市场调查报告书
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1551315
到 2030 年零售电子商务包装市场预测:按产品类型、应用和地区分類的全球分析Retail E-Commerce Packaging Market Forecasts to 2030 - Global Analysis By Product Type, Application and by Geography |
根据Stratistics MRC的数据,2024年全球零售电商包装市场规模为246.9亿美元,预计在预测期内将以15.0%的复合年增长率增长,到2030年达到571.1亿美元。
用于展示、保护和运输消费者在线上购买的产品的材料和技术称为零售电子商务包装。包装在产品到达过程中发挥巨大作用,对客户满意度和品牌知名度有直接影响。随着网路购物的兴起,人们对经济实惠、环保且美观的包装解决方案的需求不断增长。此外,零售电子商务包装经常使用各种盒子、衬垫信封、保护插件和品牌材料来创造令人难忘的打开体验。
根据国际航空运输协会 (IATA) 的数据,在新兴市场强劲需求的推动下,到 2037 年,全球航空客运量预计将翻倍。
扩大电子商务
电子商务的兴起彻底改变了零售格局,因为与传统实体店相比,消费者更重视网路购物的便利性。由于这项变化,直接运送给客户的产品数量呈指数级增长,需要能够承受搬运和运输滥用的耐用包装选项。此外,零售全球化、线上市场的持续成长以及新竞争对手的出现都推动了对灵活且扩充性的包装解决方案的需求,这些解决方案可以适应各种产品和交付情况。
增加包装成本
包装材料和程序可能很昂贵,特别是对于新兴企业和中小型企业 (SME) 而言。好的环保包装解决方案通常比传统材料製成的包装解决方案更昂贵。购买环保材料、尖端印刷技术和客製化包装解决方案也可能导致预算紧张。这些成本是一个主要障碍,特别是对于利润率较低的公司。此外,公司投资尖端或高端包装解决方案的能力可能会受到仔细平衡整体盈利和包装成本的需要的限制。
环保包装的发展
走向永续性为企业提供了许多在竞争中脱颖而出和创新的机会。再生材料、生物分解性薄膜和植物来源塑胶等永续材料的技术发展有潜力满足消费者对环保产品日益增长的需求。透过投资研发来开发创造性和永续的包装解决方案,公司可以减少对环境的影响,同时提高品牌声誉并吸引具有环保意识的客户。此外,生态标章和认证可以提高公司的声誉和市场地位。
供应链中断
自然灾害、地缘政治紧张局势、流行病、运输问题等造成的供应链中断可能会影响零售电子商务包装市场。供应链中断可能会扰乱生产计划、增加成本并延迟包装材料的供应。此外,这些困难可能导致难以满足客户对可靠和及时交货的需求,损害我们的商业声誉并降低客户忠诚度。
COVID-19 大流行导致的封锁和社交距离措施对零售电子商务包装市场产生了重大影响,加速了向网路购物的转变。电子商务的兴起增加了对确保货物高效、安全交付的包装解决方案的需求。除了暴露国际供应链的弱点外,疫情也扰乱了包装材料的供应,推高了价格。此外,这场危机提高了消费者的安全和卫生意识,导致保护性和防篡改包装市场的成长。
瓦楞纸箱市场预计将在预测期内成为最大的市场
占据零售电子商务包装市场最大份额的部分是瓦楞纸箱。这些盒子是首选,因为它们耐用、持久,并提供出色的运输保护。它们的结构弹性使其成为各种需要安全处理和运输的产品的理想选择。此外,瓦楞纸箱适应性强,可以个人化品牌推广,为企业提供实用的行销和保护解决方案。随着电子商务的扩张,瓦楞纸箱的需求预计将很高,因为它们在确保产品安全和改善客户体验方面发挥着重要作用。
健康、个人护理和美容行业预计在预测期内复合年增长率最高
零售电子商务包装市场的健康、个人护理和美容领域预计将以最高的复合年增长率成长。这种扩张与美容和健康行业网路购物的成长趋势有关,消费者越来越多地购买健康产品、化妆品和个人保健产品。该市场的创新是由对专业且安全的包装解决方案的需求所驱动的,这些解决方案可确保安全交付,同时保持产品完整性。此外,包装製造商越来越注重环保材料和用户友好的设计,以吸引註重健康和外观的消费者,进一步推动市场的快速成长。
在零售电商包装领域,北美地区占据最大的市场占有率。该地区先进的电子商务基础设施、高消费支出水平以及网路购物的快速普及是该地区占据主导地位的主要原因。尤其是在美国和加拿大,电子商务量大且物流网路完善,对创意和有效的包装解决方案的需求日益增长。此外,北美市场的主导地位也是该地区日益重视最尖端科技和永续包装的结果。
零售电子商务包装市场预计将以拉丁美洲地区最高的复合年增长率成长。该地区蓬勃发展的电子商务产业推动了对创意包装解决方案的需求,并得到了网路存取改善和中阶不断壮大的支持。随着线上零售的蓬勃发展,对确保产品安全并改善客户体验的包装的需求不断增长。此外,由于巴西和墨西哥等国家供应链基础设施和物流的进步,拉丁美洲成为市场扩张的一个值得注意的地区,进一步推动了成长。
According to Stratistics MRC, the Global Retail E-Commerce Packaging Market is accounted for $24.69 billion in 2024 and is expected to reach $57.11 billion by 2030 growing at a CAGR of 15.0% during the forecast period. The materials and techniques used to present, safeguard, and ship consumer-purchased goods online are referred to as retail e-commerce packaging. The state in which products arrive is largely dependent on the packaging, and this has a direct effect on customer satisfaction and brand perception. The need for affordable, eco-friendly, and aesthetically pleasing packaging solutions has grown along with the popularity of online shopping. Moreover, a variety of boxes, padded envelopes, protective inserts, and branded materials are frequently used in retail e-commerce packaging to create an unforgettable unboxing experience.
According to the International Air Transport Association (IATA), global air passenger traffic is expected to double by 2037, driven by strong demand in emerging markets.
E-commerce's expansion
The rise in e-commerce has completely changed the retail environment, as customers come to value online shopping's convenience over traditional brick-and-mortar establishments. Because of this change, the amount of goods being shipped directly to customers has increased exponentially, calling for durable packaging options that can survive handling and transportation abuses. Additionally, globalization of retail, the constant growth of online marketplaces, and the arrival of new competitors have all increased the demand for flexible and scalable packaging solutions that can handle a variety of goods and delivery circumstances.
Elevated costs of packing
Packaging materials and procedures can be expensive, especially for startups and small and medium-sized businesses (SMEs). Superior, eco-friendly packaging solutions are frequently more expensive than those made of conventional materials. Budgets may also be strained by purchases of eco-friendly materials, cutting-edge printing techniques, and customized packaging solutions. These expenses can provide a significant obstacle for companies, particularly those with narrow profit margins. Furthermore, businesses capacity to invest in cutting-edge or high-end packaging solutions may be constrained by the need to carefully strike a balance between overall profitability and packaging expenses.
Developments in eco-friendly packaging
The movement towards sustainability is giving businesses a lot of chances to stand out from the competition and innovate. Technological developments in sustainable materials, like recycled content, biodegradable films, and plant-based plastics, have the potential to satisfy the increasing demand from consumers for environmentally friendly goods. Businesses can lessen their environmental effect while simultaneously improving their brand's reputation and attracting eco-aware customers by investing in R&D to develop creative, sustainable packaging solutions. Moreover, a business's reputation and standing in the market can be enhanced by utilizing eco-labels and certifications.
Disruptions to the supply chain
Supply chain disruptions from natural disasters, geopolitical tensions, pandemics, or transportation problems can affect the retail e-commerce packaging market. Supply chain hiccups can cause production schedule disruptions, higher expenses, and delays in the availability of packaging materials. Additionally, these difficulties may make it more difficult for a business to satisfy customers' demands for dependable and timely deliveries, which could harm the reputation of the business and erode client loyalty.
Lockdowns and social distancing measures caused by the COVID-19 pandemic had a significant effect on the retail e-commerce packaging market, hastening the shift towards online shopping. Due to the increase in e-commerce, there was a greater need for packaging solutions that guaranteed the efficient and safe delivery of goods. In addition to exposing weaknesses in international supply chains, the pandemic also caused disruptions in the supply of packaging materials and raised prices. Furthermore, the crisis raised consumer awareness of safety and hygiene, which led to a rise in the market for protective and tamper-evident packaging.
The Corrugated Boxes segment is expected to be the largest during the forecast period
The segment with the largest share in the retail e-commerce packaging market is corrugated boxes. These boxes are preferred because they are strong, long-lasting, and offer excellent shipping protection. Because of their structural resilience, they are perfect for a wide range of products that require safe handling and transportation. Moreover, corrugated boxes are adaptable and can be personalized for branding, providing companies with a practical solution for marketing and protection. Corrugated boxes are expected to be in high demand as e-commerce expands because of their vital role in guaranteeing product safety and improving the customer experience.
The Health, Personal Care & Beauty segment is expected to have the highest CAGR during the forecast period
The health, personal care, and beauty segment of the retail e-commerce packaging market is anticipated to grow at the highest CAGR. This expansion can be linked to the growing trend of online shopping in the beauty and health industries, where customers are increasingly buying wellness products, makeup, and personal care products. Innovation in this market is being driven by the need for specialized and safe packaging solutions that guarantee safe delivery while maintaining product integrity. Additionally, packaging manufacturers are placing more of an emphasis on eco-friendly materials and user-friendly designs to appeal to consumers who are concerned about their health and appearance, which is further accelerating the market's rapid growth.
The North American region has the largest market share in the retail e-commerce packaging sector. The region's sophisticated e-commerce infrastructure, high levels of consumer spending, and quick uptake of online shopping are the main causes of its dominance. Particularly in the United States and Canada, there is a high volume of e-commerce transactions and well-established logistics networks, which drives the need for creative and effective packaging solutions. Furthermore, North America's dominant position in the market is also a result of the region's growing emphasis on cutting-edge technologies and sustainable packaging.
The retail e-commerce packaging market is expected to grow at the highest CAGR in the Latin American region. The need for creative packaging solutions is being driven by the region's burgeoning e-commerce industry, which is being supported by rising internet access and a growing middle class. There is an increasing demand for packaging that guarantees product safety and improves the customer experience as online retail gains traction. Moreover, Latin America is a noteworthy region for market expansion because of the advancements in supply chain infrastructure and logistics throughout nations like Brazil and Mexico, which further bolster the growth.
Key players in the market
Some of the key players in Retail E-Commerce Packaging market include Nippon Paper Industries Co., Ltd., Ventapel, Georgia-Pacific LLC, Sealed Air Corporation, Intertape Polymer Group Inc, 3M Company, Smurfit Kappa Group, Orora Packaging Australia Pty Ltd., DS Smith Plc, Pregis Corporation, WestRock Company, Mondi Group, Klabin S.A. , DynaCorp and Packaging Corporation of America.
In June 2024, Nippon Express Holdings, Inc., has signed a strategic partnership agreement with Controlant, Inc., a leading provider of real-time monitoring devices for pharmaceuticals. Controlant is a leading provider of real-time monitoring solutions for tracking temperature and location information during transport, enables transportation intervention and automated product release in the highly regulated pharmaceutical industry.
In April 2024, Georgia-Pacific announced an investment of more than $150 million to rebuild a paper machine at its mill in Wauna, Oregon. This investment will rebuild a 1965-vintage paper machine into a world-class machine to make paper for Angel Soft(R) and strategic private label bath tissue. This modernization project helps position the mill and the overall business to continue to be competitive in the market.
In February 2024, DS Smith, a sustainable fibre-based packaging provider, has announced the extension of its exclusive supplier deal with global confectionery company Mondelez International. This second consecutive five-year agreement will see Smith continue as the sole supplier of corrugated packaging for Mondelez across Europe.