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市场调查报告书
商品编码
1649484

全球音讯广告市场预测（2025-2030）

Global Audio Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球音讯广告市场规模预计将从 2025 年的 381.57 亿美元成长到 2030 年的 511.1 亿美元，复合年增长率为 6.02%。

音讯广告可以广义地定义为透过各种网路串流管道（包括播客、音乐串流应用程式和广播电台）上的录音来呈现广告内容。 Spotify、Apple Music 和 Pandora 等数位音讯平台为广告主提供了接触消费者的新方式，促进了全球音讯广告市场的成长。此外，行动装置使用量的增加也推动了透过行动应用程式和播客进行的音讯广告的发展。程序化广告的创新透过改进即时竞标和宣传活动效果衡量，使得定位更有效率。市场的另一个主要驱动力是对定向广告的需求不断增长。由于受众对此媒介的偏好，播客在音讯广告领域的影响力正日益增强。然而，广告拦截器的兴起可能带来挑战并减少整个市场的需求。

音频广告市场驱动因素：

  • 音频广告的演变：音频广告的新技术和创新有望推动该领域的成长。程序化采购可以自动化广告资源的购买，使得流程更有效率、更具成本效益。资料主导的定位使广告主能够在最佳时间接触到特定的受众。语音广告等创新形式将提高参与度。多平台测量可洞察宣传活动的效果，帮助广告主改进他们的策略。人工智慧和机器学习的融合将进一步个人化广告并优化宣传活动成效。预计各市场参与企业的进步将对市场扩张做出重大贡献。

音频广告市场的地理展望：

  • 北美预计将占据主要市场占有率：音频广告市场分为北美、南美、欧洲、中东和非洲以及亚太地区。北美预计将凭藉其先进的医疗保健基础设施、音讯平台上的大量广告支出以及数位音讯消费的强劲增长占据市场主导地位。该地区拥有悠久的广播广告历史，也是推动创新的主要行业参与者的所在地。

美国尤其受惠于程序化采购和播客广告等新技术，预计这些技术将推动显着成长。总而言之，由于技术进步增强了定位能力、消费者对数位音讯平台的参与度不断提高、特别是北美地区的重大地理发展以及对利用音讯内容的有效行销解决方案的需求不断增长，音讯广告市场将有望实现显着增长。

为什么要购买这份报告？

  • 深刻分析：获得涵盖主要和新兴地区的深入市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透率。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力做出策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问公司、中小企业和大型企业都有益且具有成本效益。

它有什么用途？

产业与市场分析、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2030 年的实际资料和预测
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争定位、策略与市场占有率分析
  • 细分和区域分析，包括收益成长和预测国家
  • 公司概况（策略、产品、财务、主要发展等）

音频广告市场细分如下：

媒体报道

  • 收音机
  • 音乐点播

按设备

  • 智慧型手机和平板电脑
  • 智慧电视
  • 收音机
  • 其他的

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 其他的
  • 中东和非洲
  • 沙乌地阿拉伯
  • UAE
  • 其他的
  • 亚太地区
  • 中国
  • 日本
  • 韩国
  • 印度
  • 台湾
  • 印尼
  • 泰国
  • 其他的

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 研究范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 研究过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 波特五力分析
  • 产业价值链分析

第五章 全球音讯广告市场（按媒体）

  • 介绍
  • 收音机
  • 音乐点播

第六章：全球音讯广告市场（按设备）

  • 介绍
  • 智慧型手机和平板电脑
  • 智慧电视
  • 收音机
  • 其他的

第七章 全球音讯广告市场（按地区）

  • 介绍
  • 北美洲
    • 媒体报道
    • 按设备
    • 按国家
  • 南美洲
    • 媒体报道
    • 按设备
    • 按国家
  • 欧洲
    • 媒体报道
    • 按设备
    • 按国家
  • 中东和非洲
    • 媒体报道
    • 按设备
    • 按国家
  • 亚太地区
    • 媒体报道
    • 按设备
    • 按国家

第八章 竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争仪錶板

第九章 公司简介

  • Spotify AB
  • Saavn Media Pvt Ltd.
  • Pandora Media, LLC
  • Airtel Digital Limited
  • Cumulus Media
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • SBS
  • Townsquare HQ
  • Music Broadcast Limited
  • ENIL
  • BAUER CONSUMER MEDIA LTD
  • Digital Radio（Delhi）Broadcasting Limited
  • Next Radio Ltd（Next Mediaworks Limited）
  • SoundCloud
  • Southern Cross Media Group Limited
  • TBS RADIO, Inc.（Japan）
  • ABC Audio
简介目录
Product Code: KSI061613516

The global audio advertising market is expected to expand at a compound annual growth rate of 6.02%, from US$38.157 billion in 2025 to account at US$51.110 billion in 2030.

Audio advertising can be broadly defined as the presentation of advertisement content through audio recordings across various internet streaming channels, including podcasts, music streaming applications, and radio stations. The evolution of audio technology and consumer demand has significantly transformed advertising methods, making audio a vital component of modern marketing strategies.Digital audio platforms such as Spotify, Apple Music, and Pandora provide advertisers with new avenues to reach consumers, contributing to the global growth of the audio advertising market. Additionally, the rise in mobile usage has led to the development of audio ads through mobile applications and podcasts. Innovations in programmatic advertising have further enhanced targeting efficiency by improving real-time bidding and campaign performance measurement.Another key driver for the market is the growing demand for targeted advertising. Podcasts are increasingly influential in the audio advertising landscape, as audiences show a preference for this medium. However, the rise of ad-blockers may pose challenges, potentially reducing overall market demand.

Drivers of the Global Audio Advertising Market:

  • Advancements in Audio Advertising: New technologies and innovations in audio advertising are expected to accelerate growth in this sector. Programmatic buying automates ad space purchases, making the process more efficient and cost-effective. Data-driven targeting allows advertisers to reach specific audiences at optimal times. Innovative formats such as voice-activated ads enhance engagement levels. Multi-platform measurement provides insights into campaign performance, enabling advertisers to refine their strategies. The integration of artificial intelligence and machine learning further personalizes advertisements and optimizes campaign effectiveness. These advancements by various market players are anticipated to contribute significantly to market expansion.

Geographical Outlook of the Global Audio Advertising Market:

  • North America Expected to Hold Significant Market Share: The global audio advertising market is segmented into North America, South America, Europe, the Middle East & Africa, and Asia-Pacific. North America is poised to dominate the market due to its advanced healthcare infrastructure, substantial advertising spending on audio platforms, and robust growth in digital audio consumption. The region has a long history of radio advertising and is home to major industry players that drive innovation.

The U.S., in particular, benefits from emerging technologies such as programmatic buying and podcast advertising, which are expected to foster significant growth. Additionally, with an increasing number of consumers engaging with digital audio content-evidenced by rising listener numbers-advertisers are likely to allocate more budget toward audio advertising.In summary, the global audio advertising market is set for considerable growth driven by advancements in technology enhancing targeting capabilities, increasing consumer engagement with digital audio platforms, significant geographical developments-especially within North America-and rising demand for effective marketing solutions that leverage audio content.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global audio advertising market has been segmented as following:

By Medium

  • Radio
  • Music-on-demand

By Device

  • Smartphones and Tablets
  • Smart TV
  • Radio
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Taiwan
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL AUDIO ADVERTISING MARKET BY MEDIUM

  • 5.1. Introduction
  • 5.2. Radio
  • 5.3. Music-on-demand

6. GLOBAL AUDIO ADVERTISING MARKET BY DEVICE

  • 6.1. Introduction
  • 6.2. Smartphones and Tablets
  • 6.3. Smart TV
  • 6.4. Radio
  • 6.5. Others

7. GLOBAL AUDIO ADVERTISING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Medium
    • 7.2.2. By Device
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Medium
    • 7.3.2. By Device
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Medium
    • 7.4.2. By Device
    • 7.4.3. By Country
      • 7.4.3.1. UK
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Italy
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Medium
    • 7.5.2. By Device
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. Israel
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Medium
    • 7.6.2. By Device
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. South Korea
      • 7.6.3.4. India
      • 7.6.3.5. Taiwan
      • 7.6.3.6. Indonesia
      • 7.6.3.7. Thailand
      • 7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Spotify AB
  • 9.2. Saavn Media Pvt Ltd.
  • 9.3. Pandora Media, LLC
  • 9.4. Airtel Digital Limited
  • 9.5. Cumulus Media
  • 9.6. iHeartMedia Inc.
  • 9.7. Entercom Communications Corp.
  • 9.8. SBS
  • 9.9. Townsquare HQ
  • 9.10. Music Broadcast Limited
  • 9.11. ENIL
  • 9.12. BAUER CONSUMER MEDIA LTD
  • 9.13. Digital Radio (Delhi) Broadcasting Limited
  • 9.14. Next Radio Ltd (Next Mediaworks Limited)
  • 9.15. SoundCloud
  • 9.16. Southern Cross Media Group Limited
  • 9.17. TBS RADIO, Inc. (Japan)
  • 9.18. ABC Audio