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市场调查报告书
商品编码
1462704
甜菊糖 (Stevia rebaudiana) 市场预测至 2030 年:型态、分销管道、应用、最终用户和地区进行的全球分析Stevia Rebaudiana Market Forecasts to 2030 - Global Analysis By Form (Leaves, Extracts, Liquid, Powder, Stevioside and Other Forms), Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球甜菊糖 (Stevia rebaudiana) 市场规模达 9 亿美元,预计预测期内复合年增长率为 11.5%,到 2030 年将达到 20 亿美元。
甜菊糖 (Stevia rebaudiana) 是一种原产于南美洲的植物,以其极其甜的叶子而闻名,其中含有一种称为甜菊糖配糖体的天然化合物。这些化合物,包括甜菊糖和莱鲍迪甙,提供的甜度是砂糖的 200 至 300 倍,而不会产生热量或影响血糖值。甜菊被广泛用作天然甜味剂,为那些希望减少砂糖摄入量的人提供了低热量替代品,并有助于体重管理和血糖控制。甜菊糖作为天然且永续的砂糖替代品越来越受欢迎。
据估计,日本有6.0%的成年男性(18岁及以上)和4.3%的成年女性患有肥胖症。根据《2022 年世界营养报告》,日本在实现与饮食相关的非传染性疾病 (NCD) 目标方面仍然没有取得任何进展。
对天然甜味剂的需求不断增长
消费者对天然甜味剂的偏好增加,导致对甜菊糖(Stevia rebaudiana)的需求激增。这促使农民扩大种植面积并增加产量,以满足不断增长的市场需求。此外,随着越来越多的消费者寻求更健康的选择以及政府实施减少砂糖消费量的法规,其作为人造甜味剂和砂糖的天然替代品的受欢迎程度预计将继续。
生产成本高、应用难度高
甜菊糖(Stevia rebaudiana)萃取物可能比传统砂糖或人造甜味剂更昂贵。天气变化、作物病害、供需变化等因素导致的价格波动使製造商难以预测和控製成本。随着价格上涨,一些消费者和製造商可能会犹豫是否使用甜菊糖(Stevia rebaudiana)作为甜味剂。此外,作物歉收或供应链中断等供应问题可能导致甜菊萃取物短缺。因此,消费者获得甜菊产品的机会可能会受到限制,从而降低市场渗透率并抑制市场成长。
肥胖和糖尿病等慢性疾病的流行
随着消费者越来越意识到与肥胖和糖尿病相关的健康风险,他们正在寻求砂糖和人造甜味剂的更健康替代品。甜菊糖 (Stevia rebaudiana) 具有零热量和天然甜味剂特性,已成为希望控制体重和血糖值的人的热门选择。此外,食品和饮料公司正在创新用甜菊糖 (Stevia rebaudiana) 增甜的新产品,以满足注重健康的消费者不断增长的需求。这包括开拓低碳水化合物和无糖产品来取代传统的高热量和高碳水化合物产品,有助于市场扩张和差异化。
甜菊被广泛接受
有些人发现甜菊会留下苦味或类似甘草的余味,尤其是在高浓度或某些食品和饮料应用中使用时。这种味道问题给希望将甜菊融入其产品的食品和饮料製造商带来了挑战。如果未能充分解决这种负面影响,可能会限制消费者的接受度并阻碍甜菊产品的普及。
COVID-19 的影响
儘管对更健康食品的需求激增,但全球供应链和分销管道的中断影响了甜菊糖产品的可得性。消费者支出的波动和必需品的优先顺序也影响了市场动态。此外,景气衰退导致一些消费者优先考虑具有成本效益的选择,而不是甜菊糖(Stevia rebaudiana)等奢侈品。然而,健康意识的提高和对天然甜味剂的监管支持增强了市场的弹性,儘管存在短期挑战,但仍促进了创新和长期成长前景。
预计萃取物在预测期内将是最大的
由于萃取物能够生产各种甜菊糖产品,如饮料、乳製品、烘焙点心、糖果零食和调味料,预计萃取物物领域将出现利润丰厚的成长。这种多功能性适应了不同的消费者偏好,扩大了不同食品和饮料类别的市场范围,并允许偏好的处方。
预计营养补充食品在预测期内复合年增长率最高
预计营养补充食品在预测期内将以最高的复合年增长率成长。营养补充包含甜菊糖(Stevia rebaudiana),将这种天然甜味剂的用途食品传统食品和饮料之外,并且这些补充品有多种形式,如胶囊、锭剂、粉末和液体提取物,这使得消费变得弹性且方便。这种多样化吸引了消费者寻找替代方案将甜菊纳入饮食中,从而促进市场成长。
预计亚太地区将在预测期内占据最大的市场占有率,因为人们对健康和保健的兴趣日益浓厚,促使该地区的消费者寻求更健康的砂糖和人造甜味剂替代品。甜菊糖源自天然且不含热量,作为各种食品和饮料的首选甜味剂越来越受欢迎。在亚太地区许多国家,监管机构已核准在食品和饮料中使用甜菊糖(Stevia rebaudiana),推动市场成长。
由于北美食品和饮料公司越来越多地将甜菊糖(Stevia rebaudiana)纳入饮料、乳製品、零食和调味品等产品中,预计北美在预测期内的复合年增长率最高。北美各地的零售店越来越多地提供各种甜菊甜味剂和甜菊糖(甜菊糖)产品,扩大了消费者的选择并推动了市场成长。
According to Stratistics MRC, the Global Stevia Rebaudiana Market is accounted for $0.9 billion in 2023 and is expected to reach $2.0 billion by 2030 growing at a CAGR of 11.5% during the forecast period. Stevia Rebaudiana, a plant native to South America, is renowned for its intensely sweet leaves, which contain natural compounds called steviol glycosides. These compounds, including stevioside and rebaudioside, impart sweetness up to 200-300 times that of sugar, without the accompanying calories or effect on blood sugar levels. Widely used as a natural sweetener, stevia offers a low-calorie alternative for individuals seeking to reduce sugar intake, aiding in weight management and blood sugar control. Stevia's popularity continues to rise as a natural, sustainable sugar substitute.
According to estimates, 6.0% of adult men and 4.3% of adult women (aged 18 years and over) in Japan were obese. Japan has yet to progress toward achieving the diet-related non-communicable disease (NCD) targets, according to the Global Nutrition Report, 2022.
Rising demand for natural sweeteners
The growing consumer preference for natural sweeteners has led to a surge in demand for Stevia Rebaudiana. This has prompted agricultural producers to expand cultivation areas and increase production to meet the rising market demand. Moreover, due to its popularity as a natural alternative to artificial sweeteners and sugar is expected to continue as more consumers seek healthier options and governments implement regulations to reduce sugar consumption.
High production costs and difficulty in application
Stevia Rebaudiana extracts can be more expensive than traditional sugar or artificial sweeteners. Price fluctuations due to factors like variations in weather conditions, crop diseases, or changes in demand and supply can make it difficult for manufacturers to predict and manage costs. Higher prices may deter some consumers or manufacturers from adopting Stevia Rebaudiana as a sweetening agent. Furthermore, availability issues, such as crop failures or supply chain disruptions, can lead to shortages of Stevia Rebaudiana extracts. This can result in limited accessibility to Stevia-based products for consumers, reducing market penetration and hindering the growth of the market.
Prevalence of chronic diseases like obesity and diabetes
As awareness of the health risks associated with obesity and diabetes grows, consumers are seeking healthier alternatives to sugar and artificial sweeteners. Stevia Rebaudiana, with its zero-calorie, natural sweetening properties, has emerged as a popular choice among individuals looking to manage their weight and blood sugar levels. Additionally, food and beverage companies are innovating new products sweetened with Stevia Rebaudiana to cater to the growing demand from health-conscious consumers. This includes the development of low-sugar and sugar-free alternatives to traditional high-calorie and sugary products, contributing to market expansion and differentiation.
Stevia deter widespread acceptance
Some individuals find that Stevia leaves a bitter or licorice-like aftertaste, especially when used in higher concentrations or in certain food and beverage applications. This taste perception issue poses a challenge for food and beverage manufacturers seeking to incorporate Stevia into their products, as they must carefully balance sweetness and flavor to mitigate the aftertaste while still providing a satisfactory taste experience. Failure to address this negative effect adequately can limit consumer acceptance and hinder the widespread adoption of Stevia Rebaudiana-based products.
Covid-19 Impact
While demand for healthier food options surged, disruptions in the global supply chain and distribution channels affected the availability of Stevia-based products. Fluctuations in consumer spending and prioritization of essential goods also influenced market dynamics. Additionally, the economic downturn led some consumers to prioritize cost-effective choices over premium products like Stevia Rebaudiana. However, increased health consciousness and regulatory support for natural sweeteners contributed to the market's resilience, driving innovation and long-term growth prospects despite short-term challenges.
The extracts segment is expected to be the largest during the forecast period
The extracts segment is estimated to have a lucrative growth, as extracts enable the creation of a wide range of Stevia-sweetened products, including beverages, dairy items, baked goods, confectionery, and condiments. This diversity caters to different consumer preferences and expands the market's reach across various food and beverage categories and allows for tailored formulations to meet specific consumer preferences, such as adjusting sweetness intensity or minimizing any perceived aftertaste propelling the growth of the market.
The dietary supplements segment is expected to have the highest CAGR during the forecast period
The dietary supplements segment is anticipated to witness the highest CAGR growth during the forecast period, the inclusion of Stevia Rebaudiana in dietary supplements expands the range of applications for this natural sweetener beyond traditional food and beverage products and these supplements come in various forms such as capsules, tablets, powders, and liquid extracts, offering flexibility in consumption and enhancing accessibility for consumers. This diversification attracts consumers looking for alternative ways to incorporate Stevia into their diets, contributing to market growth.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the growing concerns about health and wellness are prompting consumers in the Asia Pacific region to seek healthier alternatives to sugar and artificial sweeteners. Stevia Rebaudiana, with its natural origin and zero-calorie profile, is gaining popularity as a preferred sweetening agent in various food and beverage products. Many countries in the Asia Pacific region are witnessing regulatory approvals for the use of Stevia Rebaudiana in food and beverage products which encourages the growth of the market.
North America is projected to have the highest CAGR over the forecast period, owing to food and beverage companies in North America which are increasingly incorporating Stevia Rebaudiana into their product offerings, including beverages, dairy products, snacks, and condiments. The availability of a diverse range of Stevia-sweetened options and Stevia Rebaudiana-based products are becoming more readily available in retail outlets across North America is expanding consumer choices and driving market growth.
Key players in the market
Some of the key players in the Stevia Rebaudiana Market include Archer Daniels Midland Company, BioStevia Brasil Produtos Biotechnologicos Ltd, Cargill, Evolva Holding SA, GLG Life Tech Corporation, Ingredion Incorporated, Morita Kagakau Kogyo Co. Ltd, PureCircle Ltd, Pyure Brands LLC, S&W Seed Company, Stevia First Corp, Sunwin Stevia International, Inc, Sweet Green Fields Co., Ltd., Tate & Lyle PLC and Zhucheng Haotian Pharm Co. Ltd
In February 2024, Cargill and ENOUGH expand partnership to provide consumers with innovative, sustainable protein options. Cargill is investing in ENOUGH's most recent (Series C) growth funding campaign and has signed a commercial agreement to use and market its fermented protein.
In January 2024, ADM to Expand Traceable Soybean Pilot after First Deliveries to Europe, Successful pilot has resulted in 2.4 million bushels (64,000 metric tons) of verified, fully traceable U.S. soybeans shipped from U.S. to Europe
In December 2023, ADM Adds New Capabilities to Its Industry-Leading Flavor Business with Agreement to Acquire Revela Foods. driven by its innovative enzyme technology, which powers a broad range of clean-label dairy flavor formulations for multiple applications, from snacks and frozen meals to sauces, dressings, soups, seasonings and desserts.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.