市场调查报告书
商品编码
1497614
汽车抬头显示器市场:按类型、按组件、按技术、按尺寸类型、按车辆类别、按车辆类型、按分布 - 2024-2030 年全球预测Automotive Head-Up Display Market (HUD) by Type (Combiner HUD, Windshield HUD), Component (Hardware, Software), Technology, Dimension Type, Vehicle Class, Vehicle Type, Distribution - Global Forecast 2024-2030 |
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预计2023年汽车抬头显示器市场规模为14.9亿美元,预计2024年将达17亿美元,2030年将达38.5亿美元,复合年增长率为14.54%。
汽车抬头显示器(HUD) 是一种用于汽车的先进技术,可将速度、导航和警告信号等重要资讯投射到驾驶员视野范围内的挡风玻璃上。这使得驾驶员无需将视线离开道路即可存取关键资料,从而提高安全性和便利性。消费者对 ADAS(进阶驾驶辅助系统)的偏好不断增加,消费者对改善驾驶体验的偏好不断增加,以及针对道路安全的严格政府法规正在显着推动汽车抬头显示器的采用。儘管具有这些优势,但汽车 HUD 的製造和整合成本较高、杂乱的显示器可能会分散注意力,以及某些照明条件下的可见性技术问题,这些都阻碍了其采用。然而,扩增实境(AR) 功能的整合、HUD 技术进步带来的价格下降以及低成本汽车领域的使用增加,为市场成长提供了机会。
主要市场统计 | |
---|---|
基准年[2023] | 14.9亿美元 |
预测年份 [2024] | 17亿美元 |
预测年份 [2030] | 38.5亿美元 |
复合年增长率(%) | 14.54% |
区域洞察
由于消费者对提高车辆安全性和便利性的偏好不断增加,整个美洲(主要是美国和加拿大)对汽车抬头显示器市场的需求正在增加。这一趋势得到了投资 HUD 创新的主要汽车製造商和技术供应商的支持。在 EMEA(欧洲、中东和非洲)地区,严格的安全法规和车辆中 ADAS(高级驾驶辅助系统)的安装正在推动市场发展。德国、法国和英国等欧洲国家由于其成熟的汽车工业和较高的消费者认知度,在 HUD 的采用方面处于领先地位。同时,亚太地区的HUD市场呈现快速成长,主要受到中国、日本和韩国汽车产业蓬勃发展、可支配收入增加以及消费者采用高科技汽车的推动。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在汽车抬头显示器市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对汽车抬头显示器市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在汽车抬头显示器市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[182 Pages Report] The Automotive Head-Up Display Market size was estimated at USD 1.49 billion in 2023 and expected to reach USD 1.70 billion in 2024, at a CAGR 14.54% to reach USD 3.85 billion by 2030.
An Automotive Head-Up Display (HUD) is an advanced technology used in vehicles to project essential information, such as speed, navigation, and warning signals, onto the windshield in the driver's line of sight. This allows drivers to access critical data without diverting their eyes from the road, enhancing safety and convenience. Rising consumer inclination for advanced driver assistance systems (ADAS), increasing consumer preference for enhanced driving experiences, and stringent government regulations focusing on road safety are majorly increasing the adoption of automotive head-up displays. Despite these advantages, high production and integration costs of automotive HUDs, potential distractions due to over-cluttered displays, and technical issues with visibility under certain lighting conditions are limiting its adoption. Nevertheless, integrating augmented reality (AR) features, advancements in HUD technology making it more affordable, and expanding its use in lower-end vehicle segments present opportunistic scope for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.49 billion |
Estimated Year [2024] | USD 1.70 billion |
Forecast Year [2030] | USD 3.85 billion |
CAGR (%) | 14.54% |
Regional Insights
The Automotive Head-Up Display Market shows increasing demand across the Americas, driven by consumers' increasing preference for enhanced safety and convenience features in vehicles, particularly in the United States and Canada. This trend is supported by the presence of major automotive manufacturers & technology vendors investing in HUD innovations. In the EMEA region, the market is bolstered by stringent safety regulations and a strong focus on integrating advanced driver-assistance systems (ADAS) in vehicles. European countries including Germany, France, and the United Kingdom are leading the adoption of HUDs due to their well-established automotive industries and high consumer awareness. Meanwhile, the Asia-Pacific region showcases rapid growth in the HUD market, majorly driven by China, Japan, and South Korea, attributed to the booming automotive sector, increasing disposable incomes, and a rising trend toward the adoption of high-tech cars among consumers.
Market Insights
The market dynamics represent an ever-changing landscape of the Automotive Head-Up Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Automotive Head-Up Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Automotive Head-Up Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Innovative AR-HUD Solution by Raythink Shown at Shanghai Auto Show Set to Revolutionize Driving Experience
Raythink unveiled its latest smart vehicle AR-HUD solution, utilizing its OpticalCore picture generation unit and wave-layer three-dimension technology, enabling the projection of fully naked-eye 3D images with depth to enhance the driving experience. Unlike traditional thin-film transistor and digital light processing solutions, OpticalCore employs laser beam scanning, offering a wider field of view across three lanes, higher image contrast, and reduced costs and power consumption. Moreover, to meet growing demand, Raythink plans to expand its production line and develop the next generation of immersive AR-HUDs. [Published On: 2023-05-06]
Envisics Secures Over USD 50 Million in Series C Funding to Revolutionize Automotive AR HUD Technology
Envisics Corporation has raised over USD 50 million in its Series C funding round led by Hyundai Mobis, with additional backing from new strategic investors InMotion Ventures and Stellantis. With this funding, Envisics has intensified its efforts to become a central player in the evolution of vehicle interfaces and interior designs. Further, they accelerated technological advancements and market shifts towards AR HUD solutions to realize the commercial potential of dynamic holography in automotive applications. [Published On: 2023-03-09]
HARMAN Unveils Ready Vision: Advanced AR Technology for Enhanced Driver Safety and Awareness
HARMAN has launched HARMAN Ready Vision, an innovative set of augmented reality (AR) head-up display (HUD) hardware and software to improve driver safety and situational awareness. By merging the physical and digital realms, Ready Vision projects intuitive turn-by-turn directions directly onto the windshield, thus enhancing driver cognition. Additionally, the system utilizes computer vision and machine learning to provide real-time 3D object detection, delivering non-intrusive collision warnings, blind spot alerts, lane departure notifications, lane change assist, and low-speed zone notifications with high accuracy. [Published On: 2023-01-04]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Automotive Head-Up Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Automotive Head-Up Display Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Continental AG, Delphi Automotive Plc, DENSO Corporation, Foryou Corporation, HARMAN International Industries, Inc. by Samsung Electronics Co., Ltd., HUDWAY, LLC, LG Corporation, MicroVision Inc., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Raythink Technology Co., Ltd., Robert Bosch GmbH, ROHM CO., LTD., STMicroelectronics N.V., Texas Instruments Incorporated, VALEO SA, Visteon Corporation, and YAZAKI Corporation.
Market Segmentation & Coverage