酒类包装市场规模、份额、成长分析、按材料类型、按包装类型、按应用、按地区 - 行业预测，2025 年至 2032 年

全球酒类包装市场预计到2023年将达到410.3亿美元，从2024年的426.7亿美元增长到2032年的584亿美元，在预测期内（2025-2032年）的复合年增长率为4.0%。

全球酒类包装市场正经历显着成长，这得益于人们日益关注碳减排和永续性。生产商优先考虑减少废弃物，并响应消费者对环保产品的不断变化的偏好，从而推动可回收、可再循环和循环包装解决方案的创新。例如，公司之间的合作正在推动可再填充容器系统的应用，以减少餐旅服务业的一次性包装。此外，随着品牌利用客製化设计和限量版在竞争中脱颖而出，对优质和独特包装的需求也显而易见。这种趋势在高檔烈酒领域尤其明显，独特的包装增强了视觉吸引力，促进了销售，并在寻求独特体验的消费者中培养品牌忠诚度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

酒类包装市场规模（按材料类型和复合年增长率） (2025-2032)

• 市场概览
• 玻璃
• 金属
• 塑胶
• 纸和纸板
• 其他的

酒类包装市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概览
• 瓶子
• 能
• 衬袋纸盒
• Brick包
• 小袋
• 其他的

酒类包装市场规模（依应用）及复合年增长率（2025-2032）

• 市场概览
• 啤酒
• 葡萄酒
• 烈酒
• 其他的

酒类包装市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Ardagh Group（Luxembourg）
• Crown Holdings, Inc.（US）
• OI Glass, Inc.（US）
• Smurfit Kappa Group（Ireland）
• Amcor Plc（Australia）
• Ball Corporation（US）
• WestRock Company（US）
• Tetra Laval International（Switzerland）
• Mondi Group（UK）
• DS Smith Plc（UK）
• Constantia Flexibles（Austria）
• Sonoco Products Company（US）
• Berry Global, Inc.（US）
• Huhtamaki Group（Finland）
• Canpack Group（Poland）
• Greif, Inc.（US）
• Vidrala SA（Spain）
• Nampak Ltd.（South Africa）
• Key Developments

结论和建议

Global Alcohol Packaging Market size was valued at USD 41.03 billion in 2023 and is poised to grow from USD 42.67 billion in 2024 to USD 58.4 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The global alcohol packaging market is experiencing significant growth driven by an increasing focus on carbon reduction and sustainability. Producers are prioritizing waste minimization and compliance with evolving consumer preferences for eco-friendly products, leading to innovations in returnable, recyclable, and circular packaging solutions. For instance, collaborations among companies are fostering the adoption of refillable container systems that mitigate single-use packaging in the hospitality sector. Additionally, there is a notable demand for premium, individualized packaging, as brands leverage custom designs and limited editions to differentiate themselves in a competitive landscape. This trend is particularly evident in the premium hard liquor segment, where distinctive packaging enhances visual appeal, boosts sales, and nurtures brand loyalty among consumers seeking unique experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcohol Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alcohol Packaging Market Segments Analysis

Global Alcohol Packaging Market is segmented by Material Type, Packaging Type, Application and region. Based on Material Type, the market is segmented into Glass, Metal, Plastic, Paper & Paperboard and Others. Based on Packaging Type, the market is segmented into Bottles, Cans, Bag-in-Box, Brick Carton, Pouches and Others. Based on Application, the market is segmented into Beer, Wine, Spirits and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Alcohol Packaging Market

The Global Alcohol Packaging market is being driven by the rising demand for premium wines, liquors, and craft beverages, compelling brands to invest in luxurious packaging options like embossed glass bottles and metallic labels. For example, Bacardi recently introduced collectible specialty rum in beautifully designed glass bottles as part of a strategy aimed at gift buyers and collectors in 2024. In the fiercely competitive wine and alcohol sectors, packaging has emerged as a crucial factor in branding, enhancing product appeal and increasing shelf visibility. As a result, companies are now prioritizing innovative and captivating packaging solutions to attract discerning consumers.

Restraints in the Global Alcohol Packaging Market

One significant restraint in the Global Alcohol Packaging market is the high cost associated with transitioning to sustainable packaging materials, such as biodegradable plastics, glass alternatives, or cutting-edge packaging solutions. This financial barrier particularly affects small and medium-sized alcohol manufacturers, as the substantial initial investment required can hinder their ability to adopt greener practices. As a result, many companies, especially those in India and Southeast Asia, are delaying the implementation of these more expensive yet eco-friendly packaging options, opting instead to continue using traditional glass packaging due to budget constraints, which limits overall progress in sustainability within the industry.

Market Trends of the Global Alcohol Packaging Market

The Global Alcohol Packaging market is witnessing a significant trend towards integrating smart packaging solutions, revolutionizing safety and branding strategies. The incorporation of technologies such as QR codes, NFC tags, and augmented reality labels transforms traditional packaging into interactive platforms that enhance consumer engagement and ensure product authenticity. For instance, Glenfiddich's 2025 launch of limited-edition whiskey bottles equipped with NFC chips exemplifies this trend, allowing customers to verify authenticity and explore the product's origin stories. This innovation particularly boosts loyalty among premium alcohol consumers while improving traceability and transparency, positioning smart packaging as a key driver of growth and differentiation in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Alcohol Packaging Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Glass
• Metal
• Plastic
• Paper & Paperboard
• Others

Global Alcohol Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Bag-in-Box
• Brick Carton
• Pouches
• Others

Global Alcohol Packaging Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beer
• Wine
• Spirits
• Others

Global Alcohol Packaging Market Size & CAGR (2025-2032)

• North America (Material Type, Packaging Type, Application)
  • US
  • Canada
• Europe (Material Type, Packaging Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, Packaging Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, Packaging Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, Packaging Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ardagh Group (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O-I Glass, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amcor Plc (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ball Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetra Laval International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constantia Flexibles (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canpack Group (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greif, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidrala S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nampak Ltd. (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments

Conclusion & Recommendations