市场调查报告书
商品编码
1184318
数位礼品卡全球市场规模、份额、行业趋势分析报告按功能属性(闭环卡、开环卡)、最终用户(零售、企业)、应用、区域前景和预测,2022-2028 年Global Digital Gift Card Market Size, Share & Industry Trends Analysis Report By Functional Attribute (Closed-loop Card and Open-loop Card), By End User (Retail and Corporate), By Application, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球数位礼品卡市场规模预计将达到 7243 亿美元,预测期内復合年增长率为 14.2%。
收款人将获得一个特殊的数位代码,而不是实体卡,他们可以使用该数位代码进行交易或预订。 该号码将通过电子邮件发送给您。 它们也可以通过短信或智能手机应用程序发送。
电子礼品卡可以在线和离线使用。 对于在线使用,您必须在结账时输入代码。 必须在数位设备上出示电子礼品卡才能在店内兑换。
自行销售电子礼品卡的最大好处之一是能够吸引新客户。 它们通常被回头客购买,他们会向您的朋友和亲戚提供最好的推荐。 这代表着各种新买家进入市场。
COVID-19 影响分析
随着客户转向带有可扫描条形码的非接触式礼品卡,行业公司可能会更大规模地开发和使用基于近场通信 (NFC) 的礼品卡。我有。 这将使礼品卡解决方案提供商在市场上具有竞争优势。 此外,在大流行期间,越来越多的人通过提供礼券的网站进行购买。 因此,数位礼品卡越来越受欢迎。 这些因素有望扩大数位礼品卡市场。
市场增长因素
继续采用先进的支付解决方案
礼品卡类似于预付借记卡。 礼品卡以其便利性、适应性、可靠性和安全性正成为消费者普遍使用的支付方式。 这些卡已成为在线支付的重要组成部分。 根据 Worldpay 2018 年的报告,礼品卡产生了 2% 的全球电子商务和 1% 的销售点 (POS) 支出。 数位商务的这种爆炸性增长,尤其是在移动设备上,为商家和发卡机构提供了一个机会,让他们可以拥抱不断增长的新技术,为他们的客户提供尖端、无缝的支付选择。
对尖端物品的兴趣与日俱增
礼品卡是当今企业创收的最佳方式之一。 由于技术进步,礼品卡的利润越来越高。 此类礼品卡的开发使公司能够获得更具特色和吸引力的产品。 近年来,对奢侈品的需求增加,与支付解决方案相关的技术开发也在不断进步。 这些以客户体验为中心的范围广泛、富有创意的解决方案推动了数位礼品卡行业的扩张。
市场萎缩因素
少数卡仅限于特定商店使用
但是,许多卡是特定于商店的,只能在某些商家使用。 如果收件人将在商店购物,这很好,否则就没有多大意义。 例如,如果购买礼品卡的人不确定收件人是否喜欢某个特定的零售商,他们会谨慎行事併购买 Mastercard 或 Visa 礼品卡。 闭环卡限制了收件人的购物能力,因为他们可以访问各种企业。 这些卡通常需要您通过发行商购买。 购买后卡上剩余的任何小额余额也可能会丢失。
特征属性概述
数位礼品卡市场根据功能属性分为开环和闭环礼品卡。 闭环礼品卡类别在 2021 年的销售额中占据最大份额,正在推动数位礼品卡市场。 闭环礼品卡仅适用于单个零售商或单个公司的品牌。 闭环礼品卡,例如,“Sample Restaurant”出售带有公司名称和徽标的礼品卡,并且只能在该餐厅使用。
最终用户视角
数位礼品卡市场按最终用户细分为零售和企业。 在2021年的数位礼品卡行业中,企业类销售份额大幅提升。 这是因为企业主越来越意识到需要将腐败个人暴露给他们的代表。 公司礼品卡具有提高客户忠诚度的优势。 赢得客户忠诚度是保持客户长期经营的关键。 只有赢得他们的忠诚,我们才能让他们满意和快乐。
应用展望
市场按应用细分为消费品、健康与保健、餐厅与酒吧、旅行与旅游、媒体与娱乐等。 到 2021 年,消费品将占全球最高收入份额。 礼品卡有利于信用卡可用于大多数消费者想要或需要的商品和服务的企业,例如出售许多顾客通常不会购买的昂贵商品的电子产品商店。似乎经常如此。 礼品卡是一种吸引原本不会购买的顾客光顾您的商店的方式。
区域展望
数位礼品卡市场按地区分析,横跨北美、欧洲、亚太地区和拉美。 北美地区在 2021 年的收入份额最高,在数位礼品卡市场占据主导地位。 礼品卡是美国最常见的圣诞礼物类型,推动了该国礼品卡行业的扩张。 此外,近年来,圣诞节和生日等特殊场合对礼品卡的需求激增,推动了市场的扩张。
The Global Digital Gift Card Market size is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% CAGR during the forecast period.
Gift cards may be used as payment at retail establishments, dining establishments, movie theatres, day spas, gas stations, and pretty much everywhere else you can buy goods or services. They are often bought by another person and presented as a gift for occasions like Christmas, birthdays, or even simply "a job well done."
Electronic gift cards, often known as digital gift cards, are available. Instead of being built from hard cardboard or plastic, they are created online. There are two types: closed loop cards, which can only be used at a certain retailer, like Woolworths, BWS, Big W, or standalone retail shops, and open loop cards, which may be used everywhere the brand of card is accepted. For example, a Visa gift card be utilized anywhere Visa is accepted.
The receiver is given a special digital code number rather than a physical card, which they may use to make transactions or make reservations. This is sent to their email. It may also be transmitted by text message or via apps on peoples' smartphones.
eGift cards may be used both online and offline, according to the retailer. You will often need to enter the code at Checkout if using it online. When making an in-store transaction, one must present eGift card on a digital device.
The main advantage of selling eGift cards for one's own company is that they are made to bring in new clients. eGift cards are often bought as gifts, as the name implies. They are often acquired by a returning customer who gives you the highest possible recommendation to their friends and relatives. This indicates that you are welcoming a variety of new buyers into your market.
COVID-19 Impact Analysis
Companies in the industry might develop and use near-field communication (NFC)-based gift cards on a greater scale as customers move toward contactless gift cards with scannable barcodes. Because of this, gift card solution providers would be better able to compete in the market. Additionally, during the pandemic, more individuals are making purchases using websites that provide these certificates. Digital gift cards have become more popular as a consequence of this. These factors will cause the market for digital gift cards to grow.
Market Growth Factors
Increase In Adoption Of Advanced Payment Solutions
Gift cards are compared to prepaid debit cards in this regard. These cards are becoming increasingly widely used for payments by customers because of their ease, adaptability, dependability, and security. These cards are a crucial component of online payments. Gift cards generate 2% of worldwide e-commerce and 1% of the point of sale (POS) spending, according to Worldpay's 2018 report. This explosive growth in digital commerce, particularly on mobile devices, presents a chance for merchants and issuers to accept a rising number of new technologies which give their customers cutting-edge and seamless payment options.
More Interest In Cutting-Edge Items
One of the finest methods for businesses to generate money nowadays is via gift cards. Gift card firms may now generate more income thanks to ongoing technological advancements. Companies gain from these gift card developments because they make them more distinctive and appealing. Recent years have seen a rise in the demand for high-end items and technology developments related to payment solutions. The expansion of the digital gift card industry is driven by such extensive creative solutions that are centered on the customer experience.
Market Restraining Factors
Few Cards Are Restricted To Usage In Particular Shops
However, many cards are store-specific, which means they are only accepted at certain merchants. This is OK if the receiver makes purchases there, but less so if she doesn't. Suppose a person buys a gift card and is unsure if the recipient, like a certain retailer, plays it safe and gets a Mastercard or Visa gift card. Since they can visit various businesses, closed-loop cards restrict the recipient's ability to make purchases. With all these cards, one must normally make purchases through the issuer. Any minor balance remaining on the card after purchases might be lost.
Functional Attribute Outlook
Based on the functional attribute, the digital gift card market is classified into open-loop gift cards and close-loop gift cards. With the largest revenue share in 2021, the close-loop gift card category led the digital gift card market. Gift cards with a closed loop only function at a single retailer or with the brands of a single company. It is a closed-loop gift card; for instance, "Sample Restaurant" sells gift cards with their name and emblem on them that can only be used at their eatery.
End Users Outlook
Based on end users, the digital gift card market is classified into retail and corporate. The corporate category significantly increased its sales shared in the digital gift card industry in 2021. This is due to an increase in business owners' awareness of the need to expose corrupt individuals to their representatives. Corporate gift cards have the advantage of promoting client loyalty. Earning clients' loyalty is crucial if you want them to continue with your business over time. And you can only keep them content and happy if you can gain their allegiance.
Application Outlook
Based on application, the market is classified into Consumer goods, health & wellness, restaurants & bars, travel & tourism, media & entertainment, and others. Consumer goods held the highest revenue share in 2021 globally. Gift cards are often beneficial when used at a place of business that accepts credit cards for goods or services that the majority of consumers desire or need, such as an electronics shop that sells more expensive things that many customers wouldn't typically purchase. Gift cards entice customers to explore your establishment who would not have otherwise done so.
Regional Outlook
Based on geography, the digital gift card market is analyzed across North America, Europe, Asia Pacific, and LAMEA. With the highest revenue share in 2021, the North American region dominated the digital gift card market. The most common kind of Christmas gift in the United States is a gift card, which is helping to fuel the nation's expanding gift card industry. Additionally, in recent years, the demand for gift cards has skyrocketed for special occasions like Christmas and birthdays, which has boosted market expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fiserv, Inc., PayPal Holdings, Inc., Walmart, Inc., Amazon.com, Inc., Target Corporation (Target Brands, Inc.), Loop Commerce, Inc (Synchrony Financial), InComm Payments, and Blackhawk Network Holdings, Inc.
Strategies deployed in Digital Gift Card Market
2022-Dec: Blackhawk Network partnered with IKEA, a provider of home furnishings solutions. With the partnership, the gift card portfolio of IKEA would be combined with the portfolio of Blackhawk, with an aim to connect around 300 million consumers a day across all channels. Furthermore, this partnership would empower the purchase of gift cards in the US market.
2022-Nov: Blackhawk Network acquired National Gift Card, a North American prepaid tech and card company. With this addition, Blackhawk would now able to deliver a complete issuance program management, global retail, fulfillment as well as business-to-business allocation. Furthermore, the addition of NGC capabilities to the Blackhawk portfolio would strengthen its position in the gift card and prepaid card market.
2022-Oct: Walmart come into partnership with Netflix, a provider of subscription-based streaming entertainment services. As a part of the partnership, Netflix would launch around 2,400 Hubs with new streaming gift cards in Walmart stores. The company would be able to expand its offering with more apparel, music, seasonal items, collectibles, and games and especially in streaming gift cards.
2022-Oct: InComm Payments announced the acquisition of The Card Network (TCN), a Leading Gift Card Provider in Australia. The addition of multi-brand gift card products of TCN to the portfolio of InComm would strengthen the company's offerings to Australian consumers and businesses. Furthermore, the capability to make customize gift card products would also be boosted.
2022-Sep: Blackhawk Network announced the partnership with H&M, a lifestyle brand. Under this partnership, a B2B gift card program would be launched via Blackhawk's B2B gift card platform and H&M would unite other popular brands within Blackhawk's broad network of B2B channels with an aim to make it easy for the institutions to buy H&M digital and physical gift cards.
2022-May: PayPal partnered with CashStar, an omnichannel digital gifting solution platform. Under the partnership, PayPal would integrate CashStar-powered eGift cards that can be bought with a mobile device and delivered to the receiver's home address or email. Additionally, this would also expand the digital gift card portfolio of PayPal.
2021-Oct: Fiserv took over BentoBox, a marketing and commerce platform. The aim would be to expand Digital Storefront Capabilities. With this acquisition, the website capabilities of BentoBox would be added to the business management solutions of Fiserv, which would strengthen the omnichannel platform.
2021-Sep: PayPal launched the New PayPal App, which offers customers an All-in-one, single-destination app to get paid earlier up to two days' time via the Direct Deposit feature delivered by one bank partner, manage bill payments, receive and send money to businesses, family, and friends, and earn rewards and manage gift cards. The app would be easy to use as well as securely managed.
2020-Apr: Blackhawk Network acquired SVM Cards, a provider of digital and physical closed- and open-loop prepaid cards. This acquisition would strengthen the prepaid and gift card portfolio of Blackhawk, with the addition of closed-loop cards that includes multiple leading fuels and other brands to its U.S. portfolio. Additionally, would also broaden the B2B gift card services.
2018-Sep: Amazon announced the launch of the Amazon Pay Gift Card for Businesses. The product provides a hassle-free gifting experience via its online presence and vast delivery web of 21k+ serviceable pin codes. Additionally, Amazon Pay Gift Cards could also be delivered through SMS/Emails or by physical cards.
Market Segments covered in the Report:
By Functional Attribute
By End User
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures