甜菊市场:产品类型，形态，最终用途，各地区，2024年～2031年

甜菊市场

评估-2024-2031

消费者健康意识的增强和对天然甜味剂的偏好正在推动对甜菊产品的需求。甜菊植物叶子中提取的植物性甜味剂，由于它是天然来源且不含热量，因此比传统糖和人造甜味剂更受欢迎，预计到2024 年将达到7 亿日元。

甜菊在各种产品中的使用不断增加正在推动市场扩张。除了在饮料和烘焙食品中的典型用途外，甜菊糖还用于多种产品，包括乳製品、糖果，甚至个人护理用品。甜菊糖作为糖替代品的多功能性以及与其他成分的良好混合性，使其成为那些希望迎合注重健康的消费者的製造商的有吸引力的选择，从2024 年到2031 年，其复合年成长率将达到9.10%。

甜菊市场定义/概述

甜菊叶是一种由甜菊叶製成的天然甜味剂。数千年来，南美洲的土着人民，特别是巴拉圭和巴西，一直使用它来使饮料和菜餚变甜。与糖不同，甜菊糖不含卡路里，这对于想要减少卡路里摄入量或调节血糖水平的人来说是一个有吸引力的替代品。

甜菊糖是从甜菊植物叶子中提取的天然甜味剂，其健康益处和零热量特性使其在多种用途中广受欢迎。甜菊最重要的用途之一是作为食品和饮料中的糖替代品。甜菊味道甜美，但缺乏与普通糖相关的热量和血糖峰值，这使其成为糖尿病患者和寻求减肥的人的有吸引力的选择。

甜菊糖是从甜菊属植物叶子中提取的天然甜味剂，预计未来将作为糖和人工甜味剂的健康替代品得到更广泛的应用。随着人们对过量糖摄取对健康影响的担忧日益增加，甜菊也越来越多地用于一些食品和饮料中。

对低热量产品的需求不断增长会推动甜菊市场吗？

对低热量产品的需求不断增长是甜菊市场的主要驱动因素。随着消费者的健康意识越来越强，并意识到过度食用糖的危险，他们正在积极寻找既能提供甜味又不会增加卡路里的替代品。根据世界卫生组织 (WHO) 的数据，自 1975 年以来，全球肥胖率几乎翻了两番，2016 年 18 岁以上人口中有 39% 超重。这种令人不安的趋势正在推动人们对更健康食品的需求，其中包括甜菊糖等低热量甜味剂。根据美国疾病管制与预防中心 (CDC) 的数据，2017 年至 2018 年，42.4% 的美国成年人患有肥胖症，凸显了健康选择的重要性。

这些数字表明，甜菊糖作为一种天然的零热量甜味剂，用于对抗肥胖和糖尿病，其市场潜力不断增长。甜菊市场的发展也受到越来越多的监管部门的批准以及在各种食品和饮料产品中的应用的推动。 2011 年，欧洲食品安全局 (EFSA) 批准甜菊醇糖苷用于食品，FDA 授予许多甜菊基化合物公认安全 (GRAS) 分类。根据美国农业部（USDA）的报告，2018年全球甜菊市场价值5.78亿美元，预计2024年将成长至8.44亿美元。

价格波动会阻碍甜菊市场吗？

价格波动会对生产者和消费者的甜菊市场产生重大影响。甜菊糖是一种从甜菊植物叶子中提取的天然甜味剂，作为糖的健康替代品越来越受欢迎。然而，市场稳定性与生产成本密切相关，并可能受到多种因素的影响，包括农业状况、供应链中断和全球经济趋势。如果甜菊价格上涨，食品和饮料等含甜菊产品的製造商可能会面临更大的成本。这些增加的成本可能会转嫁给客户，并可能限制对我们的甜菊糖产品的需求。

价格波动也可能为甜菊产业提供成长和适应的机会。例如，高成本可能会鼓励创新和开发更有效的种植和提取过程。公司可能会在研发上投入资金，以提高甜菊产量、改善口味并降低生产成本。此外，价格波动可能会鼓励市场多元化，公司转向其他天然甜味剂或将甜菊糖与其他成分结合以稳定成本。政府和产业协会也可以透过提供补贴和采取公平贸易做法进行干预，以支持和稳定市场。

目录

第1章 简介

• 市场定义
• 市场区隔
• 调查手法

第2章 摘要整理

• 主要调查结果
• 市场概要
• 市场亮点

第3章 市场概要

• 市场规模与成长的可能性
• 市场趋势
• 推动市场要素
• 阻碍市场要素
• 市场机会
• 波特的五力分析

第4章 甜菊市场:各产品类型

• 甜菊萃取物
• 甜菊混合

第5章 甜菊市场:不同形态

• 粉末
• 液体

第6章 甜菊市场:各最终用途

• 食品和饮料
• 医药品

第7章 地区分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 南美
• 巴西
• 阿根廷
• 智利
• 中东·非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第8章 市场动态

• 推动市场要素
• 阻碍市场要素
• 市场机会
• COVID-19对市场的影响

第9章 竞争情形

• 主要企业
• 市场占有率分析

第10章 企业简介

• Cargill Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• PureCircle Ltd.
• Pyure Brands LLC
• S&W Seed Co
• Evolva Holdings SA

第11章 市场展望和机会

• 新兴技术
• 今后的市场趋势
• 投资机会

第12章 附录

• 简称清单
• 出处和参考文献

Stevia Market

Valuation - 2024-2031

Consumers growing health consciousness and a preference for natural sweeteners are driving up demand for stevia products. Stevia, a plant-based sweetener extracted from the Stevia rebaudiana plant's leaves is gaining popularity over traditional sugar and artificial sweeteners due to its natural origins and zero calorie content by enabling the market to surpass a revenue of USD 765.55 Million valued in 2024 and reach a valuation of aroundUSD 1536.65 Million by 2031.

The increasing use of stevia in a variety of products is driving market expansion. Beyond its typical application in beverages and baked goods, stevia is being used in a wide range of products including dairy, confectionery, and even personal care items. Stevia's versatility as a sugar alternative and ability to blend well with other ingredients make it an appealing choice for manufacturers trying to cater to the health-conscious consumer by enabling the market to grow at aCAGR of 9.10% from 2024 to 2031.

Stevia Market: Definition/ Overview

Stevia is a natural sweetener made from Stevia rebaudiana leaves. It has been used for millennia in South America particularly in Paraguay and Brazil by indigenous peoples to sweeten drinks and dishes. Unlike sugar, stevia contains no calories making it an appealing alternative for those trying to cut their calorie intake or regulate their blood sugar levels.

It is a natural sweetener derived from the leaves of the Stevia rebaudiana plant and is gaining popularity in a variety of applications due to its health advantages and zero-calorie profile. One of the most prominent uses for stevia is as a sugar substitute in foods and beverages. It has a sweet taste but lacks the calories and blood sugar rises associated with typical sugars making it a tempting option for diabetics or those looking to lose weight.

Stevia, a natural sweetener extracted from the leaves of the Stevia rebaudiana plant is expected to become more widely used in the future as a healthier alternative to sugar and artificial sweeteners. As worries about the health impacts of excessive sugar intake grow, stevia is increasingly being used in several food and beverage products.

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Will the Increasing Demand for Low-Calorie Products Drive the Stevia Market?

The growing demand for low-calorie products is a major driver in the stevia market. As consumers grow more health-conscious and aware of the dangers of excessive sugar consumption, they are actively looking for alternatives that give sweetness without adding calories. According to the World Health Organization (WHO), global obesity rates have nearly quadrupled since 1975, with 39% of persons aged 18 and up being overweight in 2016. This disturbing trend has increased demand for healthier food options including low-calorie sweeteners such as stevia. According to the Centers for Disease Control and Prevention (CDC), 42.4% of American adults were obese in 2017-2018 underlining the importance of healthy options.

These figures demonstrate stevia's growing market potential as a natural, zero-calorie sweetener that can help with obesity and diabetes. Stevia's market is also being boosted by increased regulatory approvals and inclusion into a wide range of food and beverage items. In 2011, the European Food Safety Authority (EFSA) approved the use of steviol glycosides in food products, and the FDA gave the Generally Recognized as Safe (GRAS) classification to many stevia-based compounds. According to a United States Department of Agriculture (USDA) report, the global stevia market was worth USD 578 Million in 2018 and is expected to grow to USD 844 Million by 2024.

Will Price Fluctuations Hamper the Stevia Market?

Price variations can have a considerable impact on the stevia market both for producers and consumers. Stevia, a natural sweetener derived from the Stevia rebaudiana plant's leaves is becoming increasingly popular as a healthy alternative to sugar. However, market stability is strongly related to production costs which can be influenced by a variety of factors including agricultural conditions, supply chain disruptions, and global economic trends. When stevia prices rise, manufacturers of stevia-containing products such as beverages and food, may face greater costs. These higher expenses could be passed on to customers, potentially limiting demand for stevia-sweetened products.

Price variations can also provide an opportunity for the stevia sector to grow and adapt. For example, high costs may encourage innovation and the development of more effective farming and extraction processes. Companies may spend on R&D to increase stevia yield, improve the taste profile, and lower production costs. Furthermore, price volatility may stimulate market diversification with companies looking into other natural sweeteners or combining stevia with other ingredients to keep costs stable. Governments and industry organizations may also intervene to support and stabilize the market by offering subsidies or adopting fair trade practices.

Category-Wise Acumens

Will Growing Consumer Demand for Natural and Plant-Based Products Drive Growth in the Product Type Segment?

Stevia extracts are the most popular product kind. Stevia extracts such as stevia leaf extract, stevia glycosides, and rebaudioside A are recommended because of their high sweetness intensity and natural source. Consumers and producers alike are increasingly turning to these extracts because they provide a powerful, zero-calorie sweetening solution without the bitterness commonly associated with other natural and artificial sweeteners. Stevia extracts are extremely adaptable and can be utilized in a wide range of food and beverage applications such as soft drinks, baked goods, dairy products, and even tabletop sweeteners. This adaptability combined with the growing consumer demand for natural and plant-based goods has reinforced stevia extracts supremacy in the market.

Stevia extracts are popular not just for their sweetness but also because of their health benefits. Unlike sugar, stevia extracts do not elevate blood glucose levels making them an excellent choice for diabetics and others looking to reduce their sugar consumption. Furthermore, stevia extracts are non-cariogenic which means they do not contribute to tooth decay providing a substantial advantage over sugar. The global trend toward healthier eating habits as well as the rising prevalence of lifestyle-related disorders including obesity and diabetes have increased the appeal of stevia extracts.

Will the Cost-Effectiveness and Convenience in Large-Scale Production Drive the Form Segment?

The powder form is predominant. Several major aspects contribute to powdered stevia's prevalence making it a popular choice among both consumers and businesses. First and foremost, powdered stevia is extremely adaptable making it suited for a variety of applications in both domestic and industrial settings. Consumers typically use powdered stevia to sweeten beverages such as coffee and tea as well as in baking and cooking. Its ease of use and ability to integrate effortlessly with dry ingredients make it an excellent substitute for sugar in a variety of dishes including cakes, cookies, sauces, and salads.

Powdered stevia's dominance can be attributed to its low cost and ease of production and packaging on a wide scale. Powdered stevia is easier for producers to process and include in food and beverage items. It can be uniformly blended with other components during the manufacturing process resulting in a consistent sweetness and quality in the finished product. Furthermore, powdered stevia packaging is often simpler and less expensive as it may be offered in bulk or in compact, single-serve packets that are convenient for consumers to take on the go. The flexibility to commercialize powdered stevia in a variety of packaging sizes and forms expands its reach and appeal catering to a wide range of consumer preferences and usage patterns.

Country/Region-wise Acumens

Will Increasing Health Concerns Drive the Market in the Asia Pacific Region?

The Asia Pacific region is expected to see considerable expansion in the stevia industry driven mostly by rising health concerns and knowledge of the negative consequences of excessive sugar consumption. According to the World Health Organization (WHO), the prevalence of diabetes in Southeast Asia is anticipated to rise from 87 million in 2019 to 153 million by 2045, a startling 76% increase. This disturbing trend has spurred governments and health organizations to urge for lower sugar consumption creating a favorable atmosphere for stevia as a natural, zero-calorie sweetener substitute.

The Asia Pacific region's dominance in the stevia market can be ascribed to several factors including traditional stevia consumption, rising disposable incomes, and supportive government initiatives. Japan, for example, has been utilizing stevia as a sweetener since the 1970s, and stevia-based products account for over 40% of the sweetener industry, according to the International Stevia Council. In 2015, India's Food Safety and Standards Authority (FSSAI) approved the use of stevia in a wide range of food products, creating new business prospects.

Will Growing Rates of Obesity and Diabetes Drive the Market in the North America?

The stevia market in North America is expected to increase significantly, owing to the region's rising obesity and diabetes rates are key market drivers in North America, notably in healthcare and allied industries. These chronic illnesses have reached epidemic proportions in the United States and Canada driving up demand for a wide range of medical services, therapies, and technologies aimed at managing and mitigating their effects. This tendency has a direct impact on the healthcare sector but it also has ramifications for other businesses such as medicines, medical devices, health insurance, and fitness programs.

Obesity and diabetes are common illnesses that require considerable medical treatment and ongoing maintenance driving demand for medications that target these conditions particularly. This comprises blood sugar control medications, insulin, weight-management pharmaceuticals, and other related therapies. Pharmaceutical companies are substantially investing in R&D to produce more effective therapies which is fueling market growth. Furthermore, the rise in obesity and diabetes is boosting the need for medical gadgets such as glucose monitors, insulin pumps, and bariatric surgery equipment.

Competitive Landscape

The stevia market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the stevia market include:

Cargill Incorporated

Ingredion Incorporated

Koninklijke DSM NV

Tate and Lyle Plc.

Sunwin Stevia International, Inc.

GLG Life Tech Corp

Evolva Holding SA Nemours & Co.

Latest Developments

In October 2022, To fulfill customer demand for sustainable ingredients, Ingredion Incorporated partnered with HowGood, a SaaS data platform with the largest food and personal care product sustainability database. This collaboration will enable data transparency on Ingredion's top goods and new product innovations, which, when combined with Ingredion's goal of sourcing 99% of its worldwide crop supply responsibly by 2025, will present customers with sustainable solutions they prefer.

TABLE OF CONTENTS

1.Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Stevia Market, By Product Type

• Stevia Extracts
• Stevia Blends

5 Stevia Market, By Form

• Powder
• Liquid

6 Stevia Market, By End-Use Applications

• Food and Beverages
• Pharmaceuticals

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Cargill Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• PureCircle Ltd.
• Pyure Brands LLC
• S&W Seed Co
• Evolva Holdings SA

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References