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市场调查报告书
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1440273

电视与机上盒：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Television and Set Top Box - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

以出货计算，电视和机上盒市场规模将从2024年的2.9098亿台增长到2029年的3.8102亿台，预测期内（2024-2029年）复合年增长率为5.54%，预计将持续增长至10,000 单位。

电视和机上盒 - 市场

主要亮点

  • 人工智慧（AI）在机上盒中的快速采用、新兴市场中互联网普及和宽频普及的提高以及基于作业系统的设备的持续部署在推动市场方面发挥着至关重要的作用。
  • 政府法规强制要求安装机上盒、机上盒供应商部署可用的基于作业系统的设备以及新兴国家模拟关闭的迁移正在推动机上盒市场的需求。例如，印度政府透过修订《有线电视网络（监管）法》强制要求机上盒。 STB 透过数位讯号提供更好的观看体验，并防止非法频道在印度播出。
  • 此外，去年最后一个季度，资讯和广播部（MIB）成立了一个四人委员会，负责审议印度电视评级公司的指导方针，并决定对返迴路径资料（RPD）的规定进行标准化。 受到推崇的。这使得 RPD 成为与加密、条件存取和其他基本 STB 级功能同等的普遍功能。
  • 此外，随着各种技术创新的发展，各种具有各种创新功能的机上盒被开发出来。这加剧了机上盒公司之间的竞争。此外，数位录影是观众最想要的功能之一，它允许观众观看和录製他们喜欢的节目。
  • 此外，市场正在见证数位娱乐服务和IPTV的整合。例如，今年第二季度，亚洲首家4K RDK IPTV盒子提供商创维数字宣布，印度多系统运营商Bhimavaram Community Network（BCN）选择创维数字作为BCN数字娱乐服务提供来源.宣布确实如此。
  • 此外，根据 Conviva 的数据，截至 2021 年第一季，Roku 是最受欢迎的 OTT 电视设备，占北美电视观看时间的 37%。此外，4K 等技术的出现改善了观众体验，再加上更好的基础设施和设备，导致了捆绑式音讯视讯和资讯服务的出现。此外，电视收视率测量组织印度广播观众研究委员会（BARC India）的报告显示，疫情期间电视收视率持续飙升。预计此类趋势将进一步成为所研究市场成长的催化剂。
  • 冠状病毒感染疾病（COVID-19）大流行导致政府实施封锁以遏制病毒传播。各国的封锁影响了各个通讯服务供应商的供应链。去年第三季度，Airtel DTH部门宣布将在去年底之前停止进口高清机上盒，以应对COVID-19感染疾病的供应链中断，并生产本地开发的机上盒计划已公布。然而，由于 COVID-19Over-the-Top感染疾病，OTT 服务也有所增加。 Hulu、Prime Video 和 Netflix 等 OTT 平台都宣布上调用户费用。向 OTT 服务的转变促使服务供应商提供混合上盒，以提供直播串流媒体和Over-the-Top内容。

电视和机上盒市场趋势

卫星技术预计将出现显着的市场成长

  • 卫星电视是机上盒市场最重要的应用之一。卫星电视的创新之一是引入了节目录製功能，使消费者能够即时录製节目并在以后方便时观看。
  • 卫星机上盒也越来越多地配备了各种互动功能，例如视讯点播和电子节目指南。更先进的机上盒单元直接透过使用者电视系统（例如网际网路）提供一系列互动式和多媒体服务。除了基本功能外，它还具有浏览、电子邮件和即时通讯等功能。
  • 各国政府正在扩大其太空计划，以扩大境内外直接到户（DTH）服务的覆盖范围。今年第二季度，ISRO宣布发射通讯GSAT-24。该卫星由 NewSpace India Limited (NSIL) 在其首次需求驱动的通讯任务中发射。 GSAT-24上的总合卫星容量将出租给其忠实客户Tata Play（塔塔集团的DTH业务），以满足应用需求。
  • 此外，卫星/DTH 机上盒市场的供应商正在推出有吸引力的产品来吸引该市场的客户群。例如，在马哈拉斯特拉邦最后一个季度，Dish 奥里萨邦宣布向用户提供免费的 MPEG4 盒子升级优惠。印度古吉拉突邦、喜马偕尔邦、恰蒂斯加尔邦、查谟和克什米尔邦。升级时提供机上盒、遥控器、HDMI 或 A/V 电缆和转接器。用户的新机上盒还可享有 12 个月的保固。此外，混合DTH 机上盒的推出提高了其在机上盒市场卫星部分的受欢迎程度。
  • 根据印度电讯监理局（TRAI）统计，塔塔集团旗下子公司塔塔天空（Tata Sky）去年上半年占据印度DTH市场最大份额，约占33%的市场份额。在测量期间，营运商领先 Airtel，其次是 Dish TV 和 Sun Direct。除Dish TV市场占有率下滑外，其余DTH业者当年的市场主导地位进一步巩固。因此，这些营运商市场占有率的上升将在整个预测期内扩大市场。

亚太地区维持主要市场占有率

  • 亚太地区也是技术采用的主要地区之一。由于市场饱和以及付费电视消费者的激烈竞争，亚太地区的供应商不断寻求在其基于 Android 的智慧电视中添加网关功能、安全性、应用程式和高清功能等功能。
  • 此外，亚洲国家强制安装机上盒的政府法规正在推动亚太地区机上盒市场的成长。根据资讯和广播部 (MIB) 的数据，共有 1,726 家 MSO。此外，还有 12 家 MSO 和 1 家空中头端 (HITS) 营运商，每家的用户基数均超过 100 万。目前，印度有4家付费DTH营运商，为6,957万用户提供电视服务。
  • 此外，由于人们越来越关注更高品质的电影和更强大的技术接口，以及丰富的资源和劳动力推动的国内生产成本较低，该地区的市场正在扩大。 Technicolor 等公司正在扩大印度等亚洲国家的製造能力。此外，去年第三季度，塔塔天空也推出了首款印度製造的机上盒。该机上盒是与 Technicolor Connected Home 和 Flextronics 合作製造的。
  • 此外，我们也看到该地区从有线电视到Over-the-Top电视 (OTT) 的明显转变。过渡的主要原因是为阻止 COVID-19感染疾病流行而实施的封锁。根据影片广告和收益平台 SpotX 去年的报告，全部区域有超过 4 亿人使用 OTT影片串流服务，超过 69% 的影片观众每周至少观看一次。串流影片。此外，OTT 观看的三大市场包括新加坡（91%）、澳洲（81%）和印尼（76%）。东南亚的 OTT 串流数量也显着增加。
  • TRAI 发布的资料显示，随着 Netflix、Amazon Prime Video 和 AltBalaji 获得了大量用户，有线电视和 DTH 电视服务供应商在疫情期间也向串流媒体服务让出了阵地。同样，通讯DTH供应商也与OTT玩家合作，提供完整的娱乐内容。去年第三季度，Vodafone Idea宣布，由于OTT平台消费的增加和物联网（IoT）的加速，通讯业正在经历数位转型。该公司已与 Voot Select 和 Sun NXT 等本地 OTT 平台合作。

电视及机上盒产业概况

电视行业在过去的几年里经历了无数的变化，变得更加多元化。 ARRIS International PLC、Intek Digital Inc.、中兴通讯、三星电子和 LG 电子等主要企业不断创新，透过策略性合併、收购和合作伙伴关係寻求市场扩张。

2022 年 3 月，Technicolor Connected Home 与布伊格电信 (Bouygues Telecom) 合作，布伊格电信是法国着名的网路服务供应商之一，拥有超过 2,620 万固定和行动用户，为整个法国市场的消费者带来视讯体验。我们开发并部署了优质、未来性的解决方案Android 4K 超高清 (UHD) 机上盒整合了一流的 Wi-Fi。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌意强度
    • 替代品的威胁
  • 产业相关人员分析
  • 评估新型冠状病毒感染疾病（COVID-19）对市场的影响
  • 技术简介

第五章市场动态

  • 市场驱动因素
    • 先进技术创新
    • 扩大新兴市场的采用
    • 基于作业系统的设备部署
  • 市场限制因素
    • 生产成本上升和供应商整合被认为是预期成长放缓的主要原因。
    • 有鑑于市场已趋于成熟，

第六章机上盒市场区隔

  • 依技术
    • 卫星/DTH
    • IPTV
    • 电缆
    • 其他类型（DTT 和 OTT）
  • 按解决方案
    • SD
    • HD
    • 超高清或更高
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章电视市场区隔

  • 按分辨率
    • HD/FHD
    • 4K
    • 8K
  • 按尺寸（英吋）
    • 32岁以下
    • 39-43岁
    • 48-50岁
    • 55-60岁
    • 65岁以上
  • 依技术
    • 液晶
    • OLED
    • QLED
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第八章供应商市场占有率分析

  • 供应商市场占有率机上盒市场
  • 供应商市场占有率电视市场

第九章竞争形势-公司简介

  • Set Top Box
    • ARRIS International PLC（CommScope Inc.）
    • Technicolor SA
    • Intek Digital Inc.
    • HUMAX Electronics Co. Ltd
    • ZTE Corporation
    • Skyworth Digital Ltd
    • Sagemcom SAS
    • Gospell Digital Technology Co. Limited
    • Kaon Media Co. Limited
    • Shenzhen Coship Electronics Co. Ltd
    • Evolution Digital LLC.
    • Shenzhen SDMC Technology Co. Ltd
  • Television
    • Samsung Electronics Co. Ltd
    • LG Electronics
    • TCL
    • Hisense
    • Xiaomi

第十章投资分析

第十一章市场的未来

简介目录
Product Code: 72098

The Television and Set Top Box Market size in terms of shipment volume is expected to grow from 290.98 Million units in 2024 to 381.02 Million units by 2029, at a CAGR of 5.54% during the forecast period (2024-2029).

Television and Set Top Box - Market

Key Highlights

  • The surge in the adoption of artificial intelligence (AI) in set-top boxes, the rising internet penetration and broadband adoption in emerging markets, continuous deployment of OS-based devices is playing a very significant role in driving the market.
  • The government regulations mandating the installation of set-top boxes, deployment of available OS-based devices by STB vendors, and analog switch-off transition in emerging countries are driving the demand for the STB market. For instance, the Government of India has made STBs compulsory through an amendment to the Cable Television Networks (Regulation) Act. STBs provide a better viewing experience because of digital signals and help prevent illegal channels from being broadcasted in India.
  • Moreover, in the last quarter of the previous year, the four-member committee formed by the Ministry of Information and Broadcasting (MIB) to review guidelines for TV rating agencies in India recommended that the provision for Return Path Data (RPD) be made a mandatory capability in all future set-top boxes (STBs) deployed by Distribution Platform Operators (DPOs) so that the RPD becomes a ubiquitous capability on par with encryption, conditional access, and other such mandatory STB-level capabilities.
  • Also, the rise in various technological innovations led to development a wide range of STBs with various innovative features. This, in turn, has made the competition fierce among the set-top box companies. Moreover, digital video recording is one of the most desired features, enabling viewers to watch and record their favorite shows.
  • Additionally, the market is witnessing the integration of digital entertainment services and IPTV. For instance, in the second quarter of this year, Asia's first 4K RDK IPTV box provider Skyworth Digital announced that Bhimavaram Community Network (BCN), India's multi-system operator, had selected Skyworth Digital as the source of BCN's digital entertainment offerings.
  • Also, according to Conviva, the most popular OTT TV device as of Q1 2021 was Roku, with a 37% share of TV viewing time in North America. Moreover, enhanced viewer experience, owing to the advent of technologies such as 4K, coupled with better infrastructure and devices, has led to the emergence of bundled voice video and data services. Further, TV viewership continued to surge during the pandemic, as reported by the television viewership measurement agency Broadcast Audience Research Council of India (BARC India). Such trends are further expected to act as catalysts for the growth of the studied market.
  • The COVID-19 pandemic led to lockdowns imposed by the government to curb the spread of the virus. The lockdown across countries has affected the supply chains of various telecom service providers. In the 3rd quarter of the last year, Airtel DTH arm announced plans to stop imports of high-definition set-top boxes by the end of last year to tackle the COVID-19-induced supply chain disruption and make locally developed set-top boxes. However, the COVID-19 pandemic also led to an increase in over-the-top (OTT) services. OTT platforms, such as Hulu, Prime Video, Netflix, and more, have all announced their increase in subscriber rates. The shift toward OTT services has led service providers to offer hybrid set-top boxes that provide live streaming and over-the-top content.

Television & Set Top Box Market Trends

Satellite Technology is Expected to Witness Significant Market Growth

  • Satellite television is one of the most significant applications of the set-top box market. One of the innovations in satellite TV is introducing a show-recording facility, which enables consumers to record their shows in real-time and watch them later at their convenience.
  • Also, the satellite STB units are increasingly equipped with various interactive features, like video-on-demand, electronic program guides, etc. More advanced STB units also provide a suite of interactive and multimedia services directly through a user television system, such as internet browsing, email, and instant messaging, in addition to basic functionality.
  • The governments have been looking to expand their space programs to increase the range of respective direct-to-home (DTH) offerings within and outside their borders. In the 2nd quarter of this year, ISRO announced the launch of the communication satellite GSAT-24. The satellite was launched by NewSpace India Limited (NSIL) in its first demand-driven communication satellite mission. The total satellite capacity on board GSAT-24 will be leased to its committed customer Tata Play, the DTH business of Tata Group, to meet their application requirements.
  • Moreover, satellite/DTH set-top box market vendors are coming up with attractive offers to lure the customer base in this market. For instance, in the last quarter of 2021, Dish TV offered a free MPEG4 box upgrade offer for users in Maharashtra, Uttar Pradesh, West Bengal, North East, and Assam, and eight more states, including Orissa, Punjab, Rajasthan, Haryana, Gujarat, Himachal Pradesh, Chhattisgarh and Jammu & Kashmir in India. The set-top box, remote, HDMI, or A/V cable and adapter would be provided upon upgrading. Subscribers will also get 12 monthly warranty on the new STB. Furthermore, the launch of Hybrid DTH set-top boxes is gaining popularity in the satellite segment of the STB market.
  • As per Telecom Regulatory Authority of India (TRAI), in India's DTH market during the first half of the last year, Tata Sky, a business under the Tata Group, had the most significant share with around 33% of the market. During the measured time, the operator was ahead of Airtel, followed by Dish TV and Sun Direct. The remaining DTH operators further solidified their control of the market that year, except for Dish TV, which suffered a fall in its market shares. Hence, the rise in such market shares of these operators will amplify the market throughout the forecasted period.

Asia Pacific to Hold Major Market Share

  • The Asia-Pacific region is also one of the prominent regions in terms of technology adoption. Due to the market saturation of Pay-TV consumers and stiff competition, vendors in the Asia Pacific region are constantly trying to add features to their Smart android-based televisions, such as gateway abilities, security, applications, and HD functionality.
  • Moreover, the supportive government regulations mandating the installation of set-top boxes in Asian countries are driving the growth of the Asia Pacific set-top box market. According to the Ministry of Information and Broadcasting (MIB), there are 1726 MSOs. Further, there is 12 MSOs and one Headend-in-the-Sky (HITS) operator with a subscriber base greater than one million each. There are currently 4 Pay DTH operators in India, providing television services to 69.57 million users.
  • Additionally, the region's market is expanding due to the growing emphasis on higher-quality movies and potent technological interfaces and the nation's low production costs brought on by the availability of plentiful resources and labor. Companies such as Technicolor, and others, have been expanding their manufacturing capabilities in Asian countries such as India. Moreover, in the 3rd quarter of the last year, Tata sky also unveiled its first batch of India-made set-top boxes. The set-top boxes were manufactured in partnership with Technicolor Connected Home and Flextronics.
  • Additionally, the region has clearly seen the transition from cable to over-the-top (OTT). The main cause of the transition was the lockdowns implemented to stop the COVID-19 pandemic from spreading. According to last year's report by SpotX, a video advertising and monetization platform, more than 400 million people use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers watching a streaming video at least once a week. Furthermore, the top three markets for OTT viewing included Singapore (91%), Australia (81%), and Indonesia (76%). Also, OTT streaming has increased drastically in Southeast Asia.
  • Also, according to the data released by the TRAI, cable and DTH television service providers ceded ground to streaming services during the pandemic, as Netflix, Amazon Prime Video, and AltBalaji reached a significant number of subscribers. On similar lines, telecom DTH providers are also partnering with OTT players to offer complete entertainment content. In the third quarter of the last year, Vodafone Idea announced that the telecom industry is undergoing a digital transformation due to the growing consumption of OTT platforms and the Internet of Things (IoT) acceleration. The company partnered with local OTT platforms such as Voot Select and Sun NXT.

Television & Set Top Box Industry Overview

The television industry has witnessed myriad changes over the past several years and has become more diverse. The major players, such as ARRIS International PLC, Intek Digital Inc., ZTE Corporation, Samsung Electronics Co. Ltd., and LG Electronics, continuously innovate and seek market expansion through strategic mergers, acquisitions, and partnerships.

In March 2022, Technicolor Connected Home partnered with Bouygues Telecom, one of France's prominent network service providers with over 26.2 million fixed and mobile subscribers, to develop and deploy a futureproof and premium Android 4K ultra high-definition (UHD) STB integrated with best-in-class Wi-Fi that delivers video experiences to consumers throughout the French market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Stakeholder Analysis
  • 4.4 An Assessment of Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 High Levels of Technological Innovations
    • 5.1.2 Growing Adoption in the Emerging Markets
    • 5.1.3 Deployment of OS-based Devices
  • 5.2 Market Restraints
    • 5.2.1 Growing Production Costs and Vendor Consolidation Cited as the Key Reasons for Slow Growth Forecast
    • 5.2.2 Given that the Market is on the Verge of Reaching Maturity

6 SET-TOP BOX MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 Satellite/DTH
    • 6.1.2 IPTV
    • 6.1.3 Cable
    • 6.1.4 Other Types (DTT and OTT)
  • 6.2 Resolution
    • 6.2.1 SD
    • 6.2.2 HD
    • 6.2.3 Ultra-HD and Higher
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Rest of the World

7 TELEVISION MARKET SEGMENTATION

  • 7.1 By Resolution
    • 7.1.1 HD/FHD
    • 7.1.2 4K
    • 7.1.3 8K
  • 7.2 By Size (in inches)
    • 7.2.1 32 and below
    • 7.2.2 39-43
    • 7.2.3 48-50
    • 7.2.4 55-60
    • 7.2.5 65 and above
  • 7.3 By Technology
    • 7.3.1 LCD
    • 7.3.2 OLED
    • 7.3.3 QLED
  • 7.4 By Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia-Pacific
    • 7.4.4 Rest of the World

8 VENDOR MARKET SHARE ANALYSIS

  • 8.1 Vendor Market Share Set-top box Market
  • 8.2 Vendor Market Share Television Market

9 COMPETITIVE LANDSCAPE - COMPANY PROFILES

  • 9.1 Set Top Box
    • 9.1.1 ARRIS International PLC (CommScope Inc.)
    • 9.1.2 Technicolor SA
    • 9.1.3 Intek Digital Inc.
    • 9.1.4 HUMAX Electronics Co. Ltd
    • 9.1.5 ZTE Corporation
    • 9.1.6 Skyworth Digital Ltd
    • 9.1.7 Sagemcom SAS
    • 9.1.8 Gospell Digital Technology Co. Limited
    • 9.1.9 Kaon Media Co. Limited
    • 9.1.10 Shenzhen Coship Electronics Co. Ltd
    • 9.1.11 Evolution Digital LLC.
    • 9.1.12 Shenzhen SDMC Technology Co. Ltd
  • 9.2 Television
    • 9.2.1 Samsung Electronics Co. Ltd
    • 9.2.2 LG Electronics
    • 9.2.3 TCL
    • 9.2.4 Hisense
    • 9.2.5 Xiaomi

10 INVESTMENT ANALYSIS

11 FUTURE OF THE MARKET