甜菊糖市场规模、份额和成长分析（按形式、应用和地区）- 产业预测 2025-2032

2023 年甜菊糖市场规模价值 8.4 亿美元，预计将从 2024 年的 9.1 亿美元增长到 2032 年的 17.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.6%。

由于消费者越来越意识到过量摄取摄取糖的健康风险，全球甜菊糖市场正在经历重大变化。甜菊糖被公认为传统糖和人工甜味剂的健康替代品，它是从甜菊植物的叶子中提取的，受到注重健康、寻求天然甜味剂的消费者的欢迎。由于它不含热量，因此在食品和饮料领域特别具有吸引力，并且在饮料、零嘴零食和乳製品等各种产品中的使用正在增加。倡导低糖差异化的监管力道进一步推动了这一趋势。然而，挑战依然存在，包括与糖的风味差异以及影响市场定价和供应的生产成本上升。製造商正在积极致力于改善甜菊糖产品的口感和整体吸引力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• 专利分析

甜菊糖市场规模（按形式和复合年增长率） (2025-2032)

• 市场概况
• 粉末
• 液体

甜菊糖市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 饮料
• 食物
• 药品
• 餐桌甜味剂
• 其他的

甜菊糖市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Ingredion Incorporated（USA）
• Tate & Lyle PLC（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Zhucheng Haotian Pharma Co., Ltd.（China）
• GLG Life Tech Corporation（Canada）
• Stevia Corp.（USA）
• Sunwin Stevia International, Inc.（China）
• S&W Seed Company（USA）
• Morita Kagaku Kogyo Co., Ltd.（Japan）
• Julong High-tech（China）
• Stevia First Corporation（USA）
• Sweet Green Fields Co., Ltd.（USA）
• The Coca-Cola Company（USA）
• PepsiCo, Inc.（USA）
• Merisant Company（USA）
• Steviva Brands, Inc.（USA）
• ViStevia（India）
• Plus Beverages（USA）

结论和建议

Stevia Market size was valued at USD 0.84 billion in 2023 and is poised to grow from USD 0.91 billion in 2024 to USD 1.77 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global Stevia market is experiencing a significant shift driven by heightened consumer awareness regarding the health risks linked to excessive sugar intake. Recognized as a healthier alternative to both traditional sugar and artificial sweeteners, Stevia-extracted from the leaves of the Stevia rebaudiana plant-has gained traction among health-conscious consumers seeking natural sweetening options. Its no-calorie profile makes it particularly appealing in the food and beverage sector, where it's increasingly utilized in diverse products, such as beverages, snacks, and dairy items. This trend is further supported by regulatory efforts advocating for lower sugar content. However, challenges remain, including flavor discrepancies compared to sugar and higher production costs, which can impact pricing and accessibility in the market. Manufacturers are actively working to enhance the taste and overall appeal of Stevia-based products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Stevia market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Stevia Market Segments Analysis

Global Stevia Market is segmented by Format, Application and region. Based on Format, the market is segmented into Powder and Liquid. Based on Application, the market is segmented into Beverages, Food, Pharmaceuticals, Tabletop Sweeteners and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Stevia Market

The Stevia market is currently driven by a growing global awareness of health and wellness, prompting an increased demand for natural, low-calorie sweeteners. Stevia, which comes from the Stevia rebaudiana plant, has emerged as a popular substitute for conventional sugars and artificial sweeteners, catering to consumer preferences for clean-label and plant-based options. Additionally, the expansion of the food and beverage sector plays a significant role in this trend. Stevia's adaptability allows it to be utilized in a wide array of products, such as drinks, candies, and baked goods. As manufacturers aim to meet consumer desires for healthier, lower-sugar alternatives, integrating Stevia into product formulations has become a strategic approach.

Restraints in the Stevia Market

A significant restraint in the Stevia market is its taste profile, which many consumers perceive as having a notable aftertaste. Although efforts have been made to enhance flavor through technological innovations, this lingering taste may deter broader acceptance, especially among those who prefer traditional sugars. Additionally, price sensitivity presents another obstacle for Stevia, as its production costs tend to be higher compared to conventional sweeteners. This financial aspect can challenge both consumers and manufacturers, potentially leading them to favor more affordable sweetening options. Consequently, these factors may hinder the overall market penetration and growth of Stevia.

Market Trends of the Stevia Market

The Stevia market is witnessing a significant upward trend, fueled by rising consumer awareness and demand for natural sweeteners in the context of health and wellness. This plant-derived sweetener, known for its zero-calorie content, has emerged as a preferred alternative to both traditional sugars and artificial sweeteners. The growing inclination for healthier food options has led to its increasing incorporation into various sectors, particularly in beverages, confectionery, and dairy products. Manufacturers are responding proactively to consumer preferences for reduced sugar intake, further highlighting Stevia's versatility and adaptability across diverse product formulations, solidifying its position in the health-conscious marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Stevia Market Size by Format & CAGR (2025-2032)

• Market Overview
• Powder
• Liquid

Global Stevia Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverages
• Food
• Pharmaceuticals
• Tabletop Sweeteners
• Others

Global Stevia Market Size & CAGR (2025-2032)

• North America (Format, Application)
  • US
  • Canada
• Europe (Format, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Format, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Format, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Format, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhucheng Haotian Pharma Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLG Life Tech Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwin Stevia International, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S&W Seed Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Julong High-tech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia First Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweet Green Fields Co., Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merisant Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steviva Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViStevia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plus Beverages (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations