市场调查报告书
商品编码
1500536
视讯串流市场:按串流媒体类型、解决方案、平台、服务模式和最终用户划分 - 2024-2030 年全球预测Video Streaming Market by Streaming Type (Live Video Streaming, Non-Linear Video Streaming), Solution (Internet Protocol TV, Over-The-Top (OTT), Pay-TV), Platform, Service Model, End-User - Global Forecast 2024-2030 |
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预计2023年视讯串流市场规模为970.3亿美元,2024年将达1126.4亿美元,预计2030年将达2821.4亿美元,复合年增长率为16.47%。
视讯串流涉及允许用户即时在线观看视讯内容而无需下载整个文件的技术。这种无缝交付方法提供对大量媒体内容的即时访问,包括电影、电视节目、直播和用户生成的视讯。高速网路的普及确保了流畅、不间断的串流体验,正在推动视讯串流的需求。智慧型手机、平板电脑和智慧型电视的使用日益广泛,可以随时随地存取内容,正在扩大市场范围。此外,随着消费者寻求个人化的观看体验,对随选节目偏好使得串流媒体服务比传统有线电视更受欢迎。频宽限制和网路连线问题可能会影响某些地区串流服务的品质和可近性。此外,高额的内容授权费用和对基础设施的大量投资的需求也限制了市场的成长。 5G 技术的兴起可提高串流品质并减少延迟,预计将使高清甚至 4K 串流媒体更容易访问,从而创造市场成长机会。此外,串流媒体平台创建原创内容以提供竞争优势并吸引更广泛受众的趋势日益增长,预计将扩大市场范围。
主要市场统计 | |
---|---|
基准年[2023] | 970.3亿美元 |
预测年份 [2024] | 1126.4亿美元 |
预测年份 [2030] | 2821.4亿美元 |
复合年增长率(%) | 16.47% |
区域洞察
在美洲,由于高速网路的普及以及熟悉串流媒体服务的人数不断增加,视讯串流媒体市场竞争非常激烈。为了扩大用户群,供应商正在专注于製作原创内容。在网路普及不断提高和寻求负担得起的娱乐的中阶不断壮大的推动下,串流媒体在南美洲蓬勃发展,尤其是在巴西和阿根廷。在庞大的数位人口和对数位基础设施的大量投资的推动下,亚太地区 (APAC) 的视讯串流市场正在不断增长。智慧型手机的普及和价格实惠的资料方案的出现使串流媒体服务的存取变得民主化,使更多的人可以使用这些服务。欧洲、中东和非洲 (EMEA) 地区是一个多元化且不断发展的视讯串流市场。欧洲市场发达,宽频普及高,对国内和国际内容的需求旺盛。在网路连线率不断提高和精通科技的年轻人口的推动下,中东地区正在快速成长。然而,非洲市场欠发达,并受到有限的宽频基础设施和经济挑战的限制。儘管有这些限制,行动互联网和区域串流媒体服务的扩张在未来提供了广阔的成长潜力。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在视讯串流市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对视讯串流市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在视讯串流媒体市场中的地位进行全面评估,使企业能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[181 Pages Report] The Video Streaming Market size was estimated at USD 97.03 billion in 2023 and expected to reach USD 112.64 billion in 2024, at a CAGR 16.47% to reach USD 282.14 billion by 2030.
Video streaming includes technology allowing users to view video content online in real time without downloading the entire file. This seamless delivery method enables instant access to vast media content, including movies, TV shows, live broadcasts, and user-generated videos. The widespread availability of high-speed internet, which ensures smooth and uninterrupted streaming experiences, drives the demand for video streaming. The growing usage of smartphones, tablets, and smart TVs, that make content accessible anywhere and anytime is expanding the scope of the market. Additionally, the increasing preference for on-demand content has led to the popularity of streaming services over traditional cable TV as consumers seek personalized viewing experiences. Bandwidth limitations and internet connectivity issues in certain regions hinder the quality and accessibility of streaming services. Moreover, the high cost of licensing content and the need for substantial investment in infrastructure limits the market growth. The rise of 5G technology that enhances the streaming quality and reduces latency, making high-definition and even 4K streaming more accessible, is expected to create opportunities for market growth. Furthermore, the growing trend of original content production by streaming platforms that offer a competitive edge and attract a broader audience is anticipated to expand the market scope.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 97.03 billion |
Estimated Year [2024] | USD 112.64 billion |
Forecast Year [2030] | USD 282.14 billion |
CAGR (%) | 16.47% |
Regional Insights
In the Americas, the video streaming market is highly competitive with the rising availability of high-speed internet and a tech-savvy population adopting streaming services. The market vendors are focusing on producing original content to expand their subscriber base. South America, particularly Brazil and Argentina, is experiencing rapid growth in streaming, fueled by increasing internet penetration and a growing middle class seeking affordable entertainment options. In the Asia-Pacific (APAC) region, the video streaming market is experiencing growth, driven by a massive, digitally engaged population and significant investments in digital infrastructure. The proliferation in usage of of smartphones and availability of affordable data plans has democratized access to streaming services, making them accessible to a broader audience. The EMEA region presents a diverse and evolving video streaming market. The market in Europe is well-developed, with high broadband penetration and a strong demand for local and international content. The Middle East is rapidly growing, driven by increasing internet connectivity and a young, tech-savvy population. However, the market in Africa is developing and constrained by limited broadband infrastructure and economic challenges. Despite these limitations, the expansion of mobile internet and regional streaming services offers promising growth potential for the future.
Market Insights
The market dynamics represent an ever-changing landscape of the Video Streaming Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Streaming Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Streaming Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sony Pictures Networks India Renews Partnership with Intelsat to Enhance Entertainment Delivery Across Asia-Pacific
Intelsat, a major player in satellite and terrestrial network operations, has renewed its partnership with Sony Pictures Networks India to deliver premium entertainment content to millions across the Asia-Pacific region, including Southeast Asia. This renewal reinforces Intelsat's standing as Sony Pictures Networks India's preferred satellite solutions provider, ensuring high uptime and reliability in services. The partnership reflects both companies' commitment to leveraging cutting-edge satellite technology to enhance connectivity and deliver innovative entertainment experiences across the region. [Published On: 2024-05-30]
Apple Expands TV and Sports Streaming App to Android to Capture Wider Audience
Apple Inc. is embarking on the development of a TV and sports streaming app for Android, signaling a strategic push to expand its video streaming service to a broader audience. Although Apple has declined to comment, this move indicates a potential shift in the company's approach to its rivalry with Google's Android, aiming to capitalize on the platform's vast user base of over 3 billion devices. This development follows Apple's recent introduction of standalone Music, TV, and device-management apps for Windows and highlights its growing reliance on services for revenue growth, beyond traditional hardware sales. [Published On: 2024-05-30]
Strategic Partnership Between VUZ and Hungama to Redefine Entertainment and Social Interaction for Over 200 Million Users
VUZ, a company in immersive video technologies, has partnered with Hungama, a major Asian digital entertainment company, marking a pivotal advancement in digital entertainment and social engagement. This partnership aims to transform user experiences and reach a combined audience of over 200 million. This partnership is set to create a seamless, immersive experience, establishing a new industry benchmark and shaping the future of entertainment. [Published On: 2024-05-29]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Streaming Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Video Streaming Market, highlighting leading vendors and their innovative profiles. These include Acorn TV, Akamai Technologies, Inc., Amazon Web Services, Inc., Apple Inc., Brightcove Inc., BritBox International by BBC Studios, Cisco Systems, Inc., CuriosityStream, Discovery+, Google LLC by Alphabet Inc., Haivision Systems Inc., HBO Max by Warner Bros. Discovery, Hulu, LLC by The Walt Disney Company, International Business Machine Corporation, iQIYI International Singapore Pte. Ltd., Kaltura, Inc., Netflix, Inc., Roku, Inc., Sling TV by DISH Network Corporation, Tubi by Fox Corporation, Viki, Inc., Wowza Media Systems, LLC, YouTube, and Zee5 by Zee Entertainment Enterprises Ltd..
Market Segmentation & Coverage
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