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早餐谷物市场 - 预测 2023-2028
市场调查报告书
商品编码
1295336

早餐谷物市场 - 预测 2023-2028

Breakfast Cereals Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 134 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

早餐谷物市场预计将从 2021 年的估计市场规模 269.3 亿美元增长到 2028 年的 359.35 亿美元，复合年增长率为 4.21%。

早餐麦片市场是一个庞大且竞争激烈的行业，由许多不同类型的早餐麦片组成。 早餐麦片是世界各地人们流行的方便早餐选择，有多种口味、形状和大小。 谷物通常由小麦、燕麦、玉米等谷物製成，可以与牛奶、优格、水果等一起食用。 早餐麦片市场受到多种因素的推动，例如消费者生活方式的改变、健康意识的增强以及多样化麦片选择的可用性。 早餐麦片製造商不断创新，提供新的、独特的口味和质地，以满足消费者的口味。 儘管大公司在早餐麦片市场具有重大影响力，但许多小公司提供独特且利基的麦片产品。 该行业竞争激烈，公司总是在寻找使自己脱颖而出并获得竞争优势的方法。 总体而言，由于对健康和方便的早餐选择的需求增加、新的和创新的谷物产品的推出以及市场向新地区的扩展等因素，早餐谷物市场预计在未来几年将增长。

通过推出新的和改进的产品，这些公司可以响应不断变化的消费者偏好，从而增加销售额和利润。 这种增长潜力还使这些公司能够扩大其客户群和分销网络，从而推动收入增长。 因此，主要市场参与者推出新产品已成为推动早餐谷物市场收入增长的关键因素。

早餐麦片市场是由主要参与者的投资和研发推动的。

主要参与者的投资和新产品发布是早餐谷物市场的主要促进因素，因为它们导致行业内竞争和创新的加剧。 当公司投资研发来创造新的早餐谷物产品时，他们可以通过提供独特且有吸引力的选择来吸引新客户并留住现有客户。 这是公司增长和盈利的驱动力。 此外，新产品和创新产品的推出引起了消费者的兴趣和兴奋，从而导致销量增加和整体市场增长。

市场趋势：

  • 2022 年 12 月，Kwality（也称为 Pagariya Food Products Pvt.）在印度成立。 该系列起价为 49 印度卢比，共有六种选择：水果圈、脆脆杏仁和葡萄干麦片以及玉米片（不含精製麵粉）。 Kwality 的目标是为更多人带来健康的谷物，推出这一新系列是其目标的一部分。
  • 2022 年 6 月，美国早餐麦片製造商 Magic Spoon 在 B 轮融资中筹集了 8500 万美元，使其融资总额达到 1 亿美元。 这笔投资用于扩大和加速公司的发展，从目前的直接面向消费者的模式向实体零售模式转变。 Target 是第一家拥有该品牌的零售商。 Magic Spoon 提供有着水果口味和花生酱口味的高蛋白、低碳水化合物、无麸质、不含大豆、对酮类友好的谷物和谷物棒。
  • 2022 年 9 月，印度燕麦市场的知名品牌桂格 (Quaker) 在 RTE（即食）谷物领域推出了一款名为“桂格燕麦什锦早餐”的新早餐产品。 该产品由 5 种谷物和 22% 的水果、坚果和种子混合而成，提供营养美味的早餐体验，有两种口味（水果和坚果、浆果和种子）。 该产品旨在提供高水平的蛋白质和纤维，为註重健康的消费者提供“真正健身的燃料”。 该公司表示，该产品的推出解决了消费者因家务劳动增加、一天开始时间推迟以及需要方便健康的早餐选择而不吃早餐这一日益增长的趋势。

北美在全球早餐麦片市场中占有很大份额。

按地区划分，早餐麦片市场分为北美、南美、欧洲、中东和非洲以及亚太地区。

这种增长是由于对方便、健康的早餐选择的需求增加以及各种独特风味和营养的谷物产品的供应。 早餐麦片已成为美国消费者的热门选择，尤其是那些生活方式忙碌、喜欢快速简单早餐的消费者。 随着对更健康食品替代品的需求不断增长，谷物早餐因其营养价值和易于食用而越来越受欢迎。 近年来，消费者的健康意识越来越强，并正在寻找符合其健康目标的食品。 早餐麦片被宣传为一种健康的早餐选择，可提供您所需的营养和能量。 此外，早餐麦片製作方便快捷，可以与牛奶或优格一起食用。

内容

第 1 章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年的时间表

第 2 章研究方法

  • 调查数据
  • 调查过程

第 3 章执行摘要

  • 研究亮点

第 4 章市场动态

  • 市场促进因素
  • 市场抑制因素
  • 波特五力分析

第 5 章早餐谷物市场：按类型

  • 简介
  • 热麦片
  • RTE 系列

第 6 章早餐谷物市场：按产品

  • 简介
  • 以玉米为主的早餐麦片
  • 其他

第 7 章早餐谷物市场：按分销渠道划分

  • 简介
  • 在线
  • 离线
    • 超市
    • 便利店
    • 其他

第 8 章早餐谷物市场：按地区

  • 简介
  • 北美
    • 按类型
    • 按产品
    • 按分销渠道
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按产品
    • 按分销渠道
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按产品
    • 按分销渠道
    • 按国家/地区
  • 中东和非洲
    • 按类型
    • 按产品
    • 按分销渠道
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按产品
    • 按分销渠道
    • 按国家/地区

第 9 章竞争格局与分析

  • 主要公司及战略分析
  • 新兴公司和市场盈利能力
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第 10 章公司简介

  • General Mills
  • Nestle S.A.
  • Kellogg Company
  • Dr. Oetker
  • Freedom Foods Group
  • Carman's Fine Foods
  • Food for Life Baking Co. Inc.
  • POST HOLDINGS, INC
  • B&G Foods Inc.
简介目录
Product Code: KSI061613502

The breakfast cereals market is expected to grow at a CAGR of 4.21%, from an estimated market size of US$26.930 billion in 2021 to US$35.935 billion in 2028.

The breakfast cereal market is a large and competitive industry that consists of various types of breakfast cereals. Breakfast cereals are a popular and convenient breakfast option for people worldwide, and they come in multiple flavors, shapes, and sizes. Cereals are typically made from grains such as wheat, oats, and corn, and they can be served with milk, yogurt, or fruit. The breakfast cereals market is driven by various factors, such as changing consumer lifestyles, increasing health awareness, and the availability of a wide variety of cereal options. Manufacturers of breakfast cereals are constantly innovating to offer new and unique flavors and textures to appeal to consumer tastes. Major players heavily influence the breakfast cereal market, but many smaller companies offer unique and niche cereal products. The industry is highly competitive, and companies constantly look for ways to differentiate themselves and gain a competitive edge. In general, the breakfast cereal market is expected to grow in the coming years, driven by factors such as the increasing demand for healthy and convenient breakfast options, the introduction of new and innovative cereal products, and the expansion of the market into new regions.

By launching new and improved products, these companies can cater to evolving consumer preferences, resulting in increased sales and revenue growth. This growth potential also enables these companies to expand their customer base and distribution networks, thereby driving revenue growth. Thus, the introduction of new products by key market players is a crucial factor in driving the revenue growth of the breakfast cereals market.

The breakfast cereals market is driven by investments and R&D by key companies.

Investments and new product launches by key players act as major driver for the breakfast cereals market, as they can lead to increased competition and innovation within the industry. When companies invest in research and development to create new breakfast cereal products, they can attract new customers and retain existing ones by offering unique and appealing options. This helps to drive growth and revenue for the company. Moreover, when new and innovative products are launched, it sparks interest and excitement among consumers, leading to increased sales and overall market growth.

Market Developments:

  • In December 2022, Kwality, also known as Pagariya Food Products Pvt. Ltd, introduced a new line of low-priced and wholesome breakfast cereals in India designed to offer a more inclusive assortment of nutritious morning meal alternatives. The range, which starts at INR 49, comprises six options: Fruit Rings, Muesli Crunchy Almond & Raisins, and Corn Flakes, and is devoid of refined wheat flour. The rollout of this new selection is a component of Kwality's aim to make healthy cereals available to a broader audience.
  • In June 2022, Magic Spoon, a breakfast cereal manufacturer based in the United States, secured US$85 million in a Series B funding round, bringing its total funding to US$100 million. The investment was utilized to increase the company's growth beyond its present direct-to-consumer model and into the provision of brick-and-mortar retail and to expedite growth. Target became the first retailer to carry the brand. Magic Spoon offers high-protein, low-carbohydrate, gluten-free, soy-free, and keto-friendly cereals and cereal bars in flavors like Fruity and Peanut Butter.
  • In September 2022, Quaker, a prominent brand in India's oats market, introduced a new breakfast offering in the ready-to-eat (RTE) cereal segment called Quaker Oats Muesli. This product offers a nourishing and flavorful breakfast experience, consisting of a blend of five grains and 22% fruit, nuts, and seeds, available in two flavors: Fruit & Nut and Berries & Seeds. The product provides a rich source of protein and fiber and aims to offer "Fuel for the Real Fit" to consumers who are mindful of their health. According to the company, the launch is a response to the growing trend of consumers missing breakfast due to increased household chores, a delayed start to the day, and the need for convenient and wholesome breakfast options.

North America accounted for a major share of the global breakfast cereals market.

The breakfast cereals market has been segmented by geography into North America, South America, Europe, Middle East and Africa, and Asia Pacific.

The growth can be attributed to the rising demand for convenient and healthy breakfast options and the availability of a wide range of cereal products with unique flavors and nutritional benefits. Breakfast cereals have emerged as a popular choice among US consumers, especially those leading busy lifestyles who prefer quick and easy breakfast options. With a growing demand for healthier alternatives, breakfast cereals are gaining traction due to their high nutrient value and ease of consumption. In recent years, consumers have become increasingly health-conscious, seeking food products that align with their health goals. Breakfast cereals are marketed as a healthy breakfast option providing essential nutrients and energy. Moreover, breakfast cereals are convenient, require minimal preparation time, and can be consumed with milk or yogurt.

Market Segmentation:

BY TYPE

  • Hot cereals
  • Ready-to-eat cereals

BY PRODUCT

  • Corn-based breakfast cereals
  • Others

BY DISTRIBUTION CHANNEL

  • Online
  • Offline
  • Supermarkets
  • Convenience stores
  • Others

BY GEOGRAPHY

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • South Africa
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
    • 4.3.6. Industry Value Chain Analysis

5. BREAKFAST CEREALS MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Hot cereals
  • 5.3. Ready-to-eat cereals

6. BREAKFAST CEREALS MARKET, BY PRODUCT

  • 6.1. Introduction
  • 6.2. Corn-based breakfast cereals
  • 6.3. Others

7. BREAKFAST CEREALS MARKET, BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline
    • 7.3.1. Supermarkets
    • 7.3.2. Convenience stores
    • 7.3.3. Others

8. BREAKFAST CEREALS MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Product
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
    • 8.2.4.1. United States
    • 8.2.4.2. Canada
    • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Product
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
    • 8.3.4.1. Brazil
    • 8.3.4.2. Argentina
    • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Product
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
    • 8.4.4.1. UK
    • 8.4.4.2. Germany
    • 8.4.4.3. France
    • 8.4.4.4. Spain
    • 8.4.4.5. Italy
    • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Product
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
    • 8.5.4.1. Saudi Arabia
    • 8.5.4.2. South Africa
    • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Product
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
    • 8.6.4.1. Japan
    • 8.6.4.2. China
    • 8.6.4.3. India
    • 8.6.4.4. South Korea
    • 8.6.4.5. Indonesia
    • 8.6.4.6. Thailand
    • 8.6.4.7. Taiwan
    • 8.6.4.8. Australia
    • 8.6.4.9. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. General Mills
  • 10.2. Nestle S.A.
  • 10.3. Kellogg Company
  • 10.4. Dr. Oetker
  • 10.5. Freedom Foods Group
  • 10.6. Carman's Fine Foods
  • 10.7. Food for Life Baking Co. Inc.
  • 10.8. POST HOLDINGS, INC
  • 10.9. B&G Foods Inc.