市场调查报告书
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美洲机上盒市场规模和预测(2020 - 2030)、区域份额、趋势和成长机会分析报告范围:按产品(有线、卫星和基于互联网的以及 DTT)和内容品质 [IPTV 和标清 (SD) )]Americas Set Top Box Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product (Cable, Satellite and Internet-Based, and DTT) and Content Quality [IPTV and Standard Definition (SD)] |
美洲机上盒市场规模预计将从2022年的74.5亿美元成长到2030年达到88.5亿美元;预计2022年至2030年复合年增长率为2.3%。
IPTV 服务透过网路协定网路提供电视内容,使观众能够观看直播电视并存取视讯点播服务等互动式服务。日益数位化进一步推动了IPTV的普及。消费者更喜欢灵活且便利的服务,IPTV透过网路连接设备为他们提供广泛的电视频道、随选内容和互动功能。 IPTV机上盒需求的成长进一步促使电信公司和网路服务供应商向其客户提供IPTV服务。康普控股有限公司、华为技术有限公司、Kaonmedia Co Ltd 和 Vantiva SA 等公司提供 IPTV 服务。 2021年,康普控股有限公司开发了4K UHD机上盒,这是一种下一代互联网协议(IP)连接的4K UHD数位视讯解码器,与OTT串流服务整合。康普机上盒还提供随选媒体和广播 IPTV 服务,为用户提供最先进的介面和 Android TV 作业系统功能的体验。机上盒製造商也致力于利用现有基础设施来扩大 IPTV 订阅的可用性和可近性。因此,IPTV 服务需求的增加推动了美洲机上盒市场的成长。
北美机上盒市场成长
北美机上盒市场规模分为美国、加拿大和墨西哥。随着访问付费电视和付费电视频道的新选项的推出,北美机上盒市场一直在温和成长。各种服务供应商正在对其机上盒系统进行现代化改造,提供复杂的功能,例如 OTT 存取、数位录影和改进的音质,以满足对视讯串流服务不断增长的需求。在北美,机上盒的普及率很高,尤其是在城市人口中。该地区的许多消费者年復一年花在数位媒体上的时间越来越多。根据 2021 年发布的美国媒体消费报告,Netflix 在串流媒体战争中占据主导地位,近七分之一的美国人拥有订阅服务(69%)。紧随其后的是 Amazon Prime 和 Disney Plus,成为消费者最受欢迎的串流媒体服务。该地区农村和城市人口数位娱乐渗透率的提高是积极影响美洲机上盒市场成长的主要因素之一。因此,美洲机上盒市场预计在预测期内将成长。
广播业的技术进步推动了先进的美洲机上盒市场规模的采用。智慧电视的普及以及对高清频道和视讯广播的需求不断增长,推动了全国对高清或4K内容品质的机上盒的需求。 2020年9月,加拿大机上盒能源效率自愿协议(CEEVA)公布。协议提到,客户从加拿大付费电视服务供应商购买的机上盒占该国付费电视市场的85%以上。这项自愿协议的达成是为了促进美洲机上盒市场能源效率的进步,同时促进创新和竞争。
墨西哥政府采取了多项措施来促进该国的外国直接投资,使这些公司能够投资于整个电子产业的技术开发,包括美洲机上盒市场份额。墨西哥的技术进步影响了具有整合技术的设备的开发,例如用于应用程式的人工智慧,包括视讯录製和虚拟助理。 2022 年,墨西哥有线电视营运商 Megacable Holdings SAB de CV 与 Oregon Networks 宣布在 Megacable XView+ 混合机上盒上开发适用于 Android TV 的 SparQ 中介软体。该策略在订阅功能和服务方面为公司带来了竞争优势。 Megacable Holdings SAB de CV 在该国有线网路上拥有 350 万付费电视和网路用户。因此,在预测期内,机上盒在增强分发能力和提供增强的观众体验方面的进步预计将推动美洲机上盒市场份额的成长。
Advanced Digital Broadcast SA、CommScope Holding Co Inc、华为技术有限公司、Humax Co Ltd、Kaonmedia Co Ltd、SagemCom UK Ltd、深圳创维数位科技有限公司、Technicolor SA、深圳同洲电子有限公司和苹果公司等美洲机上盒市场的主要参与者。
The Americas Set Top Box Market size is expected to grow from US$ 7.45 billion in 2022 and is expected to reach US$ 8.85 billion by 2030; it is estimated to record a CAGR of 2.3% from 2022 to 2030.
The IPTV services offer television content over the Internet Protocol network, enabling the viewers to stream live TV and access interactive services such as video-on-demand services. The increasing digitalization has further boosted the popularity of IPTV. Consumers prefer flexible and convenient services, and IPTV provides them with a broad range of TV channels, on-demand content, and interactive features through internet-connected devices. The rise in demand for IPTV set-top boxes has further prompted telecommunication companies and internet service providers to provide IPTV services to their customers. Companies such as CommScope Holding Co Inc, Huawei Technologies Co Ltd, Kaonmedia Co Ltd, and Vantiva SA offer IPTV services. In 2021, CommScope Holding Co Inc developed 4K UHD STB, a next-generation Internet Protocol (IP) connected 4K UHD digital video decoder, integrated with OTT streaming services. The CommScope set-top box also provides on-demand media and broadcast IPTV services, with a state-of-the-art interface and Android TV OS-featured experience to the users. The set-top box manufacturers also engage in leveraging existing infrastructure to expand the availability and accessibility of IPTV subscriptions. Therefore, increased demand for IPTV services is contributing to the growth of the Americas set top box market.
North America Set Top Box Market Growth
North America set top box market size is segmented into the US, Canada, and Mexico. North American set top box market has been witnessing moderate growth with the introduction of new options for accessing pay TV and premium TV channels. Various service providers are modernizing their set-top box systems with sophisticated capabilities such as OTT access, digital video recording, and improved sound quality in response to the growing demands for video streaming services. In North America, the penetration of set-top boxes, especially among the urban population, is high. Many consumers from the region have been spending increasingly more time consuming digital media year after year. According to the US Media Consumption Report released in 2021, Netflix dominates in the streaming wars, with nearly one in seven Americans having a subscription (69%). This is followed by Amazon Prime and Disney Plus as consumers' most popular streaming services. Increased digital entertainment penetration among rural and urban populations across the region is one of the main factors influencing the Americas set top box market growth positively. Therefore, the Americas set top box market is expected to grow during the forecast period.
Technological advancements in the broadcasting sector fuel the adoption of advanced Americas set top box market size. The rising adoption of smart TVs and the growing demand for high-definition channels and video broadcasts are propelling the demand for set-top boxes with HD or 4K content quality across the country. In September 2020, the Canadian Energy Efficiency Voluntary Agreement for Set-Top Boxes (CEEVA) was announced. The agreement mentioned set-top boxes that customers buy from Canadian pay-TV service providers account for more than 85% of the country's pay-TV market. This voluntary agreement was agreed to promote advancements in the energy efficiency of Americas set top box market while fostering innovation and competition.
The government of Mexico has taken several initiatives to facilitate foreign direct investments in the country, enabling the companies to invest in technological development across the electronics sector, including the Americas set top box market share. The technological advancements in Mexico influence the development of devices with integrated technologies such as artificial intelligence for applications, including video recording and virtual assistants. In 2022, Mexican cable operator Megacable Holdings SAB de CV with Oregon Networks announced the development of SparQ Middleware for Android TV on Megacable XView+ hybrid set-top box. The strategy rendered a competitive advantage to the company in terms of subscription features and services. Megacable Holdings SAB de CV has 3.5 million PayTV and internet subscribers across cable networks in the country. Thus, the advancements in set-top boxes to enhance distribution capacities and offer enhanced viewer experience is expected to boost the Americas set top market growth in Americas set top box market share during the forecast period.
Advanced Digital Broadcast SA, CommScope Holding Co Inc, Huawei Technologies Co Ltd, Humax Co Ltd, Kaonmedia Co Ltd, SagemCom UK Ltd, Shenzhen Skyworth Digital Technology Co Ltd, Technicolor SA, Shenzhen Coship Electronics Co Ltd, and Apple Inc. are a few key Americas set top box market players.