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市场调查报告书
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中东和非洲的个人护理包装：市场占有率分析、行业趋势和成长预测（2025-2030）

Middle East And Africa Personal Care Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 107 Pages | 商品交期: 2-3个工作天内

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简介目录

中东和非洲个人护理包装市场规模预计到2025年为12.1亿美元，预计到2030年将达到15.3亿美元，预测期内（2025-2030年）复合年增长率为4.89%。

中东和非洲个人护理包装-市场-IMG1

主要亮点

  • 对个人保健产品的需求不断增长正在推动中东个人护理包装市场的成长。製造商透过提供专业知识、扩充性、法规遵循、成本效益和创新能力来支持这种成长。随着消费者偏好的变化，包装在满足品牌的多样化需求和确保个人保健产品的高效生产方面发挥着至关重要的作用。
  • 近年来，在可支配收入增加、生活方式改变以及个人卫生和整装仪容意识增强的推动下，中东的个人护理行业显着扩张。这导致对各种个人保健产品的需求激增，包括护肤、护髮和化妆品。因此，包装产业必须进行调整和创新，以满足这些产品的独特要求，例如免受环境因素影响、易于使用和美观。该地区的製造商投资先进技术和永续材料来创建包装解决方案，以保持产品完整性并满足消费者对环保选择日益增长的偏好。
  • 此外，个人护理领域电子商务的兴起进一步影响了包装设计，重点关注耐用性和防篡改功能，以实现安全运输和交付。大城市的年轻消费者正在消费更多具有抗衰老和美白功效且采用天然有机成分配製的护肤品。社会意识的增强使得年轻消费者对使用和消费的产品更加挑剔。
  • 千禧世代和 Z 世代更喜欢购买那些积极考虑对地球和环境影响并有明确目标的品牌。具有社会意识的消费者的需求正在导致天然和有机个人保健产品的增加，以及从采购、生产到包装的供应链中对永续实践的需求。
  • 阿拉伯国家由于国内消费旺盛，近年来在个人照护市场展现出巨大潜力。主要市场包括沙乌地阿拉伯和阿拉伯联合大公国等海湾国家，以及摩洛哥和突尼斯等北非国家。这些国家正在经历快速的都市化、可支配收入的增加和消费者偏好的变化，促进了个人护理行业的成长。特别是在沙乌地阿拉伯，由于年轻人口和美学意识的提高，对优质个人保健产品的需求正在迅速增长。
  • 阿拉伯联合大公国拥有多元化的外籍居住者和蓬勃发展的旅游业，为本地和国际个人护理品牌提供了独特的市场。在北非、摩洛哥和突尼斯，人们对天然有机个人保健产品的兴趣与日俱增，反映了清洁美容的全球趋势。包括电子商务平台在内的零售通路的扩张进一步推动了这些地区的市场成长，并使个人保健产品更容易接触到更广泛的消费者群体。
  • 此外，沙乌地阿拉伯是中东和北非地区化妆品的主要市场。该市场的成长是由对天然、有机、草药和清真产品以及创新和环保包装的需求不断增长所推动的。沙乌地阿拉伯消费者对美妆内容高度关注，YouTube 上美妆相关影片的人均观看次数位居全球第一。沙乌地阿拉伯消费者熟知化妆品产业的产品成分和全球趋势。
  • 该地区的个人护理包装市场受到与研发 (R&D) 和製造新包装解决方案相关的高成本的限制。这些成本是个人护理行业市场扩张和创新的主要障碍。
  • 开发新的包装解决方案需要大量的研发投资，包括材料研究、设计流程和原型测试。此外，安装或修改製造设备来生产这些新的包装解决方案需要大量的资本支出。这些高昂的初始成本可能会阻碍中小型企业，尤其是对创新包装技术的投资。

中东和非洲个人护理包装市场趋势

玻璃领域占主要市场占有率

  • 玻璃包装已在各种行业中流行，用于储存液体药品、化妆品和香水。这些容器由优质玻璃製成，并配有塑胶滴管，这使它们与传统药瓶不同。滴管可以精确分配液体并最大限度地减少浪费。在这些容器中使用玻璃具有多种优点，包括化学惰性、透明度和可回收性。
  • 玻璃瓶广泛用于储存液体药品、护肤品、香水和其他需要精确剂量控制的应用。製药业尤其受益于玻璃包装，因为它可以保持产品完整性并延长保质期。化妆品和个人护理行业也利用玻璃瓶来生产奢侈品，充分利用其美学吸引力和感知品质。玻璃包装的多功能性和滴管的功能使其在各种利基市场中采用，例如精油和芳香疗法产品。
  • 由于对天然香料的需求超过合成香料以及豪华香水的日益普及，预计玻璃瓶市场将在预测期内显着增长。顺应这一趋势，该公司正在投资玻璃香水瓶的创新设计，探索独特的形状、纹理和装饰，以增强其产品的吸引力。香水玻璃瓶因其规则的形状和良好的反射率而被认为是奢侈品，这有助于提升香味的整体感觉。
  • 近年来，由于网路普及率和智慧型手机使用率的提高，阿联酋电子商务市场经历了显着成长。截至2023年，阿联酋电商中个人护理类别的市场占有率已达19%。它在线上零售领域也占有重要地位，反映了消费者偏好和购物习惯的变化。该地区个人保健产品的市场占有率为27%，这对玻璃包装的需求影响重大。这一趋势是由玻璃包装的奢华和环保特性推动的，这符合消费者在线购买个人保养用品的偏好。随着品牌寻求在竞争激烈的线上市场中脱颖而出，个人保养用品电子商务销售的成长推动了对创新和有吸引力的玻璃包装解决方案的需求。
  • 这种向可再填充玻璃瓶的转变解决了环境问题，并为消费者提供了更奢华、更持久的产品体验。香水品牌正在响应这一趋势，推出流行香水的填充用，让顾客重复使用原始的瓶子并减少整体包装废弃物。此外，从长远来看，使用填充用的玻璃瓶可以节省消费者的钱，因为填充用通常比购买含有相同数量香水的新瓶子便宜。

预计阿联酋将占据主要市场占有率

  • 阿联酋年轻、都市化且具有时尚意识的人口正在推动对化妆品和个人保健产品的需求。这种趋势在杜拜和阿布达比等大城市尤其明显，那里的消费者对高品质、优质美容产品的要求也越来越高。
  • 杜拜正成为中东包装产业的重要市场，重点关注创新和永续的解决方案。阿联酋拥有庞大的消费群和除石油天然气以外的多元化产业，对塑胶包装的需求每年都在稳步增长。其作为贸易中心的战略定位进一步推动了这一成长，吸引了国际品牌并培育了具有竞争力的零售环境。
  • 阿拉伯联合大公国是中东地区最重要、成长最快的化妆品市场之一。这种增长归因于多种因素，包括该国人口众多、游客人数众多以及成为化妆品行业区域中心的雄心壮志。在15个穆斯林国家中，阿联酋清真化妆品和药品市场规模排名第一。市场也见证了两个重要趋势：高级产品的重要性日益增加以及大麻化妆品的兴起。杜拜政府是阿拉伯世界第一个对大麻化妆品进行认证的政府，这是一项开创性倡议。
  • 杜拜因其精通科技的人口而成为中东电子商务的领导者。该国网路购物的持续成长得益于数位化的提高以及对线上付款系统和行动电子钱包的信任度的提高。关键的市场发展因素包括电子商务的扩张、全通路策略的发展以及线上订单中更多地使用生物分解性塑胶包装。为了支持电子商务包装的成长，公司正在采用包括线上销售在内的全通路分销方法。
  • 该国的电子商务零售额成长强劲，增幅最大，从2021年的51.12亿美元增至2023年的62.17亿美元。过去十年，电子商务销售额呈现稳定、近乎线性的成长。中国成长最快的十大电子商务类别展示了受益于线上销售的产品多样性，特别是食品和宠物用品。然而，休閒用品、时尚和个人护理仍然是主要的电子商务领域。
  • 阿联酋的零售电子商务产业正在经历显着成长，许多品牌和零售商都希望加强其线上业务。该国的电子商务市场包括 Noon 等本土品牌和亚马逊等国际公司。电子商务的成长为整个全部区域提供了包装机会。
  • 杜拜正在转型为全球工业和製造中心，旨在吸引重点产业的大规模投资。这项倡议符合《杜拜 2030 年工业战略》，预计到 2030 年产业部门将再成长 50 亿美元。作为该开发案的一部分，药品、草药和个人保健产品跨国製造商喜马拉雅健康公司将在该地区主要製造地迪拜工业城设立一家工厂。该计划预计将于 2024 年第一季开始商业生产，可能会增加该国对个人护理包装产品的需求。

中东和非洲个人护理包装产业概况

由于许多公司在国内外开展业务，中东和非洲个人护理包装市场竞争激烈。这个分散的市场拥有 Amcor Group GmbH、AptarGroup Inc.、Berry Global、Silgan Holdings Inc. 和 Alpla Group 等重要公司。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第五章市场动态

  • 市场驱动因素
    • 随着可支配收入的增加，个人保健产品的消费不断扩大
    • 越来越注重创新和有吸引力的包装
  • 市场限制因素
    • 新包装解决方案的研发和製造成本较高

第六章 市场细分

  • 依材料类型
    • 塑胶
    • 玻璃
    • 金属
    • 纸板
  • 按包装类型
    • 塑胶瓶/容器
    • 玻璃瓶/容器
    • 金属容器
    • 折迭式纸盒
    • 瓦楞纸箱
    • 管棒
    • 盖子与封口装置
    • 泵浦分配器
    • 软质塑胶包装
    • 其他包装类型
  • 依产品类型
    • 口腔护理
    • 头髮护理
    • 彩妆品
    • 护肤
    • 男士美容
    • 除臭剂
    • 其他产品类型
  • 按国家/地区
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第七章 竞争格局

  • 公司简介
    • Amcor Group GmbH
    • AptarGroup Inc.
    • Berry Global
    • Silgan Holdings Inc.
    • Alpla Group
    • Huhtamaki Oyj
    • Mondi PLC
    • EPL Limited
    • Innovative Group
    • Sonoco Products Company

第八章投资分析

第9章 未来展望

简介目录
Product Code: 47663

The Middle East And Africa Personal Care Packaging Market size is estimated at USD 1.21 billion in 2025, and is expected to reach USD 1.53 billion by 2030, at a CAGR of 4.89% during the forecast period (2025-2030).

Middle East And Africa Personal Care Packaging - Market - IMG1

Key Highlights

  • The increasing demand for personal care products drives the growth of the personal care packaging market in the Middle East. Manufacturers support this growth by providing expertise, scalability, regulatory compliance, cost-effectiveness, and innovation capabilities. As consumer preferences evolve, packaging plays a crucial role in meeting brands' diverse needs and ensuring the efficient production of personal care products.
  • The personal care industry in the Middle East has experienced significant expansion in recent years, driven by rising disposable incomes, changing lifestyles, and increased awareness of personal hygiene and grooming. This has led to a surge in demand for a wide range of personal care products, including skincare, haircare, and cosmetics. Consequently, the packaging industry has had to adapt and innovate to meet the specific requirements of these products, such as protection from environmental factors, ease of use, and aesthetic appeal. Manufacturers in the region are investing in advanced technologies and sustainable materials to create packaging solutions that preserve product integrity and align with growing consumer preferences for eco-friendly options.
  • Additionally, the rise of e-commerce in the personal care sector has further influenced packaging design, focusing on durability and tamper-evident features for safe shipping and delivery. Young customers in large cities spend more on skin care products with anti-aging and whitening advantages and natural and organic ingredients. Rising social consciousness drives young consumers to be more discerning about the products they use and consume.
  • Millennials and Gen Z prefer to purchase products from brands with a clear purpose, actively considering the impact on the planet and the environment. The demand for socially conscious consumers leads to the rise in natural and organic personal care products and the need for sustainable practices in the supply chain-from sourcing and production to packaging.
  • Several Arab nations have shown significant potential for the personal care market due to their high domestic consumption in recent years. Key markets include Gulf countries such as Saudi Arabia and the United Arab Emirates and North African nations like Morocco and Tunisia. These countries have experienced rapid urbanization, rising disposable incomes, and changing consumer preferences, which have contributed to the growth of the personal care industry. Saudi Arabia, in particular, has seen a surge in demand for premium personal care products, driven by a young population and increasing beauty consciousness.
  • The United Arab Emirates, with its diverse expatriate population and thriving tourism industry, offers a unique market for local and international personal care brands. In North Africa, Morocco and Tunisia have witnessed a growing interest in natural and organic personal care products, reflecting a global trend toward clean beauty. Expanding retail channels, including e-commerce platforms, has further facilitated market growth in these regions, making personal care products more accessible to a broader consumer base.
  • Further, Saudi Arabia represents a key market for cosmetics in the MENA region. This market's growth is driven by increasing demand for natural, organic, herbal, and halal products and innovative and environment-friendly packaging. Saudi Arabian consumers demonstrate high engagement with beauty content, watching the highest number of beauty-related YouTube videos per capita globally. This audience is well-informed about product ingredients and current global trends in the cosmetics industry.
  • The personal care packaging market in the region is limited by the high costs associated with research and development (R&D) and manufacturing new packaging solutions. These expenses pose significant barriers to market expansion and innovation in the personal care sector.
  • Developing new packaging solutions requires substantial investment in R&D, including materials research, design processes, and prototype testing. Additionally, setting up or modifying manufacturing facilities to produce these new packaging solutions involves considerable capital expenditure. These high upfront costs can deter companies, especially smaller ones, from investing in innovative packaging technologies.

Middle East And Africa Personal Care Packaging Market Trends

Glass Segment to Hold Significant Market Share

  • Glass packaging has gained popularity for storing liquid medicines, cosmetics, and perfumes across various industries. These containers are crafted from high-quality glass and feature a plastic dropper, distinguishing them from traditional medicine bottles. The dropper enables precise dispensing of liquids and minimizes waste. Using glass for these containers offers several advantages, including chemical inertness, transparency, and recyclability.
  • Glass bottles are widely used for storing liquid medicines, skincare products, perfumes, and other applications requiring accurate dosage control. The pharmaceutical industry, in particular, benefits from glass packaging because it maintains product integrity and extends shelf life. The cosmetics and personal care industries also utilize glass bottles for premium products, leveraging their aesthetic appeal and perceived quality. The versatility of glass packaging and the functionality of droppers has led to its adoption in various niche markets, such as essential oils and aromatherapy products.
  • The market for glass bottles is expected to grow significantly during the forecast period, driven by the increasing demand for natural fragrances over synthetic-based ingredients and the rising popularity of luxury perfumes. This trend has prompted companies to invest in innovative designs for perfume glass bottles, exploring unique shapes, textures, and embellishments to enhance product appeal. Perfume glass bottles are considered high-end luxury items due to their well-rounded shapes and excellent reflectivity, which contribute to the overall sensory experience of the fragrance.
  • The UAE e-commerce market has experienced significant growth in recent years, driven by increasing internet penetration and smartphone usage. As of 2023, the personal care category in e-commerce in the United Arab Emirates held a market share of 19%. This substantial presence in the online retail space reflected changing consumer preferences and shopping habits. The region's 27% market share of personal care products has notably impacted the demand for glass packaging. This trend is attributed to the perceived premium quality and eco-friendly nature of glass containers, which align well with the preferences of consumers purchasing personal care items online. The rise in e-commerce sales for personal care products has consequently led to increased demand for innovative and attractive glass packaging solutions as brands seek to differentiate themselves in the competitive online marketplace.
  • This shift toward refillable glass bottles addresses environmental concerns and offers consumers a more luxurious and long-lasting product experience. Perfume brands respond to this trend by introducing refill options for their popular fragrances, allowing customers to reuse their original bottles and reducing overall packaging waste. Additionally, using refillable glass bottles often results in cost savings for consumers in the long run, as refills are typically priced lower than purchasing a new bottle with the same amount of perfume.

United Arab Emirates is Expected to Hold a Major Market Share

  • The United Arab Emirates exhibits a growing demand for cosmetics and personal care products, driven by its young, urbanizing, and fashion-conscious population. This trend is particularly evident in major cities like Dubai and Abu Dhabi, where consumers increasingly seek high-quality, premium beauty products.
  • The country is emerging as a significant market for the Middle East's packaging industry, focusing on innovative and sustainable solutions. With its substantial consumer base and diverse industrial industries beyond oil and gas, the United Arab Emirates is experiencing a steady increase in demand for plastic packaging annually. This growth is further supported by the country's strategic location as a trade hub, attracting international brands and fostering a competitive retail environment.
  • The United Arab Emirates is one of the Middle East's most significant and fastest-growing cosmetics markets. This growth is attributed to several factors, including the country's considerable population, high tourist activity, and ambition to become the regional hub for the cosmetics industry. Among 15 Muslim nations, the United Arab Emirates leads in market size for halal cosmetics and pharmaceuticals. The market is also witnessing two significant trends: the expanding importance of premium products and the emergence of hemp-based cosmetics. In a pioneering move, Dubai's administration has become the first in the Arab world to accredit hemp-based cosmetic products.
  • The country has emerged as a leader in Middle Eastern e-commerce, driven by its tech-savvy population. The country's consistent growth in online shopping is attributed to increased digital adoption and growing confidence in online payment systems and mobile wallets. Key market factors include the expansion of e-commerce, the development of omnichannel strategies, and the increased use of biodegradable plastic packaging for online orders. Companies are implementing omnichannel distribution approaches, including online sales, to support e-commerce packaging growth.
  • The country's e-commerce retail value has grown significantly, with the most substantial increase of USD 6,217 million in 2023, up from USD 5,112 million in 2021. Over the past decade, e-commerce sales have shown steady, near-linear growth. The top ten fastest-growing e-commerce categories in the country demonstrate the diverse range of products benefiting from online sales, particularly food and pet products. However, recreational items, fashion, and personal care remain the dominant e-commerce segments.
  • The UAE retail e-commerce industry has experienced significant growth, prompting many brands and retailers to enhance their online presence. The country's e-commerce market includes local brands like Noon and international players like Amazon. This growth in e-commerce provides packaging opportunities throughout the region.
  • Dubai is advancing its transformation into a global industrial and manufacturing hub, aiming to attract substantial investments across key industries. This initiative aligns with the Dubai Industrial Strategy 2030, which forecasts an additional USD 5 billion in industrial sector growth by 2030. As part of this development, Himalaya Wellness, a multinational manufacturer of medicines, herbal, and personal care products, plans to establish a factory in Dubai Industrial City, a major manufacturing center in the region. The project was expected to commence commercial production in the first quarter of 2024, potentially increasing demand for personal care packaging products in the country.

Middle East And Africa Personal Care Packaging Industry Overview

The Middle East and Africa personal care packaging market is competitive because many players operate their businesses nationally and internationally. The fragmented market has significant players like Amcor Group GmbH, AptarGroup Inc., Berry Global, Silgan Holdings Inc., and Alpla Group.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Consumption of Personal Care Products With Growing Disposable Income
    • 5.1.2 Growing Focus on Innovative and Attractive Packaging
  • 5.2 Market Restraints
    • 5.2.1 High Costs of R&D and Manufacturing of New Packaging Solution

6 MARKET SEGMENTATION

  • 6.1 By Material Type
    • 6.1.1 Plastic
    • 6.1.2 Glass
    • 6.1.3 Metal
    • 6.1.4 Paper and Paperboard
  • 6.2 By Packaging Type
    • 6.2.1 Plastic Bottles and Containers
    • 6.2.2 Glass Bottles and Containers
    • 6.2.3 Metal Containers
    • 6.2.4 Folding Cartons
    • 6.2.5 Corrugated Boxes
    • 6.2.6 Tube and Stick
    • 6.2.7 Caps and Closures
    • 6.2.8 Pump and Dispenser
    • 6.2.9 Flexible Plastic Packaging
    • 6.2.10 Other Packaging Types
  • 6.3 By Product Type
    • 6.3.1 Oral Care
    • 6.3.2 Haircare
    • 6.3.3 Color Cosmetics
    • 6.3.4 Skincare
    • 6.3.5 Men's Grooming
    • 6.3.6 Deodorants
    • 6.3.7 Other Products Types
  • 6.4 By Country
    • 6.4.1 United Arab Emirates
    • 6.4.2 Saudi Arabia
    • 6.4.3 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor Group GmbH
    • 7.1.2 AptarGroup Inc.
    • 7.1.3 Berry Global
    • 7.1.4 Silgan Holdings Inc.
    • 7.1.5 Alpla Group
    • 7.1.6 Huhtamaki Oyj
    • 7.1.7 Mondi PLC
    • 7.1.8 EPL Limited
    • 7.1.9 Innovative Group
    • 7.1.10 Sonoco Products Company

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK