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市场调查报告书
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欧洲酒精饮料包装：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Europe Alcoholic Drinks Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内欧洲酒精饮料包装市场预计复合年增长率为 5.5%

欧洲酒精饮料包装市场-IMG1

关键亮点

  • 预计英国、义大利、德国和芬兰对酒精饮料的需求将增加，从而促进欧洲包装产业的扩张。欧洲酒类包装製造商受益于社交场合饮酒日益增多的趋势，开闢了新的商业前景。在欧洲，年轻的消费者越来越习惯喝啤酒和葡萄酒。
  • 玻璃是一种流行的包装材料，因为它不会与饮料中的化学物质发生反应，从而可以保留这些饮料的香气、浓度和味道。预计玻璃等包装材料的需求将会很高。因此，玻璃瓶是大多数啤酒销售所采用的包装。预计这一趋势在未来还会持续。玻璃包装完全可回收，从永续性的角度来看，它是一种理想的包装选择。
  • 年轻消费者对罐头的接受度越来越高，导致罐装葡萄酒和罐装啤酒製造商对铝罐包装的需求很大。这一趋势逐渐受到重大文化转变的推动，而千禧世代成为各种便捷形式的葡萄酒的热情消费者。
  • 随着消费者选择少喝酒、喝更​​好酒，精酿定位在酒精饮料中变得越来越重要，这促使公司利用包装来传达讯息。这从饮料包装的兴起可以看出，例如啤酒采用金属饮料罐包装，酒精则是用软木塞的玻璃瓶包装。
  • 新冠疫情并未影响酒精总消费量，啤酒和葡萄酒销售量增加，但烈酒销售量下降。价格分布和价格分布烈酒的需求增加，但高檔和超高檔烈酒的需求下降。随着人们在家中度过更多时间并保持社交距离，对葡萄酒和啤酒的批发需求大幅增加。消费者每瓶饮料支付的价格比疫情爆发前更高。

欧洲酒精饮料包装市场趋势

玻璃包装可望主导市场

  • 对可重复使用和环保的塑胶包装替代品（如玻璃包装）的需求正在推动玻璃包装行业的成长。消费者习惯的改变和可支配收入的增加预计将推动该行业的扩张。新兴国家的酒精消费量正在上升，从而推动了这一领域的发展。由于酒精饮料的优质化不断提高以及消费者对精酿啤酒等创新酒精饮料的需求不断增长，新兴市场预计将蓬勃发展。
  • 玻璃可以完全回收，且不会损害其强度和品质。回收的玻璃瓶大部分被用来製造新的玻璃瓶。由于玻璃在葡萄酒包装中的重要性日益增加以及市场需求强劲，对玻璃容器的需求预计会增加。
  • 随着人们对包装中使用再生资源的意识不断增强，酒精饮料製造商的瓶子中使用的再生玻璃的比例正在增加。瑞典优质伏特加品牌 Absolut 致力于减少包装废弃物，推出了由 41% 再生玻璃製成的限量版设计。
  • 由于人们的购买行为、生活方式、人口统计和饮酒场合的变化，盒中袋（BIB）已成为葡萄酒行业的流行趋势。如今，许多瓶装葡萄酒消费者都开始转向 BIB 类葡萄酒，新客户被盒装葡萄酒的品质、实用性、价格实惠和新鲜度所吸引。此外，盒装葡萄酒还具有永续性和环境效益，这对于帮助市场和消费者做出更环保的决定至关重要。这一趋势最终可能导致玻璃包装的市场占有率大幅下降，因为玻璃包装在葡萄酒类别中一直占有不成比例的市场占有率。
  • 根据英国独立酿酒商协会（SIBA）预测，2021年桶装啤酒产量将下降31%，而罐装、瓶装和生啤酒产量将会增加。据信此举是为了应对英国酒吧因 COVID-19 疫情而关闭的情况。不过，玻璃包装类型在2022年也下降了3%。

预计英国将占较大的市场占有率

  • 由于人们越来越倾向于采用 rPET 和纸质包装等环保包装，包装市场整体上正在扩大。随着大众对一次性塑胶及其对环境的影响的认识不断提高，饮料公司也在争相表现出自己的责任。英国已经发布法律限制一次性塑料，并将于 2023 年生效，饮料製造商将在减少其包装对环境的影响方面抢占先机。
  • 随着软包装市场的扩大，创新公司正在寻找机会，以灵活的形式挑战现有的产业。酒精饮料是最新註意到这一趋势的行业之一，带有喷嘴的包装袋增添了一种很酷的感觉，已经吸引了千禧世代。
  • 作为最强大的消费者购买群体之一，千禧世代的偏好正变得越来越重要。研究表明，千禧世代更喜欢软包装，因为它便携性更强、重量更轻。酒精袋重量轻，便于携带，结构比玻璃瓶灵活得多。
  • 创新且有吸引力的包装可以提升整体体验，这就是为什么企业正在寻找新的礼品设计和包装，甚至能够在线上吸引客户。
  • 根据《独立零售新闻》报道，截至 2022 年，时代英国英国畅销的啤酒品牌。截至 2022 年 4 月的 12 个月内，时代啤酒透过销售啤酒赚取了超过 2.46 亿英镑。百威将在2022年销售价值1.647亿英镑的啤酒，成为零售额第二大的啤酒公司。

欧洲酒精饮料包装产业概况

多家提供酒精饮料包装解决方案的公司的存在加剧了市场竞争。因此，随着更多公司部署扩大策略，市场凝聚力可能会增强。

  • 2023 年 1 月——由于欧洲葡萄酒和烈酒电子标籤平台 U-Label 与义大利 Giunko 的合作，义大利消费者将能够获得有关产品包装和回收的数位资讯。自 2023 年 1 月 1 日起，在义大利销售的葡萄酒和烈酒必须向消费者揭露产品包装的标识和分类，或所用包装材料的类型及其处置方法。义大利监管机构允许製造商透过电子标籤以数位方式提供这些讯息，只需使用智慧型手机扫描瓶子上的二维码即可存取。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 市场驱动因素
    • 消费者购买力强
    • 酒精饮料消费量增加
  • 市场问题
    • 日益增长的环境和永续性问题
  • COVID-19 市场影响评估

第五章 市场区隔

  • 按主要材料
    • 塑胶
    • 纸
    • 金属
    • 玻璃
  • 按酒精产品
    • 葡萄酒
    • 烈酒
    • 啤酒
    • 即饮（RTD）
    • 其他酒精饮料
  • 依产品类型
    • 塑胶瓶
    • 玻璃瓶
    • 金属罐
    • 纸盒
    • 小袋
    • 其他的
  • 按国家
    • 英国
    • 法国
    • 义大利
    • 德国
    • 欧洲其他地区

第六章 竞争格局

  • 公司简介
    • Amcor Ltd.
    • Ball Corporation
    • United Bottles & Packaging
    • Ardagh Group SA
    • WestRock LLC
    • Crown Holdings Incorporated
    • Owens-Illinois（OI）Inc.
    • Encore Glass
    • Brick Packaging, LLC
    • Berry Global Inc.
    • IntraPac International LLC

第七章投资分析

第 8 章：市场的未来

简介目录
Product Code: 56781

The Europe Alcoholic Drinks Packaging Market is expected to register a CAGR of 5.5% during the forecast period.

Europe Alcoholic Drinks Packaging - Market - IMG1

Key Highlights

  • The demand for alcoholic drinks is anticipated to rise in the United Kingdom, Italy, Germany, and Finland, which will help the packaging industry in Europe expand. Manufacturers of alcoholic beverage packaging in Europe benefit from the rising trend of alcohol use during social gatherings since it opens up new business prospects. In Europe, young consumers are becoming more accustomed to drinking beer and wine.
  • Glass is a popular choice for packaging since it does not react with the chemicals in drinks and, as a result, protects the scent, strength, and flavor of these beverages. Packaging materials like glass are anticipated to be in high demand. As a result, glass bottles are used for packaging the majority of beer sales. Throughout the forecast, this tendency is anticipated to persist. Since glass packaging is entirely recyclable, it is a desirable packaging choice for sustainability.
  • The increased acceptability of cans among young customers led to significant demand for aluminum can packaging from canned wine and beer producers. This tendency has been progressively pushed by a substantial cultural shift since millennials are enthusiastic consumers of various wine forms that provide convenience.
  • Craft positioning is becoming more significant across alcoholic beverages as customers choose to drink less but better, pushing firms to use packaging to communicate their message. This may be seen in the increase in beverage packaging, such as metal beverage cans for beer and glass bottles with cork closures for alcohol.
  • The COVID-19 epidemic did not affect total alcohol consumption; beer and wine sales increased while hard liquor sales decreased. Budget and mid-range spirits increased in demand, while high-end super-premium and ultra-premium spirits saw a decline in demand. There have been significant increases in the demand for wholesale wine and beer as people cut back on socializing and spend more time at home. Consumers are paying more for each bottle than before the epidemic.

Europe Alcoholic Drinks Packaging Market Trends

Glass Packaging is Expected to have a Major Share in the market

  • The demand for reusable and environmentally friendly alternatives to plastic packaging, such as glass packaging, is driving the growth of the glass packaging sector. It is anticipated that changing consumer habits and rising disposable incomes will propel industry expansion. Alcohol consumption in emerging economies is rising, which is helping the sector. Western markets are expected to develop due to the rising premiumization of alcoholic beverages and rising consumer demand for creative alcoholic beverages like craft beer.
  • Glass is completely recycled without sacrificing its strength or quality. Most recycled glass bottles are used in the manufacture of new glass bottles. Due to its growing significance in wine packaging and strong market demand, the need for glass containers is projected to increase.
  • A greater proportion of recycled glass is being utilized in liquor makers' bottles as they become more aware of employing recycled resources in their packaging. Absolut, a premium vodka brand from Sweden, has pledged to reduce packaging waste by introducing a limited-edition design composed of 41% recycled glass.
  • Bag-in-Box (BIB) has emerged as a popular trend in the wine industry due to changes in people's purchasing behaviors, lifestyles, demography, and occasions for drinking. Numerous current bottled wine consumers have switched to the BIB category, and new customers have been drawn in by the quality, practicality, and affordability that boxed wine offers and the wine's continued freshness after opening. Additionally, boxed wine offers advantages for sustainability and the environment, which are essential for the market and consumers to make more eco-friendly decisions. Since glass packaging has consistently had a disproportionate market share in the wine category, this trend could eventually cause glass packaging to lose considerable market share.
  • According to SIBA - Society of Independent Brewers, UK, beer production in casks declined by 31% in 2021 while canned, bottled, and keg beer increased. This is likely a response to the shutdowns of pubs in the UK because of the COVID-19 pandemic. However, in 2022 the packaging type for glass too decreased by 3%.

The United Kingdom is Expected to Hold Significant Market Share

  • The packaging market is expanding overall due to the rising trend of adopting environmentally friendly packaging, such as rPET, paper-based packaging, etc. Drink manufacturers are eager to appear to be doing their part as public awareness of single-use plastics, and their environmental impact grows. Drink companies are anticipated to do well to be ahead of the curve when it comes to lowering the environmental impact of their packaging, as regulations on single-use plastics have already been voted into law and will be implemented in the UK in 2023.
  • Innovative firms keep an eye out for opportunities to use flexible formats to challenge established industries as the flexible packaging market expands. Alcohol is one of the newest businesses to notice the trend, with spout pouches adding a cool touch that's already attracting the millennial demographic.
  • Millennials' preferences are becoming more significant as one of the most powerful consumer purchasing groups. Millennials have been shown to prefer flexible packaging due to its enhanced portability and lighter weight. Alcohol pouches have a far more flexible structure than glass bottles because of their lighter weight and portability.
  • Alcohol Gifting is a rising trend in the UK, innovative and appealing packaging adds to the overall experience, and hence companies are looking for new designs and packaging for gifting purposes that can attract customers online as well.
  • According to Independent Retail News, Stella Artois was the top-selling beer brand in the United Kingdom (UK) as of 2022. By selling beer, Stella Artois made over 246 million British pounds in the 12 months that ended in April 2022. Budweiser sold 164.7 million British pounds worth of beer in 2022, ranking second in terms of retail revenue.

Europe Alcoholic Drinks Packaging Industry Overview

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the market could be more cohesive, with many companies developing expansion strategies.

  • January 2023 - Consumers in Italy will have access to digital information regarding product packaging and recycling owing to a partnership between U-Label, the European e-label platform for wines and spirits, and the Italian company Giunko. Wines and spirits sold in Italy starting on January 1, 2023, must disclose to consumers the identification and categorization of the product packaging or the type of packaging materials used and how they should be disposed of. Italian regulators permit manufacturers to provide this information digitally via an e-label that may be accessed by scanning a QR code with a smartphone on the bottle.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 High Purchasing Power of Consumers
    • 4.4.2 Increasing Consumption of Alcoholic Drinks
  • 4.5 Market Challenges
    • 4.5.1 Increasing Environmental and Sustainability Concerns
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Primary Material
    • 5.1.1 Plastic
    • 5.1.2 Paper
    • 5.1.3 Metal
    • 5.1.4 Glass
  • 5.2 By Alcoholic Products
    • 5.2.1 Wine
    • 5.2.2 Spirits
    • 5.2.3 Beer
    • 5.2.4 Ready-to-drink (RTD)
    • 5.2.5 Other Types of Alcoholic Beverages
  • 5.3 By Product Type
    • 5.3.1 Plastic Bottles
    • 5.3.2 Glass Bottles
    • 5.3.3 Metal Cans
    • 5.3.4 Cartons
    • 5.3.5 Pouches
    • 5.3.6 Other Product Types
  • 5.4 By Country
    • 5.4.1 United Kingdom
    • 5.4.2 France
    • 5.4.3 Italy
    • 5.4.4 Germany
    • 5.4.5 Rest of Europe

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amcor Ltd.
    • 6.1.2 Ball Corporation
    • 6.1.3 United Bottles & Packaging
    • 6.1.4 Ardagh Group SA
    • 6.1.5 WestRock LLC
    • 6.1.6 Crown Holdings Incorporated
    • 6.1.7 Owens-Illinois (O-I) Inc.
    • 6.1.8 Encore Glass
    • 6.1.9 Brick Packaging, LLC
    • 6.1.10 Berry Global Inc.
    • 6.1.11 IntraPac International LLC

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET