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封面
市场调查报告书
商品编码
1642008

电子书：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

E-book - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

电子书市场规模预计在 2025 年为 180.2 亿美元，预计到 2030 年将达到 227.6 亿美元，预测期内（2025-2030 年）的复合年增长率为 4.78%。

电子书市场-IMG1

主要亮点

  • 近年来，阅读场景日益数位化，传统纸本书日益被数位格式所取代。这项变化背后的驱动力是电子书提供的便利性、储存性和可访问性的提升。电子书的历史相对较短，但其普及度的成长主要归功于电子阅读器的推出和行动装置的广泛使用。
  • 电子书比传统书籍具有显着的优势。它们具有成本效益，通常价格低廉且可以提供免费资源。此外，电子书还透过节省树木和减少碳排放为环境的永续性做出了贡献。最近的研究表明，与传统书籍相比，选择电子书可以节省大量成本：减少 7.5 公斤二氧化碳当量、168 公升水和 23 公斤木材。字体调整、灯光控制和互动式内容等可自订的功能增强了阅读体验。此外，电子书可即时存取且便于携带，读者可以轻鬆携带整个图书馆。
  • 广泛的分析揭示了电子书的声誉和市场趋势。使用者回馈证实读者可以顺利过渡到数位格式。令人印象深刻的是，电子书市场正在蓬勃发展，销售量和成长率都很强劲。值得注意的是，传统的实体书销售和出版形式基本上保持不变。
  • 电子书生态系统呈现出充满挑战与机会的局面。数位版权管理和盗版等问题需要业界关注。此外，图书馆和教育机构在电子书分发中的作用也引起了人们的严重担忧。解决不同设备和格式之间的相容性问题也至关重要。就机会而言，自助出版和开拓市场为电子书产业的发展提供了一个有希望的途径。

电子书市场的趋势

电子设备的使用增加

  • 智慧型手机和平板电脑等便携且易于阅读的设备的兴起预计将成为全球电子书市场的主要成长要素。与实体书相比，消费者更喜欢电子书，因为纸本书易碎、需要精心保养，而且纸本高成本。
  • 图书的数位化及其透过网路的存取有望创造一个为读者提供即时体验的创新环境。此外，漫威、DC等知名漫画出版商对漫画的数位化，也有望推动人们对电子书的熟悉。美国图书馆协会 (ALA) 宣布，为了减少浪费，将最迟将所有 Rooster 书籍以数位格式提供。
  • 科技影响力的不断增大，加上许多人（尤其是千禧世代和 Z 世代）日益增强的数位化倾向，可能会对电子书市场的成长产生积极影响。
  • 此外，数位教育和身临其境型学习等系统也有望推动市场成长。希望透过最新硬体、软体和教育内容的介绍，创造一个身临其境型的环境，为读者提供即时体验。
  • 它还可以作为传统发行方式的低成本替代方案，并透过应用程式和服务轻鬆存取多样化的电子书库。此外，电子书所提供的资源，例如电子借阅，也促进了电子书市场的成长。

北美占据市场主导地位

  • 由于消费者追求快速取得和便携性，电子书很早就出现在北美，成为纸本书的自然而持久的替代品。出版商也透过不断重新定义和扩展图书的概念，对消费者对新阅读设备的采用做出了快速反应。
  • 此外，在假期季节期间，更多的人将拥有平板电脑和Kindle等电子阅读器。内容移动性的提高改善了图书向更广泛的目标终端用户群体的存取和分发，从而节省了成本。此外，该地区的漫画产业预计将受到数位化漫画书需求不断增长的推动，DC Entertainment 和 Marvel 等漫画书公司正在扩大其产品线以适应这一趋势。

电子书业概况

电子书市场挤满了独立作者和出版商，但主要由亚马逊的 KDP 和苹果的 iBooks Author 等行业巨头主导。这些大公司正在利用合资企业和伙伴关係关係，特别是与较小的区域出版商的合作，来取得市场优势。此外，我们不断推出新的电子书来促进市场成长。

  • 2024 年 4 月，日本着名科技集团乐天推出了最新系列的 Kobo 电子阅读器，其中包括两款配有鲜艳彩色显示器的型号。这些新机型旨在透过改进的萤幕技术和针对热心读者的附加功能来增强阅读体验。
  • 2024 年 5 月，通路行销技术先驱 Extu 推出了最新电子书《Step on It：中小企业和中端市场销售加速》。的策略和深刻的见解，以改善和加速销售。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章 市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 产业影响评估
  • 市场驱动因素
    • 行动装置日益普及
    • 电子书价格下降
  • 市场限制
    • 电子书销售商和作者的隐私和版权问题

第 4 章 市场细分

  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 义大利
    • 亚洲
      • 中国
      • 印度
      • 日本
    • 拉丁美洲
    • 中东和非洲

第五章 竞争格局

  • 公司简介
    • Amazon.com Inc.
    • Rakuten Kobo Inc.
    • Apple Inc.
    • Barnes and Noble LLC
    • Smashwords Inc.
    • Blurb Inc.
    • BookBaby（DIY Media Group Inc.）
    • Lulu Press Inc.
    • Macmillan Publishers Ltd
    • Scribd Inc.

第六章投资分析

第七章：市场的未来

简介目录
Product Code: 65226

The E-book Market size is estimated at USD 18.02 billion in 2025, and is expected to reach USD 22.76 billion by 2030, at a CAGR of 4.78% during the forecast period (2025-2030).

E-book - Market - IMG1

Key Highlights

  • The reading landscape has experienced a digital transformation in recent years, with digital formats increasingly replacing traditional paper books. This shift is driven by the convenience, storage capabilities, and enhanced accessibility that ebooks provide. Although ebooks have a relatively brief history, their growing popularity is mainly due to the introduction of e-readers and the widespread use of mobile devices.
  • Ebooks offer significant advantages over traditional books. They are cost-effective, often priced lower, and provide access to free resources. Additionally, ebooks contribute to environmental sustainability by saving trees and reducing carbon footprints. A recent study highlights that opting for an ebook over a traditional book can result in significant savings: 7.5 kg of CO2 equivalent emissions, 168 liters of water, and 23 kg of wood. Customization of features like font adjustments, lighting controls, and interactive content enhances the reading experience. Furthermore, ebooks offer instant access and portability, enabling readers to carry an entire library with ease.
  • Extensive analysis has delved into the critical reception and market trends of ebooks. User feedback underscores a smooth transition for readers to digital formats. Impressively, the ebook market is witnessing robust sales and growth rates, surging ahead. Notably, traditional physical book sales and publishing patterns remain largely unscathed.
  • The ebook ecosystem presents a landscape filled with both challenges and opportunities. Issues such as digital rights management and piracy require industry attention. Additionally, the role of libraries and educational institutions in ebook distribution raises significant concerns. Addressing compatibility issues across various devices and formats is also crucial. On the opportunity side, self-publishing and exploring niche markets offer promising avenues for growth in the ebook industry.

E-book Market Trends

Increased Use of Electronic Devices

  • The rise in the number of portable, readable devices, such as smartphones and tablets, is anticipated to be the primary growth factor for the global ebook market. Consumers prefer ebooks over physical books due to the fragility of hard copies, the need for adequate care, and the high cost.
  • The digitization of books and their accessibility over the internet are expected to create an innovative environment to offer a real-time experience for readers. Furthermore, the conversion of comic books into digital materials by famous publishers, such as Marvel and DC, is also expected to allow people to explore e-reading. The American Library Association (ALA) announced that every book of their rooster would be made available in a digital format at the latest to reduce wastage.
  • The increasing influence of technology, coupled with the growing inclination toward digitization by a substantial populace, mainly among the millennial and Generation Z groups, may positively influence the growth of the ebook market.
  • Systems, such as digital education and immersive learning, are also expected to drive market growth. The introduction of the latest hardware, software, and educational content is expected to create an immersive environment to provide readers with a real-time experience.
  • This also acts as a low-cost alternative to the traditional distribution method and enables easy access to various ebook libraries through applications or services. In addition, the resources available for ebooks, such as lending electronically, have also increased the growth of the ebook market.

North America Dominating the Market

  • Ebooks in North America came early as a natural and permanent choice over printed books for consumers as they wanted speedy access and portability. Publishers have also rapidly responded to consumers' fast-growing acceptance of new reading devices by constantly redefining and expanding new concepts of books.
  • Additionally, the holiday season observes an increase in the number of people who own tablet computers and ebook readers like Kindles. The improving content mobility has led to cost-cutting through better accessibility and distribution of books to wider target end users. Further, since the region's industry is expected to be driven by the rising demand for digitalized comic books, comic book companies like DC Entertainment and Marvel are expanding their product lines to keep up with the trend.

E-book Industry Overview

The ebook market, while teeming with independent authors and publishers, is primarily led by industry giants like Amazon's KDP and Apple's iBooks Author. These major players leverage joint ventures and partnerships, especially with smaller regional publishers, to bolster their market dominance. Additionally, they continuously introduce new ebook releases to drive market growth.

  • In April 2024, Rakuten, the prominent Japanese tech conglomerate, unveiled its latest lineup of Kobo ebook readers, featuring two models sporting vibrant color displays. These new devices aim to enhance the reading experience with improved screen technology and additional features tailored for avid readers.
  • In May 2024, Extu, a pioneering force in channel marketing technology, unveiled its latest offering: an ebook titled "Step on It: SMB & Mid-Market Sales Acceleration." This resource is tailored to elevate small to medium-sized businesses (SMBs) and mid-market enterprises, equipping them with advanced strategies and deep insights to accelerate sales.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 MARKET DYNAMICS

  • 3.1 Market Overview
  • 3.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 3.2.1 Threat of New Entrants
    • 3.2.2 Bargaining Power of Buyers
    • 3.2.3 Bargaining Power of Suppliers
    • 3.2.4 Threat of Substitutes
    • 3.2.5 Intensity of Competitive Rivalry
  • 3.3 Industry Value Chain Analysis
  • 3.4 Assessment of the Impact of COVID-19 on the Industry
  • 3.5 Market Drivers
    • 3.5.1 Increasing Penetration of Mobile Devices
    • 3.5.2 Decreasing Cost of Ebooks
  • 3.6 Market Restraints
    • 3.6.1 Privacy and Copyright Issues Among E-sellers and Book Writers

4 MARKET SEGMENTATION

  • 4.1 By Geography
    • 4.1.1 North America
      • 4.1.1.1 United States
      • 4.1.1.2 Canada
    • 4.1.2 Europe
      • 4.1.2.1 Spain
      • 4.1.2.2 United Kingdom
      • 4.1.2.3 Germany
      • 4.1.2.4 France
      • 4.1.2.5 Italy
    • 4.1.3 Asia
      • 4.1.3.1 China
      • 4.1.3.2 India
      • 4.1.3.3 Japan
    • 4.1.4 Latin America
    • 4.1.5 Middle East and Africa

5 COMPETITIVE LANDSCAPE*

  • 5.1 Company Profiles
    • 5.1.1 Amazon.com Inc.
    • 5.1.2 Rakuten Kobo Inc.
    • 5.1.3 Apple Inc.
    • 5.1.4 Barnes and Noble LLC
    • 5.1.5 Smashwords Inc.
    • 5.1.6 Blurb Inc.
    • 5.1.7 BookBaby (DIY Media Group Inc.)
    • 5.1.8 Lulu Press Inc.
    • 5.1.9 Macmillan Publishers Ltd
    • 5.1.10 Scribd Inc.

6 INVESTMENT ANALYSIS

7 FUTURE OF THE MARKET