中国个人护理包装：市场占有率分析、产业趋势、统计数据及成长预测（2025-2030）

中国个人护理包装市场预计到 2025 年将达到 120.8 亿美元，到 2030 年将扩大到 170.1 亿美元。

这一发展趋势的驱动力包括：旨在遏制过度包装的监管措施、美妆购物迅速向社交电商管道转移，以及品牌对碳中和营运的承诺。永续材料创新、电商赋能的结构设计以及高端产品的推出正在共同重塑整个价值链的竞争格局。品牌正投资于人工智慧辅助原型製作以缩短开发週期，而包装加工商则在全国末端配送的轻量化和耐用性之间寻求平衡。 GB 23350-2021标准的强化执行、中国国家碳排放交易体系的推行以及即时社群媒体回馈机制将继续影响中国个人护理包装市场的材料选择和设计参数。

中国个人护理包装市场趋势与洞察

美容及个人护理电商蓬勃发展

社群电商的爆炸性成长迫使品牌设计出既能经得起大规模履约考验，又能营造出上镜开箱体验的包装。抖音美妆商品交易总额在2021年至2023年间翻了一番以上，该平台的演算法趋势几乎瞬间就为包装设计商提供了需求。如今，品牌对包装的抗衝击性、体积重量和上镜美观都同样重视。随着履约中心在沿海地区以外地区迅速扩张，软包装袋和轻质纸板在中国个人护理包装市场越来越受欢迎，它们凭藉良好的缓衝性和节省运输成本的特性而备受青睐。

可重复灌装零售业态的兴起

高端美妆品牌的循环经济目标加速了可重复填充胶囊、浓缩小袋和店内散装分配器的试验。资生堂的目标是到2025年实现100%永续包装，将可填充用选项扩展到主打产品，并鼓励本地ODM厂商改造射出成型线，以生产插入式墨盒。上海购物中心的早期试点计画表明，当填充站靠近收银台时，消费者更容易接受可重复使用的芯体，从而提高复购率并减少材料消耗。

树脂和铝价格不稳定

受油价波动和地缘政治不确定性的影响，原料供应不稳定，挤压了加工商的利润空间。像万凯这样的PET切片生产商正在将2024年下半年的运转率下调至76%，导致供应趋紧，迫使加工商透过签订个多月合约进行避险，或转向生产HDPE和PP共混物。难以承受额外费用的小公司正成为收购目标，这可能会推动中国个人护理包装市场逐步整合。

细分市场分析

由于成本效益和製程弹性，塑胶包装预计到2024年将占据中国个人护理包装市场58.47%的份额。然而，GB23350-2021标准对包装间隙比的限制促使品牌商降低包装壁厚，并探索使用纸板套作为二次包装。纸和纸板包装被视为成长的主要动力，复合年增长率高达8.23%，这主要得益于消费者将纤维基包装与环保联繫起来。玻璃包装在高端护肤销售中保持稳定，重量象征着奢华；而金属气雾剂包装在高端除臭剂市场则凭藉其无限可回收的特性而日益普及。树脂价格的波动进一步凸显了在中国个人护理包装市场采用混合基材策略的必要性。

儘管生物基聚合物的研发管线正在稳定成长，但许多混合材料需要工业堆肥条件，而这种条件目前仍然十分稀缺。因此，生产商正投资研发单一材料聚丙烯（PP）管材和富含消费后回收材料（PCR）的聚对苯二甲酸乙二醇宝特瓶，这些产品既能满足可回收性阈值，又不影响阻隔性能。来自国有银行的绿色融资有望降低生产线改造以处理再生材料的资本成本，并将材料选择与永续发展评分卡和投入成本对冲紧密联繫起来。

2024年，塑胶瓶罐将占销售额的41.63%，这得益于成熟的吹塑成型製程和消费者对其的熟悉度。然而，随着品牌方为减轻产品重量而降低宅配成本，预计软包装塑胶袋的复合年增长率将达到8.07%。防篡改拉炼和风琴式底部设计如今已成为标配，其平整的正面在网红影片的特写镜头中随处可见，并且能够承受多节点运输。随着男士护理产品的蓬勃发展，管状和棒状产品也越来越受欢迎，填充用的包装盒则有助于减少高端护肤的碳足迹。泵头、滴管和致动器虽然面临金属弹簧部件带来的成本压力，但得益于中国个人护理包装市场对优质化计量的重视，这些产品也从中受益。

纸板包装箱正从空白的牛皮纸立方体演变为可按需印刷、联名品牌的社交媒体故事讲述平台。然而，它们必须符合GB 43352-2023快递包装法规，该法规限制重金属含量，促使加工商转向水性油墨和淀粉黏合剂。气雾罐和特殊玻璃包装虽然销售小众，但价值却远高于平均售价，这主要得益于香水和水疗级护理产品的平均高售价。

中国个人护理包装市场按材料类型（塑胶、玻璃、金属、纸和纸板、生物基和可堆肥塑胶）、包装类型（塑胶瓶和罐、管和棒、泵、喷雾器和滴管、其​​他）、产品类型（护肤、头髮护理品、口腔护理品、其他）和永续性属性（可回收、消费后回收 (PCR) 永续性）。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 美容及个人护理电商蓬勃发展
  • 可重复灌装零售业态的兴起
  • 护肤和化妆品SKU的优质化
  • 改善低收入城市男性的整装仪容
  • 人工智慧驱动的设计和快速原型製作
  • 强制遵守「过度包装」（GB 23350-2021）
• 市场限制
  • 树脂和铝价格不稳定
  • 多层复合材料回收能力瓶颈
  • 更严格的塑胶碳排放强度配额
  • 二级包装中的仿冒风险
• 关键法规结构评估
• 价值链分析
• 技术展望
• 波特五力模型
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争
• 关键相关人员影响评估
• 主要用例和案例研究
• 宏观经济因素对市场的影响
• 投资分析

第五章 市场区隔

• 依材料类型
  • 塑胶
  • 玻璃
  • 金属
  • 纸和纸板
  • 生物基和可堆肥塑料
• 按包装类型
  • 宝特瓶和罐子
  • 管子和棍子
  • 泵浦、喷雾器、滴管
  • 气雾罐和金属容器
  • 折迭式纸盒
  • 瓦楞纸箱
  • 软塑胶（包装袋、小袋、包装膜）
  • 瓶盖和塞子
  • 补充/重复使用系统
• 依产品类型
  • 护肤
  • 护髮
  • 口腔护理
  • 彩妆品
  • 男士理容
  • 除臭剂和香水
  • 婴儿护理
• 按可持续性属性
  • 可回收（单一材料）
  • 消费者回收率（PCR）
  • 可生物降解/可堆肥
  • 可补充装/可回收

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Albea SA
  • Amcor plc
  • Silgan Holdings Inc.
  • HCP Packaging（Shanghai）Co., Ltd.
  • Berry Global Group, Inc.
  • Gerresheimer AG
  • AptarGroup, Inc.
  • RPC Group Ltd（Berry Consumer Packaging Intl.）
  • DS Smith Plc
  • Huhtamaki Oyj
  • Quadpack Industries, SA
  • Rieke Packaging Systems Ltd.
  • Shanghai Luxe-Pack Co., Ltd.
  • Zhejiang Jinsheng New-Material Holding Group Co., Ltd.
  • Shandong Yuhua Packing Products Co., Ltd.
  • Guangzhou Beauty Packaging Co., Ltd.
  • Xiamen Hexing Packaging Co., Ltd.
  • Taizhou Forest Color Printing Packing Co., Ltd.
  • Yunnan Yuxi Paper Co., Ltd.
  • Ningbo NBG Plastic Packaging Co., Ltd.

第七章 市场机会与未来展望

The China personal care packaging market reached USD 12.08 billion in 2025 and is forecast to expand to USD 17.01 billion by 2030, reflecting a 7.07% CAGR over the period.

This trajectory is propelled by regulatory measures that curb excessive packaging, the rapid migration of beauty shopping to social-commerce channels, and brand commitments to carbon-neutral operations. Sustainable material innovation, e-commerce-ready structural designs, and premium-tier product launches are converging to redefine competitive positioning across the value chain. Brands are investing in AI-assisted prototyping to trim development cycles, while packaging converters balance lightweighting with durability demands for nationwide last-mile delivery. Heightened enforcement of the GB 23350-2021 standard, the roll-out of China's national carbon trading scheme, and real-time social media feedback loops will continue to shape material choices and design parameters for the China personal care packaging market.

China Personal Care Packaging Market Trends and Insights

E-commerce boom for beauty and personal care

Explosive social-commerce growth is forcing brands to engineer packs capable of surviving wide-radius fulfilment while staging a photogenic unboxing moment. Douyin's beauty GMV more than doubled between 2021 and 2023, turning platform algorithm trends into near-instant packaging briefs for converters. Brands now weigh impact resistance, dimensional weight, and camera-ready aesthetics in equal measure. As fulfillment centers proliferate outside coastal provinces, flexible pouches and lightweight corrugates gain favor for their cushioning and freight-saving attributes, reinforcing the momentum of the China personal care packaging market.

Rise of refill-ready retail formats

Circularity targets from premium beauty houses accelerated trials of refill pods, concentrate sachets, and in-store bulk dispensers. Shiseido aims for 100% sustainable packaging by 2025 and has extended refill options to hero SKUs, prompting local ODMs to retool injection-molding lines for plug-in cartridges. Early pilots in Shanghai malls show consumers accepting reusable cores when refill stations are adjacent to point-of-sale, unlocking repeat-purchase stickiness and trimming material footprints.

Volatile resin and aluminum prices

Feedstock swings, driven by oil price gyrations and geopolitical uncertainty, are compressing converter margins. PET chip producers such as Wankai trimmed operating rates to 76% in late 2024, tightening supply and pushing converters to hedge through multi-month contracts or diversify into HDPE and PP blends. Smaller firms struggling to absorb surcharges may become acquisition targets, spurring gradual consolidation within the China personal care packaging market.

Other drivers and restraints analyzed in the detailed report include:

1. Premiumization of skincare and cosmetic SKUs
2. Male grooming uptake in lower-tier cities
3. Recycling capacity bottlenecks for multi-layer laminates

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Plastic retained 58.47% of the China personal care packaging market share in 2024 owing to cost efficiency and process agility. Yet the GB 23350-2021 interspace ratio cap is prompting brands to trim wall thickness and explore paperboard sleeves for secondary packs. Paper and paperboard's 8.23% CAGR positions it as the standout growth engine, propelled by consumers equating fiber-based packs with environmental stewardship. Glass volumes are stabilizing in prestige skincare where weight signals luxury, while metal aerosols gain favor in premium deodorants as they align with infinitely recyclable narratives. Volatile resin prices further amplify the case for blended substrate strategies across the China personal care packaging market.

A steady pipeline of bio-based polymers has emerged, but many blends require industrial composting conditions that remain scarce. Consequently, producers are investing in mono-material PP tubes and PCR-rich PET bottles that meet recyclability thresholds without compromising barrier performance. State-owned banks' green finance instruments are expected to lower capital costs for retrofitting lines capable of handling recycled content, keeping material decisions tightly linked to both sustainability scorecards and input-cost hedging.

Plastic bottles and jars controlled 41.63% of 2024 revenues, backed by entrenched blow-molding assets and consumer familiarity. Flexible plastic pouches, however, are clocking an 8.07% CAGR as brands exploit weight savings that translate into lower courier tariffs. Tamper-evident zippers and gusseted bases are now standard to survive multi-node delivery routes while presenting flat fronts for influencer video close-ups. Tubes and sticks gain incremental traction alongside the male grooming boom, while refill cartridges enable footprint reduction in top-shelf skincare. Pumps, droppers, and actuators face cost pressure from metal spring components but benefit from premiumization that values dosage accuracy within the China personal care packaging market.

Corrugated shippers are evolving from plain kraft cubes into co-branded, print-on-demand canvases for social-media storytelling. Yet they must still comply with the GB 43352-2023 express-pack regulation limiting heavy-metal content, nudging converters toward water-based inks and starch adhesives. Aerosol cans and specialty glass remain niche by volume but over-index in value due to fragrance and spa-grade treatments that command higher averaged selling prices.

The China Personal Care Packaging Market is Segmented by Material Type (Plastic, Glass, Metal, Paper and Paperboard, and Bio-Based and Compostable Plastics), Packaging Type (Plastic Bottles and Jars, Tubes and Sticks, Pumps, Sprayers and Droppers, and More), Product Type (Skincare, Haircare, Oral Care, and More), and Sustainability Attribute (Recyclable, Post-Consumer Recycled (PCR) Content, Biodegradable, and More).

List of Companies Covered in this Report:

1. Albea S.A.
2. Amcor plc
3. Silgan Holdings Inc.
4. HCP Packaging (Shanghai) Co., Ltd.
5. Berry Global Group, Inc.
6. Gerresheimer AG
7. AptarGroup, Inc.
8. RPC Group Ltd (Berry Consumer Packaging Intl.)
9. DS Smith Plc
10. Huhtamaki Oyj
11. Quadpack Industries, S.A.
12. Rieke Packaging Systems Ltd.
13. Shanghai Luxe-Pack Co., Ltd.
14. Zhejiang Jinsheng New-Material Holding Group Co., Ltd.
15. Shandong Yuhua Packing Products Co., Ltd.
16. Guangzhou Beauty Packaging Co., Ltd.
17. Xiamen Hexing Packaging Co., Ltd.
18. Taizhou Forest Color Printing Packing Co., Ltd.
19. Yunnan Yuxi Paper Co., Ltd.
20. Ningbo NBG Plastic Packaging Co., Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 E-commerce boom for beauty and personal care
  • 4.2.2 Rise of refill-ready retail formats
  • 4.2.3 Premiumisation of skincare and cosmetic SKUs
  • 4.2.4 Male grooming uptake in lower-tier cities
  • 4.2.5 AI-enabled design and rapid prototyping
  • 4.2.6 Mandatory "excessive-packaging" compliance (GB 23350-2021)
• 4.3 Market Restraints
  • 4.3.1 Volatile resin and aluminum prices
  • 4.3.2 Recycling capacity bottlenecks for multi-layer laminates
  • 4.3.3 Stricter carbon-intensity quotas for plastics
  • 4.3.4 Counterfeiting risk in secondary packaging
• 4.4 Evaluation of Critical Regulatory Framework
• 4.5 Value Chain Analysis
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry
• 4.8 Impact Assessment of Key Stakeholders
• 4.9 Key Use Cases and Case Studies
• 4.10 Impact on Macroeconomic Factors of the Market
• 4.11 Investment Analysis

5 MARKET SEGMENTATION

• 5.1 By Material Type
  • 5.1.1 Plastic
  • 5.1.2 Glass
  • 5.1.3 Metal
  • 5.1.4 Paper and Paperboard
  • 5.1.5 Bio-based and Compostable Plastics
• 5.2 By Packaging Type
  • 5.2.1 Plastic Bottles and Jars
  • 5.2.2 Tubes and Sticks
  • 5.2.3 Pumps, Sprayers and Droppers
  • 5.2.4 Aerosol Cans and Metal Containers
  • 5.2.5 Folding Cartons
  • 5.2.6 Corrugated Boxes
  • 5.2.7 Flexible Plastic (Pouches, Sachets, Wraps)
  • 5.2.8 Caps and Closures
  • 5.2.9 Refillable / Reuse Systems
• 5.3 By Product Type
  • 5.3.1 Skincare
  • 5.3.2 Haircare
  • 5.3.3 Oral Care
  • 5.3.4 Color Cosmetics
  • 5.3.5 Men's Grooming
  • 5.3.6 Deodorants and Fragrances
  • 5.3.7 Baby Care
• 5.4 By Sustainability Attribute
  • 5.4.1 Recyclable (Mono-material)
  • 5.4.2 Post-Consumer Recycled (PCR) Content
  • 5.4.3 Biodegradable / Compostable
  • 5.4.4 Refillable / Returnable

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Albea S.A.
  • 6.4.2 Amcor plc
  • 6.4.3 Silgan Holdings Inc.
  • 6.4.4 HCP Packaging (Shanghai) Co., Ltd.
  • 6.4.5 Berry Global Group, Inc.
  • 6.4.6 Gerresheimer AG
  • 6.4.7 AptarGroup, Inc.
  • 6.4.8 RPC Group Ltd (Berry Consumer Packaging Intl.)
  • 6.4.9 DS Smith Plc
  • 6.4.10 Huhtamaki Oyj
  • 6.4.11 Quadpack Industries, S.A.
  • 6.4.12 Rieke Packaging Systems Ltd.
  • 6.4.13 Shanghai Luxe-Pack Co., Ltd.
  • 6.4.14 Zhejiang Jinsheng New-Material Holding Group Co., Ltd.
  • 6.4.15 Shandong Yuhua Packing Products Co., Ltd.
  • 6.4.16 Guangzhou Beauty Packaging Co., Ltd.
  • 6.4.17 Xiamen Hexing Packaging Co., Ltd.
  • 6.4.18 Taizhou Forest Color Printing Packing Co., Ltd.
  • 6.4.19 Yunnan Yuxi Paper Co., Ltd.
  • 6.4.20 Ningbo NBG Plastic Packaging Co., Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need Assessment