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线上电影票务服务市场:预测(2025-2030)Online Movie Ticketing Services Market - Forecasts from 2025 to 2030 |
预计2025年至2030年,全球线上电影票务服务市场将以23.77%的复合年增长率成长。
由于数位化和网路普及率的提高,线上电影票服务市场不断增长,越来越多的人使用网路进行电子零售服务,例如线上预订电影票,以方便和节省时间。市场参与企业增加投资以使预订网站和行动应用程式更易于使用,这进一步促进了该市场的全球成长。
但是,作为线上电影票预订的替代方案,您可以在某些市场上在商店购买电影票。商店购买的门票相对便宜,因为不收取便利费和网路费。这限制了线上电影票务服务的市场成长。
线上电影票务服务市场的驱动因素
电影的类型是其产生收益的一个非常重要的因素,因为它取决于许多人喜欢什么。电影有多种类型,如动作片、喜剧片、冒险片、悬疑片、惊悚片和恐怖片。人们希望根据自己喜欢的类型观看电影,以便享受电影的放映时间。悬疑、惊悚和恐怖类型预计将占据很大的市场份额,这是因为这类电影让人们在整部电影中保持参与和娱乐,让他们想知道下一个场景或最后会发生什么。人们担心不存在这样的事情。此外,由于喜剧电影是青少年以及20多岁和30多岁的人常见的类型,因此预计它们将为市场成长做出贡献。
从地区来看,线上电影票务服务市场分为北美、南美、欧洲、中东和非洲以及亚太地区。亚太地区是线上电影票务服务市场的最大成长动力。有几个因素推动了这种快速成长。都市化和可支配收入的增加正在推动消费者在看电影等休閒活动上花费更多。例如,根据国家统计局的数据,中国的都市化(表示城镇居民占总人口的比例)自1949年以来提高了55.52个百分点,到2023年终达到66.16%。国家统计局在报告中表示,新中国成立75年来,经历了世界史上规模最大、最快的都市化进程。
智慧型手机的普及和网路连线的扩展等技术进步使得存取线上票务平台变得更加容易。消费者偏好的变化对便利性和数位解决方案的青睐正在推动向线上售票的转变。政策改革和数数位化措施等有利的政府措施正在支持该地区线上电影票务产业的扩张。
此外,多种因素正在推动北美线上电影票务服务市场的发展。高互联网普及率和成熟的数位基础设施可实现线上平台的无缝存取。精通技术的人被该地区所吸引,并且是线上票务服务的主要消费者。经验丰富的参与者和创新新兴企业的存在创造了竞争,并不断提高线上电影票销售的用户体验品质。对便利性的强烈偏好和避免实体排队的愿望进一步推动了北美线上电影票务服务市场的成长。
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The global online movie ticketing services market is projected to grow at a CAGR of 23.77% between 2025 and 2030.
The online movie ticketing service market is estimated to surge over the forecast period due to increasing digitalization and Internet penetration, raising the number of people using the Internet for e-retail services, including booking movie tickets online for convenience and saving time. Rising investments by market players to make their booking websites and mobile apps more user-friendly are further contributing to this market's growth globally.
However, there is the availability of a substitute for online movie ticketing in the market, which is purchasing over-the-counter tickets. The convenience charges and internet handling fees are not applied to over-the-counter ticket purchases, making them relatively cheaper. Hence, this factor is restraining the market growth of online movie ticketing services.
Online movie ticketing services market drivers
The genre of the movie is a very important factor in the revenue it generates, as it depends on what most people like. Different movie genres are available, such as action, comedy, adventure, suspense, thriller, horror, etc. People want to watch a movie based on the genre of their liking so they can enjoy the movie's run-time. The suspense, thriller, and horror genres are expected to hold a significant share in the market, which is attributable to the fact that the movies of this genre keep people engrossed and entertained throughout the movie and aid in creating uncertainty among people as to what is going to happen in the next scene or at the end. In addition, comedy movies are also expected to contribute to the market growth because they are a commonly watched genre among the teenage population and the population between the ages of 20-30.
Geography-wise, the online movie ticketing services market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia Pacific region is the biggest growth driver for the online movie ticketing services market. Several factors are collectively fueling this rapid growth. Urbanization and increased disposable incomes are empowering consumers to spend more on leisure activities like movie-going. For instance, China's urbanization rate, which measures the ratio of permanent urban residents relative to the total population, rose by 55.52 percentage points from 1949 to 66.16 percent by the end of 2023, according to the National Bureau of Statistics (NBS). Over the past 75 years since the founding of the People's Republic of China, the country has undergone the largest and fastest urbanization process in world history, the NBS said in a report.
Technological advancements, such as the widespread adoption of smartphones and the expansion of internet connectivity, have made online ticketing platforms easily accessible. Changing consumer preferences, with a growing preference for convenience and digital solutions, are driving the shift towards online ticketing. Favorable government initiatives, such as policy reforms and digitalization efforts, are supporting the regional online movie ticketing industry's expansion.
Moreover, a confluence of factors drives the North American online movie ticketing services market. High internet penetration and a mature digital infrastructure enable seamless access to online platforms. Tech-savvy individuals are drawn towards this region, resulting in prime consumers for online ticketing services. The presence of experienced players and innovative startups creates competition and continuously improves the quality of user experiences in online movie ticketing. The strong preference for convenience and the desire to avoid physical queues further propel North America's online movie ticketing services market growth.
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