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欧洲智慧票务市场预测至 2031 年 - 区域分析 - 按组件（硬体、软体和服务）、支付系统（开放支付系统、智慧卡和 NFC）和最终用户（交通、体育和娱乐、停车等）
市场调查报告书
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1666303

欧洲智慧票务市场预测至 2031 年 - 区域分析 - 按组件（硬体、软体和服务）、支付系统（开放支付系统、智慧卡和 NFC）和最终用户（交通、体育和娱乐、停车等）

Europe Smart Ticketing Market Forecast to 2031 - Regional Analysis - by Component (Hardware, Software, and Services), Payment System (Open Payment System, Smart Card, and NFC), and End User (Transportation, Sport and Entertainment, Parking, and Others)
出版日期: | 出版商: The Insight Partners | 英文 98 Pages | 订单完成后即时交付

价格

2023年欧洲智慧票务市场价值为24.1281亿美元，预计2031年将达55.9487亿美元；预计 2023 年至 2031 年的复合年增长率为 11.1%。

物联网整合度不断提高，协助智慧城市改善旅游体验，推动欧洲智慧票务市场发展

物联网 (IoT) 将感测器（例如占用感测器）、通讯设备（例如乘客的 Wi-Fi）和资料分析（例如路线优化演算法）整合到车辆和基础设施中，以提高公共交通的效率、安全性以及乘客和服务提供者的便利性。支援物联网的票务系统允许乘客使用非接触式智慧卡、行动应用程式或穿戴式装置付款，从而简化了票价收取流程。这些技术为营运商提供了有关客流和收费的重要资料。例如，根据 Ignitec 2024 年 5 月的报告，伦敦、曼彻斯特和伯明罕等城市正在利用物联网彻底改变英国的公共交通。他们正在采用智慧票务系统、即时追踪和环境监控来增强服务。各个城市正在探索利用 5G 技术改善公共交通中物联网应用的方法。此外，物联网已大规模融入全球智慧城市专案。它是交通监控、停车系统和废物管理等应用的重要组成部分。智慧票务是智慧城市概念的重要组成部分；因此，这些项目中物联网的不断融入促进了智慧票务市场的成长。

欧洲智慧票务市场概况

欧洲的智慧票务市场正经历大幅成长。欧洲智慧票务市场分为英国、德国、法国、义大利、俄罗斯和欧洲其他地区。欧洲是着名智慧票务解决方案供应商的总部所在地，其中包括英飞凌科技、金雅拓和捷德科技，这些公司的总部均位于德国。这些行业领导者正在与智慧票务开发商和营运商合作提供全面的支付解决方案，从而扩大其市场影响力。德国智慧票务需求的激增归因于蓬勃发展的旅游业、精简的技术格局以及对城市环境中创新票务系统的追求。智慧票务技术的发展促使德国企业采用RFID、NFC、二维码和条码系统等创新。配备NFC功能的智慧型手机的普及为该地区各个领域的广泛应用奠定了智慧票务的基础。 RFID技术以其成本效益而闻名，在智慧卡中广泛的应用。它在娱乐、体育、交通和其他行业中也被广泛应用。

此外，该地区的主要市场参与者正在实施各种措施。例如，Giesecke+Devrient 为智慧卡设计申请了专利，该设计具有一个基层和多个装饰件，可产生独特的三维效果，提升智慧卡的美感。因此，考虑到上述参数，该地区的市场正在经历显着的成长。

欧洲智慧票务市场收入及 2031 年预测（百万美元）

欧洲智慧票务市场细分

欧洲智慧票务市场分为组件、支付系统、最终用户和国家。

根据组成部分，欧洲智慧票务市场分为硬体、软体和服务。 2023 年，硬体领域占据了最大的市场份额。

根据支付系统，欧洲智慧票务市场分为开放支付系统、智慧卡和 NFC。智慧卡领域在 2023 年占据了最大的市场。

根据最终用户，欧洲智慧票务市场分为交通、体育和娱乐、停车和其他。 2023 年，运输领域占据了最大的市场。

依国家划分，欧洲智慧票务市场分为英国、德国、法国、义大利、俄罗斯和欧洲其他地区。 2023年，英国将占据欧洲智慧票务市场的主导份额。

英飞凌科技股份公司、恩智浦半导体公司、施乐控股公司、Cubic Corp、IDEMIA France SAS、Giesecke Devrient GmbH、泰雷兹公司、Confidex、HID Global Corp 和西门子能源股份公司是欧洲智慧票务市场的一些领先公司。

目录

第 1 章：简介

第 2 章：执行摘要

  • 关键见解
  • 市场吸引力

第三章：研究方法

  • 二次研究
  • 初步研究
    • 假设表述：
    • 宏观经济因素分析：
    • 发育基数：
    • 数据三角测量：
    • 国家级资料：

第四章：欧洲智慧票务市场格局

  • 概述
  • PEST分析
  • 生态系分析
    • 价值链中的供应商列表
  • 供应商名单

第五章：欧洲智慧票务市场 - 主要市场动态

  • 市场驱动因素
    • 公共交通数位支付需求不断增长
    • 提高物联网整合度，改善智慧城市交通
  • 市场限制
    • 资料安全问题
  • 市场机会
    • 智慧体育场的投资不断增加
    • 人工智慧和机器学习技术的进步
  • 未来趋势
    • 智慧票务中的区块链技术
  • 驱动因素和限制因素的影响：

第六章：智慧票务市场 - 欧洲市场分析

  • 概述
  • 2021 年至 2031 年智慧票务市场收入
  • 智慧票务市场预测分析

第七章：欧洲智慧票务市场分析 - 按组件

  • 硬体
  • 软体
  • 服务

第 8 章：欧洲智慧票务市场分析 - 按支付系统

  • 开放支付系统
  • 智慧卡
  • 近场通讯

第 9 章：欧洲智慧票务市场分析 - 按最终用户

  • 运输
  • 体育和娱乐
  • 停车处
  • 其他的

第 10 章：欧洲智慧票务市场 - 国家分析

  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 俄罗斯
    • 欧洲其他地区

第 11 章：竞争格局

  • 关键参与者的热图分析
  • 公司定位与集中度

第 12 章：产业格局

  • 概述
  • 市场倡议

第 13 章：公司简介

  • Infineon Technologies AG
  • NXP Semiconductors NV
  • Xerox Holdings Corp
  • Cubic Corp
  • IDEMIA France SAS
  • Giesecke Devrient GmbH
  • Thales SA
  • Confidex
  • HID Global Corp
  • Siemens Energy AG

第 14 章：附录

Product Code: BMIRE00031062

The Europe smart ticketing market was valued at US$ 2,412.81 million in 2023 and is expected to reach US$ 5,594.87 million by 2031; it is estimated to record a CAGR of 11.1% from 2023 to 2031 .

Increasing Integration of IoT for Better Mobility in Smart Cities Drives Europe Smart Ticketing Market

The Internet of Things (IoT) integrates sensors (e.g., occupancy sensors), communication devices (e.g., Wi-Fi for passengers), and data analytics (e.g., route optimization algorithms) into vehicles and infrastructure to enhance public transportation efficiency, safety, and convenience for both passengers and service providers. IoT-enabled ticketing systems simplify fare collection by allowing passengers to pay using contactless smart cards, mobile apps, or wearables. These technologies offer operators important data on passenger flows and money collection. For instance, according to a May 2024 report by Ignitec, cities such as London, Manchester, and Birmingham are revolutionizing public transport with IoT in the UK. They are adopting smart ticketing systems, real-time tracking, and environmental monitoring to enhance services. Cities are exploring ways to improve IoT applications in public transportation using 5G technology. Moreover, IoT is integrated on a large scale in smart city projects worldwide. It is a vital component in applications such as traffic monitoring, parking systems, and waste management. Smart ticketing is an integral part of the smart city concept; thus, the growing integration of IoT in these projects supplements the smart ticketing market growth.

Europe Smart Ticketing Market Overview

Europe is experiencing substantial growth in the smart ticketing market. The Europe smart ticketing market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. Europe serves as the headquarters for prominent smart ticketing solution providers, including Infineon Technologies, Gemalto, and Giesecke & Devrient GmbH, which are all based in Germany. These industry leaders are expanding their footprint in the market by partnering with smart ticket developers and operators to offer comprehensive payment solutions. The surge in smart ticketing demand in Germany is attributed to the burgeoning tourism sector, the streamlined technology landscape, and the pursuit of innovative ticketing systems in urban environments. The evolution of smart ticketing technology has prompted businesses in Germany to embrace innovations such as RFID, NFC, QR codes, and barcode systems. The proliferation of smartphones equipped with NFC capabilities has laid the foundation for widespread smart ticketing adoption across various sectors in the region. RFID technology, known for its cost-efficiency, is widely employed in smart cards. It is also highly used in entertainment, sports, transportation, and other industries.

Moreover, key market players present in the region are engaged in implementing various initiatives. For instance, Giesecke+Devrient patented a smart card design with a base layer and multiple decorative pieces for a unique and three-dimensional effect, elevating the smart card's aesthetic appeal. Thus, considering the above parameters, the market is experiencing significant growth in the region.

Europe Smart Ticketing Market Revenue and Forecast to 2031 (US$ Million)

Europe Smart Ticketing Market Segmentation

The Europe smart ticketing market is categorized into component, payment system, end user, and country.

Based on component, the Europe smart ticketing market is segmented into hardware, software, and services. The hardware segment held the largest market share in 2023.

By payment system, the Europe smart ticketing market is segmented into open payment system, smart card, and NFC. The smart card segment held the largest market share in 2023.

Based on end user, the Europe smart ticketing market is segmented into transportation, sport and entertainment, parking, and others. The transportation segment held the largest market share in 2023.

By country, the Europe smart ticketing market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The UK dominated the Europe smart ticketing market share in 2023.

Infineon Technologies AG, NXP Semiconductors NV, Xerox Holdings Corp, Cubic Corp, IDEMIA France SAS, Giesecke Devrient GmbH, Thales SA, Confidex, HID Global Corp, and Siemens Energy AG are some of the leading companies operating in the Europe smart ticketing market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Secondary Research
  • 3.2 Primary Research
    • 3.2.1 Hypothesis formulation:
    • 3.2.2 Macro-economic factor analysis:
    • 3.2.3 Developing base number:
    • 3.2.4 Data Triangulation:
    • 3.2.5 Country level data:

4. Europe Smart Ticketing Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in the Value Chain
  • 4.4 List of Vendors

5. Europe Smart Ticketing Market - Key Market Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Demand for Digital Payments in Public Transport
    • 5.1.2 Increasing Integration of IoT for Better Mobility in Smart Cities
  • 5.2 Market Restraints
    • 5.2.1 Data Safety and Security Issues
  • 5.3 Market Opportunities
    • 5.3.1 Rising Investments in Smart Stadiums
    • 5.3.2 Advancements in AI and ML Technology
  • 5.4 Future Trends
    • 5.4.1 Blockchain Technology in Smart Ticketing
  • 5.5 Impact of Drivers and Restraints:

6. Smart Ticketing Market - Europe Market Analysis

  • 6.1 Overview
  • 6.2 Smart Ticketing Market Revenue (US$ Million), 2021-2031
  • 6.3 Smart Ticketing Market Forecast Analysis

7. Europe Smart Ticketing Market Analysis - by Component

  • 7.1 Hardware
    • 7.1.1 Overview
    • 7.1.2 Hardware: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.2 Software
    • 7.2.1 Overview
    • 7.2.2 Software: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.3 Services
    • 7.3.1 Overview
    • 7.3.2 Services: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)

8. Europe Smart Ticketing Market Analysis - by Payment System

  • 8.1 Open Payment System
    • 8.1.1 Overview
    • 8.1.2 Open Payment System: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.2 Smart Card
    • 8.2.1 Overview
    • 8.2.2 Smart Card: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.3 NFC
    • 8.3.1 Overview
    • 8.3.2 NFC: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)

9. Europe Smart Ticketing Market Analysis - by End User

  • 9.1 Transportation
    • 9.1.1 Overview
    • 9.1.2 Transportation: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 9.2 Sport and Entertainment
    • 9.2.1 Overview
    • 9.2.2 Sport and Entertainment: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 9.3 Parking
    • 9.3.1 Overview
    • 9.3.2 Parking: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)

10. Europe Smart Ticketing Market - Country Analysis

  • 10.1 Europe
    • 10.1.1 Europe: Smart Ticketing Market - Revenue and Forecast Analysis - by Country
      • 10.1.1.1 Europe: Smart Ticketing Market - Revenue and Forecast Analysis - by Country
      • 10.1.1.2 United Kingdom: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
        • 10.1.1.2.1 United Kingdom: Smart Ticketing Market Breakdown, by Component
        • 10.1.1.2.2 United Kingdom: Smart Ticketing Market Breakdown, by Payment System
        • 10.1.1.2.3 United Kingdom: Smart Ticketing Market Breakdown, by End User
      • 10.1.1.3 Germany: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
        • 10.1.1.3.1 Germany: Smart Ticketing Market Breakdown, by Component
        • 10.1.1.3.2 Germany: Smart Ticketing Market Breakdown, by Payment System
        • 10.1.1.3.3 Germany: Smart Ticketing Market Breakdown, by End User
      • 10.1.1.4 France: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
        • 10.1.1.4.1 France: Smart Ticketing Market Breakdown, by Component
        • 10.1.1.4.2 France: Smart Ticketing Market Breakdown, by Payment System
        • 10.1.1.4.3 France: Smart Ticketing Market Breakdown, by End User
      • 10.1.1.5 Italy: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
        • 10.1.1.5.1 Italy: Smart Ticketing Market Breakdown, by Component
        • 10.1.1.5.2 Italy: Smart Ticketing Market Breakdown, by Payment System
        • 10.1.1.5.3 Italy: Smart Ticketing Market Breakdown, by End User
      • 10.1.1.6 Russia: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
        • 10.1.1.6.1 Russia: Smart Ticketing Market Breakdown, by Component
        • 10.1.1.6.2 Russia: Smart Ticketing Market Breakdown, by Payment System
        • 10.1.1.6.3 Russia: Smart Ticketing Market Breakdown, by End User
      • 10.1.1.7 Rest of Europe: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
        • 10.1.1.7.1 Rest of Europe: Smart Ticketing Market Breakdown, by Component
        • 10.1.1.7.2 Rest of Europe: Smart Ticketing Market Breakdown, by Payment System
        • 10.1.1.7.3 Rest of Europe: Smart Ticketing Market Breakdown, by End User

11. Competitive Landscape

  • 11.1 Heat Map Analysis by Key Players
  • 11.2 Company Positioning & Concentration

12. Industry Landscape

  • 12.1 Overview
  • 12.2 Market Initiative

13. Company Profiles

  • 13.1 Infineon Technologies AG
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 NXP Semiconductors NV
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Xerox Holdings Corp
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Cubic Corp
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 IDEMIA France SAS
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Giesecke Devrient GmbH
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 Thales SA
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Confidex
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 HID Global Corp
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Siemens Energy AG
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Word Index

List Of Tables

  • Table 1. Europe Smart Ticketing Market Segmentation
  • Table 2. Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Table 3. Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million) - by Component
  • Table 4. Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million) - by Payment System
  • Table 5. Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million) - by End User
  • Table 6. Europe: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Country
  • Table 7. United Kingdom: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Component
  • Table 8. United Kingdom: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Payment System
  • Table 9. United Kingdom: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by End User
  • Table 10. Germany: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Component
  • Table 11. Germany: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Payment System
  • Table 12. Germany: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by End User
  • Table 13. France: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Component
  • Table 14. France: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Payment System
  • Table 15. France: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by End User
  • Table 16. Italy: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Component
  • Table 17. Italy: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Payment System
  • Table 18. Italy: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by End User
  • Table 19. Russia: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Component
  • Table 20. Russia: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Payment System
  • Table 21. Russia: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by End User
  • Table 22. Rest of Europe: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Component
  • Table 23. Rest of Europe: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by Payment System
  • Table 24. Rest of Europe: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million) - by End User
  • Table 25. List of Abbreviation

List Of Figures

  • Figure 1. Europe Smart Ticketing Market Segmentation, by Country
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Smart Ticketing Market
  • Figure 4. Smart Ticketing Market - Key Market Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Smart Ticketing Market Revenue (US$ Million), 2021-2031
  • Figure 7. Smart Ticketing Market Share (%) - by Component (2023 and 2031)
  • Figure 8. Hardware: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 9. Software: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 10. Services: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 11. Smart Ticketing Market Share (%) - by Payment System (2023 and 2031)
  • Figure 12. Open Payment System: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 13. Smart Card: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 14. NFC: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 15. Smart Ticketing Market Share (%) - by End User (2023 and 2031)
  • Figure 16. Transportation: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 17. Sport and Entertainment: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 18. Parking: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 19. Others: Smart Ticketing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 20. Europe Smart Ticketing Market, by Key Countries - Revenue (2023) (US$ Million)
  • Figure 21. Europe: Smart Ticketing Market Breakdown, by Key Countries, 2023 and 2031 (%)
  • Figure 22. United Kingdom: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 23. Germany: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 24. France: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 25. Italy: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 26. Russia: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 27. Rest of Europe: Smart Ticketing Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 28. Heat Map Analysis by Key Players
  • Figure 29. Company Positioning & Concentration