动作视频游戏市场：趋势、机遇、竞争分析 [2023-2028]

动作游戏市场趋势及预测

到 2028 年，全球动作游戏市场预计将达到 378 亿美元，2023 年至 2028 年的复合年增长率为 9.3%。 该市场的主要驱动力/挑战是虚拟现实和实时图形，以及年轻人越来越倾向于基于动作的视频游戏系统，因为它保证了多人游戏功能、引人入胜的角色和具有挑战性的任务。软件，包括 动作视频游戏市场的未来看起来充满希望，主机、移动和电脑市场都充满机遇。

参与动作游戏的公司名单

市场上的公司根据其提供的产品质量进行竞争。 该市场的领先公司专注于扩大製造设施、投资研发、开发基础设施以及利用整个价值链的整合机会。 这些策略使动作视频游戏公司能够满足不断增长的需求、保持竞争力、开发创新产品和技术、降低生产成本并扩大客户群。

动作游戏市场洞察

• Lucintel 预测，在预测期内，消费者对在线游戏的兴趣将会增加，因为在线游戏促进了游戏内的交流，也有助于改善整体游戏体验。还预测在线游戏将继续成为规模更大的游戏部分。
• 由于配备大显示屏的移动设备和平板电脑的普及有助于改善整体游戏体验，预计移动设备仍将是最大的细分市场。
• 由于人们对在线游戏竞赛的兴趣日益浓厚，并且该地区的玩家越来越青睐支持 AAA 游戏的平台，预计亚太地区将继续成为最大的地区。

本报告回答了 11 个关键问题：

• Q.1.您的细分市场中最有前途和高增长的机会是什么？
• Q.2.哪些细分市场增长速度更快？原因是什么？
• Q.3.您认为哪些地区的增长速度更快？
• Q.4.影响市场动态的关键因素有哪些？ 主要的市场挑战和业务风险是什么？
• Q.5.这个市场的业务风险和竞争威胁是什么？
• Q.6.这个市场有哪些新趋势？为什么？
• Q.7.市场上客户需求有何变化？
• 问题 8.新兴市场的发展有哪些？ 引领这些发展的公司在哪里？
• Q.9.谁是市场上的主要参与者？ 领先公司正在采取哪些战略举措来发展业务？
• Q.10.这个市场上的竞争产品有哪些？因材料或产品替代而失去市场份额的威胁是什么？
• Q.11.过去五年发生了哪些类型的併购？对行业产生了哪些影响？

内容

第 1 章执行摘要

第二章全球动作视频游戏市场：市场动态

• 简介、背景、分类
• 供应链
• 行业驱动因素和挑战

第三章2017-2028年市场趋势及预测分析

• 宏观经济趋势（2017-2022 年）和预测（2023-2028 年）
• 全球动作视频游戏市场趋势（2017-2022 年）和预测（2023-2028 年）
• 按产品类型划分的全球动作视频游戏市场
  • 在线
  • 离线
• 按设备划分的全球动作视频游戏市场
  • 控制台
  • 手机
  • 计算机

第四章2017-2028年分地区市场趋势及预测分析

• 按地区划分的全球动作视频游戏市场
• 北美动作视频游戏市场
• 欧洲动作视频游戏市场
• 亚太动作视频游戏市场
• 其他地区的动作视频游戏市场

第 5 章：竞争分析

• 产品组合分析
• 运营整合
• 波特五力分析

第 6 章增长机会和战略分析

• 增长机会分析
  • 按产品类型划分的全球动作视频游戏市场增长机会
  • 按设备划分的全球动作视频游戏市场增长机会
  • 全球动作视频游戏市场的区域增长机会
• 全球动作视频游戏市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球动作视频游戏市场容量
  • 全球动作视频游戏市场的合併、收购和合资企业
  • 身份验证和许可

第7章领先企业简介

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Action Video Game Market Trends and Forecast

The future of the action video game market looks promising with opportunities in the console, mobile, and computer markets. The global action video game market is expected to reach an estimated $37.8 billion by 2028 with a CAGR of 9.3% from 2023 to 2028. The major drivers for this market are on-going technological advancement in hardware and software like virtual reality and enhancement of real-time graphics along with increasing inclination of youth towards action-based video gaming system, as it ensures multiplayer functionality, attractive characters, and challenging missions.

A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.

Action Video Game Market by Segment

The study includes a forecast for the global action video game market by product type, device, and region, as follows.

Action Video Game Market by Product Type [Value ($B) Shipment Analysis from 2017 to 2028]:

• Online
• Offline

Action Video Game Market by Device [Value ($B) Shipment Analysis from 2017 to 2028]:

• Console
• Mobile
• Computer

Action Video Game Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Action Video Game Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies action video game companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the action video game companies profiled in this report include.

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Action Video Game Market Insights

• Lucintel forecasts that online will remain the larger segment over the forecast period due to the growing interest of consumers in online-based games as it facilitates in-gaming communication and also contributes in improving the overall gaming experience.
• Mobile is expected to remain the largest segment due to the increasing penetration for mobile devices and tablets with larger displays, which helps in improving the overall gaming experience.
• APAC will remain the largest region due to the increasing interest in online gaming competitions and growing preference among players in the area for platforms that support AAA games in the region.

Features of the Action Video Game Market

• Market Size Estimates: Action video game market size estimation in terms of value ($B)
• Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
• Segmentation Analysis: Action video game market size by various segments, such as by product type, device, and region
• Regional Analysis: Action video game market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis on growth opportunities in different by product type, device, and regions for the action video game market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the action video game market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the action video game market size?

Answer: The global action video game market is expected to reach an estimated $37.8 billion by 2028.

Q2. What is the growth forecast for action video game market?

Answer: The global action video game market is expected to grow with a CAGR of 9.3% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the action video game market?

Answer: The major drivers for this market are on-going technological advancement in hardware and software like virtual reality and enhancement of real-time graphics along with increasing inclination of youth towards action-based video gaming system, as it ensures multiplayer functionality, attractive characters, and challenging missions.

Q4. What are the major segments for action video game market?

Answer: The future of the action video game market looks promising with opportunities in the console, mobile, and computer markets.

Q6. Who are the key action video game companies?

Answer: Some of the key action video game companies are as follows:

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Q7. Which action video game segment will be the largest in future?

Answer: Lucintel forecasts that online will remain the larger segment over the forecast period due to the growing interest of consumers in online-based games as it facilitates in-gaming communication and also contributes in improving the overall gaming experience.

Q8. In action video game market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region due to the increasing interest in online gaming competitions and growing preference among players in the area for platforms that support AAA games in the region.

Q9. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the action video game market by product type (online and offline), device (console, mobile, and computer), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Action Video Game Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

• 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
• 3.2: Global Action Video Game Market Trends (2017-2022) and Forecast (2023-2028)
• 3.3: Global Action Video Game Market by Product Type
  • 3.3.1: Online
  • 3.3.2: Offline
• 3.4 Global Action Video Game Market by Device
  • 3.4.1: Console
  • 3.4.2: Mobile
  • 3.4.3: Computer

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

• 4.1: Global Action Video Game Market by Region
• 4.2: North American Action Video Game Market
  • 4.2.1: North American Action Video Game Market by Product Type: Online and Offline
  • 4.2.2: North American Action Video Game Market by Device: Console, Mobile, and Computer
• 4.3: European Action Video Game Market
  • 4.3.1: European Action Video Game Market by Product Type: Online and Offline
  • 4.3.2: European Action Video Game Market by Device: Console, Mobile, and Computer
• 4.4: APAC Action Video Game Market
  • 4.4.1: APAC Action Video Game Market by Product Type: Online and Offline
  • 4.4.2: APAC Action Video Game Market by Device: Console, Mobile, and Computer
• 4.5: ROW Action Video Game Market
  • 4.5.1: ROW Action Video Game Market by Product Type: Online and Offline
  • 4.5.2: ROW Action Video Game Market by Device: Console, Mobile, and Computer

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Action Video Game Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Action Video Game Market by Device
  • 6.1.3: Growth Opportunities for the Global Action Video Game Market Region
• 6.2: Emerging Trends in the Global Action Video Game Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Action Video Game Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Action Video Game Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Activision Blizzard
• 7.2: Apple
• 7.3: Disney
• 7.4: Electronics Art
• 7.5: Lucid Games