市场调查报告书
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1452511
北美直播 IP 广播设备市场预测至 2030 年 - 区域分析 - 按产品类型和应用North America Live IP Broadcasting Equipment Market Forecast to 2030 - Regional Analysis- by Product Type and Application |
北美IP直播设备市场预计将从2022年的3.0726亿美元成长到2030年的8.2263亿美元。预计2022年至2030年CAGR为13.1%。
IP 技术的进步推动北美直播 IP 广播设备市场
直播被认为是一种广播形式,其媒体旨在供全球范围内的公众接收。它与其他形式的线上影片观看不同,因为影片檔案在传输给观众之前既不预先录製也不储存。因此,直播为观众和主播之间的即时互动提供了机会。直播通常用于专业体育比赛、会议和网路研讨会演示、社交媒体活动和视讯游戏会话。在过去的几十年里,消费者对更高品质的音讯和视讯的需求迅速推动了对广播设备产品和技术的需求。
随着内容以 4K 和 UHD 格式製作,以类似格式传输以增强观看质量,加速了对 IP 直播製作技术的需求。无论是远端製作、远端协作还是远端操作,广播专业人士都利用 IP 串流技术进行即时协作。 2022 年1 月,美乐威推出了新颖的Ultra Encode 系列通用直播媒体编码器,提供H.265、H.264 和NDI|HX 编码,并为广泛的专业应用、直播、远端贡献提供多协议支持。基于 IP 的製作和 AV-over-IP。此外,在NEP Group的2022年IBC Show亮相上,它推出了TFC Flow,这是一款功能强大且易于使用的基于IP的「DIVA」工具。 TFC Flow 在统一的现场活动网路中提供对讲、资料以及音讯和视讯讯号流的完全控制。它由 NEP 独有的多用途控制网路平台 Total Facility Control (TFC) 提供支援。 TFC Flow 具有 IP/2110 的功能和可扩展性,同时消除了随之而来的复杂性,使网路配置快速、简单且安全。因此,IP 技术的不断进步正在推动北美直播 IP 广播设备市场的成长。
北美IP直播设备市场概况
美国、加拿大和墨西哥是北美主要国家之一。这些国家被称为全球数位技术的早期采用者。 2012 年 5 月,数位政府策略启动,鼓励 21 世纪的新政府在引领经济成长的同时,并专注于数位革命。 2020 年 5 月,美国国际开发署 (USAID) 发布了在世界快速发展的数位环境中发展和人道主义援助的数位策略。这项数位策略旨在加强对该地区经济成长至关重要的各个产业。 2018年,加拿大总理任命了该国首位数位政府部长,主要致力于加强该国的数位经济。 2021 年,加拿大宣布了第一个数位政府策略,以协调数位营运、实现 IT 系统现代化、推进技术采用并改善服务交付。随着数位化程度的不断提高,消费者更倾向于透过手机使用直播服务。因此,北美地区对 IP 直播设备的需求不断增加。
国际贸易管理局 (ITA) 的全球媒体和娱乐 (M&E) 团队在美国 100 多个城市和全球 80 个大使馆设有出口办事处,透过授权和贸易服务支援媒体和娱乐产业及其客户拓展国际市场市场。该团队帮助该行业的企业扩展其数位媒体、机电製作、直播视讯游戏和电子竞技、串流媒体、电视或广播领域。在美国-加拿大-墨西哥贸易协定的帮助下,美国蓬勃发展的媒体和娱乐业也支持了加拿大和墨西哥该产业的发展。
由于体育、新闻和赛事直播的激增,北美直播 IP 广播设备的销量增加。根据世界银行集团的数据,美国的网路使用者从 2020 年的 91% 上升到 2021 年的 92%;在加拿大,网路用户数量从2020年的92%成长到2021年的93%,而墨西哥的网路用户数量从2020年的71%飙升到2021年的76%。网路用户数量的不断增长推动了网路用户的成长。对线上串流媒体和即时直播内容的需求,进一步推动了对IP直播设备的需求,以满足消费者的需求。因此,强劲的机电产业带动了北美国家IP直播设备市场的发展。
北美直播 IP 广播设备市场收入及 2030 年预测(百万美元)
北美IP直播设备市场细分
北美直播 IP 广播设备市场按产品类型、应用和国家/地区进行细分。
根据产品类型,北美直播IP广播设备市场分为路由器和交换器、发射机和间隙填充器、编码器和转换器、视讯伺服器、天线、放大器、调製器和中继器等。 2022年,路由器和交换器领域在北美直播IP广播设备市场中占据最大份额。
根据应用,北美IP直播设备市场分为广播製作中心、广播体育场和室外转播车。 2022 年,广播製作中心细分市场在北美直播 IP 广播设备市场中占据最大份额。
根据国家/地区,北美直播 IP 广播设备市场分为美国、加拿大和墨西哥。 2022年,美国主导北美IP直播设备市场。
包括百通公司;思科系统公司;埃弗兹; EVS广播设备;索尼公司;哈雷公司;草谷;罗斯视频有限公司; AJA 视讯系统公司;和 Imagine Communications 是北美直播 IP 广播设备市场上的一些领先公司。
The North America live IP broadcasting equipment market is expected to grow from US$ 307.26 million in 2022 to US$ 822.63 million by 2030. It is estimated to grow at a CAGR of 13.1% from 2022 to 2030.
Advancements in IP Technology Fuel the North America Live IP Broadcasting Equipment Market
Live streaming is considered a form of broadcasting, with media intended for reception by the general public on a worldwide scale. It varies from other forms of online video viewing because video files are neither prerecorded nor stored before being transmitted to audiences. Thus, live streaming provides opportunities for a real-time interface between audience members and streamers. Live streaming is commonly used for professional sports games, conference and webinar presentations, social media events, and video gaming sessions. Over the last few decades, consumers' demand for better-quality audio and video has rapidly propelled the need for broadcast equipment products and technology.
With content produced in 4K and UHD formats, transmission in a similar format for enhanced viewing quality has accelerated the demand for IP live-production technology. Whether for remote production, remote collaboration, or remote operation, broadcast professionals leverage IP streaming technology to collaborate in real time. In January 2022, Magewell launched its novel Ultra Encode family of universal live media encoders, providing H.265, H.264, and NDI|HX encoding with multi-protocol support for an extensive range of professional applications, live streaming, remote contribution to IP-based production, and AV-over-IP. Further, at NEP Group's 2022 IBC Show appearance, it launched TFC Flow, a powerful and easy-to-use IP-based "DIVA" tool. TFC Flow offers complete control of intercom, data, and audio and video signal flow within a unified live event network. It is powered by NEP's exclusive, multipurpose control web-based platform, Total Facility Control (TFC). TFC Flow has the power and scalability of IP/2110 while removing the complexity that comes along with it, making network configuration fast, easy, and secure. Therefore, growing advancement in IP technology is fueling the North America live IP broadcasting equipment market growth.
North America Live IP Broadcasting Equipment Market Overview
The US, Canada, and Mexico are among the prime countries in North America. These countries are known as early adopters of digital technologies across the world. In May 2012, the Digital Government Strategy was launched to encourage the upcoming governments in the 21st century to focus on bringing digital revolution, alongside pioneering economic growth. In May 2020, the United States Agency for International Development (USAID) released Digital Strategy for development and humanitarian assistance in the world's rapidly evolving digital landscape. This digital strategy was built to strengthen various industries that are crucial for the economic growth of the region. In 2018, the Canadian Prime Minister appointed the country's first minister for digital government, which primarily focuses on strengthening the country's digital economy. In 2021, Canada announced its first digital government strategy to coordinate digital operations, modernize their IT systems, advance technology adoption, and improve service delivery. With the rising digitalization, consumers are more inclined towards adoption of live streaming services through their mobile phones. Due to which need for live IP broadcasting equipment is increasing in North America.
The global Media & Entertainment (M&E) Team of the International Trade Administration (ITA) has export offices in over 100 US cities and at 80 embassies worldwide, supporting the media and entertainment industry along with its clients with licensing and trade services to expand in international markets. The team helps enterprises from this industry expand their digital media, M&E production, live video games and e-sports, streaming, television, or broadcast segments. A robust media and entertainment industry in the US also supports the growth of this industry in Canada and Mexico with the help of the US-Canada-Mexico trade agreement.
The sales of live IP broadcasting equipment have increased in North America due to the surge in live streaming of sports, news, and events. According to The World Bank Group, internet users in the US rose from 91% in 2020 to 92% in 2021; in Canada, the number of internet users has increased from 92% in 2020 to 93% in 2021, while the number of internet users in Mexico has surged from 71% in 2020 to 76% in 2021. The growing number of internet users has fueled the demand for online streaming and real-time live content, which has further fueled the demand for live IP broadcasting equipment to meet the demand from consumers. Thus, a robust M&E industry fuels the live IP broadcasting equipment market in North American countries.
North America Live IP Broadcasting Equipment Market Revenue and Forecast to 2030 (US$ Million)
North America Live IP Broadcasting Equipment Market Segmentation
The North America live IP broadcasting equipment market is segmented into product type, application, and country.
Based on product type, the North America live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held the largest share of the North America live IP broadcasting equipment market in 2022.
Based on application, the North America live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held largest share of the North America live IP broadcasting equipment market in 2022.
Based on country, the North America live IP broadcasting equipment market is segmented int o the US, Canada, and Mexico. The US dominated the North America live IP broadcasting equipment market in 2022.
include Belden Inc.; Cisco Systems, Inc.; Evertz; EVS Broadcast Equipment; Sony Corporation; Harmonic Inc.; Grass Valley; Ross Video LTD; AJA Video Systems, Inc.; and Imagine Communications, are some of the leading companies operating in the North America live IP broadcasting equipment market.