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线上活动门票市场报告：2030 年趋势、预测和竞争分析

Online Event Ticketing Market Report: Trends, Forecast and Competitive Analysis to 2030

出版日期: 2024年12月02日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

线上活动门票的趋势和预测

全球线上活动票务市场的未来看起来体育、音乐和电影市场将有机会。到 2030 年，全球线上活动门票市场预计将达到 16,417 亿美元，2024 年至 2030 年复合年增长率为 3.5%。该市场的主要驱动因素是互联网的日益广泛使用以及使用行动应用程式购买实况活动门票的习惯日益增长。

根据 Lucintel 的预测，在所有平台类别中，由于 4G 和 3G 高速连接的使用不断增加，桌面平台预计将在预测期内实现最高成长。
在这一活动类型类别中，由于人们对沉浸式和独特体验的兴趣增加以及现场音乐活动的日益流行，音乐预计将经历最高的增长。
从地区来看，由于宽频使用量的增加、向更西方的生活方式的转变、新时代剧院的开业等，预计亚太地区将在预测期内实现最高的增长。

线上活动票务市场的策略性成长机会

由于新技术、不断变化的偏好以及对集中高效的活动组织流程的需求不断增加，线上活动门票销售市场提供了多种成长机会。以下是目前影响市场的五个策略成长机会。

行动票务发展：随着智慧型手机的普及，行动票务变得更加容易并且是一个不断发展的领域。透过采用涵盖整个活动门票和活动本身的行动优先方法，平台可以从消费者需求的变化中受益。这种方法不仅促进了销售量的增加，也提高了消费者的舒适度和安全性。
线上平台的地理扩张：将线上平台扩展到尚未开发的地区，尤其是新兴市场，可以创造巨大的成长机会。在东南亚和非洲等地区，网路存取的改善和可支配收入的增加正在推动线上购买活动门票的需求，为国际平台创造新的商机。
结合活动串流平台：随着虚拟活动和直播成为新趋势，票务与串流平台的结合也是一个关键的成长机会。世界各地的观众对透过数位方式观看音乐会、体育赛事和会议的需求不断增长。扩大虚拟活动门票平台的可用性将开启新的销售和受众。
与活动组织者和场馆的伙伴关係：您可能希望将线上票务服务与活动组织者和场馆集成，以提供独家票务服务。这增加了可用于特定活动的平台数量，巩固了平台在市场中的地位，并扩大了其消费者基础。
采用区块链进行透明门票销售：另一个可以为这项业务的发展做出重大贡献的领域是使用区块链技术来保证门票的真实性并减少诈欺。拥有更有效率、更透明系统的平台将吸引消费者并提高品牌知名度，因为消费者更有可能光顾和推广这些平台。

这些策略性成长机会凸显了线上活动票务市场不断变化的动态。平台扩展到新的地区、改进的行动票务功能以及透过虚拟事件流引入区块链将继续推动行业复杂性和范围扩展。这使得消费者能够轻鬆、安全地预订活动。

线上活动门票市集推广因素/问题

线上活动门票市场受到技术、经济和监管驱动因素和挑战的影响。为了在市场上取得成功并维持进一步成长，了解这些因素非常重要。以下是影响市场的主要驱动因素/挑战。

推动线上活动门票市场的因素包括：

行动票务的进步：行动科技的出现是影响线上票务市场成长的主要因素之一。行动门票为客户提供了更有效率、更安全的取得、储存和出示门票的方式。智慧型手机和行动应用程式的兴起为该行业提供了进一步的成长机会。
更多活动发生：音乐会、体育比赛、会议和节日等实况活动一直推动着线上票券市场的发展。随着越来越多的消费者参加更多的活动，对方便、安全购票的线上平台的需求也相应增加。
资料分析和人工智慧支援线上票务：票务平台利用资料分析和人工智慧来改善客户体验，提供个人化提案以增加销售并吸引客户。此人工智慧平台根据客户资料提案活动，有助于增加出席率和收益。
对非接触式门票的需求增加：COVID-19 大流行引发了非接触式门票的加速采用。数位票务（消费者只需用行动电话扫描门票）因其方便和安全而成为首选方式。因此，这些平台的采用率增加。
政府对数位票务解决方案的支持：政府和监管机构正在积极鼓励使用电子付款方式，这对线上票务行业来说很有吸引力。这些政策让交易更加安全顺畅，让消费者更方便在线上购票，扩大了市场规模。

线上活动门票市场面临的挑战：

倒卖门票和诈欺销售：倒卖门票和诈欺销售是线上票务行业长期存在的问题。平台必须利用区块链等更先进的解决方案来确保门票正品，确保销售的准确性。
竞争和定价压力：线上活动门票市场竞争激烈，多个平台争夺市场占有率。消费者价格敏感度低是盈利的障碍，尤其是在高需求活动期间。
部分地区门票市场监管：各国有关线上门票销售和消费者保护的法律并不统一。对于寻求进入具有不同法律体制的市场的平台游戏来说，此类法律障碍可能会令人困惑。

行动技术、实况活动的成长以及人工智慧的整合是推动线上活动票务系统的关键因素。然而，必须解决门票诈骗、竞争和区域法规等挑战，以防止对市场成长产生不利影响。总体而言，市场正在不断发展，明确关注新技术、消费者保护和满意度。

成长机会分析
- 全球线上活动门票市场成长机会（按平台）
- 按活动类型分類的全球线上活动门票市场成长机会
- 按地区分類的全球线上活动门票市场成长机会
全球线上活动门票市场新趋势
战略分析
- 新产品开发
- 扩大全球线上活动门票市场的容量
- 全球线上活动门票市场的合併、收购和合资
- 认证和许可

第七章主要企业概况

AOL
Bigtree
Carnival Cinemas
Cinemark Holdings
Cineplex
KyaZoonga
PVR
EasyMovies
VOX Cinemas
TickPick

简介目录

Online Event Ticketing Trends and Forecast

The future of the global online event ticketing market looks promising with opportunities in the sports, music, and movie markets. The global online event ticketing market is expected to reach an estimated $1641.7 billion by 2030 with a CAGR of 3.5% from 2024 to 2030. The major drivers for this market are the increased internet usage and proliferation, along with the expanding practice of using mobile applications to purchase tickets for live events.

Lucintel forecasts that, within the platform category, the desktop is expected to witness the highest growth over the forecast period due to the increasing use of 4G and 3G high-speed connectivity.
Within this event type category, music is expected to witness the highest growth due to the rising interest in immersive and distinctive experiences, as well as the growing popularity of live music events.
In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the rise in broadband usage, a move toward a more Western way of life, and the opening of new-age theaters.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Online Event Ticketing Market

With the growth of the digital era, several factors such as consumer requirements, advancements in technologies, and regulatory requirements are driving changes in the online event ticketing market. These trends seek to improve the user experience, widen the scope of payment methods, and ease access to services or events.

Adoption of Mobile Ticketing and QR Codes: Mobile ticketing has become a trend, particularly among consumers, as the majority prefer using smartphones for ticket purchases, storage, and access at events. QR code integration makes it possible to gain entry without physical contact, improving security and privacy. Solutions incorporating mobile devices have become the norm, adding to the ability of platforms to create and maintain strong user engagement.
Use of Blockchain Technology to Prevent Fraud: Blockchain technology is gaining traction for offering secure ticket transactions and preventing ticket abuse. Smart contracts and decentralized ledger systems make it impossible for fraudsters to sell counterfeit tickets on the platform, as real tickets are linked to their verified owners. This not only greatly reduces ticket fraud but also creates a more equitable and dependable platform.
AI Recommendation Systems Become the Future: AI-based recommendation engines are increasingly being integrated into online ticketing systems. These systems suggest purchases based on an individual's past purchases or searches. Artificial intelligence enables users to search for events matching their preferences, thus enhancing ticket sales and improving consumers' experiences.
Multievent Platform Expansion: There is a growing trend of multi-event platforms where consumers can buy tickets for various types of events, such as concerts, sports, or even conferences, from the same platform. This trend creates convenience for users, as they can plan for multiple events and buy tickets all at once from a single site, thus promoting ticket sales through event marketing.
Green Event Saga and Ticketing Options: Environmental preservation is becoming increasingly relevant for the ticketing industry as well. Fewer printed tickets and fewer paper-based solutions are being utilized as firms strive to increase environmental performance and reduce waste. Some companies are exploring ways to reduce the energy consumption of blockchain technology, which can improve their environmental credentials and appeal to audiences who care about sustainability.

These trends are transforming the online event ticketing market by enhancing ease of use, improving security, and providing personalized and greener options. AI, blockchain, and mobile-first solutions will continue to be the driving forces in the evolution of the ticketing market, as technology advances and allows customers to buy event tickets in a simpler, more secure, and more efficient manner.

Recent Developments in the Online Event Ticketing Market

The mistakes involving the expenditure of cash and the purchase of tickets are being resolved due to contactless ticketing through mobile submissions and QR codes. The causes of such market evolution can be directly linked to the development of technology, shifting consumer behavior, and an increasingly competitive environment. Below are five critical developments currently shaping the market.

Growth of Contactless & Mobile Ticketing: As consumers have embraced the concept of contacting event hosts online, ticketing systems have undergone modernization, including multilingual approaches. Additionally, more customers are using QR codes as an easy way to display mobile tickets for attendance, which are stored in separate applications. This trend has been especially emphasized post-pandemic, where a more effective and safe way to attend such events is provided.
Integration of Blockchain Technology for Ticket Authenticity: Blockchain technology is increasingly being integrated into online ticketing platforms to prevent ticket fraud and ensure authenticity. With this technology, ticket ownership and sales are recorded, allowing for greater transparency in the market. This helps curb ticket scalping and assures consumers when buying tickets.
Personalized Ticket Suggestions Using AI: The application of artificial intelligence has improved the efficiency of how consumers buy their tickets. AI recommendation engines suggest tickets based on users' preferences, purchase history, and search activity. This development enhances the user experience by ensuring consumers are directed to events they are more likely to attend, thus increasing sales and customer retention.
Emergence of Multi-event Platforms: Convenience has been a key driver of the multi-event platforms trend, as more users seek simpler solutions. Consumers are increasingly using platforms that sell tickets for concerts, sports events, and theater performances. Engagement increases, as does the ease of purchasing, which boosts inter-event sales and customer retention.
Rise of Sustainable Ticketing Options: Sustainability is becoming a vital factor for consumers and event organizers alike. Ticketing platforms are now emphasizing paperless ticketing and minimizing carbon footprints by adopting fully electronic ticketing. This eco-friendly shift aligns with global trends and attracts environmentally conscious consumers, branding platforms as responsible and future-oriented.

These advancements have enhanced the market for online event tickets by emphasizing convenience, safety, and ecological sustainability. Mobile ticketing, blockchain technology, AI, and multi-event platforms represent innovations that show how the industry is evolving towards faster, more customized, and eco-friendly services. These trends will continue to influence the expansion prospects of the industry.

Strategic Growth Opportunities for Online Event Ticketing Market

The market for online event ticket sales presents several opportunities for growth, which are enhanced by new technologies, changing preferences, and increasing demand for focused, efficient processes in hosting events. Below are five strategic growth opportunities currently impacting the market.

Development of Mobile Ticketing: With the ever-increasing use of smartphones, mobile ticketing has become much easier and is a growth area. Platforms can benefit from shifts in consumer demand by implementing mobile-first approaches that cover the entire event ticketing and the event itself. This method not only facilitates higher sales but also enhances consumer comfort and security.
Geographical Expansion of Online Platforms: There is a significant opportunity for growth by expanding online platforms into untapped regions, especially emerging markets. The rising demand for purchasing event tickets online, driven by increased internet access and rising disposable incomes in regions such as Southeast Asia and Africa, presents new revenue opportunities for international platforms.
Combination with Event Streaming Platforms: An important growth opportunity lies in combining the sale of tickets with streaming platforms, as virtual events and live streaming become the new trend. There is a high demand for digital access to concerts, sports events, and conferences among global audiences. Expanding the availability of platforms for virtual event ticketing will open up new sales and audiences.
Partnerships with Event Organizers and Venues: A case can be made for the integration of online ticketing services with event organizers and venues to offer exclusive ticketing services. This helps increase the number of platforms available for a particular event, thus solidifying the platform's position in the market and expanding the consumer base.
Adoption of Blockchain for Transparent Ticketing: Another area that can significantly contribute to the development of this business is the use of blockchain technology, which guarantees ticket authenticity and reduces fraud. If implemented, platforms with more efficient and transparent systems will attract consumers, who will be more likely to patronize these platforms and help advertise them, thereby improving brand perception.

These strategic growth opportunities highlight the changing dynamics of the online event ticketing market. The expansion of platforms into new regions, improvements in mobile ticketing features, and the introduction of blockchain with virtual event streaming will continue to drive the industry's growth in complexity and scope. This will enable consumers to easily and securely book events.

Online Event Ticketing Market Driver and Challenges

The online event ticketing market is influenced by technological, economic, and regulatory drivers and challenges. It is important to recognize these factors to be successful in the market and sustain further growth. Below are the main drivers and challenges impacting the market.

The factors driving the online event ticketing market include:

Advances in Mobile Tickets: The emergence of mobile technology is one of the key factors influencing the growth of the online ticketing market. Mobile ticketing offers customers a more efficient and secure means of acquiring, storing, and presenting tickets. The increasing number of smartphones and mobile apps is creating more opportunities for growth in this sector.
More Events Being Held: Live events such as concerts, sports games, conferences, and festivals have always fueled the online ticketing market, and they continue to do so. With a growing number of consumers attending more events, there is a proportional increase in demand for online platforms that facilitate easy and secure ticket purchases.
Data Analytics and AI Assist in Online Ticketing Sales: Ticketing platforms can leverage data analytics and AI to better engage clients by offering personalized recommendations that enhance their experience and increase sales. AI-driven platforms can suggest events based on customer profiles, which helps increase attendance and revenue.
Increasing Demand for Contactless Ticketing: The COVID-19 pandemic acted as a catalyst for the acceleration of contactless ticketing. Digital ticketing, where consumers simply scan tickets on their phones, has become the preferred method due to its convenience and safety. Adoption of these platforms has grown as a result.
Government Support for Digital Ticketing Solutions: Governments and regulators are actively encouraging the use of electronic payment methods, which is attractive to the online ticketing sector. These policies help increase the security and smoothness of transactions, making it easier for consumers to buy tickets online, thereby expanding the market size.

Challenges in the online event ticketing market:

Ticket Scalping and Ticket Fraud: Ticket scalping and fraudulent sales are persistent issues in the online ticketing industry. Platforms must use more sophisticated solutions, such as blockchain, to secure legitimate tickets and ensure accuracy in sales.
Competition and Pricing Pressure: The online event ticketing market is highly competitive, with several platforms vying for market share. Consumers' low price sensitivity presents barriers to profitability, especially for high-demand events.
Restrictions on the Ticket Market in Some Regions: There is no uniformity in legislation across countries regarding online ticketing and consumer protection laws. Such legal hurdles can be perplexing for platforms seeking to enter markets with differing legal frameworks.

Mobile technologies, the growth of live events, and AI integration are the primary factors pushing the online event ticketing system forward. However, challenges such as ticket fraud, competition, and regional restrictions must be addressed to prevent harm to market growth. Overall, the market is progressing with a clear focus on new technologies, consumer protection, and satisfaction.

List of Online Event Ticketing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online event ticketing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online event ticketing companies profiled in this report include-

AOL
Bigtree
Carnival Cinemas
Cinemark Holdings
Cineplex
KyaZoonga
PVR
EasyMovies
VOX Cinemas
TickPick

Online Event Ticketing by Segment

The study includes a forecast for the global online event ticketing by platform, event type, and region.

Online Event Ticketing Market by Platform [Analysis by Value from 2018 to 2030]:

Desktop
Mobile

Online Event Ticketing Market by Event Type [Analysis by Value from 2018 to 2030]:

Sports
Music
Movies

Online Event Ticketing Market by Region [Analysis by Value from 2018 to 2030]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Online Event Ticketing Market

The online event ticketing industry has been on a constant upward trajectory and undergoing rapid changes in various regions across the globe due to technological developments, changes in individuals' consumption patterns, and the emergence of mobile-centric solutions to the problem of event ticketing. However, this trend is shifting due to the increasing number of people in countries such as the USA, China, Germany, India, and Japan utilizing the Internet to buy tickets for various events, whether concerts, sporting shows, theater, or conferences.

United States: Increase in Mobile App Ticket Sales and Contactless Ticketing: Contactless ticketing has not been widely adopted, but even post-pandemic, it continues to fuel growth. Online ticketing has also shifted to mobile-based ticketing, with mobile applications offering ticket sales to users for increased accessibility and speed. Companies are adopting new technologies such as blockchain for payment and ticketing, and AI, which provides tailored recommendations for redirection to kiosks or stores.
China: Local Event Platforms and E-Commerce Integration: In the China region, players like Damai and Maoyan, which are engaged in online event ticketing, are prevalent due to effective e-commerce linkages with pivotal players such as the Alibaba and Tencent ecosystems. The growing number of live events, especially concerts and esports competitions, coupled with an increase in demand for ready-to-consume digital content, are primary factors fueling the growth of the market. More and more events are being made cashless, as is the case across China.
Germany: Prioritization of Security and Sustainability: German authorities are working to improve security elements in online ticket purchasing systems by enhancing two-factor authentication and implementing fraud detection features. A shift toward paperless ticketing is also gaining traction, aimed at saving paper and supporting electronic tickets. To be more eco-friendly, ticketing platforms are increasingly shifting toward environmentally friendly practices due to customer concerns about sustainability.
India: Growing Preference for Mobile and Cashless Payments: Mobile ticketing in India is on the rise, with over 600 million people in the total population owning a smartphone, a number that is increasing alongside the acceptance of digital payments. Mobile applications and QR code tickets are easily available through platforms like Book My Show, enabling bill payments. The demand for the industry is further strengthened by exciting events, including Bollywood concerts and other sports leagues within the region.
Japan: Synergy with Tourism and Other Events: Japan online event ticket sales are expanding, and platforms like Lawson Ticket and Pia are rising due to strong links with tourism and international events. With a surge in worldwide travel to Japan, there is a demand for such platforms for tickets to events like traditional festivals, sporting events, and pop culture shows. Furthermore, the market also has a strong focus on providing multidimensional, secure online payment systems.

Features of the Global Online Event Ticketing Market

Market Size Estimates: Online event ticketing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Online event ticketing market size by platform, event type, and region in terms of value ($B).

Regional Analysis: Online event ticketing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, event type, and regions for the online event ticketing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online event ticketing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the online event ticketing market by platform (desktop and mobile), event type (sports, music, and movies), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Online Event Ticketing Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Online Event Ticketing Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Online Event Ticketing Market by Platform
- 3.3.1: Desktop
- 3.3.2: Mobile
3.4: Global Online Event Ticketing Market by Event Type
- 3.4.1: Sports
- 3.4.2: Music
- 3.4.3: Movies

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

4.1: Global Online Event Ticketing Market by Region
4.2: North American Online Event Ticketing Market
- 4.2.1: North American Market by Platform: Desktop and Mobile
- 4.2.2: North American Market by Event Type: Sports, Music, and Movies
4.3: European Online Event Ticketing Market
- 4.3.1: European Market by Platform: Desktop and Mobile
- 4.3.2: European Market by Event Type: Sports, Music, and Movies
4.4: APAC Online Event Ticketing Market
- 4.4.1: APAC Market by Platform: Desktop and Mobile
- 4.4.2: APAC Market by Event Type: Sports, Music, and Movies
4.5: ROW Online Event Ticketing Market
- 4.5.1: ROW Market by Platform: Desktop and Mobile
- 4.5.2: ROW Market by Event Type: Sports, Music, and Movies

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Online Event Ticketing Market by Platform
- 6.1.2: Growth Opportunities for the Global Online Event Ticketing Market by Event Type
- 6.1.3: Growth Opportunities for the Global Online Event Ticketing Market by Region
6.2: Emerging Trends in the Global Online Event Ticketing Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Online Event Ticketing Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Online Event Ticketing Market
- 6.3.4: Certification and Licensing