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市场调查报告书
商品编码
1642004

多点触控技术：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Multi-touch Technology - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内多点触控技术市场复合年增长率将达到 13%。

多点触控技术-市场-IMG1

智慧型手机、平板电脑和笔记型电脑等智慧电子显示器的使用日益增多，使得这些产品在多点触控技术市场占据主导地位。人们对多用户显示器（如纵向萤幕和多点触控平板电脑）的日益关注推动了市场的成长。

主要亮点

  • 多点触控萤幕设备的使用和采用不断增加也是研究期间推动市场成长的因素之一。新的触控萤幕应用的创建预计将推动市场需求。苹果iPad的日益普及以及基于Android的平板电脑的巨大成长潜力促使几家主要的PC和行动装置製造商进入平板电脑市场。推动整体市场需求的主要因素是触控萤幕显示器的广泛使用和电子设备的兴起。
  • 此外，具有增强感测功能的低成本多点触控萤幕显示器的推出也推动了市场的成长。此外，出于客户参与和品牌推广目的，该产品在零售和媒体应用中的使用不断增加，从而推动了市场成长。
  • 此外，在北美和欧洲等已开发地区，零售业正在使用互动式多点触控显示器来实现品牌推广和客户参与策略。互动式服务站和桌面显示器是这些市场中多点触控技术的例子。
  • 面板高成本、原物料短缺、价格波动等挑战是阻碍市场成长的主要因素。然而，为了应对这些挑战，大型目标商标产品製造商（OEM）正在提供廉价劳动力和原材料的新兴国家设立工厂。
  • COVID-19 疫情扰乱了触控萤幕显示器和自助服务终端製造商的供应链，尤其是在早期阶段。此外，为遏制病毒传播而采取的严格措施导致全球商业活动大幅下滑，影响了零售、运输、酒店、体育和休閒行业的需求以及全球经济增长，阻碍了多点触控。然而，随着全球经济重回正轨以及各行业需求恢復势头，受调查市场预计将逐步成长。

多点触控技术市场趋势

消费性电子产品的使用增加推动了需求

  • 近年来，全球消费性电子产业经历了显着成长。连接技术的进步和价格实惠的显示面板的普及，使得许多消费性电子设备都采用了触控萤幕显示器单元。
  • 数位化的快速进步以及智慧型手机和个人电脑销量的增加，为多点触控技术在全球市场创造了潜在的空间。高端电子产品价格的上涨以及对采用最新技术的偏好日益增加是推动全球消费性电子产品市场发展的主要因素。
  • 根据美国消费科技协会（CTA）预测，美国消费科技产业的零售额将首次超过 5,050 亿美元。该预测意味着 2021 年的收入将比 2020 年增加 2.8%，高于令人印象深刻的 9.6% 的增幅。预计对智慧型手机、个人健康设备、汽车技术和串流媒体服务的强劲需求将成为这一成长的主要驱动力。
  • 在消费性电子领域，智慧型手机预计将占据多点触控技术应用的很大份额。这些设备的日益普及预计将创造巨大的成长机会。例如，爱立信预计未来五年智慧型手机用户数量将从去年的 62.59 亿部成长至 76.9 亿部。

亚太地区预计将成为成长最快的市场

  • 亚太地区是多点触控技术市场成长最快的地区，预计在预测期内仍将维持成长。快速的都市化正在增加亚太地区的可支配收入，使消费者有能力购买新技术。
  • 人们对数位科技的认识不断提高，推动了智慧型手机和穿戴式装置等智慧消费设备的普及，为多点触控科技产业创造了有利的市场环境。例如，根据爱立信预测，东南亚和大洋洲的智慧型手机用户数量预计将从 2020 年的 8.5 亿增加到未来五年的 11.4 亿。
  • 大多数主要的智慧型手机製造商都来自该地区，包括三星、小米、一加、Panasonic和华为。该地区庞大的消费群和不断扩大的智慧型手机製造地预计将推动对多点触控技术显示器的需求。
  • 过去几十年来，中国已成为智慧型手机和其他电子产品的主要製造国。由于显示设备日益普及，且「中国製造2025」等政府措施推动产业成长，中国可望成为多点触控技术市场的主要参与者。
  • 考虑到成长前景，一些在多点触控技术产业价值链各个阶段运作的全球领先公司正在扩大其在该地区的业务。例如，2022 年 1 月，智慧型手机和平板电脑设备手写笔和多点触控感应器组件的领先供应商Wacom开设了第九家体验中心，扩大了在印度的业务。

多点触控技术产业概况

多点触控技术市场由各种全球和区域参与者组成，例如 3M、AD Metro Inc.、富士通有限公司、Panasonic Corporation和三星电子。大多数参与者都参与了合併、收购、新产品发布和市场扩张等多项策略发展，以在研究市场中获得竞争优势。

  • 2023年4月－三星电子在伦敦举办的全球最大的教育科技展览会Bett（英国教育训练与科技）2023上推出了具有升级功能和强大软体解决方案的新型互动式显示器。与会的 30,000 名相关人员将能够利用尖端的三星互动显示器和三星白板应用程式探索教育的未来。
  • 2023 年 1 月 - Panasonic Connect Europe 推出一流的 EQ2-PCAP 系列，扩大了其 4K 触控显示器范围。这些优质的互动式多点触控专业显示器有六种萤幕选项，尺寸从 43 吋到 86 吋不等，并配备电容式触控技术，让会议、脑力激盪会议和课堂协作变得轻鬆而高效。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析
  • COVID-19 市场影响评估
  • 技术简介
    • 反抗
    • 电容式
    • 光学
    • 其他技术

第五章 市场动态

  • 市场驱动因素
    • 扩大消费性电子产品的使用
    • 互动式萤幕在商业应用中的使用迅速增加
    • 显示技术的进步
  • 市场限制
    • 触控面板高成本

第六章 市场细分

  • 按产品
    • 智慧型手机
    • 药片
    • 个人电脑和笔记型电脑
    • 自助服务终端
    • 其他产品
  • 按应用
    • 个人使用
    • 企业用途
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • 3M Company
    • AD Metro Inc.
    • DMC Co. Ltd
    • Dongguan Cloudtop Electronic Technology Co. Ltd
    • Fujitsu Limited
    • GestureTek
    • Ideum
    • Panasonic Corporation
    • Samsung Electronics Co. Ltd
    • TouchNetix Limited

第八章投资分析

第九章：未来市场展望

简介目录
Product Code: 65039

The Multi-touch Technology Market is expected to register a CAGR of 13% during the forecast period.

Multi-touch Technology - Market - IMG1

The increasing utilization of intelligent electronic displays, such as smartphones, tablets, and laptops, has formed a predominant share of these products in the multi-touch technology market. The growing focus on multi-user displays, such as vertical screens and multi-touch tablets, enables market growth.

Key Highlights

  • Another factor driving the market growth during the study is the increasing use and adoption of multi-touch screen devices. The creation of new touchscreen applications will be a driving factor in market demand growth. The rising popularity of Apple's iPad and the enormous growth potential of Android-based tablets have prompted several major PC and mobile original equipment manufacturers to enter the tablet market. The main factors driving the overall market demand are the growing acceptance of touch panel displays and an increase in the number of electronic devices.
  • Furthermore, the introduction of low-cost multi-touch screen displays with enhanced sense capabilities is boosting the market growth. Furthermore, rising product utilization in retail and media applications for customer engagement and branding is boosting the market growth.
  • Additionally, the retail industry uses interactive multi-touch displays for branding and customer engagement strategies in developed regions, such as North America and Europe. Interactive kiosks and table displays are examples of multi-touch technologies in these markets.
  • Factors such as the higher cost of panels, lack of availability of raw materials, and fluctuation in their prices are among the major factors challenging the market's growth. However, to counter such challenges, major original equipment manufacturers (OEMs) are establishing their units in developing countries, as they provide cheap labor and raw materials at a lower cost.
  • The outbreak of COVID-19 disrupted supply chains for manufacturers of touchscreen displays or kiosks, especially during the initial phase. Additionally, stringent measures taken to contain the spread of the virus caused a significant drop in global commercial activities, affecting the demand from the retail, transportation, hospitality, sports, and entertainment sectors, as well as global economic growth, stifling the development of the multi-touch technology market. However, with the economy worldwide back on track and demand across all sectors gaining momentum again, the studied market is also expected to grow gradually.

Multi-touch Technology Market Trends

Increasing Use of Consumer Electronics is Driving the Demand

  • The global consumer electronics industry has witnessed significant growth in recent years. The advancement in connectivity technologies and the availability of affordable display panels have significantly enhanced the adoption of touchscreen display units in many consumer electronics devices.
  • A surge in digitalization and increased sales of smartphones and personal computers have created a potential space for multitouch technology in the global market. Decreasing cost of high-end electronics products and growing preference toward adopting updated technology are primarily driving the market for consumer electronics in various parts of the world.
  • According to the Consumer Technology Association (CTA), the US consumer technology industry is projected to generate over USD 505 billion in retail sales revenue for the first time ever. The estimation represents a 2.8% revenue increase from 2021's impressive 9.6% growth over 2020. Strong demand for smartphones, personal health devices, automotive tech, and streaming services are expected to be among the major driving factors behind this growth.
  • In the consumer electronics segment, the smartphone is expected to hold a major share in terms of multitouch technology adoption. The increasing penetration of these devices is expected to create significant growth opportunities. For instance, according to Ericsson, smartphone subscription is expected to grow from 6,259 million last year to 7,690 million in the next five years.

Asia-Pacific Projected to be the Fastest-growing Market

  • The Asia-Pacific region has seen rapid growth in the multitouch technology market and is expected to sustain growth over the forecast period. Rapid urbanization has increased disposable income in the Asia-Pacific region, letting consumers spend on new technologies.
  • Growing awareness about digital technologies is driving the adoption of smart consumer devices such as smartphones, wearables, etc., creating a favorable market scenario for the multitouch technology industry. For instance, according to Ericsson, smartphone subscriptions in Southeast Asia and Oceania region are expected to increase from 850 million in 2020 to 1,140 million in the next five years.
  • Most major smartphone manufacturers, such as Samsung, Xiaomi, OnePlus, Panasonic, Huawei, etc., hail from this region. The region's large consumer base and expanding smartphone manufacturing footprint are expected to drive the demand for multitouch technology displays.
  • In the last few decades, China has emerged to be the leading manufacturer of smartphones and other electronic products. The country is expected to hold a prominent position in the multitouch technology market owing to the increasing penetration of display devices and favorable government initiatives such as "Made in China 2025," supporting the industry's growth.
  • Considering the growth prospects, some of the leading global players operating across various stages of the multitouch technology industry value chain are expanding their presence in the region. For instance, in January 2022, Wacom, a leading supplier of pen and multitouch sensor components for smartphones and tablet-type devices, expanded its presence in India by opening its ninth experience center.

Multi-touch Technology Industry Overview

The multi-touch technology market is fragmented with various global and regional players, such as 3M, A D Metro Inc., Fujitsu Limited, Panasonic Corporation, Samsung Electronics Co. Ltd, and many others. Most of these players are involved in several strategic developments, including mergers, acquisitions, new product launches, and market expansion, to gain a competitive edge in the market studied.

  • April 2023 - Samsung Electronics Co., Ltd. launched a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, London's world's largest education technology exhibition. The 30,000 educators in attendance can explore the future of education with the cutting-edge Samsung Interactive Display and Samsung Whiteboard App.
  • January 2023 - Panasonic Connect Europe has expanded its range of 4K touch displays by introducing the best-in-class EQ2-PCAP Series. With six screen options, ranging from 43-86 inches, these premium interactive multi-touch professional displays with Capacitive Touch Technology make collaboration in meetings, brainstorming sessions, and classrooms effortless and productive.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot
    • 4.5.1 Resistive
    • 4.5.2 Capacitive
    • 4.5.3 Optical
    • 4.5.4 Other Technologies

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Usage of Consumer Electronics
    • 5.1.2 Surge in Usage of Interactive Screens in Commercial Application
    • 5.1.3 Advancements in Display Technology
  • 5.2 Market Restraints
    • 5.2.1 Relative High Cost of Touch Screen Panels

6 MARKET SEGMENTATION

  • 6.1 By Products
    • 6.1.1 Smartphones
    • 6.1.2 Tablets
    • 6.1.3 PCs and Laptops
    • 6.1.4 Kiosks
    • 6.1.5 Other Products
  • 6.2 By Application
    • 6.2.1 Personal Application
    • 6.2.2 Enterprise Application
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 3M Company
    • 7.1.2 A D Metro Inc.
    • 7.1.3 DMC Co. Ltd
    • 7.1.4 Dongguan Cloudtop Electronic Technology Co. Ltd
    • 7.1.5 Fujitsu Limited
    • 7.1.6 GestureTek
    • 7.1.7 Ideum
    • 7.1.8 Panasonic Corporation
    • 7.1.9 Samsung Electronics Co. Ltd
    • 7.1.10 TouchNetix Limited

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET