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市场调查报告书
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1640509

拉丁美洲酒精饮料包装：市场占有率分析、行业趋势和成长预测（2025-2030 年）

LA Alcoholic Drinks Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内拉丁美洲酒精饮料包装市场的复合年增长率将达到 5.1%。

洛杉矶酒精饮料包装市场-IMG1

主要亮点

  • 近年来，一些阿根廷本土烈酒引起了国际关注，例如墨西哥龙舌兰酒、巴西凯Caipirinha和阿根廷马尔贝克葡萄酒。这些是该地区最畅销的类别。此外，游客数量的增加往往会花费更多的收入来品嚐该地区受欢迎的酒精饮料。因此，这些畅销国家将对市场成长产生正面影响。
  • 泛美卫生组织 2020 年在拉丁美洲和加勒比地区进行的一项研究发现，在新冠疫情爆发的头几个月（2020 年 3 月至 6 月），酒精饮料的消费量高于2019 年。着女性为15.2%，男性为13.1%。这可能部分是由于政府为遏制新冠病毒传播而实施的隔离措施。在那段时期里，酒吧、夜总会等各种人们通常饮酒的场所都被关闭，派对和聚会被禁止，有些地方甚至禁止销售酒精饮料。
  • 根据泛美卫生组织的数据，葡萄酒在疫情期间变得更受欢迎，在分析期内（2020 年 3 月至 6 月），葡萄酒的消费者份额与 2019 年相比增加了 7.5%。同时，啤酒和烈酒消费份额分别下降了3.6%和3.5%。然而，疫情过后，销售额预计将恢復到疫情之前的水准。
  • 根据国际葡萄与葡萄酒组织的数据，2020 年，阿根廷和智利继续在拉丁美洲的葡萄酒生产和出口中处于领先地位。两国出口的葡萄酒大部分都是散装运输。因此，这些国家的葡萄酒包装成长受到限制，因为大多数出口的葡萄酒都是在其他国家包装的。

拉丁美洲酒精饮料包装市场的趋势

啤酒可望主导市场

  • 拉丁美洲的啤酒消费量位居世界第三。在全球范围内，最受欢迎的啤酒是皮尔森啤酒，但消费者的习惯正在发生变化，精酿啤酒和高级啤酒的消费量正在迅速增长。同样，啤酒製造商也正在从传统的玻璃瓶包装转向金属罐和宝特瓶。
  • 考虑到拉丁美洲户外活动和盛会的日益流行，金属罐包装让啤酒消费者可以在多样化、活跃的环境中享用自己喜欢的啤酒，同时又不影响产品的口味或品质。饮料罐可无限回收，只需 60 天就能变成新罐。
  • 消费者可支配收入的增加和快速的都市化（巴西87%的人口居住在城市）是推动啤酒在受调查市场流行的一些关键因素。此外，无酒精啤酒的推出预计将刺激该地区对此类啤酒的需求。
  • 巴西是拉丁美洲最大的啤酒消费国。巴西的啤酒市场主要由国内品牌推动。所销售的啤酒大部分都是入门价位，许多消费者都能负担得起。然而，许多巴西消费者正接受少喝酒但享受健康的趋势。啤酒市场的消费者变得越来越“喜欢尝试”，因此越来越多的人开始寻求新风格的啤酒。这一趋势为优质啤酒和精酿啤酒创造了各种机会。此外，现代消费者（主要是千禧世代和 Z 世代）似乎对品牌的忠诚度较低，这为向市场推出新型啤酒创造了机会。

巴西可望占据较大市场占有率

  • 巴西传统上可能与葡萄酒没有联繫，但其亚热带气候意味着它可以生产各种独特的葡萄酒。巴西是第三大葡萄酒生产国，2020 年葡萄酒产量为 190 万百公升。巴拉圭、中国和美国是三大出口市场，占巴西葡萄酒出口总额的70%以上。製造商不再进行散装出口，而是主要出口瓶装气泡酒，从而推动了当地的葡萄酒包装产业的发​​展。
  • 巴西啤酒巨头安贝夫公司（Ambev SA）设定了2025年消除其包装中塑胶污染的目标。该公司估计，该项目将创造价值 2.3909 亿美元的业务。该公司正在与供应商、製造商、回收合作社、新兴企业和大学等相关人员合作，以确保其所有饮料均采用可回收包装或由 100% 可回收材料製成。
  • 2020 年，巴西精酿啤酒品牌 Beerland 决定将 100% 的产品系列采用金属罐而不是玻璃罐包装。为了此次包装转型，该公司与 Crown Holdings 的子公司 Crown Embalagemes Metallicas da Amazonia 进行了合作。精酿啤酒商的目标是扩大地理覆盖范围、吸引当地消费者、提高品牌知名度和可用性、并满足不断变化的市场需求。 Bierland 之所以选择饮料罐，是因为它有许多固有的优势。
  • Amcor plc 为位于圣保罗莱米的饮料製造商 New Age Bebidas 设计了一款自订的600 毫升瓶子，将玻璃般的香槟式底座与轻质、抗碎 PET 的便利性相结合。 Amcor 采用一步吹塑成型工艺为啤酒厂生产瓶。瓶子有一个皇冠形的金属盖，复製了标准的玻璃瓶。 宝特瓶将取代玻璃瓶，并经过相同的冷灌、封盖和巴氏杀菌製程。

拉丁美洲酒精饮料包装产业概况

由于有多家公司提供酒精饮料包装解决方案，市场竞争非常激烈。因此，市场适度分散，许多公司正在实施扩大策略。以下是一些最新进展：

  • 2020 年 7 月-IntraPac International LLC 推出取得专利的烧瓶形宝特瓶。这是一个100毫升的烧瓶，尺寸非常适合随身携带。此外，我们还改进了肩部几何形状，减轻了重量，并透过前标籤面板提供了增加 10% 的品牌空间。此瓶可100％以PCR处理。
  • 2020 年 2 月 - Garcon Wines 与 Amcor plc 合作，使用消费后回收 (PCR) PET 塑胶製造扁平葡萄酒瓶。 Amcor 的宝特瓶具有时尚、现代的设计，完美满足当今追求便利且永续性的生活方式。 宝特瓶不易破损，是海滩和泳池的理想选择，而且它们还具有环境效益，因为它们重量轻、可无限回收，而且碳排放比玻璃瓶或铝罐小。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 市场驱动因素
    • 消费者购买力强
    • 提高酒精饮料製造商透过包装实现差异化的意识
  • 市场挑战
    • 对环境和永续性的日益关注
  • 评估新冠肺炎对市场的影响

第五章 市场区隔

  • 按主要材料
    • 玻璃
    • 金属
    • 塑胶
    • 纸
  • 按酒精产品
    • 葡萄酒
    • 烈酒
    • 啤酒
    • RTD
    • 其他酒精饮料
  • 依产品类型
    • 玻璃瓶
    • 金属罐
    • 塑胶瓶
    • 其他产品类型
  • 按国家
    • 巴西
    • 阿根廷
    • 墨西哥
    • 其他拉丁美洲国家

第六章 竞争格局

  • 公司简介
    • Amcor Plc
    • United Bottles & Packaging
    • Ball Corporation
    • Crown Holdings Inc.
    • OI Glass Inc.
    • Encore Glass
    • IntraPac International LLC
    • Graham Packaging Co.
    • Berry Global Inc.
    • Ardagh Group SA

第七章投资分析

第 8 章：市场的未来

简介目录
Product Code: 53934

The LA Alcoholic Drinks Packaging Market is expected to register a CAGR of 5.1% during the forecast period.

LA Alcoholic Drinks Packaging - Market - IMG1

Key Highlights

  • In recent years, Argentina's certain local drinks came into the international limelight, such as Mexico's tequila, Brazil's Caipirinha, and Argentina's Malbec wine. These are the top-selling categories across the region. Moreover, rising tourists tend to spend more of their income to taste popular alcoholic drinks of the region. Therefore, these top-selling countries result in a positive impact on the market growth.
  • According to a survey carried out by Pan American Health Organization in Latin America and the Caribbean in 2020, the consumption of alcoholic beverages decreased between the first months of the COVID-19 pandemic (March to June 2020) for both women and men by 15.2% and 13.1% respectively, when compared to 2019. It could be partly explained by the distancing measures implemented by governments to limit the spread of COVID-19. During that period, various establishments where people usually drink, such as bars and night clubs were closed, parties and gatherings were not allowed, and in some places, even sales of alcoholic beverages were prohibited.
  • According to Pan American Health Organization, wine gained popularity during the pandemic, with the share of consumers increasing by 7.5% during the period (March to June 2020) analyzed in 2020, compared to 2019. At the same time, the beer and spirits share of consumers went down by 3.6% and 3.5%, respectively. But after the pandemic, it is expected that sales will rebound back to the pre-COVID-19 level.
  • According to the International Organisation of Vine and Wine, Argentina and Chile remained the top producer and exporters of wine across Latin America in 2020. A big chunk of wine-both countries' export shipped in bulk. Therefore, the growth of wine packaging in these countries is restrained because a large share of their wine exported is packaged somewhere else.

Latin America Alcoholic Drinks Packaging Market Trends

Beer Expected to Dominate the Market

  • Latin America is the third biggest beer consumer by volume in the world. Pilsner is the most popular beer globally, but consumer habits are changing, and craft & premium beer consumption is increasing fast. Similarly, beer manufacturers are also transitioning from traditional glass bottle packaging to metal cans and PET bottles.
  • Recognizing the growing popularity of outdoor activities and events throughout Latin America, the metal can format will help beer consumers easily enjoy their favorite brews in diverse, active environments without compromising product taste or quality. Beverage cans are infinitely recyclable and can be transformed into new cans in as little as 60 days, attributes that contribute to a circular economy.
  • The increasing disposable incomes of consumers and rapid urbanization ( 87% urban population in Brazil) are a few significant factors driving the popularity of beer in the market studied. In addition, the introduction of non-alcoholic beer is expected to boost the demand for this category in the region.
  • Brazil is the biggest consumer of beer in Latin America. Domestic brands primarily supply its beer market. Most sold beers are considered entry-price, which makes them accessible to a large audience. However, many Brazilian consumers have adopted the trend "drink less but drink better." Consumers in the beer market have become more 'experimental,' resulting in more people looking for new beer styles. This trend opens up a variety of opportunities for premium and craft beers. Also, modern consumers (primarily Millennials and Gen-Z) seem to be less brand loyal, creating opportunities for introducing new types of beers in the market.

Brazil is Expected to Hold Significant Market Share

  • Brazil may not be inherently associated with wine, but it has a wide variety of distinctive wine production characteristics because of its subtropical climate. Brazil is the third-largest producer, with 1.9 million hectoliters of wine in 2020. Paraguay, China, and the United States are the three major export markets, as they constitute more than 70% of total Brazilian wine exports. Manufacturers mainly export sparkling wine bottles instead of exporting in bulk, promoting the local wine packaging industry.
  • Brazil's one of the largest brewer Ambev SA has set a target to eliminate plastic pollution in its packaging by 2025. The company estimated that this move could generate USD 239.09 million (approx.) in business. It is partnering with stakeholders, including suppliers, manufacturers, recycling cooperatives, startups, and universities, to have all its beverages either in returnable packaging or made of 100% recycled material.
  • In 2020, Brazil-based craft beer brand Bierland decided to pack 100% of its product portfolio into metal cans instead of glass. For this packaging transition, the company collaborated with Crown Embalagens Metalicas da Amazonia S.A., a Crown Holdings, Inc subsidiary unit. The craft brewer aims to expand its regional reach and appeal to local consumers, increase its brand presence, enhance its accessibility and respond to changing market demands. Bierland chose beverage cans due to their many inherent benefits.
  • Amcor plc designed a custom 600 mL bottle for beverage maker New Age Bebidas of Leme, Sao Paulo, that features a glass-like, champagne-style base combined with the convenience of lightweight and shatter-resistant PET. Amcor used its one-step blow molding process to make the bottles for the brewery. The bottles feature a crown metal cap, replicating the standard glass bottle. The PET bottle will replace the glass and go through the same cold-filling, capping, and pasteurizing processes.

Latin America Alcoholic Drinks Packaging Industry Overview

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the market is moderately fragmented, with many companies developing expansion strategies. Some of the recent developments are:

  • July 2020 - IntraPac International LLC launched a patented Flask PET bottle. It is a 100 ml Flask which is the perfect size for on-the-go convenience. Moreover, it offers an enhanced shoulder profile, reduced gram weight, and increases the front label panel area by 10%, offering additional branding space. This bottle can be processed with 100% PCR.
  • February 2020 - Garcon Wines collaborated with Amcor plc for the production of flat wine bottles made with post-consumer recycled (PCR) PET plastic. Amcor's PET Bottles are sleek, modern, and perfectly matching with today's lifestyle requirements for convenience and sustainability. PET bottles are unbreakable, beach- and pool-friendly, and also have environmental benefits since they are lightweight, infinitely recyclable, and have a lower carbon footprint than glass bottles or aluminum cans.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 High Purchasing Power of Consumers
    • 4.4.2 Growing Awareness Amongst the Alcoholic Beverage Manufacturers to Differentiate their Products Over Packaging
  • 4.5 Market Challenges
    • 4.5.1 Increasing Environmental and Sustainability Concerns
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Primary Material
    • 5.1.1 Glass
    • 5.1.2 Metal
    • 5.1.3 Plastic
    • 5.1.4 Paper
  • 5.2 By Alcoholic Products
    • 5.2.1 Wine
    • 5.2.2 Spirits
    • 5.2.3 Beer
    • 5.2.4 Ready To Drink
    • 5.2.5 Other Types of Alcoholic Beverages
  • 5.3 By Product Type
    • 5.3.1 Glass Bottles
    • 5.3.2 Metal Cans
    • 5.3.3 Plastic Bottles
    • 5.3.4 Other Product Types
  • 5.4 By Country
    • 5.4.1 Brazil
    • 5.4.2 Argentina
    • 5.4.3 Mexico
    • 5.4.4 Rest of Latin America

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amcor Plc
    • 6.1.2 United Bottles & Packaging
    • 6.1.3 Ball Corporation
    • 6.1.4 Crown Holdings Inc.
    • 6.1.5 O I Glass Inc.
    • 6.1.6 Encore Glass
    • 6.1.7 IntraPac International LLC
    • 6.1.8 Graham Packaging Co.
    • 6.1.9 Berry Global Inc.
    • 6.1.10 Ardagh Group SA

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET