广播设备：市场占有率分析、产业趋势/统计、成长预测，2024-2029

上年度广播设计市场规模为48.9亿美元，预计未来五年将达到68.8亿美元，预测期内复合年增长率为5.91%。

随着消费者的偏好从电视转向数位媒体，广播媒体保持相关性变得越来越困难，但至关重要。广播电视形势已经发生了巨大变化，我们必须适应时代趋势。

过去几十年来，消费者对更高品质影像和音讯的需求导致广播设备产品和技术快速升级。随着内容以 4K 和 UHD 格式製作，以相同格式进行广播以提高观看品质催生了 IP 直播製作技术。这对于现场製作非常重要，灵活高效的系统控制非常重要。

主要亮点

• 技术进步促使广播公司提供优质用户超高清输出，刺激了市场成长。此外，数位频道数量的增加以及越来越多地使用具有8K品质的体育广播和4K品质的新闻广播的尖端广播设备正在促进市场成长的加速。
• 体育产业是全球电视观众最大的市场，并且正在寻找大规模分发影片内容的方法。设备和格式的激增给广播公司、服务供应商、内容拥有者和权利持有者带来了一些挑战。租赁体育转播设备产业也是转播设备市场的重要收益来源。国际体育赛事的增加正在推动转播设备租赁市场。
• 此外，收入的增加、耐用消费品购买量的增加以及快速且廉价的互联网的可用性的增加可能会对市场成长产生积极影响。据印度 IBEF 称，到 2024 年，电视将占印度媒体市场的 40%，其次是数位广告 (12%)、印刷媒体 (13%)、电影院 (9%) 以及 OTT 和游戏产业 (8 %)。预计其次是广告业(12%)、电影院(9%) 以及OTT 和游戏产业(8%)。到2025年，连网智慧型电视数量预计将达到约4000-5000万台。
• 数位音讯和影像格式的快速发展以及对製作和储存数位影像和视讯的开放、国家或国际共识规范的需求是市场成长的挑战。数位音讯和视讯的格式化和压缩标准随着数位技术的每一次进步而不断发展。
• 儘管 COVID-19 存在不确定性，但市场处于有利位置，可以从经济復苏以及产业向 IP 和云端基础的解决方案的过渡中受益。该行业已经达到了大多数广播公司和媒体公司都开始采用新习惯和工作方式的地步。云端基础设施预计将支援远端工作流程并消除对本地系统的依赖。对于广播公司来说，疫情加速了分散式工作流程的采用，以提高营运敏捷性。无论是远端製作、远端协作还是远端控制，相关人员都在利用 IP 串流技术与同事进行即时密切协作。

广播设备市场趋势

编码器预计将经历显着成长

• 视讯编码器将类比或数位视讯转换为另一种数位视讯格式并将其传送到解码器。视讯编码器输入SDI作为未压缩的数位视讯讯号，并将其转换为用于电视广播的H.264或HEVC。这些编码器专为 ISR 和 IPTV 设计，通常接受模拟复合视讯、SDI 或乙太网路以及特定于应用程式的资料，透过无线或基于 IP 的网路传输到各种观看和储存设备。储存设备。
• 对视讯进行编码的目的是创建透过网路传输的数位副本。广播公司可以根据其串流目标和预算选择硬体或软体编码器。大多数专业广播公司使用硬体编码器，但由于价格昂贵，大多数初级到中级广播公司使用直播编码器软体。
• 硬体编码器和软体编码器在功能上非常相似，因为它们都获取原始视讯檔案并将其转换为数位檔案。硬体编码设备仅用于编码，而软体编码器与电脑的作业系统配合使用，因此编码不是其主要功能。软体编码器具有图形介面来管理转换过程，使您可以控制位元率和流品质等因素。
• 随着时间的推移，编码器的效率显着提高，为 HDTV 等现代格式和 H.264 等压缩标准的成功做出了贡献。目前，广播环境中对编码器的需求可分为三个主要领域：贡献、初级分发和家庭分发。
• 2022 年 11 月，Z3 Technology LLC 宣布推出两款全新的高品质、低频宽H.265 视讯编码器解决方案。这些创新系统是强大的 ZCube 编码器产品线的一部分，专为工业视讯、电视墙、监控和其他低延迟视讯串流和录製应用而设计。
• 同样，2022年6月，Skywire Broadcast宣布与Kiloview达成策略合作伙伴关係，推出专业高阶编码P系列视讯编码器设备，解决连接不良的问题。这款编码器非常适合户外直播和传输，例如音乐会、现场活动、现场广播、体育赛事和紧急情况现场。
• 高清内容的采用、从类比广播向数位广播的转变以及透过 OTT 平台轻鬆存取随选节目都导致了对广播设备的需求增加。此外，广播平台正在使用视讯编码器为其用户提供更高的视讯质量，从而推动全球市场的发展。

预计亚太地区成长率最高

• 亚太地区包括中国、印度等人口密度高的国家。该地区是最早采用该技术的地区之一，高速网路普及越来越普遍。
• 根据思科估计，明年网路用户数(%)可望达到72%。此外，广泛的平均通讯速度预计将达到157.1Mbps，推动市场成长。
• 此外，根据财经新闻入口网站 Learn Bonds 最近的报告，亚洲占全球网路用户的一半。该地区拥有约23亿网路用户，占全球网路普及的50.3%。
• 根据 GSMA 报告，不丹、伊朗、孟加拉和越南等国的行动普及最为显着。该地区智慧型设备的普及也是推动该地区高等级音讯和视讯需求的因素之一。根据 GSMA 的数据，64% 的亚太地区居民已经拥有智慧型手机，预计到 2025 年普及将超过 80%。
• 此外，Netflix于2023年3月宣布，计划斥资约19亿美元用于亚太地区的本地内容。预计与前一年同期比较企业收益将年增12%，达到40亿美元以上，而2022年将成长9%。
• 当地供应商也在大力投资，以利用疫情带来的机会。例如，去年3月，Signiant Inc.宣布收购嵌入式媒体处理软体供应商Kyno。此次收购将有助于扩展我们的软体定义内容交换 (SDCX) SaaS 平台的功能，并包括与媒体资产互动的工具。该平台在全球拥有约 100 万用户，连接超过 5 万家各种规模的媒体和娱乐公司。

广播设备产业概况

广播设备市场上各公司之间的竞争由价格、产品、市场占有率和竞争强度决定。主要市场参与者包括思科系统公司、Telefonaktiebolaget LM Ericsson、Harmonic Inc.、Evs Broadcast Equipment Sa 和 Grass Valley。

2023年4月，思科宣布成为2023年国际足总女子世界杯的官方网路基础设施供应商。该公司将提供一个安全的网络，连接整个奥运生态系统，从场馆到活动、营运和媒体，并将促进预计全球 20 亿人观看的电视报道。

2023 年 4 月，Harmonic 宣布在迈阿密、波士顿和旧金山等关键指定市场区域 (DMA) 推出 NEXTGEN TV 服务，使提供具有增强视讯品质和更高频宽效率的 ATSC 3.0 频道成为可能。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

• 研究框架
• 二次调查
• 初步调查
• 对资料进行三角测量并产生见解

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买方议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 价值链分析
• COVID-19 市场影响评估

第五章市场动态

• 市场驱动因素
  • 由于多格式支持，对编码器的需求不断扩大
  • 透过 OTT 服务扩展 D2C 供应
  • SAAS 解决方案的采用率增加
• 市场挑战/抑制因素
  • 用于广播的媒体格式和转码器缺乏标准化

第六章市场区隔

• 依技术
  • 类比广播
  • 数位广播
• 副产品
  • 天线
  • 交换器
  • 影像伺服器
  • 编码器
  • 发射机中继器
  • 其他的
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第七章 竞争形势

• 公司简介
  • Cisco Systems Inc.
  • Telefonaktiebolaget LM Ericsson
  • Evs Broadcast Equipment SA
  • Grass Valley
  • Harmonic Inc.
  • Clyde Broadcast
  • Sencore Inc.
  • Eletec Broadcast Telecom Sarl
  • AVL Technologies Inc.
  • ETL Systems Ltd.

第八章投资分析

第9章市场的未来

The Broadcast Equipment Market size was valued at USD 4.89 billion in the previous year and is expected to register a CAGR of 5.91 % during the forecast period to become USD 6.88 billion by the next five years. With the change in consumer preference from TV to digital media, it is becoming increasingly difficult but essential for broadcast media to remain pertinent. The landscape of broadcast television is undergoing significant changes, and there is a need to adapt in order to stay current.

Over the last few decades, consumers' demand for better-quality video and audio has rapidly upgraded broadcast equipment products and technology. With content being produced in 4k and UHD formats, broadcasting in the identical format for enhanced viewing quality has resulted in IP live-production technology. This is significant for live production, where a premium is placed on flexible and efficient system control.

Key Highlights

• Technological advancement has further driven broadcasters to provide UHD output to their premium users, fueling market growth. Moreover, the rise in digital channels and the increasing utilization of cutting-edge broadcasting devices, featuring 8K video quality for sports coverage and 4K quality for news coverage, contribute to the acceleration of market growth.
• The sports section is the biggest market for TV viewers worldwide, finding ways to deliver video content at scale. The increasing number of devices and formats presents several challenges for broadcasters, service providers, content owners, and rights holders. The rental sports broadcast equipment sector is another significant revenue generator for the broadcast equipment market. The increasing number of international sports tournaments drives the rental market for broadcast equipment.
• Moreover, the rising income, increasing purchases of consumer durables, and the increasing availability of fast and cheap internet will positively impact the market growth. As per IBEF, India, television is projected to constitute 40% of the Indian media market in 2024, trailed by digital advertising (12%), print media (13%), Cinema (9%), and the OTT & gaming industries (8%), advertising (12%), cinema (9%), and the OTT and gaming industries (8%). By 2025, it is anticipated that the quantity of linked intelligent televisions will reach around 40-50 million.
• The rapidly developing nature of digital audio and video formats and the need for open, domestic, or international agreement norms for generating and preserving digital video and audio are challenging the market's growth. Norms for digital audio and video formats and compression methods are evolving with every new advancement in digital technology.
• Notwithstanding the uncertainties of COVID-19, the market was well-positioned to benefit from an economic revival and the industry transition to IP and Cloud-based solutions. The industry has reached a stage where new habits and means of working have settled for most broadcast and media organizations. Cloud infrastructure is expected to support remote workflows and eliminate dependency on on-premises systems. For broadcasters, the pandemic has accelerated the adoption of distributed workflows for greater operational agility. Whether for remote production, remote collaboration, or remote operation, broadcast professionals leverage IP streaming technology to collaborate closely with their peers in real time.

Broadcast Equipment Market Trends

Encoders is Expected to Witness Significant Growth

• Video encoders convert analog or digital video to another digital video format for delivery to a decoder. Video encoders input SDI as an uncompressed digital video signal into H.264 or HEVC for television broadcasting. These encoders are designed for ISR, and IPTV typically accepts analog composite video, SDI, or Ethernet, along with application-specific metadata, for transporting to different viewing or storage devices over a wireless or IP-based network viewing via computer monitors or for being captured by storage devices.
• The purpose of encoding a video is to create a digital copy transmitted over the internet. Broadcasters can choose between a hardware or software encoder, depending on the purpose of the stream and the budget. Most professional broadcasters use hardware encoders, but due to the high price point, most beginner-level to mid-experienced broadcasters go with live streaming encoder software.
• Hardware and software encoders function very similarly, as they both take RAW video files and convert them into digital files. Hardware encoding devices have the sole purpose of encoding, while software encoders work with a computer's operating system; thus, encoding is not the primary function. Software encoders have graphic interfaces to manage the conversion process and allow control over elements, such as bitrate and stream quality.
• The effectiveness of encoders significantly improved during the forecast, and it has played a role in the success of modern formats, like HDTV, and compression standards, like H.264. Currently, the demand for encoders in broadcast settings can be categorized into three key domains: contribution, primary distribution, and home distribution.
• In November 2022, Z3 Technology LLC announced the introduction of two new high-quality, low-bandwidth H.265 video encoder solutions. These innovation systems are part of the robust ZCube line of encoders designed for industrial video, video walls, surveillance, and other low-latency video streaming and recording applications.
• Similarly, in June 2022, Skywire Broadcast announced a strategic collaboration with Kiloview to launch a professional high-end encoding P series video encoder device to solve the poor connectivity issue. This encoder perfectly suits outdoor live streaming and transmissions in concerts, live events, field broadcasts, sports, emergency spots, etc.
• The adoption of high-definition content, the transition from analog to digital broadcasting, and easy access to on-demand content through OTT platforms contribute to increased demand for broadcast equipment. Furthermore, broadcasting platforms use video encoders to provide subscribers with improved video quality, driving the global market.

Asia-Pacific is Expected to Witness the Highest Growth Rate

• Asia-Pacific is home to some densely populated countries such as China and India. The region is one of the fastest adopters of technology with increasing high-speed internet penetration.
• According to Cisco estimates, it is expected that the number of internet users (%) will reach 72% in the coming year. Additionally, broad average speeds are expected to reach 157.1 Mbps, fueling the market's growth.
• Furthermore, according to a recent financial news portal Learn Bonds report, Asia accounts for half of the internet users worldwide. The region has about 2.3 billion internet users, with 50.3% of global internet penetration.
• Countries such as Bhutan, Iran, Bangladesh, and Vietnam are demonstrating the most significant mobile penetration advances, according to a GSMA report. The implementation of smart devices in the region is another factor fueling the demand for high-definition audio and videos in the region. As per GSMA, 64% of the residents in APAC already possess smartphones, and the adoption is expected to cross the 80% market by 2025.
• Furthermore, in March 2023, Netflix announced plans to spend approximately USD 1.9 billion on local content in the Asia-Pacific region. The company will likely grow revenue in 2023 by 12% year-on-year to exceed USD 4 billion compared with 9% growth in 2022.
• Local vendors are also investing heavily to capitalize on the opportunities brought by the pandemic. For instance, in March last year, Signiant Inc. announced the acquisition of Kyno, which provides embedded media processing software. The acquisition helps Signiant Inc. extend the functionality of the Software-Defined Content Exchange (SDCX) SaaS platform, incorporating tools for engagement with media assets. With almost one million users globally, the platform connects more than 50,000 Media & Entertainment companies of all sizes.

Broadcast Equipment Industry Overview

The competitive rivalry between various firms in the broadcast equipment market depends on price, product, or market share, along with the intensity with which they compete. Some major market players include Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Harmonic Inc., Evs Broadcast Equipment Sa, and Grass Valley.

In April 2023, Cisco announced that it became the Official Network Infrastructure Provider of the FIFA Women's World Cup 2023. The company will provide a safe network to link the complete tournament ecosystem, from the locations to activities to management to media, and facilitate the conveyance of the telecast, which is expected to be viewed by 2 billion individuals globally.

In April 2023, Harmonic announced the power of NEXTGEN TV services in major designated market areas (DMAs), including Miami, Boston, and San Francisco, enabling the delivery of ATSC 3.0 channels with enhanced video quality and greater bandwidth efficiency.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

• 2.1 Research Framework
• 2.2 Secondary Research
• 2.3 Primary Research
• 2.4 Data Triangulation and Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Value Chain Analysis
• 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Demand for Encoders due to Support for Multiple Formats
  • 5.1.2 Growing D2C Offerings through OTT Services
  • 5.1.3 Increased Adoption of SAAS Solutions
• 5.2 Market Challenges/restraints
  • 5.2.1 Lack of Standardization of Media Formats and Codecs Used for Broadcasting

6 MARKET SEGMENTATION

• 6.1 By Technology
  • 6.1.1 Analog Broadcasting
  • 6.1.2 Digital Broadcasting
• 6.2 By Product
  • 6.2.1 Dish Antennas
  • 6.2.2 Switches
  • 6.2.3 Video Servers
  • 6.2.4 Encoders
  • 6.2.5 Transmitters and Repeaters
  • 6.2.6 Other Products
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Cisco Systems Inc.
  • 7.1.2 Telefonaktiebolaget LM Ericsson
  • 7.1.3 Evs Broadcast Equipment SA
  • 7.1.4 Grass Valley
  • 7.1.5 Harmonic Inc.
  • 7.1.6 Clyde Broadcast
  • 7.1.7 Sencore Inc.
  • 7.1.8 Eletec Broadcast Telecom Sarl
  • 7.1.9 AVL Technologies Inc.
  • 7.1.10 ETL Systems Ltd.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET