电子商务塑胶包装：市场占有率分析、产业趋势/统计、成长预测，2024-2029

电子商务塑胶包装市场规模预计将从2024年的269.7亿美元成长到2029年的506.9亿美元，预测期间（2024-2029年）复合年增长率为13.46%。

主要亮点

• 预计2024年市场容量为199.2万吨，预计2029年将达342万吨，同期复合年增长率为11.42%。
• 包装和标籤对您企业的销售和利润有直接影响。电子商务包装由各种材料製成的包装解决方案组成，其用途包括内容保护、产品密度控制、促销工具、产品识别以及搬运和物流过程中的用户便利性。Masu。塑胶是电子商务包装中使用的关键材料之一。
• 包装和标籤对您企业的销售和利润有直接影响。电子商务包装由用于内容保护、产品密度控制、促销工具、产品识别以及搬运和物流过程中用户便利性的材料製成的各种包装解决方案组成。塑胶是电子商务包装中使用的关键材料之一。
• 软包装是电子商务的理想格式，因为它可以在整个出货过程中承受更多的接触点。此外，软包装可防止溢出、防止破损并使产品保持在一起。根据《今日塑胶》报道，与传统零售相比，电子商务产品的处理量至少是传统零售的三倍。软包装还提高了运输成本效率，因为包裹的申请重量通常由实际重量或体积重量中的较大者决定。因此，软塑胶包装等节省空间的包装型态是降低出货价格的驱动力，并且在电子商务领域最为普及。
• 此外，软塑胶包装通常由多层组成，因此难以回收。许多市场相关人员目前正在致力于开发更简单、易于回收的材料。塑胶包装产业的市场相关人员正在开发单体软塑胶。
• 塑胶包装可能含有製造过程中使用的物质（例如溶剂）和非有意添加物质（NIAS）（例如寡聚物、杂质和降解产物）的残留物。人们越来越担心，用于生产原生塑胶的添加剂可能会使回收变得复杂，或对人类和生态系统健康构成风险。对于再生塑胶製造商来说，塑胶废弃物中是否存在这些添加剂的不确定性可能会完全阻碍回收。因此，关于某些塑胶废弃物流中添加剂的使用缺乏资讯和透明度是促进这些产品以及所调查市场回收的主要障碍。
• 毫无疑问，COVID-19 大流行提高了人们对电子商务产品软包装的认识。这场危机刺激了线上零售业的繁荣，并严重扰乱了购物和消费习惯，尤其是以前在零售店购物的农村地区人们。此外，俄罗斯和乌克兰之间的战争对电商包装产业和整个包装产业也产生了直接影响，导致原物料价格上涨，影响企业营运。

电商塑胶包装市场趋势

消费性电子媒体占据主要市场占有率

• 消费性电子产品包装产品製造商越来越多地使用保护性包装产品，例如气泡膜、空气枕和其他充气包装产品来保护他们的设备。未来，预计这些替代包装将满足所有电子类别的要求。小型消费品的泡壳包装正在有效发挥作用。这种塑胶包装使您的产品脱颖而出，并提供防篡改功能，同时易于打开。
• 环保电子产品包装越来越受欢迎。监管和政府当局正在大力推动环保包装的使用。品牌和消费者越来越认识到保护环境免受不可生物分解性包装废物侵害的必要性。例如，2023 年 1 月，Flipkart 推出了一家提供永续产品的电子商店。 Flipkart 希望透过这个平台推动变革并鼓励透明、以消费者为导向且具有环保意识的明智购买决策。
• 当谈到高效包装时，塑胶通常允许生产商用更少的包装材料发送更多的产品。减轻重量可以显着提高消费品包装的经济和环保性能。泡壳包装也是小型消费性电子产品的理想选择。这种塑胶包装既实用又易于打开，使您的电子配件脱颖而出，并具有砸道机功能。这些属性有利于市场扩张。
• 行动电话通常采用塑胶材料包装和出货。许多製造商正在转向永续的包装选择，例如，在为苹果产品製造客自订包装盒时通常会选择纸板。然而，使用塑胶薄膜或保鲜膜的包装盒仍然是最受欢迎的包装方法。
• 爱立信预计，2028年，智慧型手机行动网路用户数量预计将超过77亿人。预计这将为市场带来显着提振。由于对智慧型手机及其周边设备（例如充电器、耳机和通用序列汇流排（USB）电缆）安全包装的需求不断增长，该市场正在不断扩大。总体而言，全球消费性电子产品中塑胶的使用量正在显着增加，这提振了市场前景。消费性电子产品经常采用塑胶包装来保护各种电子产品免受内部和外部危险（例如恶劣天气）的影响。

亚太地区成长强劲

• 中国是全球最大的电子商务市场，产生了全球约50%的交易量。阿里巴巴旗下的淘宝天猫和京东是主导中国电子商务市场的国内平台。拼多多采用全新团购模式，超越数十家竞争对手，成为第三大平台。据电商指南显示，唯品会、蘑菇街、苏宁、国美、当当、一号店、聚美等其他平台占据了剩余的市场占有率。
• 由于消费者对网路购物的偏好不断增强、付款方式的日益丰富以及一日宣传活动等网路购物活动的推广、有吸引力的折扣以及物流基础设施的改善，中国的电子商务行业正在快速增长。
• 印度电子商务产业大大改变了印度的商业模式。不同类型的商业正在开放，包括企业对企业（B2B）、消费者对消费者（C2C）、直接对消费者（D2C）和消费者对企业（C2B）。 D2C 和 B2B 等一些主要细分市场在过去几年中经历了显着成长。预计 2027 财年印度 D2C 市场规模约 600 亿美元。这种成长正在从根本上重塑包装形势，因为 D2C 公司越来越依赖塑胶包装解决方案来满足线上客户的需求。
• 此外，根据印度品牌股权基金会 (IBEF) 的数据，到 2030 年，全球电子商务产业的价值预计将达到 3,500 亿美元。预计2022年复合年增长率为21.5%，2030年达748亿美元。电子商务的激增与对高效和永续塑胶包装解决方案不断增长的需求直接相关。
• 随着日本消费者从传统实体店转向线上电子商务业务，日本的电子商务市场正经历重大转型。日本电子商务企业正在扩大在该地区电子商务市场的影响力，进一步利用该地区的大量城市人口、技术先进的消费者和新兴经济体。日本人口密集的都市区需要高效率、便利的电商体验。随着这些地区的人口不断转向网路购物，对可靠且环保的包装解决方案的需求不断增长，以便安全地将货物送到您家门口。

电商塑胶包装产业概况

电子商务塑胶包装市场是一个中等规模的市场，Storopack Hans Reichenecker GmbH、Berry Global Inc.、Sealed Air Corporation、Pregis LLC、Sonoco Products Company、Amcor Group GmbH 等知名公司积极进入该市场。 。这些公司透过推动设计、技术和应用方面的创新来获得永续的竞争优势。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买家/消费者的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 产业价值链分析

第五章市场动态

• 市场驱动因素
  • 网路零售的普及与全通路的出现
  • 增加轻质软包装的使用
  • 在线零售中可生物分解性塑胶包装的增加
• 市场挑战
  • 缺乏良好的生产规范
  • 有关塑胶使用的规定
  • 在电子商务中实现永续包装
• COVID-19之后对电子商务塑胶包装产业的影响

第六章市场区隔

• 依产品类型
  • 袋/袋
  • 保护性包装
  • 收缩膜
  • 其他的
• 按最终用户产业
  • 消费性电子媒体
  • 食品与饮品
  • 个人保健产品
  • 时尚/服饰
  • 家庭护理/家具
  • 其他的
• 按地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 其他亚太地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 美国
  • 中东/非洲

第七章 竞争形势

• 公司简介
  • Amcor Group Gmbh
  • Pregis LLC
  • Sealed Air Corporation
  • Sonoco Products Company
  • Storopack Hans Reichenecker Gmbh
  • Berry Global Group Inc.
  • Huhtamaki OYJ
  • CCL Industries Inc.
  • Clondalkin Group
  • Proampac LLC

第 8 章亚马逊的电子商务贡献

第9章市场的未来

The e-commerce plastic packaging market size is expected to grow from USD 26.97 billion in 2024 to USD 50.69 billion by 2029, at a CAGR of 13.46% during the forecast period (2024-2029).

Key Highlights

• The market, in terms of volume, is estimated at 1.992 million tons in 2024 and is expected to reach 3.420 million tons by 2029, registering a CAGR of 11.42% over the same forecast period.
• Packaging and labeling directly impact the sales and profits of a business. E-commerce packaging consists of various packaging solutions made from materials used for content protection, product density management, promotional tools, product identification, and user convenience during handling and logistics. Plastic has been one of the critical materials used in e-commerce packaging.
• Packaging and labeling directly impact the sales and profits of a business. E-commerce packaging consists of various packaging solutions made from materials used for content protection, product density management, promotional tools, product identification, and user convenience during handling and logistics. Plastic has been one of the critical materials used in e-commerce packaging.
• Flexible packaging is an ideal format for e-commerce to withstand more touchpoints throughout the shipment process. Moreover, flexible packaging material can prevent spills, resist breakage, and hold products together. Compared to conventional retail, e-commerce products are handled at least three times, according to Plastics Today. Flexible packaging also drives shipping cost efficiencies as the billable weight for a package is usually determined by whichever value is the greater, actual, or dimensional weight. Therefore, more space-efficient formats like flexible plastic packaging drive lower shipping prices and are hence most prevalent in the e-commerce sector.
• Moreover, flexible plastic packaging has presented difficulties with recycling because it is generally comprised of various layers that require to be separated to become feasible. Many market players are now working to develop more simple materials that can be easily recycled. The plastic packaging industry market players are developing mono-polymer flexible packaging laminates to ensure circularity while capitalizing on the many benefits of the flexible plastic packaging format.
• Plastic packaging can contain residues from substances used during the manufacturing process, such as solvents, along with non-intentionally added substances (NIAS), such as oligomers, impurities, or degradation products. There are increasing concerns over additives used to manufacture virgin plastics that complicate recycling or pose risks to human or ecological health. For manufacturers of recycled plastics, uncertainty about the presence of these additives in plastic waste can hinder recycling altogether. The lack of information and transparency regarding the use of additives in some plastic waste streams is thus a significant barrier to the increased recycling of those products and, in turn, to the market studied.
• The COVID-19 pandemic undoubtedly increased awareness about the flexible packaging of e-commerce products. The crisis fueled the online retail boom, significantly disrupting shopping and consumption habits, especially among the rural population who had hitherto been buying from retail stores. Furthermore, the Russia-Ukraine war had an immediate impact on the e-commerce packaging industry and the packaging industry as a whole by raising the prices of raw materials and affecting how businesses operated.

E-commerce Plastic Packaging Market Trends

Consumer Electronics and Media to Hold Significant Market Share

• Manufacturers of packaging products for consumer electronics are increasingly using protective packaging items, such as air bubble wraps, air pillows, and other inflated packaging products, to shield devices. It is anticipated that in the future, these packaging alternatives will satisfy the requirements of all electronic categories. The packaging of small consumer goods in blisters works effectively. This plastic packaging makes the items stand out and offers tamper protection while still being straightforward to open.
• Electronic product packaging that is environmentally friendly is growing in popularity. Regulators and government authorities have vigorously pushed for the use of green packaging. The necessity of protecting the environment from non-biodegradable packaging trash is being recognized by brands and consumers alike. For instance, in January 2023, Flipkart introduced an e-store for sustainable products. Flipkart stated that it hopes that through the implementation of this platform, the company will be able to make a difference and encourage informed buying decisions while being transparent, consumer-oriented, and eco-friendly.
• Plastics frequently allow producers to send more products with less packaging material when it comes to efficient packaging. Light-weighting can significantly improve the packaging for consumer goods' economic and environmental performance. Blister packaging is also perfect for small consumer electronics products. While still practical and simple to open, this style of plastic packaging highlights electronic accessories and offers tamper resistance. These qualities promote market expansion.
• Cell phones are usually packed and shipped using plastic material. Although many manufacturers are shifting toward sustainable packaging options, for example, Corrugated cardboard is often chosen when constructing custom boxes for Apple products; its durability and resistance to crushing make it an ideal choice for protecting iPhones on the way to market. However, using plastic films and wraps to package boxes is still the most preferred packaging choice.
• According to Ericsson, by 2028, the number of smartphone mobile network subscriptions is expected to exceed 7.7 billion. This is expected to boost the market significantly. The market is growing due to the rising demand for safe packaging for smartphones and their peripherals, including chargers, earbuds, and universal serial bus (USB) cables. Overall, plastic use in consumer electronics is increasing significantly all around the world, which is enhancing the market outlook. Consumer electronics frequently employ plastic wrapping to shield various electronic gadgets from internal and external dangers like inclement weather.

Asia Pacific to Register Major Growth

• China is the largest e-commerce market globally, generating approximately 50% of the world's transactions. Alibaba's Taobao Tmall and JD.com are the domestic platforms that dominate the country's e-commerce market. Pinduoduo overtook dozens of competitors to become the third-largest platform, using a new group purchasing model. Other platforms, including Vipshop, Mogujie, Suning, Gome, Dangdang, Yihaodian, and JuMei, comprise the remaining market share, according to The eCommerce Guide.
• The e-commerce sector in China is experiencing rapid growth due to the growing preferences of consumers to shop online, the increasing availability of payment methods, and the promotion of online shopping events, such as one-day offers, attractive discounts, and improved logistics infrastructure.
• The e-commerce industry in India has changed the way business works in India. It has opened different types of commerce, such as business-to-business (B2B), consumer-to-consumer (C2C), direct-to-consumer (D2C), and consumer-to-business (C2B). Some of the major segments, like D2C and B2B, have seen tremendous growth in the last few years. The Indian market for D2C is estimated to be around USD 60 billion in FY27. This growth is fundamentally reshaping the packaging landscape as D2C companies increasingly rely on plastic packaging solutions to meet the demands of their online customers.
• Furthermore, according to the India Brand Equity Foundation (IBEF), the global e-commerce industry is estimated to be worth USD 350 billion by 2030. It is expected to grow at a CAGR of 21.5 % in 2022 to reach USD 74.8 billion by 2030. This surge in e-commerce activity directly translates into an increased need for efficient and sustainable plastic packaging solutions.
• The Japanese e-commerce market is undergoing a major transformation as Japanese consumers transition from traditional physical stores to online e-commerce businesses. Japanese e-commerce companies are taking advantage of the region's high urban population, technologically advanced consumers, and developed economy further to expand their presence in the region's e-commerce market. The densely populated urban regions of Japan necessitate efficient and convenient e-commerce experiences. As the population of these areas continues to shift towards online shopping, there is an increasing demand for reliable and environmentally friendly packaging solutions to ensure the safe delivery of products to their doorstep.

E-commerce Plastic Packaging Industry Overview

The e-commerce plastic packaging market exhibits a moderate degree of fragmentation, with notable players such as Storopack Hans Reichenecker GmbH, Berry Global Inc., Sealed Air Corporation, Pregis LLC, Sonoco Products Company, and Amcor Group GmbH actively participating in the market. These companies are achieving sustainable competitive advantages by fostering innovation in design, technology, and application.

In September 2023, Sonoco Products Company successfully concluded the acquisition of the remaining portion of its equity stake in RTS Packaging LLC (RTS) from its joint venture partner, WestRock. This acquisition, totaling USD 330 million, also includes the acquisition of a WestRock paper mill located in Chattanooga, Tennessee. As a result, Sonoco has expanded its network, now encompassing 15 operations spread across the United States, Mexico, and South America.

In April 2023, Amcor announced an innovative partnership with Tyson Foods, a global leader in protein and food production. The objective of this collaboration is to introduce more sustainable packaging solutions for consumer products. This alliance leverages the expertise of both companies in the realm of sustainability and aims to create a groundbreaking, environmentally friendly packaging solution, setting a precedent in the industry.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Proliferation of Online Retailing and Emergence of Omni-channel Presence
  • 5.1.2 Rising Usage of Lightweight Flexible Packaging
  • 5.1.3 Increasing Biodegradable Plastic Packaging for Online Retail
• 5.2 Market Challenges
  • 5.2.1 Lack of Exposure to Good Manufacturing Practices
  • 5.2.2 Regulation Pertaining to the Use of Plastic
  • 5.2.3 Approach Toward Sustainable Packaging in E-commerce
• 5.3 Post-COVID-19 Impact on the E-commerce Plastic Packaging Industry

6 MARKET SEGMENTATION

• 6.1 By Product Type
  • 6.1.1 Pouches and Bags
  • 6.1.2 Protective Packaging
  • 6.1.3 Shrink Films
  • 6.1.4 Other Product Types
• 6.2 By End-user Industry
  • 6.2.1 Consumer Electronics and Media
  • 6.2.2 Food and Beverage
  • 6.2.3 Personal Care Products
  • 6.2.4 Fashion and Apparel
  • 6.2.5 Home Care and Furnishing
  • 6.2.6 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
    • 6.3.2.4 Spain
    • 6.3.2.5 Rest of Europe
  • 6.3.3 Asia-Pacific
    • 6.3.3.1 China
    • 6.3.3.2 India
    • 6.3.3.3 Japan
    • 6.3.3.4 Rest of Asia-Pacific
  • 6.3.4 Latin America
    • 6.3.4.1 Brazil
    • 6.3.4.2 Mexico
    • 6.3.4.3 America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Amcor Group Gmbh
  • 7.1.2 Pregis LLC
  • 7.1.3 Sealed Air Corporation
  • 7.1.4 Sonoco Products Company
  • 7.1.5 Storopack Hans Reichenecker Gmbh
  • 7.1.6 Berry Global Group Inc.
  • 7.1.7 Huhtamaki OYJ
  • 7.1.8 CCL Industries Inc.
  • 7.1.9 Clondalkin Group
  • 7.1.10 Proampac LLC

8 AMAZON E-COMMERCE CONTRIBUTION

• 8.1 Amazon Contribution (%) to E-commerce Sales In the United States (Value)
• 8.2 List of Various Packaging Products Used by Amazon
• 8.3 Suppliers of Packaging Products
• 8.4 Sustainable Packaging Initiatives across Various Countries
• 8.5 Impact of Frustration-free Packaging on Amazon and their Average Savings
• 8.6 Recycling Trends of Plastic Packaging Material (Percentage of Plastic Bags, Sacks, and Wraps Recycled)

9 FUTURE OF THE MARKET