市场调查报告书
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1500504
视讯串流软体市场:按解决方案类型、按串流媒体类型、按平台、按部署、按行业 - 2024-2030 年全球预测Video Streaming Software Market by Solution Type (Transcoding & Processing, Video Management Software, Video Analytics), Streaming Type (Live Streaming, Video-On-Demand Streaming), Platform, Deployment, Verticals - Global Forecast 2024-2030 |
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预计2023年视讯串流软体市场规模为187.2亿美元,2024年将达218.2亿美元,2030年将达560.9亿美元,复合年增长率为16.97%。
视讯串流软体有助于透过网路传输视讯内容,并支援可在多种装置上存取的直播和随选格式。我们回应媒体、教育、医疗等多元领域,满足行销、资讯共用等多种需求。随着全球范围内互联网接入的扩展,对数位内容的需求不断增加,该软体的采用也不断增加。此外,智慧型手机使用量的快速成长使行动平台成为影片消费的重要媒介。因此,智慧型手机影片消费的增加导致越来越多地采用提供优化影片品质的视讯串流软体供应商。然而,影片串流需要频宽,而偏远地区的网路基础设施不足限制了市场成长。此外,人工智慧主导的分析和基于云端基础的解决方案等技术创新可以提高受众参与度,从而提供扩充性并扩大市场范围。
主要市场统计 | |
---|---|
基准年[2023] | 187.2亿美元 |
预测年份 [2024] | 218.2亿美元 |
预测年份 [2030] | 560.9亿美元 |
复合年增长率(%) | 16.97% |
区域洞察
在美洲,由于美国网路普及高以及大型科技公司的存在,视讯串流软体的采用正在成长。同样,加拿大强大的通讯基础设施正在推动行动串流媒体的成长,吸引了多样化的点播受众。在数位基础设施的改善的推动下,人们对休閒和工作串流平台的偏好日益增长,为南美市场提供了支持。由于其发达的连接基础设施,视讯串流软体在欧盟 (EU) 的需求量很大。中东互联网使用量的快速增长和行动装置的普及正在推动影片串流的需求。在非洲,人们对行动串流平台的偏好不断增加,针对当地语言和内容量身定制的服务存在巨大的成长机会。亚太地区的市场成长受到网路普及不断提高的影响,智慧型手机使用量显着增加,从而扩大了影片串流服务的使用范围。此外,对与当地文化产生共鸣的多样化、在地化内容的需求不断增长,进一步推动了这种成长。在中国,专注于改善频宽和资料储存解决方案的串流媒体技术专利的增加正在推动市场成长。在日本,喜欢传统电视的老龄化人口正在增加,串流媒体服务正在推动更易于访问的平台的创新。与此同时,低成本资料正在推动印度对影片串流的需求激增,而印度的网路用户数量正在迅速增加。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在视讯串流软体市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对视讯串流软体市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在视讯串流软体市场中的地位进行全面评估,使企业能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[183 Pages Report] The Video Streaming Software Market size was estimated at USD 18.72 billion in 2023 and expected to reach USD 21.82 billion in 2024, at a CAGR 16.97% to reach USD 56.09 billion by 2030.
Video streaming software facilitates the delivery of video content via the internet, supporting both live and on-demand formats accessible on multiple devices. Serving diverse sectors such as media, education, and healthcare, this software meets various needs, including marketing and information sharing. As internet access expands globally, a higher demand for digital content increases the adoption of this software. Moreover, the surge in smartphone use has made mobile platforms an essential medium for video consumption. Thus, the increasing video consumption through smartphones have increased the deployment of video streaming software providers as it provides optimized video quality. However, video streaming is bandwidth-intensive, and inadequate internet infrastructure in remote areas limits market growth. Furthermore, technological innovations such as AI-driven analytics for improving viewer engagement and cloud-based solutions offer scalability, enhancing market reach.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 18.72 billion |
Estimated Year [2024] | USD 21.82 billion |
Forecast Year [2030] | USD 56.09 billion |
CAGR (%) | 16.97% |
Regional Insights
In the Americas, the United States has a growing adoption of video streaming software, driven by its high internet penetration and the presence of major tech companies. Similarly, Canada's growth is propelled by rising mobile streaming on the robust foundation of its telecommunications infrastructure, appealing to a diverse and on-demand-focused audience. The South American market is supported by the growing inclination towards streaming platforms for leisure and professional purposes, facilitated by improvements in digital infrastructure. In the European Union, there is a high demand for video streaming software due to advanced connectivity infrastructure. The Middle East is seeing a surge in internet use and mobile device proliferation, which fuels the demand for video streaming. In Africa, there is an increased preference for mobile streaming platforms, with significant growth opportunities for services tailored to local languages and content. The Asia-Pacific region market growth is influenced by increased internet penetration, and a significant rise in smartphone usage has expanded access to video streaming services. Moreover, the heightened demand for diverse, localized content that resonates with regional cultures has further fueled this growth. In China, increasing patents in streaming technology focus on improving bandwidth and data storage solutions drive market growth. In Japan, there is a growing trend in aging populations who prefer traditional TV, pushing streaming services to innovate more accessible platforms. While in India, the fastest-growing internet user base, low-cost data has propelled the booming demand for video streaming.
Market Insights
The market dynamics represent an ever-changing landscape of the Video Streaming Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Streaming Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Streaming Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Vinivia Revolutionizes the Creator Economy with New Interactive Live Streaming App
Vinivia launched its innovative app and the Vinivia Creator Community in the U.S. market. The app, developed by creators for creators, features transparent monetization models, AI-driven content suggestions, and under two-second latency, along with AR advertising capabilities that integrate seamlessly into live streams. Creators interested in joining the Vinivia Creator Community can sign up to benefit from the supportive environment and innovative tools offered by Vinivia. [Published On: 2024-04-04]
NASA Launches Innovative On-Demand Streaming Service and Upgraded Mobile App
NASA has launched a new on-demand streaming service and upgraded its app, providing a comprehensive digital platform for accessing a wide array of original content. Available on iOS and Android devices, as well as streaming media players such as Roku and Apple TV, the NASA App now serves as the gateway to NASA+. This service offers ad-free, no-cost access to a rich catalog of video series, live launch coverage, children's programming, Spanish-language content, and the latest news about NASA's missions and discoveries. [Published On: 2023-11-08]
Sony Bolsters Video Streaming Capabilities with Acquisition of AI Specialist iSize
Sony acquired iSize to enhance bitrate efficiency and video quality in the media and entertainment sector. iSize's expertise in machine learning and video processing promises to enable videos to stream at lower bitrates while AI upscaling enhances quality. This acquisition bolsters Sony's R&D and video streaming services. [Published On: 2023-11-03]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Streaming Software Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Video Streaming Software Market, highlighting leading vendors and their innovative profiles. These include Agile Content, SA, Bambuser AB, Brightcove Inc., Dacast Inc., Enghouse Group, Enveu, International Business Machines Corporation, JW Player, Kaltura, Inc., Kollective Technology, Inc., MediaPlatform, Muvi LLC, Poly by HP Development Company, L.P., Ross Video Limited, Setplex LLC, Sonic Foundry, Inc., SproutVideo, LLC, Streamaxia, StreamShark by MetaCDN Pty Ltd., Twitch by Amazon.com, Inc., Vbrick Systems, Inc., VdoCipher Media Solutions Private Ltd., Vimeo.com, Inc., VPlayed, Wistia, Inc., Wowza Media Systems, LLC, and Zype Inc. by Backlight.
Market Segmentation & Coverage