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市场调查报告书
商品编码
1479921

甜菊市场 - 2024 年至 2029 年预测

Stevia Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 110 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

甜菊市场预计将从 2022 年的 746,271,000 美元增加到 2029 年的 1,534,502,000 美元，预测期内复合年增长率为 10.85%。

甜菊植物是一种植物来源的天然甜味剂，在医疗保健和食品饮料行业中越来越受到关注。需求激增是由于多种因素造成的，包括消费者对天然代糖的日益偏好以及大公司的大量研发投资。

推动全球甜菊市场的主要因素之一是消费者越来越意识到与过量摄取砂糖摄取相关的负面健康影响，例如肥胖和糖尿病。因此，对更健康的砂糖替代品的需求不断增长，而甜菊已成为一种理想的选择，因为它是天然衍生的且零热量。

为了应对这种日益增长的健康意识，许多食品和饮料製造商正在审查其产品配方以降低砂糖含量。甜菊糖的固有特性使其可以用作天然甜味剂，创造出一种低热量的替代品，而不会牺牲人工甜味剂的口感品质。因此，甜菊糖作为一种安全、天然的甜味剂被消费者和製造商广泛接受。

此外，甜菊产品的技术创新使其更加美味且更具成本效益，扩大了其在食品和饮料中的应用范围。然而，儘管甜菊糖有许多好处，但甜菊糖市场的成长在短期内可能会面临一些限制。

替代低热量甜味剂的出现对市场扩张构成了潜在的挑战。此外，与甜菊相关的苦味余味一直是製造商长期关注的问题，他们不断努力开发有效减轻这种苦味的解决方案。

简而言之，由于消费者对天然健康甜味剂的偏好不断增加，全球甜菊市场正经历强劲成长。随着公司继续投资研发以克服现有挑战并增强产品供应，甜菊有望在不断发展的砂糖替代品领域保持关键参与者的地位。

市场驱动因素

  • 全球糖尿病患者数量不断增加

近年来，糖尿病患者数量明显增加，体内糖分升高，导致肥胖、心臟病、糖尿病等风险增加。根据美国疾病管制中心的数据，超过三分之一的成年人，约 9,800 万美国人，患有糖尿病前期，其中 81% 没有任何症状。为了对抗与这些疾病相关的风险，提高个人健康意识已转向低热量砂糖替代品，包括甜菊糖等天然甜味剂。

  • 乳品业招聘

如今，甜菊被认为是减少乳製品业砂糖使用量的宝贵原料。其主要优点包括在优格、调味奶和冰淇淋等各种产品类型中的稳定性和灵活性。

  • 对人工甜味剂的担忧

对人造甜味剂的担忧源于其潜在的健康影响。一些人造甜味剂与健康问题有关。 2023 年 5 月，世界卫生组织 (WHO) 推出了非糖甜味剂 (NSS) 的新指南，建议不要将其用于体重管理和降低非传染性疾病 (NCD) 风险。

该建议源于对现有证据的综合分析，该分析表明，使用 NSS 对减少成人或儿童的体脂没有长期益处。此外，审查结果表明，长期摄取 NSS 可能会产生副作用，包括增加成人 2 型糖尿病、心血管疾病和死亡率的风险。诸如此类的担忧导致消费者越来越多地转向甜菊糖等天然替代品。

  • 对人工甜味剂的担忧

人们越来越意识到与过量摄取砂糖摄取相关的健康风险，尤其是肥胖等疾病。根据 2022 年的统计数据，全球有八分之一的人正在与肥胖作斗争，其中 18 岁以上的成年人超重人数高达 25 亿，其中 8.9 亿人患有肥胖症。

甜菊糖的吸引力在于它几乎不含卡路里。对于努力克服肥胖挑战或控制体重的人来说，减少糖分摄取是首要任务。甜菊已成为传统砂糖的天然替代品，为享受不含卡路里的甜味提供了一种无罪恶感的选择。

市场限制因素

  • 价格波动

甜菊叶的价格波动很大，取决于多种因素，包括天气、产量和贸易法规。这些波动给食品和饮料公司在製定甜菊采购预算时带来了挑战，并可能阻碍甜味剂的采用。

甜菊市场按类型细分：叶、液体萃取、粉末

依产品类型细分甜菊市场，分为三大类：甜菊叶、液体萃取物和粉末。甜菊叶因其作为草药的历史用途而闻名，并且用途广泛，可以冲泡成茶或作为天然甜味剂加入烹饪中。

液体萃取物通常装在方便的滴管瓶中，提供浓缩的甜味，非常适合添加到饮料和食谱中。

另一方面，粉末具有很强的适应性，可用于广泛的烹饪用途，包括烘焙、烹饪和增强饮料的风味。

预计北美将在甜菊市场中占据主要份额。

由于加拿大和美国等国家的产品推出数量不断增加，以及领先企业的存在，预计北美市场将占据较大的市场占有率。

此外，注重健康的人口增加加上生活方式的改变也是推动需求的一个因素，随着对使用天然成分的食品和饮料的需求增加，该地区的甜菊产量预计将进一步增加。 。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章甜菊市场：按类型分析

  • 介绍
  • 叶子
    • 市场机会和趋势
    • 成长前景
  • 液体萃取物
    • 市场机会和趋势
    • 成长前景
  • 粉末
    • 市场机会和趋势
    • 成长前景

第六章甜菊市场：应用分析

  • 介绍
  • 饮料
    • 市场机会和趋势
    • 成长前景
  • 麵包和糖果零食
    • 市场机会和趋势
    • 成长前景
  • 餐桌甜味剂
    • 市场机会和趋势
    • 成长前景
  • 乳製品
    • 市场机会和趋势
    • 成长前景
  • 其他的
    • 市场机会和趋势
    • 成长前景

第七章甜菊市场：分销通路分析

  • 介绍
  • 在线的
    • 市场机会和趋势
    • 成长前景
  • 离线
    • 市场机会和趋势
    • 成长前景

第八章甜菊市场：区域分析

  • 介绍
  • 北美洲
    • 按类型
    • 按用途
    • 按分销管道
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按用途
    • 按分销管道
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按用途
    • 按分销管道
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按用途
    • 按分销管道
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按用途
    • 按分销管道
    • 按国家/地区

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Cargill, Incorporated
  • Ingredion Incorporated
  • Archer Daniels Midland Company
  • In The Raw
  • Pyure
  • Biosweet Ventures
  • Evolva Holding SA
  • Sunwin Stevia International, Inc.
简介目录
Product Code: KSI061611529

The stevia market is expected to grow at a CAGR of 10.85% over the forecast period reaching a total market size of US$1,534.502 million by 2029, increasing from US$746.271 million in 2022.

Stevia, a natural sweetener derived from the Stevia rebaudiana plant, is increasingly gaining prominence across the healthcare and food and beverage industries. This surge in demand is fueled by various factors, including the growing preference among consumers for natural sugar alternatives and the substantial research and development investments made by major corporations.

One of the primary drivers propelling the global stevia market is the rising awareness among consumers regarding the adverse health effects associated with excessive sugar consumption, such as obesity and diabetes. Consequently, there's a mounting demand for healthier sugar substitutes, with stevia emerging as an ideal choice due to its natural origin and zero-calorie nature.

To address this growing demand for healthier options, numerous food and beverage companies are revamping their product formulations to reduce sugar content. Stevia's innate properties enable it to serve as a natural sweetening agent, facilitating the creation of lower-calorie alternatives without compromising taste quality, as observed with some artificial sweeteners. As a result, stevia is gaining traction as a safe and natural sweetening solution, garnering widespread acceptance among both consumers and manufacturers.

Furthermore, advancements in stevia product innovation are enhancing its palatability and cost-effectiveness, thereby expanding its application across a broader spectrum of food and beverage products. However, despite its myriad benefits, the market growth of stevia may face some constraints in the foreseeable future.

The availability of alternative low-calorie sweeteners poses a potential challenge to its market expansion. Additionally, the bitter aftertaste associated with stevia has been a longstanding concern for manufacturers, prompting ongoing efforts to develop solutions that mitigate this bitterness effectively.

In essence, the global stevia market is witnessing robust growth driven by increased consumer preference for natural and healthier sweetening options. As companies continue to invest in research and development to overcome existing challenges and enhance product offerings, stevia is poised to maintain its position as a key player in the evolving landscape of sugar alternatives.

Market Drivers

  • Rising cases of Diabetes cases globally

There has been a noticeable rise in diabetes cases over recent years, leading to elevated sugar levels in the body and an increased risk of conditions like obesity, heart disease, and diabetes among the populace. According to the Centers for Disease Control, over 1 in 3 adults, approximately 98 million Americans, have prediabetes, with 81% of them unaware of their condition. To counteract the risks associated with these diseases, individuals are becoming more health-conscious and gravitating towards low-calorie sugar substitutes, including natural sweeteners like stevia.

  • Adoption in the dairy industry

Today, stevia is considered a valuable ingredient as it reduces sugar use in the dairy industry. Its important benefits include stability and flexibility of use in a wide variety of dairy categories, such as yogurt, flavored milk, and ice cream.

  • Concerns about artificial sweeteners

Concerns surrounding artificial sweeteners have arisen due to their potential health implications. Some artificial sweeteners have been associated with health issues. In May 2023, the World Health Organization (WHO) introduced a new guideline regarding non-sugar sweeteners (NSS), advising against their use for weight management or mitigating the risk of noncommunicable diseases (NCDs).

This recommendation stems from a comprehensive analysis of available evidence indicating that the use of NSS does not yield long-term benefits in reducing body fat among both adults and children. Additionally, the review findings suggest possible adverse effects associated with prolonged NSS consumption, including an elevated risk of type 2 diabetes, cardiovascular diseases, and mortality in adults. In light of these concerns, consumers are increasingly turning to natural alternatives such as stevia.

  • Concerns about artificial sweeteners

There is a growing awareness among individuals about the health risks associated with excessive sugar consumption, particularly about conditions like obesity. In 2022, statistics indicated that globally, one in eight people were grappling with obesity, while a staggering 2.5 billion adults aged 18 and above were classified as overweight, with 890 million among them suffering from obesity.

Stevia's allure lies in its nearly negligible calorie content. For those navigating the challenges of obesity or striving for weight management, the quest to reduce sugar intake is paramount. Stevia emerges as a natural substitute for traditional table sugar, providing a guilt-free option for indulging in sweetness without the accompanying calorie load.

Market Restraint

  • Price fluctuations

The price of stevia leaves is subject to substantial fluctuations influenced by various factors, including weather patterns, crop yields, and trade regulations. Such volatility poses challenges for food and beverage companies in budgeting for stevia procurement, potentially dissuading their adoption of the sweetener.

Stevia market segmentation by type into leaves, liquid extract, and powder

Segmenting the stevia market based on product types yields three primary categories: Stevia Leaves, Liquid Extract, and Powder. Stevia Leaves, renowned for their historical use in herbal medicine, offer versatility as they can be brewed into teas or incorporated as a natural sweetener in cooking.

Liquid Extract, typically packaged in convenient dropper bottles, provides a concentrated form of sweetness, ideal for adding to beverages or recipes.

Meanwhile, Stevia Powder, used for its adaptability, serves a wide array of culinary purposes, including baking, cooking, and enhancing the flavor of beverages.

North America is anticipated to hold a significant share of the stevia market.

The North American market is expected to hold a significant market share owing to the presence of major players, coupled with the growing number of product launches in countries like Canada and the United States.

In addition, a growing number of health-conscious populations coupled with changing lifestyles are the factors boosting the demand for the product, and with the growing demand for food and beverage products made from natural ingredients, the demand for stevia in the region is further expected to increase over the forecast period.

Market Developments

  • March 2023- Splenda(R) Stevia Farm announced the official commencement of its fully integrated US-based stevia farm, heralding the establishment of a burgeoning American industry. Located in Central Florida, the farm was fully operational. The farm's agricultural endeavors enabled Splenda to domestically produce the finest-tasting Splenda Stevia products and other Splenda-sweetened foods and beverages.
  • July 2023- HOWTIAN introduced SoPure(TM) Galaxy, marking a significant leap in the realm of stevia for dairy applications. The Galaxy-Series represented a pioneering range of stevia products tailored to elevate dairy applications, aligning with the escalating consumer preference for healthier and more natural dairy options.

Market Segmentation

By Type

  • Leaves
  • Liquid Extract
  • Powder

By Application

  • Beverages
  • Bakery and Confectionery
  • Tabletop Sweeteners
  • Dairy
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Taiwan
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. STEVIA MARKET ANALYSIS BY TYPE

  • 5.1. Introduction
  • 5.2. Leaves
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
  • 5.3. Liquid Extract
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
  • 5.4. Powder
    • 5.4.1. Market opportunities and trends
    • 5.4.2. Growth prospects

6. STEVIA MARKET ANALYSIS BY APPLICATION

  • 6.1. Introduction
  • 6.2. Beverages
    • 6.2.1. Market opportunities and trends
    • 6.2.2. Growth prospects
  • 6.3. Bakery and Confectionery
    • 6.3.1. Market opportunities and trends
    • 6.3.2. Growth prospects
  • 6.4. Tabletop Sweeteners
    • 6.4.1. Market opportunities and trends
    • 6.4.2. Growth prospects
  • 6.5. Dairy
    • 6.5.1. Market opportunities and trends
    • 6.5.2. Growth prospects
  • 6.6. Others
    • 6.6.1. Market opportunities and trends
    • 6.6.2. Growth prospects

7. STEVIA MARKET ANALYSIS BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
    • 7.2.1. Market opportunities and trends
    • 7.2.2. Growth prospects
  • 7.3. Offline
    • 7.3.1. Market opportunities and trends
    • 7.3.2. Growth prospects

8. STEVIA MARKET ANALYSIS BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. United States
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Mexico
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Application
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Argentina
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. Others
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Application
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. Germany
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. France
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. UK
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
      • 8.4.4.4. Spain
        • 8.4.4.4.1. Market Trends and Opportunities
        • 8.4.4.4.2. Growth Prospects
      • 8.4.4.5. Italy
        • 8.4.4.5.1. Market Trends and Opportunities
        • 8.4.4.5.2. Growth Prospects
      • 8.4.4.6. Others
        • 8.4.4.6.1. Market Trends and Opportunities
        • 8.4.4.6.2. Growth Prospects
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Application
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. UAE
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Others
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Application
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
        • 8.6.4.1.1. Market Trends and Opportunities
        • 8.6.4.1.2. Growth Prospects
      • 8.6.4.2. Japan
        • 8.6.4.2.1. Market Trends and Opportunities
        • 8.6.4.2.2. Growth Prospects
      • 8.6.4.3. India
        • 8.6.4.3.1. Market Trends and Opportunities
        • 8.6.4.3.2. Growth Prospects
      • 8.6.4.4. South Korea
        • 8.6.4.4.1. Market Trends and Opportunities
        • 8.6.4.4.2. Growth Prospects
      • 8.6.4.5. Indonesia
        • 8.6.4.5.1. Market Trends and Opportunities
        • 8.6.4.5.2. Growth Prospects
      • 8.6.4.6. Taiwan
        • 8.6.4.6.1. Market Trends and Opportunities
        • 8.6.4.6.2. Growth Prospects
      • 8.6.4.7. Thailand
        • 8.6.4.7.1. Market Trends and Opportunities
        • 8.6.4.7.2. Growth Prospects
      • 8.6.4.8. Others
        • 8.6.4.8.1. Market Trends and Opportunities
        • 8.6.4.8.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisition, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Cargill, Incorporated
  • 10.2. Ingredion Incorporated
  • 10.3. Archer Daniels Midland Company
  • 10.4. In The Raw
  • 10.5. Pyure
  • 10.6. Biosweet Ventures
  • 10.7. Evolva Holding S.A
  • 10.8. Sunwin Stevia International, Inc.