市场调查报告书
商品编码
1471403
线上杂货市场:按产品类型、交付类型划分 - 2024-2030 年全球预测Online Grocery Market by Product (Fresh Produce, Packed Foods), Delivery Type (Instant Delivery, Schedule Delivery) - Global Forecast 2024-2030 |
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预计2023年线上杂货市场规模将达2,000亿美元,2024年将达2,292.8亿美元,预计2030年将达5,291亿美元,复合年增长率为14.90%。
网路杂货包括透过线上平台、行动应用程式和网站销售杂货,消费者可以透过网路购买食品和日常用品。该市场包括各种产品,如生鲜食品、加工食品、食品和饮料、个人保健产品和家庭清洁用品。其范围延伸到涉及选择、购买和直接将这些产品交付到消费者家门口的端到端流程。主要用途是家庭、小型企业,有时还有大宗买家(例如希望将杂货直接送货给他们的旅馆或小餐馆)。在网上杂货购物的便利性和省时性的推动下,人们日益向网路购物转变,这对市场扩张做出了重大贡献。线上杂货供应商扩大覆盖范围并推出当日送达等附加价值服务,正在鼓励更多消费者网路购物。运输过程中维持产品品质(尤其是生鲜产品)的物流挑战正在阻碍市场成长。采用人工智慧和机器学习来实现个人化购物体验、整合语音辅助购物以及向开拓地区扩张是市场成长的重大机会。此外,利用区块链技术提高供应链透明度和食品安全有可能利用消费者对产品采购和真实性日益增长的兴趣。
主要市场统计 | |
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基准年[2023] | 2000亿美元 |
预测年份 [2024] | 2292.8亿美元 |
预测年份 [2030] | 5291亿美元 |
复合年增长率(%) | 14.90% |
增加包装食品,包括已调理食品,满足产品便利性和寿命的需求
市场区隔的生鲜食品部分包括水果、蔬菜、香草和其他生鲜食品。该细分市场迎合了优先考虑健康、新鲜和有机选择的客户。基于需求的生鲜食品偏好,包括对本地和有机产品的需求,正在推动「从农场到餐桌」运动。包装食品包括即食食品、罐装和冷冻食品以及包装零食,满足了人们对方便、长寿和膳食选择多样化的需求。该细分市场吸引了广泛的人群,从寻求快餐解决方案的忙碌专业人士到寻求多样化和特定膳食产品的家庭。
配送类型:越来越多使用即时配送服务,为杂货配送提供便利
即时配送服务可以让您在很短的时间内(通常是订购后两小时内)将杂货送达,非常方便。这种交付类型适用于有紧急需求或重视速度和便利性而不是成本的客户。提供者将重点放在都市区,由于潜在用户的密度,这种服务模式是可行且盈利的。定期送货服务允许客户提前订购杂货并指定送货时间段。这种送货类型非常适合喜欢提前计划购买并对送货费用敏感的有组织的个人和家庭。选择定期交付的客户重视计画和效率。他们往往有预算意识,并且喜欢能够选择适合他们日程安排的交货时间,而不必调整他们的日常活动。这项服务很受计划每週用餐的家庭和个人的欢迎。
区域洞察
在美洲,网路购物的便利性和快速的送货服务正在显着推动网上杂货市场的发展。订阅服务和个人化购物等新技术和经营模式正在不断塑造消费者的偏好。值得注意的投资包括大公司扩建仓库和分销基础设施。亚太地区的线上杂货销售正在成长,行动付款和社交商务等创新技术发挥关键作用。市场看重速度和便利,当日配送服务越来越受欢迎。欧盟线上杂货市场多元化,各国消费者的偏好差异很大。然而,一个通用的趋势是对有机和当地生产的产品的需求。支持公平贸易和有机认证的欧盟法规进一步推动了这项需求。旨在减少食品废弃物和提高配送效率的创新正在普及。在中东,随着网路普及和智慧型手机使用率的上升,购物兴趣也在上升。该市场的特点是偏好清真认证产品以及对高品质国际食品的强烈需求。最近的工作重点是加强低温运输物流,以保持生鲜产品的品质。由于中阶的不断壮大和网路存取的改善,非洲的线上杂货市场显示出巨大的潜力。
FPNV定位矩阵
FPNV定位矩阵对于评估线上杂货市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对线上杂货市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 线上杂货市场的市场规模和预测是多少?
2.线上杂货市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3. 线上杂货市场的技术趋势和法规结构是什么?
4. 线上杂货市场主要供应商的市场占有率是多少?
5. 进入线上杂货市场的合适型态和策略手段是什么?
[181 Pages Report] The Online Grocery Market size was estimated at USD 200.00 billion in 2023 and expected to reach USD 229.28 billion in 2024, at a CAGR 14.90% to reach USD 529.10 billion by 2030.
Online grocery comprises sales of groceries through online platforms, mobile apps, and websites, enabling consumers to purchase food and household items over the internet. This market includes a variety of products, including fresh produce, packaged foods, beverages, personal care products, and household cleaning supplies. The scope extends from end-to-end processes involved in selecting, purchasing, and delivering these products directly to the consumer's doorstep. The primary applications include residential households, small businesses, and, in certain cases, bulk purchasers, inclduing hostels or small restaurants looking for direct deliveries of grocery supplies. The growing shift towards online shopping, fueled by the convenience and time-saving aspects of online grocery shopping, significantly contributes to market expansion. Increased service area coverage by online grocery providers and the introduction of value-added services such as same-day delivery encourage more consumers to shop online. Logistic challenges, including maintaining product quality during transit, especially for perishable goods, hampers the market growth. The adoption of AI and machine learning for personalized shopping experiences, integration of voice-assisted shopping, and expansion into underserved regions present significant opportunities for market growth. Further, leveraging blockchain technology to enhance supply chain transparency and food safety could tap into the consumer's growing concern over product sourcing and authenticity.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 200.00 billion |
Estimated Year [2024] | USD 229.28 billion |
Forecast Year [2030] | USD 529.10 billion |
CAGR (%) | 14.90% |
Product: Increasing packed foods, encompassing ready-to-eat meals that addresses the needs of convenience and longevity
The fresh produce segment in the online grocery market comprises fruits, vegetables, herbs, and other perishables. This segment caters to customers prioritizing health, freshness, and organic options. The need-based preference for fresh produce includes the demand for locally sourced and organic products, fueling the farm-to-table movement. Packed foods, encompassing ready-to-eat meals, canned goods, frozen foods, and packaged snacks, address the needs of convenience, longevity, and diversity in dietary options. This segment appeals to a broad demographic, from busy professionals seeking quick meal solutions to families looking for variety and dietary-specific products.
Delivery Type: Growing usage of instant delivery services that offer the convenience of delivering groceries
Instant delivery services offer the convenience of delivering groceries within a very short time frame, typically less than 2 hours after an order is placed. This delivery type caters to customers with immediate needs or those who value speed and convenience over cost. Providers focus on urban areas where this service model is both viable and profitable due to the high density of potential users. Scheduled delivery services allow customers to order their groceries in advance and select a specific time slot for delivery. This delivery type is ideal for organized individuals and families who prefer planning their purchases ahead of time and are more sensitive to delivery fees. Customers opting for scheduled delivery value planning and efficiency. They tend to be budget-conscious and appreciate the ability to choose delivery times that fit into their schedules, thus avoiding the need to adjust their day-to-day activities. This service is popular among families and individuals who do weekly meal planning.
Regional Insights
In the Americas, the convenience of online shopping, coupled with fast delivery services, has significantly boosted the online grocery market. Emerging technologies and business models, such as subscription services and personalized shopping, are continually shaping consumer preferences. Notable investments include expansions of warehouse and delivery infrastructure by leading players. The Asia Pacific region is expanding with rising online grocery sales, with innovative technologies such as mobile payments and social commerce playing a significant role. The market sees a high emphasis on speed and convenience, with same-day delivery services becoming increasingly common. The online grocery market in the EU is diverse, with consumer preferences varying significantly across countries. However, a common trend is the demand for organic and locally sourced products. EU regulations supporting fair trade and organic certification have further driven this demand. Innovations aimed at reducing food waste and improving delivery efficiency are prevalent. The Middle East sees a growing interest in online grocery shopping amid rising internet penetration and smartphone usage. The market is characterized by a preference for halal-certified products and a strong demand for high-quality, international foods. Recent initiatives focus on enhancing cold chain logistics to maintain the quality of perishables. Africa's online grocery market shows considerable potential, driven by an expanding middle class and increasing internet accessibility.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Online Grocery Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Online Grocery Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Online Grocery Market, highlighting leading vendors and their innovative profiles. These include Aldi Stores Limited, Alibaba Group, Amazon.com, Inc., Avenue Supermarkets limited by Zomato, Carrefour, Costco Wholesale Corporation, Dunzo Digital Private Limited, Edeka Group, Fresh Direct, LLC, Instacart, Misfits Market, Inc., Natures Basket Limited by Spencer's Retail, Ocado Group PLC, Paytm, Reliance Retail Ltd., Supermarket Grocery Supplies Pvt. Ltd., Target Corporation, Tesco PLC, The Kroger Company, UrDoorstep eRetail Pvt. Ltd., and Walmart Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Online Grocery Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Online Grocery Market?
3. What are the technology trends and regulatory frameworks in the Online Grocery Market?
4. What is the market share of the leading vendors in the Online Grocery Market?
5. Which modes and strategic moves are suitable for entering the Online Grocery Market?