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市场调查报告书
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1640572

中东和非洲酒精饮料包装市场占有率分析、行业趋势和成长预测（2025-2030 年）

MEA Alcoholic Drinks Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内中东和非洲酒精饮料包装市场预计复合年增长率为 3.8%

中东和非洲酒精饮料包装市场-IMG1

关键亮点

  • 根据美国农业部对外农业局的数据，预计 2020 年南非酿酒葡萄产量将小幅增加 1%，达到 125 万吨。灌溉计划受益于良好的天气，提高了产量并帮助一些地区从 2016-2018 年的干旱中恢復过来。预计2020年葡萄酒产量将达9.47亿公升。南非的葡萄酒产业正在显示出復苏的迹象，但也面临低价值葡萄酒进口商和库存增加的威胁。
  • 新冠疫情对该地区酒精饮料市场的影响好坏参半。例如，在南非，封锁期间全面禁止在国内运输和销售酒精饮料。然而，在阿联酋，持续的产品供应和供应链的弹性使得市场看到Off-Trade商店的家庭消费购买增加。在沙乌地阿拉伯，唯一的酒精饮料类别——无酒精啤酒的销量在 2020 年全年都在下降。
  • 啤酒、葡萄酒和烈酒的无酒精替代品为禁酒的中东市场的消费者提供了优质的替代品。此类创新也可能适合酒精消费受限的市场。沙乌地阿拉伯是世界上最大的无酒精啤酒消费量市场之一。 2015年至2019年间，该国无酒精啤酒消费量增加了近一倍。预计未来还将持续成长。
  • 在阿拉伯联合大公国，酒精消费量的成长主要受到旅游业和大量居住者的推动。旅游业和大量外籍人口是阿联酋酒精饮料成长的主要原因。根据世界卫生组织 (WHO) 的数据，阿联酋最受欢迎的酒精饮料是烈酒，占总量的 82%，其次是啤酒 (10%) 和葡萄酒 (8%)。
  • 此外，阿联酋还颁布了新法律，取消了对 21 岁以上人士消费、销售和持有酒精的处罚。放宽酒精限制是该国伊斯兰个人法改革的一部分。放宽个人限制旨在「加强阿联酋的宽容原则」。此举体现了该国作为国际旅游和商业中心的声誉正在改变。这些变化预计将促进该地区的酒精饮料消费。

中东和非洲酒精饮料包装市场的趋势

金属罐包装可望大幅成长

  • 在土耳其，啤酒业对金属饮料罐的需求正在增加。金属罐在国产拉格啤酒中的份额增长迅速，已占到总销量的一半左右。玻璃瓶装啤酒和金属饮料罐之间的价差正在推动罐装啤酒的销售。
  • 罐装葡萄酒是南非葡萄酒包装市场出现的新趋势，酿酒商纷纷推出其热门产品的罐装版本。例如，当地的Perdeberg Wines推出了250毫升罐装的Soft Smooth Red系列葡萄酒。
  • 在阿联酋，许多品牌现在都使用金属饮料罐装来销售其产品。所有进口品牌均采用此种包装，24瓶330毫升啤酒的价格比同等玻璃瓶包装的价格更低。每个品牌都提供较小的包装尺寸来测试新的烈酒。
  • 在无酒精啤酒领域，我们预期人们对金属罐的偏好会日益增长。无酒精啤酒品牌 Barbican 引领潮流，其石榴、苹果和草莓口味的啤酒包装从玻璃包装转向设计新颖的金属罐包装。

南非市场可望大幅成长

  • 过去十年来，南非啤酒爱好者已经喜欢上了爱尔淡啤酒和拉格啤酒，但以高粱为原料的精酿啤酒仅限于农村地区。此外，自製和商业高粱啤酒通常以不卫生、不安全且不防篡改的包装出售。但最近，南非的一些新建小型酿酒厂已开始采用现代配方酿造现代高粱啤酒。他们还为这款啤酒推出了一种名为「锥形纸盒」的纸质包装。因此，这种包装可确保零售商和消费者对密封纸箱内啤酒的品质充满信心。
  • 永续性趋势在消费者和酒精饮料市场的主要参与者中日益受到青睐。近日，南非啤酒公司为其Castle Light系列推出了全新的Cold Rock二次包装。
  • 根据 BizTrends 2020 的数据，高檔兰姆酒的流行趋势在南非正在兴起。随着南非黑人中产阶级人口的增长，香槟和干邑白兰地可能仍会继续受欢迎。随着消费者转向高檔葡萄酒和进口葡萄酒，气泡酒的销售量持续上涨。鑑于消费者面临的严峻经济压力，他们越来越多地转向即饮（RTD）和国际饮料，以利用国际品牌资质和实惠的价格分布在竞争中脱颖而出。
  • 在新冠肺炎疫情期间，消费者购买力下降和可支配收入减少，促使更大价值包装的出现。例如，1 公升容量的 Carling Black Label 啤酒虽然基数较低，但仍实现了强劲成长。

中东和非洲酒精饮料包装产业概况

多家提供酒精饮料包装解决方案的公司的存在加剧了市场竞争。因此，中东和非洲酒精饮料包装市场适度细分，许多公司开始实施扩大策略。我将介绍一些最新进展。

  • 2021 年 6 月 - Can-Pack 与 SSHS Group Hungary 合作，透过柔和的色彩和雾面饰面，赋予其 Regenera 品牌罐头柔和、现代和高檔的感觉。 Regenera 是一种由草本萃取物製成的水果口味机能饮料，旨在抵抗宿醉的副作用。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 市场驱动因素
    • 消费者购买力成长
    • 提高酒精饮料製造商透过包装来区分其产品的意识
  • 市场问题
    • 政府对酒精饮料消费的限制
  • 评估新冠肺炎对市场的影响

第五章 市场区隔

  • 按主要材质
    • 玻璃
    • 金属
    • 塑胶
    • 纸
  • 按酒精产品
    • 葡萄酒
    • 烈酒
    • 啤酒
    • 其他的
  • 依产品类型
    • 玻璃瓶
    • 金属罐
    • 塑胶瓶
    • 其他的
  • 按国家
    • 阿拉伯聯合大公国
    • 南非
    • 埃及
    • 土耳其
    • 其他中东和非洲地区

第六章 竞争格局

  • 公司简介
    • Ball Corporation
    • Crown Holdings Inc.
    • Huhtamaki Oyj
    • Saudi Arabian Glass Co. Ltd
    • Saverglass SAS
    • Consol Glass Ltd
    • Middle East Glass Manufacturing Company SAE
    • Bonpak（Pty）Ltd
    • The National Company For Glass Industries（Zouja）
    • Majan Glass Company SAOG
    • Nampak Ltd
    • Can-Pack SA

第七章投资分析

第 8 章：市场的未来

简介目录
Product Code: 55052

The MEA Alcoholic Drinks Packaging Market is expected to register a CAGR of 3.8% during the forecast period.

MEA Alcoholic Drinks Packaging - Market - IMG1

Key Highlights

  • According to USDA Foreign Agricultural Service, South Africa's wine grape production was projected to increase marginally by 1% to 1.25 million metric tons in 2020. The irrigation facilities are improving with favorable weather conditions and improved yields, and some regions also recovered from the 2016-2018 drought conditions. Wine production was projected to reach 947 million liters in 2020. While the South African wine industry is showing signs of rebounding, it also faces threats from imports of low-value wine suppliers and rising stocks.
  • There has been a mixed impact of the COVID-19 pandemic on the alcoholic drinks market in the region. For instance, in South Africa, during the lockdown, transportation and sale of alcoholic drinks were banned entirely within the country, meaning that on-trade sales could not simply move into the off-trade during the period of on-trade closures. However, in the United Arab Emirates, due to the continued availability of the products and supply chain resilience, the market has seen increased purchases in off-trade outlets for home consumption. Sales of non-alcoholic beer, the only category present in alcoholic drinks in Saudi Arabia, declined throughout 2020 as the COVID-19 pandemic led to the government-mandated closure of all on-trade establishments.
  • Alcohol-free alternatives of beer, wine, and spirits offer a premium trade-up alternative for consumers in the Middle Eastern markets where alcohol is banned. Such innovations may also suit the market where alcohol consumption is restricted. Saudi Arabia was one of the largest markets for alcohol-free beer consumption globally. Volume consumption of non-alcohol beer almost doubled in the country between 2015 and 2019. It is expected to grow further in the future.
  • In the United Arab Emirates (UAE), alcohol growth is majorly contributed by tourism and its vast expatriate population. Emiratis make up 10% of the people, while expatriates account for 90%. According to the World Health Organization, spirits were the most popular alcohol in the United Arab Emirates, with a share of 82%, followed by beer (10%) and wine (8%).
  • Furthermore, the United Arab Emirates made new laws and removed punishments for the consumption, sales, and possession of alcohol for those 21 years and over. The easing of alcohol restrictions is part of an overhaul of the country's Islamic personal laws. Relaxing personal regulations aim to "consolidate the UAE's principles of tolerance." This move reflects the country's changing reputation as a hub for international tourism and business. These changes will boost the consumption of alcoholic beverages in the region.

MEA Alcoholic Drinks Packaging Market Trends

Metal Can Packaging is Expected to Grow Significantly

  • In Turkey, the demand for metal beverage cans has increased in the beer segment. The share of metal cans in domestic lager is growing rapidly, accounting for just under half of the total volume share. The price difference between beer in glass bottles and metal beverage cans drives the sales of cans.
  • Wine in a can is a new trend penetrating the South African wine packaging market, with winemakers introducing canned versions of their popular offerings. For example, local player Perdeberg Wines has launched a 250ml can format of its Soft Smooth Red range, with the pack featuring a striking zebra-print design.
  • In the United Arab Emirates, many brands are increasingly offering their products in metal beverage cans. All imported brands use this type of packaging, with a beer in the 330 ml format in a 24-pack being cheaper than the equivalent packaging for glass bottles. Brands offer smaller size packages for testing new spirits.
  • A growing preference for metal cans is expected to be seen in the non-alcoholic beer segment. A non-alcoholic beer brand, Barbican, is driving this trend by shifting from glass packaging to metal cans with refreshing designs for its pomegranate, apple, and strawberry flavors.

The South African Market is Expected to Grow Significantly

  • In the last decade, while the country's beer fans embraced Pale Ales and Lagers, the reach of local sorghum-based beer remained limited to rural areas. Also, homebrewed and commercial sorghum beer is often sold in unhygienic and unsafe packaging that is not tamper-proof. However, a few of South Africa's new microbreweries recently started to turn sorghum-based beer into their modern recipes. They also introduced paper-based packaging 'conical cartons' for this beer, which are sealed pack cartons. Therefore, this type of packaging ensures retailers' and consumers' trust regarding the quality of the beer inside a sealed carton.
  • The sustainability trend is gaining traction among consumers and major players in the alcoholic drinks market. Recently, South African Breweries launched its new Cold Lock secondary packaging for its Castle Lite range that claims to keep the beer colder for longer without using ice after refrigeration.
  • According to #BizTrends2020, the premium rum trend gained momentum in the country. Champagne and Cognac will continue to be popular as the population of black middle-class increases in South Africa. The rise of sparkling wine continues as consumers develop a taste for premium and imported wines. With the severe economic pressure faced by consumers, ready-to-drink (RTD) and international beers may continue to drive category growth as consumers use the international brand credentials and accessible price points to differentiate themselves from their peers.
  • During COVID-19, the declining consumer purchasing power and reduced disposable incomes drove the emergence of larger value-for-money packaging. For instance, the 1 liter Carling black label size recorded strong growth, albeit from a low base.

MEA Alcoholic Drinks Packaging Industry Overview

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the Middle-East and African alcoholic drinks packaging market is moderately fragmented, with many companies developing expansion strategies. Some of the recent developments are:

  • June 2021 - Can-Pack collaborated with SSHS Group Hungary to give its Regenera brand a gentle, modern, premium look and feel for its can using subtle color with a matte finish. Regenera is a fruit-flavored, functional drink made from herbal extracts that aim to combat the side effects of hangovers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Growth in Purchasing Power of Consumers
    • 4.4.2 Growing Awareness Among Alcoholic Beverage Manufacturers to Differentiate Their Products Over Packaging
  • 4.5 Market Challenges
    • 4.5.1 Government Restrictions on Alcoholic Drinks Consumption
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Primary Material
    • 5.1.1 Glass
    • 5.1.2 Metal
    • 5.1.3 Plastic
    • 5.1.4 Paper
  • 5.2 By Alcoholic Products
    • 5.2.1 Wine
    • 5.2.2 Spirits
    • 5.2.3 Beer
    • 5.2.4 Other Types of Alcoholic Beverages
  • 5.3 By Product Type
    • 5.3.1 Glass Bottles
    • 5.3.2 Metal Cans
    • 5.3.3 Plastic Bottles
    • 5.3.4 Other Product Types
  • 5.4 By Country
    • 5.4.1 United Arab Emirates
    • 5.4.2 South Africa
    • 5.4.3 Egypt
    • 5.4.4 Turkey
    • 5.4.5 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Ball Corporation
    • 6.1.2 Crown Holdings Inc.
    • 6.1.3 Huhtamaki Oyj
    • 6.1.4 Saudi Arabian Glass Co. Ltd
    • 6.1.5 Saverglass SAS
    • 6.1.6 Consol Glass Ltd
    • 6.1.7 Middle East Glass Manufacturing Company SAE
    • 6.1.8 Bonpak (Pty) Ltd
    • 6.1.9 The National Company For Glass Industries (Zouja)
    • 6.1.10 Majan Glass Company SAOG
    • 6.1.11 Nampak Ltd
    • 6.1.12 Can-Pack SA

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET