supply chain monitoring.
The global smart packaging market has made its impact across industries, all over the world. From FMCG to healthcare and from automotive to logistics, the global smart packaging market is playing a vital role for various brands, across industries, in keeping the product safe, extending its life and gathering data to get deeper insights. In the food and beverage industry, using sensors, smart packaging monitors temperature and humidity, ensuring that food goods stay safe and fresh throughout the supply chain. In logistics, smart packaging improves security by enabling real-time monitoring and alarms for potential theft or loss and businesses can maintain ideal inventory levels and decrease stockouts with the aid of sensors in packaging.
EVERTHNG company has developed the "Product Cloud" system , encompassing the entire lifecycle from sourcing, manufacturing, distribution, retail, and consumption, to recycling. Noteworthy brands such as Mondelez, Unilever, Coca-Cola, LVMH, and Diageo have embraced EVERTHNG's intelligent packaging solutions.
Real-time insights about the movements of products are being made possible in large part by smart packaging. Brands can monitor temperature, humidity, and location by integrating GPS tracking and sensors, guaranteeing that items are kept in ideal conditions throughout the supply chain. In the global smart packaging market, tracking and transparency has become an important aspect of smart packaging, such as product's journey from the starting point to the endpoint can be traced.
This kind of packaging tracks a product's travel through the supply chain using RFID tags or other tracking tools. The supply chain's effectiveness can be increased, and theft can be avoided with the use of this information. Real-time tracking and monitoring capabilities are provided by smart packaging systems, improving visibility across the supply chain. It results in improved inventory management, decreased waste, and simplified logistics processes.
The rise of e-commerce and growth in online sales channels is one of the primary reasons why the global smart packaging market is growing as the growth of online shopping has heightened the importance of packaging. As smart packaging's capabilities closely match the requirements and expectations of online retailers and consumers, e-commerce and smart packaging have developed a symbiotic relationship.
Smart packaging can provide e-commerce companies with tools to enhance customer experiences, gather feedback, and facilitate returns. QR codes NFC tags, and other interactive elements on packaging allow consumers to access product information, promotions, and related content, creating a personalized and memorable experience. The e-commerce sector is concerned about counterfeit goods. Customers have options to confirm the legitimacy of their purchases to smart packaging solutions with anti-counterfeiting features, which increases customer faith in the platform.
The COVID-19 pandemic had a significant impact on the global smart packaging market, influencing trends and developments in several different industries. As smart packaging market is dependent on other industries, the demand smart packaging solutions reduced due to restrictions and lockdowns. As the pandemic hit, the demand for personal care products, automotive, food and beverage declined and the subsequent demand for smart packaging decreased. However, as the demand for pharmaceuticals and healthcare products increased, the global smart packaging market showed positive impact. As the world's economy rebounded, the demand for smart packaging increased across the industries. Changed consumer behavior pushed the market further, like Smart packaging, with its QR codes and NFC technology, offering touchless ways to access information and interact with products. The pandemic led to the expansion of online shopping, which had a huge demand for smart packaging solutions.
Over the years, the global smart packaging market has expanded significantly with a positive outlook. The global smart packaging market is anticipated to grow steadily for the forecast period, catering to various industries across regions all over the globe. The market is expected to gain most in the Asia-Pacific, as India and China have huge population size as well as growing incomes with urbanization. Factors such as increased consumer demand for interactive experiences, advancements in IoT technology, and a growing emphasis on sustainability and supply chain optimization have prompted many businesses to invest in smart packaging. Significant smart packaging is not limited to big business houses, but to SMEs as well.
Key players are likely to continue investing in research and development to offer innovative solutions that cater to various industries needs and address evolving consumer expectations.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022